Post job

Regional manager vs national sales manager

The differences between regional managers and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a regional manager and a national sales manager. Additionally, a national sales manager has an average salary of $102,742, which is higher than the $97,855 average annual salary of a regional manager.

The top three skills for a regional manager include customer service, patients and customer satisfaction. The most important skills for a national sales manager are customer service, product development, and trade shows.

Regional manager vs national sales manager overview

Regional ManagerNational Sales Manager
Yearly salary$97,855$102,742
Hourly rate$47.05$49.40
Growth rate5%5%
Number of jobs156,36494,554
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a regional manager do?

A Regional Manager is responsible for a company's overall business operations within a particular area or region. Most of the duties will revolve around setting sales targets, creating strategies to boost financial gains, and maintaining an efficient workforce by having the right staff. Furthermore, Regional Managers must oversee the progress of sales and profits, evaluate the performance of employees, ensuring they are up to the targets and standards of the company's policies and regulations, conducting assessments, and reporting to the higher administration.

What does a national sales manager do?

A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.

Regional manager vs national sales manager salary

Regional managers and national sales managers have different pay scales, as shown below.

Regional ManagerNational Sales Manager
Average salary$97,855$102,742
Salary rangeBetween $62,000 And $152,000Between $67,000 And $155,000
Highest paying CityWashington, DCHartford, CT
Highest paying stateRhode IslandWashington
Best paying companySafranNetApp
Best paying industryTechnologyManufacturing

Differences between regional manager and national sales manager education

There are a few differences between a regional manager and a national sales manager in terms of educational background:

Regional ManagerNational Sales Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Regional manager vs national sales manager demographics

Here are the differences between regional managers' and national sales managers' demographics:

Regional ManagerNational Sales Manager
Average age4646
Gender ratioMale, 73.3% Female, 26.7%Male, 80.4% Female, 19.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between regional manager and national sales manager duties and responsibilities

Regional manager example responsibilities.

  • Manage operational and house account sales functions of 14 HVAC distribution locations.
  • Manage Facebook advertising using multivariate testing to maximize reach and response.
  • Coordinate with team of colleagues in development of enterprise wide manage Medicaid contracting strategy.
  • Manage the wholesaling of variable annuities within the independent broker/dealer channel in the Central/Northern Florida territory.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Serve as managed market liaison to assign accounts with responsibilities of executing on medical objectives specific to organize healthcare market.
  • Show more

National sales manager example responsibilities.

  • Manage nationwide SAAS sales team, train, hire, develop territories, create budgets, marketing and sales development.
  • Manage relationships with clients via CRM, conducted/coordinate city wide site visits, craft creative presentations, proposals and bid packets.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
  • Experience with on-line, call center, recruitment with the use of Salesforce software.
  • Implement CRM tool tailor specifically for the collegiate market, creating equity and accountability in the inside and outside sales force.
  • Show more

Regional manager vs national sales manager skills

Common regional manager skills
  • Customer Service, 14%
  • Patients, 9%
  • Customer Satisfaction, 7%
  • Financial Performance, 5%
  • Oversight, 4%
  • Project Management, 4%
Common national sales manager skills
  • Customer Service, 10%
  • Product Development, 10%
  • Trade Shows, 7%
  • Sales Growth, 6%
  • Sales Strategies, 5%
  • Business Development, 4%

Browse executive management jobs