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Regional manager vs regional marketing manager

The differences between regional managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional manager, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a regional manager has an average salary of $97,855, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a regional manager include customer service, patients and customer satisfaction. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Regional manager vs regional marketing manager overview

Regional ManagerRegional Marketing Manager
Yearly salary$97,855$85,217
Hourly rate$47.05$40.97
Growth rate5%10%
Number of jobs156,364115,987
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 78%
Average age4639
Years of experience810

What does a regional manager do?

A Regional Manager is responsible for a company's overall business operations within a particular area or region. Most of the duties will revolve around setting sales targets, creating strategies to boost financial gains, and maintaining an efficient workforce by having the right staff. Furthermore, Regional Managers must oversee the progress of sales and profits, evaluate the performance of employees, ensuring they are up to the targets and standards of the company's policies and regulations, conducting assessments, and reporting to the higher administration.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Regional manager vs regional marketing manager salary

Regional managers and regional marketing managers have different pay scales, as shown below.

Regional ManagerRegional Marketing Manager
Average salary$97,855$85,217
Salary rangeBetween $62,000 And $152,000Between $62,000 And $116,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companySafranAbbVie
Best paying industryTechnologyConstruction

Differences between regional manager and regional marketing manager education

There are a few differences between a regional manager and a regional marketing manager in terms of educational background:

Regional ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Regional manager vs regional marketing manager demographics

Here are the differences between regional managers' and regional marketing managers' demographics:

Regional ManagerRegional Marketing Manager
Average age4639
Gender ratioMale, 73.3% Female, 26.7%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between regional manager and regional marketing manager duties and responsibilities

Regional manager example responsibilities.

  • Manage operational and house account sales functions of 14 HVAC distribution locations.
  • Manage Facebook advertising using multivariate testing to maximize reach and response.
  • Coordinate with team of colleagues in development of enterprise wide manage Medicaid contracting strategy.
  • Manage the wholesaling of variable annuities within the independent broker/dealer channel in the Central/Northern Florida territory.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Serve as managed market liaison to assign accounts with responsibilities of executing on medical objectives specific to organize healthcare market.
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Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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Regional manager vs regional marketing manager skills

Common regional manager skills
  • Customer Service, 14%
  • Patients, 9%
  • Customer Satisfaction, 7%
  • Financial Performance, 5%
  • Oversight, 4%
  • Project Management, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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