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The differences between regional managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional manager, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a regional manager has an average salary of $97,855, which is higher than the $85,217 average annual salary of a regional marketing manager.
The top three skills for a regional manager include customer service, patients and customer satisfaction. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.
| Regional Manager | Regional Marketing Manager | |
| Yearly salary | $97,855 | $85,217 |
| Hourly rate | $47.05 | $40.97 |
| Growth rate | 5% | 10% |
| Number of jobs | 156,364 | 115,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A Regional Manager is responsible for a company's overall business operations within a particular area or region. Most of the duties will revolve around setting sales targets, creating strategies to boost financial gains, and maintaining an efficient workforce by having the right staff. Furthermore, Regional Managers must oversee the progress of sales and profits, evaluate the performance of employees, ensuring they are up to the targets and standards of the company's policies and regulations, conducting assessments, and reporting to the higher administration.
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Regional managers and regional marketing managers have different pay scales, as shown below.
| Regional Manager | Regional Marketing Manager | |
| Average salary | $97,855 | $85,217 |
| Salary range | Between $62,000 And $152,000 | Between $62,000 And $116,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Safran | AbbVie |
| Best paying industry | Technology | Construction |
There are a few differences between a regional manager and a regional marketing manager in terms of educational background:
| Regional Manager | Regional Marketing Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between regional managers' and regional marketing managers' demographics:
| Regional Manager | Regional Marketing Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 73.3% Female, 26.7% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |