How To Become A Regional Marketing Coordinator: What It Is and Career Path

What is a regional marketing coordinator and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Dr. Gail Hudson Ph.D.,

Michelle R. Eubanks

Regional marketing coordinators oversee marketing activities in their assigned geographical territory. They research market trends and map competitors, collect data on the purchasing preferences of the targeted customer demographic and come up with marketing strategies to engage the widest possible range of prospective buyers.

Working in this position, you will design and implement advertising campaigns. You will oversee the creation and distribution of promotional material and track the results of the marketing outreach. You will assemble data and analyze it to predict sales tendencies, and assemble reports on marketing activities in your assigned area to present to your managers.

A degree in marketing, sales, or a related area is often a requirement of candidates willing to fill this role. As this is not a beginner position, experience in the field will also be necessary. Excellent written and verbal communication skills will be an absolute must. You will have to know how to lead a team and coordinate the work of people working under your watch. Succeeding in this position may earn you $53,864 a year on average.

What general advice would you give to a regional marketing coordinator?

Dr. Gail Hudson Ph.D.

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.

ScoreRegional Marketing CoordinatorUS Average

Salary

4.1

Avg. Salary $51,974

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 9.65%

Black or African American 5.14%

Hispanic or Latino 12.28%

Unknown 4.99%

White 67.80%

Gender

female 73.08%

male 26.92%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a regional marketing coordinator

Explore regional marketing coordinator education requirements

Most common regional marketing coordinator degrees

Bachelor's

81.8 %

Associate

8.5 %

Master's

7.4 %

Start to develop specific regional marketing coordinator skills

Skills	Percentages
Digital Marketing	17.35%
Home Health	7.80%
Marketing Campaigns	6.90%
Website Content	6.20%
Brand Awareness	4.99%

Complete relevant regional marketing coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New regional marketing coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a regional marketing coordinator based on U.S. Bureau of Labor Statistics data and data from real regional marketing coordinator resumes.

Research regional marketing coordinator duties and responsibilities

Manage, track and evaluate ROI of media efforts throughout region in conjunction with additional national media efforts.
Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Create PowerPoint presentations for top executives and managerial workshops.
Conduct advertising campaigns on Facebook to expand and increase customer engagement.

Prepare your regional marketing coordinator resume

When your background is strong enough, you can start writing your regional marketing coordinator resume.

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