How to hire a regional marketing coordinator

How to hire a regional marketing coordinator, step by step

Here's a step-by-step regional marketing coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a regional marketing coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new regional marketing coordinator
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The regional marketing coordinator hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A regional marketing coordinator's background is also an important factor in determining whether they'll be a good fit for the position. For example, regional marketing coordinators from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of regional marketing coordinators and their corresponding salaries.

   Type of Regional Marketing Coordinator	Description	Hourly rate
   Regional Marketing Coordinator	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$18-33
   Marketing Research Internship	A marketing research intern assists a company with its marketing and advertising efforts. They are responsible for collecting data on consumers and competitors, consolidating information into an actionable report, designing the data collection methods to find out customer preferences, managing a company's social media accounts, writing content for marketing material, and offer administrative support to members of the marketing team through tasks like drafting memos.	$12-20
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more	$11-18

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Home Health
   • Marketing Campaigns
   • Website Content
   • Brand Awareness
   • Community Events
   • Trade Shows
   • Photoshop
   • Event Planning
   • Press Releases
   • Email Campaigns
   • ROI
   • Business Development
   • Event Management

   Check all skills

   Responsibilities:

   • Manage, track and evaluate ROI of media efforts throughout region in conjunction with additional national media efforts.
   • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
   • Create PowerPoint presentations for top executives and managerial workshops.
   • Conduct advertising campaigns on Facebook to expand and increase customer engagement.
   • Develop local marketing events and assist with evaluating effectiveness and ROI of marketing initiatives for districts.
   • Develop strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a target email campaign.

3. Make a budget

   Including a salary range in your regional marketing coordinator job description is one of the best ways to attract top talent. A regional marketing coordinator can vary based on:

   • Location. For example, regional marketing coordinators' average salary in mississippi is 45% less than in delaware.
   • Seniority. Entry-level regional marketing coordinators 46% less than senior-level regional marketing coordinators.
   • Certifications. A regional marketing coordinator with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a regional marketing coordinator's salary.

   Average regional marketing coordinator salary

   $51,974yearly

   $24.99 hourly rate

   ---

   Entry-level regional marketing coordinator salary

   $38,000 yearly salary

   Updated January 19, 2026

4. Writing a regional marketing coordinator job description

   A regional marketing coordinator job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a regional marketing coordinator job description:

   Regional marketing coordinator job description example

   Salem Media Group has an excellent opportunity for a Regional Marketing Coordinator in Atlanta, GA.
   
   JOB RESPONSIBILITIES:
   
   + Superior writing and editing skills with a proven ability to create unique and compelling copy.
   
   + Assist SVP with presentations and marketing related projects.
   
   + Provide sales admin support for multiple sellers at one time.
   
   + Implementation of digital paperwork on behalf of multiple sellers.
   
   + Create unique high-end, effective, visually appealing presentations for large client pitches.
   
   + Highly organized, detail-oriented multitasker able to manage several projects at once in a deadline driven environment.
   
   + Digitally savvy, including knowledge of MS Suites (primarily PowerPoint, Outlook, Excel and Word); Adobe Creative Suite (primarily Photoshop, Illustrator and InDesign); Google Analytics; and social media platforms.
   
   + Upload images and content from (to?) instead of from? social media platforms.
   
   + Create social media content / ad copy.
   
   + Ability to work in a team-setting.
   
   + Assist marketing team with production of marketing collateral projects.
   
   + Coordinate the production of a wide range of internal and external marketing communications.
   
   + Provide support for marketing events and company events as needed.
   
   + Perform other duties and tasks as assigned.
   
   JOB REQUIREMENTS:
   
   + 2-3 years of Marketing experience is required.
   
   + Strong computer skills are required.
   
   + Must have PowerPoint, Excel, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, MS Outlook and MS Word experience.
   
   + Must have experience editing web and media content.
   
   + Must have effective project management skills to manage and execute multiple projects at once, efficiently meeting deadlines.
   
   + Experience supporting multiple salespeople at one time.
   
   + Must have a great understanding of marketing principles.
   
   + Uphold brand guidelines and have strong knowledge of design standards and aesthetics to create well thought out presentations
   
   Benefits:
   
   + Competitive pay structure based on experience
   
   + Health, dental, vision and life insurance
   
   + Matching 401k retirement plan
   
   + Paid holidays and vacation time
   
   Come see how Salem is DIFFERENT and why we've been certified as a "Great Place To Work" and as a "Best and Brightest" equal opportunity employer.
   
   #job #media #radio #sales #digital #broadcast #hiring #advertising

   Copy this example

   

5. Post your job

   To find the right regional marketing coordinator for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with regional marketing coordinators they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit regional marketing coordinators who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your regional marketing coordinator job on Zippia to find and recruit regional marketing coordinator candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit regional marketing coordinators, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new regional marketing coordinator

   Once you've decided on a perfect regional marketing coordinator candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new regional marketing coordinator. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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