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Regional marketing coordinator skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical regional marketing coordinator skills. We ranked the top skills for regional marketing coordinators based on the percentage of resumes they appeared on. For example, 17.3% of regional marketing coordinator resumes contained digital marketing as a skill. Continue reading to find out what skills a regional marketing coordinator needs to be successful in the workplace.

15 regional marketing coordinator skills for your resume and career

1. Digital Marketing

Here's how regional marketing coordinators use digital marketing:

Authored digital marketing plans for 2015 to present.
Collaborated with Digital Marketing Manager and Graphic Designer on production and maintenance of division websites, emails and marketing material.

2. Home Health

Here's how regional marketing coordinators use home health:

Coordinate with medical offices, social workers, and home health agencies to determine their needs.

3. Marketing Campaigns

Here's how regional marketing coordinators use marketing campaigns:

Coordinated marketing campaigns with corporate officials and controlled media buying.
Directed and delegated marketing campaigns, opportunities and responsibilities to field reps to ensure maximum brand coverage and exposure per region.

4. Website Content

Here's how regional marketing coordinators use website content:

Proofed all brochures, website content, and advertisements prior to publication.
Maintained and updated website content to display new projects and pertinent company information.

5. Brand Awareness

Here's how regional marketing coordinators use brand awareness:

Coordinated and implemented event marketing promotions, including the PRIMESTAR 500 NASCAR race, increasing brand awareness and subscriber sales.
Coordinate and implement marketing strategies to raise brand awareness and drive new patients to their local PDS affiliates dental office.

6. Community Events

Community events are the events scheduled within the community.

Here's how regional marketing coordinators use community events:

Coordinate community events including ordering of supplies, designing and producing promotional materials and displays.
Conceptualized and implemented community events consistent with the company's corporate mission.

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7. Trade Shows

Here's how regional marketing coordinators use trade shows:

Coordinated and staffed consumer events, store grand openings, partner activities, trade shows, and farm tours.
Attended and directed numerous trade shows within Virginia, North and South Carolina, Maryland, and Pennsylvania.

8. Photoshop

Here's how regional marketing coordinators use photoshop:

Updated print advertising content with new logo, color scheme and overall brand appearance using Photoshop and Adobe.
General knowledge of Photoshop and Illustrator.

9. Event Planning

Here's how regional marketing coordinators use event planning:

Create and adhere to event planning and marketing deadlines, while managing multiple high-priority events simultaneously.
Coordinated proof & contract approvals, shipping of mail, premiums, & event planning/promotions.

10. Press Releases

Here's how regional marketing coordinators use press releases:

Developed marketing collateral, such as: brochures, press releases, promotional and advertising materials, and planned events.
Created sales presentations, wrote press releases, coordinated mailing campaigns and assisted sales with regional marketing needs.

11. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how regional marketing coordinators use email campaigns:

Coordinated direct mailings and email campaigns, developed community event promotions and installed sales centers.
Used statistical analysis and reports to create email campaigns and research email optimization.

12. ROI

Here's how regional marketing coordinators use roi:

Executed large scale direct mail & e-mail campaigns targeting clients of specialty practices; generated the ROI reports.
Maintain a regional marketing dashboard and report on ROI on a regular basis.

13. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how regional marketing coordinators use business development:

Provided comprehensive marketing and business development services.
Conducted marketing research on potential clients, competitors, and future events in order to assist Moss Adams business development strategies.

14. Event Management

Event management applies project management to the development and creation of corporate events such as conferences, festivals, ceremonies, concerts, or formal parties.

Here's how regional marketing coordinators use event management:

Coordinate and manage all marketing activities and communications functions, which included event management and advertising placement and related budgets.
Worked closely with company's director of event management and new business development director in a variety of administrative tasks.

15. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how regional marketing coordinators use market research:

Market researched competitive trends and surveyed territories for franchise store opportunities.
Conduct market research and create lead lists of potential non-contracted producers.

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What skills help Regional Marketing Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on regional marketing coordinator resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young regional marketing coordinators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all regional marketing coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for regional marketing coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What regional marketing coordinator skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a regional marketing coordinator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of regional marketing coordinator skills to add to your resume

The most important skills for a regional marketing coordinator resume and required skills for a regional marketing coordinator to have include:

Digital Marketing
Home Health
Marketing Campaigns
Website Content
Brand Awareness
Community Events
Trade Shows
Photoshop
Event Planning
Press Releases
Email Campaigns
ROI
Business Development
Event Management
Market Research
Facebook

Grand Openings
Promotional Materials
Promotional Campaigns
Develop Marketing Materials
Deltek Vision
PowerPoint
B2B Marketing
Print ADS
Brand Development
Vendor Relationships
Customer Retention
Engineering Firms
Data Analysis
Promotional Events
Store Opening
Marketing Presentations

Giveaways
Expense Reports
RFP
Corporate Events
Travel Arrangements
Conference Calls
Non-Profit Organization
Community Relations
Retail Store
Local Businesses
Sales Presentations
Database Management
Career Fairs
Vendor Contracts
Presentation Materials
Cold Calls

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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