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What is a regional marketing director and how to become one
A regional marketing manager is in charge of developing marketing strategies and supervising all marketing operations of all company branches in a particular region. Your responsibilities include carrying out market research for that region, gathering and analyzing the data, and using the information in curating marketing and advertising strategies.
You will be expected to direct all advertising and marketing efforts, direct all social media campaigns and ensure that customer service and support are made available to all consumers. You will also be involved in the necessary training of the marketing staff and developing and recommending pricing and promotional strategies to increase revenue.
A regional marketing manager must be creative, able to communicate effectively and manage projects effectively. You must also be able to carry out market research to improve ROI. You will earn an average of $45 an hour or $93,000 yearly as a regional marketing manager. You will require a bachelor's degree for this role.
What general advice would you give to a regional marketing director?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $131,352
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 45.21%
male 54.79%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Regional marketing director career paths
Key steps to become a regional marketing director
Explore regional marketing director education requirements
Start to develop specific regional marketing director skills
Skills Percentages Digital Marketing 9.05% Marketing Campaigns 6.03% Business Development 5.33% Sales Strategies 4.68% Market Research 4.56% Complete relevant regional marketing director training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New regional marketing directors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a regional marketing director based on U.S. Bureau of Labor Statistics data and data from real regional marketing director resumes.Research regional marketing director duties and responsibilities
- Forge and lead digital client segmentation account strategy to drive enterprise-wide consistency and improve KPI measurement.
- Lead UnitedHealthcare's participation and brand positioning in the federal and state exchange healthcare marketplace.
- Balance sales production, marketing ROI, and overhead costs through strategic planning and forward thinking.
- Launch the healthcare market with brand strategies and lead generation that target competitors' weaknesses in analytics.
Get regional marketing director experience
Generally, it takes 8-10 years to become a regional marketing director. The most common roles before becoming a regional marketing director include marketing director, marketing manager team lead and account executive.Prepare your regional marketing director resume
When your background is strong enough, you can start writing your regional marketing director resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a regional marketing director resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
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Build a professional regional marketing director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your regional marketing director resume.
Apply for regional marketing director jobs
Now it's time to start searching for a regional marketing director job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
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Average regional marketing director salary
The average regional marketing director salary in the United States is $131,352 per year or $63 per hour. Regional marketing director salaries range between $97,000 and $176,000 per year.
What am I worth?
How do regional marketing directors rate their job?
Regional marketing director reviews
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Updated January 8, 2025
