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Become A Regional Marketing Director

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Working As A Regional Marketing Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $105,000

    Average Salary

What Does A Regional Marketing Director Do At AMLI Management Company

* Identify each property’s competitive positioning and market in tandem with the national AMLI Brand.
* Develop programs to generate traffic.
* Responsible for ongoing measurement, analysis and interpretation of all marketing channel.
* Expected to make recommendations and adjust strategies based on leading indicators.
* Manage team of outreach/field marketing coordinators on strategies targeting local employers, locators/realtors, local businesses and event marketing efforts.
* Identifies opportunities for public relations and implements promotional community events to get additional exposure for AMLI.
* Guide on-site content marketing efforts through social media, email and text communications.
* Monitor /manage marketing expense budget.
* Manage or support any outside agency usage (primarily used on lease-up properties) as needed.
* Develop and train new employees on marketing programs

What Does A Regional Marketing Director Do At Brookdale Senior Living

* Successfully markets and positions products.
* Manages open inventory and overall pricing.
* Achieves and exceeds all occupancy and revenue goals.
* Oversees use of marketing budget dollars to assure optimal exposure and maximum efficiencies.
* Coordinates sales planning and use of marketing budget dollars to create shared efficiencies in media.
* Determines and implements the proper sales structure within assigned District and Major Markets.
* Assists in interviewing, hiring, training and coaching all marketing staff in the portfolio of communities they manage.
* Actively participates in the recruitment, hiring, training, coaching, evaluating, and disciplining of all sales positions in those communities.
* Oversees and/or completes the marketing plan and budgetary process for the district.
* Partners with the marketing team in the development and modification of short and long-range community marketing plans and budgets by providing competitor information, data and feedback.
* Develops sales plans to support the budget and achieve the desired objectives.
* Coordinates the completion of competitive analysis on all communities within the district and keeps current on competitive projects and programs in the marketplace within the district.
* Understands local markets within assigned district and makes pricing and tool box recommendations.
* Monitors marketing and sales performance expectations.
* Assesses the skills and abilities of sales staff and coaches, trains and motivates as appropriate to achieve success.
* Reviews and analyzes weekly and monthly sales and marketing reports to ensure accuracy of information and to make recommendations for necessary changes.
* Conducts quality assurance calls on all selling marketing staff including business development calls and analyzes competitive data for community staff.
* Visits each community within district on a scheduled basis and as approved by VP
* Field Sales & Marketing, and partners with on-site marketing teams and Executive Directors in the execution of the sales and marketing programs and strategies to achieve and maintain full occupancy.
* Partners with Training and Development to actively participate in sales training activities for the district.
* Promotes Brookdale in a positive manner and sets the example for the company"s standards for excellence.
* Is a consensus builder among community Sales and Operations Teams.
* Maintains comprehensive knowledge of the lead tracking/management system, trouble shooting and training.
* Monitors community lead and business tracking systems, sales tools and resources to ensure compliance with system usage and follow up statistics.
* Develops a culture that supports intra-company transfer policy to enhance resident retention within the Brookdale system.
* Oversees the business development coordination between communities to provide optimum results without duplication of resources

What Does A Regional Marketing Director Do At Sap

* Strategy Execution** – Development of the marketing strategy and program plan for SAP Ariba in North America by identifying the appropriate solution or industry program portfolio mix to address the business needs.
* This includes execution of media plans, community building events, social / digital campaigns, direct mail, scripts, email, etc.
* This role will drive the relevant approach for teams to deliver on time, on brand, on budget, while ensuring quality, consistency, and compliance.
* As necessary, he / she will revise marketing campaign plans & shift resources to respond to changing marketing conditions or pipeline gaps.
* The Field marketer should serve as the face of marketing to the region or MU sales executive and should manage the portfolio aligned to the business priorities.
* Lead Management** – Strong understanding of internal lead management systems in order to oversee proper access and management of leads and to empower teams to improve lead development, quality and flow throughout the customer buying cycle.
* Review reports to understand the impact of marketing programs on pipeline health and to follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively.
* Leverage the tele function for demand generation, lead qualification and discovery.
* Data Management
* Secure relevant training and education to enable teams on all system use and data management methods.
* Be familiar with systems of records, including CRM, reports, dashboards and scorecards and seek to identify enhancements and improvements to respective stakeholders, as well as with marketing automation (Marketo).
* Market Research/Analysis
* Leverage market research and analyses in order to improve strategic approaches and tactical actions.
* Share relevant intelligence to all marketers in order to deliver optimized execution of tactics.
* Align strategies, observations and interpretations with other involved parties, including Integrated Marketing (Solution and Programs), and Industry and Segments teams.
* Agency Management
* Consult with management team on strategic agency decisions and enforce relevant purchasing and vendor guidelines, legal implications, and other contractual obligations.
* Identify the overall budget structure for agency engagement in line with organizational structure and objectives.
* Field Enablement
* Communicate the overall plan to Sales stakeholders (sales, sales operations, VAT team members), Marketing colleagues and partners.
* Empower teams to drive rollout of marketing tactics and assets that align with the needs of the business Anticipate stakeholder conflicts and drive managerial resolution to avoid delay of market delivery.
* Communicate proactively with sales teams to demonstrate marketing effectiveness and to seek out areas of improvement.
* Proactively provide feedback to other marketers to improve overall marketing performance.
* Channel & Ecosystem** – Understand the importance of different routes-to-market and integrate ecosystem and channels into marketing execution strategy, including respective revenue targets.
* Collaborate and coordinate with GPO colleagues to create efficiencies between direct and indirect GTM approaches.
* Account Based Marketing
* Implement an approach to communicate and guide marketing activities with individual prospect or customer accounts, aligning marketing activities with account strategies through a collaborative approach that engages sales, marketing, delivery, and key executives.
* Key managerial responsibilities:
* Manage individuals and teams
* Conduct Performance and Reward Management processes (leveraging the relevant tools and systems)
* Set objectives and development plans, review performance, and provide feedback on a regular basis
* Support employees’ career aspirations and facilitate the transition of employees into their desired roles
* Interpret an employee's behaviors and motivators to coach, empower, and enable
* Manage the employee life cycle by actively participating in recruitment, selection, performance, succession planning, development, and transition activities
* Understand and leverage the relevant SAP HR and People tools and strategies that apply to individuals and teams

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How To Become A Regional Marketing Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Regional Marketing Director jobs

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Real Regional Marketing Director Salaries

Job Title Company Location Start Date Salary
Regional Marketing Director MOET Hennessy USA, Inc. Irvine, CA Sep 01, 2015 $136,100
Director, Regional/Country Marketing Motorola Mobility, Inc. Plantation, FL Nov 17, 2011 $132,829 -
$188,200
Regional/Country Marketing Director Motorola Mobility, Inc. Plantation, FL Sep 15, 2012 $132,829 -
$189,400
Regional Marketing Director MOET Hennessy USA, Inc. Irvine, CA Sep 18, 2013 $131,500
Regional Marketing Director The Wendy's Company Doral, FL Oct 01, 2012 $130,000
Regional Marketing Account Director-Industrial D Fleischmann's Vinegar Co., Inc. Cerritos, CA Nov 01, 2011 $118,000
Regional Marketing Director RÉMy Cointreau USA, Inc. Miami, FL Apr 29, 2010 $116,133
Regional Marketing Director RÉMy Cointreau USA, Inc. Miami, FL Oct 01, 2010 $116,133
Director Regional Marketing Western Union LLC Englewood, CO Apr 24, 2013 $112,730
Director, Regional Marketing Western Union, LLC Englewood, CO Jul 14, 2010 $105,000
Director Regional Marketing Western Union, LLC Laguna Hills, CA Oct 02, 2010 $94,990
Regional Marketing Director Ami Holdings, LLC Miami, FL Apr 15, 2016 $94,000
Director Regional Marketing Western Union, LLC Atlanta, GA Feb 04, 2010 $90,000
Regional Marketing Director Ami Holdings LLC Miami, FL Sep 11, 2015 $74,360

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Top Skills for A Regional Marketing Director

FinancialAdvisorsProductDevelopmentSalesTerritorySalesGrowthBusinessDevelopmentCustomerServiceVariableAnnuitiesRegionalSalesMarketShareInternetMarketResearchBusinessPlanAnnualSalesHealthcareTradeShowsSalesGoalsOccupancyPressReleasesSalesTrainingP

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Top Regional Marketing Director Skills

  1. Financial Advisors
  2. Product Development
  3. Sales Territory
You can check out examples of real life uses of top skills on resumes here:
  • Assisted Regional Director with daily management of 36 branch offices with 1,100 financial advisors.
  • Interfaced with customer service department, handled customer satisfaction issues and provided customer product development feedback.
  • Developed and managed a $100 million sales territory of variable and fixed annuities in the Colorado marketplace.
  • Develop new business opportunities and sales growth by initiating and maintaining strong producer relationships.
  • Direct the strategic planning and execution of marketing programs and communications that facilitate and support business development.

Top Regional Marketing Director Employers

Regional Marketing Director Videos

Michael Jex reaching the level of Regional Marketing Director

Regional Marketing Director, ESSELTE

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