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Become A Regional Marketing Director

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Working As A Regional Marketing Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $105,000

    Average Salary

What Does A Regional Marketing Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Regional Marketing Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Regional Marketing Director jobs

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Average Length of Employment
Regional Manager 4.1 years
Director Of Sales 3.6 years
Sales/Marketing 3.6 years
Regional Director 3.5 years
National Director 3.5 years
Marketing Director 3.1 years
Marketing Manager 3.1 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Employers Before
Manager 2.4%
Top Employers After
Owner 3.8%
President 3.8%
Consultant 2.8%

Regional Marketing Director Demographics

Gender

Male

55.3%

Female

43.0%

Unknown

1.7%
Ethnicity

White

82.3%

Hispanic or Latino

8.2%

Asian

7.0%

Unknown

1.7%

Black or African American

0.8%
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Languages Spoken

Spanish

23.9%

French

17.4%

Portuguese

8.7%

Arabic

8.7%

Japanese

4.3%

Dutch

4.3%

Hmong

4.3%

Thai

4.3%

Cantonese

4.3%

Chinese

2.2%

Mandarin

2.2%

Greek

2.2%

German

2.2%

Persian

2.2%

Russian

2.2%

Carrier

2.2%

Hindi

2.2%

Urdu

2.2%
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Regional Marketing Director Education

Schools

University of Phoenix

14.7%

New York University

8.4%

University of Connecticut

7.0%

Texas Tech University

5.6%

University of California - Berkeley

4.9%

Florida State University

4.9%

Northeastern University

4.9%

Arizona State University

4.2%

West Virginia University

4.2%

University of Georgia

4.2%

Western Illinois University

4.2%

University of Arizona

4.2%

Ball State University

4.2%

University of South Florida

3.5%

Brigham Young University

3.5%

Florida International University

3.5%

University of Rhode Island

3.5%

Northwestern University

3.5%

Temple University

3.5%

Pennsylvania State University

3.5%
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Majors

Business

31.2%

Marketing

20.7%

Communication

7.0%

Management

6.3%

Finance

5.6%

Psychology

4.0%

Journalism

3.3%

Economics

2.5%

English

2.5%

Nursing

2.3%

Education

2.0%

Political Science

2.0%

Public Relations

1.8%

Electrical Engineering

1.3%

Health Care Administration

1.3%

Business Communications

1.3%

Advertising

1.3%

Health Education

1.2%

Hospitality Management

1.2%

Specialized Sales And Merchandising

1.2%
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Degrees

Bachelors

51.8%

Masters

23.1%

Other

16.4%

Associate

4.0%

Certificate

2.6%

Doctorate

1.2%

Diploma

0.6%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Regional Marketing Director Salaries

Job Title Company Location Start Date Salary
Marketing Director, East Coast Region Prodotti Mediterranei Inc. New York, NY Feb 18, 2015 $204,881
Marketing Director--Latin American Region Brown-Forman Corporation Louisville, KY Feb 27, 2015 $196,750
Regional Director, Enrollment Marketing, Latin America Hult International Business School Groveland, FL Jan 09, 2016 $172,000
Marketing Director-Latin American Region Brown Forman Corporation Louisville, KY Sep 02, 2012 $169,550
Marketing Director-Latin America/Mexico Regions Natura Bisse International, Inc. Irving, TX Feb 01, 2010 $151,258
Marketing Director-SAN Diego Region Westfield LLC San Diego, CA Dec 05, 2011 $150,000
Regional Marketing Director MOET Hennessy USA, Inc. Irvine, CA Sep 01, 2015 $136,100
Director, Regional/Country Marketing Motorola Mobility, Inc. Plantation, FL Nov 17, 2011 $132,829 -
$188,200
Regional/Country Marketing Director Motorola Mobility, Inc. Plantation, FL Sep 15, 2012 $132,829 -
$189,400
Regional Marketing Director MOET Hennessy USA, Inc. Irvine, CA Sep 18, 2013 $131,500
Regional Marketing Director The Wendy's Company Doral, FL Oct 01, 2012 $130,000
Regional Marketing Account Director-Industrial D Fleischmann's Vinegar Co., Inc. Cerritos, CA Nov 01, 2011 $118,000
Regional Marketing Director RÉMy Cointreau USA, Inc. Miami, FL Apr 29, 2010 $116,133
Regional Marketing Director RÉMy Cointreau USA, Inc. Miami, FL Oct 01, 2010 $116,133
Director Regional Marketing Western Union LLC Englewood, CO Apr 24, 2013 $112,730
Central Regional Director for Dealer Marketing & S Adesa, Inc. Carmel, IN Sep 30, 2013 $105,000
Director, Regional Marketing Western Union, LLC Englewood, CO Jul 14, 2010 $105,000
Director Regional Marketing Western Union, LLC Laguna Hills, CA Oct 02, 2010 $94,990
Regional Marketing Director Ami Holdings, LLC Miami, FL Apr 15, 2016 $94,000
Director Regional Marketing Western Union, LLC Atlanta, GA Feb 04, 2010 $90,000

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Top Skills for A Regional Marketing Director

FinancialAdvisorsProductDevelopmentSalesTerritorySalesGrowthBusinessDevelopmentCustomerServiceVariableAnnuitiesRegionalSalesMarketShareInternetMarketResearchBusinessPlanAnnualSalesHealthcareTradeShowsSalesGoalsOccupancyPressReleasesSalesTrainingP

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Top Regional Marketing Director Skills

  1. Financial Advisors
  2. Product Development
  3. Sales Territory
You can check out examples of real life uses of top skills on resumes here:
  • Assisted Regional Director with daily management of 36 branch offices with 1,100 financial advisors.
  • Interfaced with customer service department, handled customer satisfaction issues and provided customer product development feedback.
  • Developed and managed a $100 million sales territory of variable and fixed annuities in the Colorado marketplace.
  • Develop new business opportunities and sales growth by initiating and maintaining strong producer relationships.
  • Direct the strategic planning and execution of marketing programs and communications that facilitate and support business development.

Top Regional Marketing Director Employers

Regional Marketing Director Videos

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