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Become A Regional Marketing Director

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Working As A Regional Marketing Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $89,000

    Average Salary

What Does A Regional Marketing Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Regional Marketing Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Regional Marketing Director Career Paths

Regional Marketing Director
Regional Vice President
Sales Vice President
12 Yearsyrs
Regional Vice President
11 Yearsyrs
Vice President
Executive Vice President
11 Yearsyrs
Director Of Sales And Marketing
Sales And Marketing Vice President
11 Yearsyrs
Director Of Sales And Marketing
9 Yearsyrs
Executive Director
Development Vice President
10 Yearsyrs
Regional Sales Director
Director Of Sales
10 Yearsyrs
Regional Sales Director
11 Yearsyrs
President
President & Chief Operating Officer
13 Yearsyrs
Regional Director
Business Development Director
11 Yearsyrs
Regional Director
9 Yearsyrs
Director Of Sales
Senior Sales Director
11 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Marketing Vice President
10 Yearsyrs
Sales And Marketing Vice President
Vice President & General Manager
12 Yearsyrs
Chief Marketing Officer
10 Yearsyrs
Managing Director
Vice President, Corporate Development
12 Yearsyrs
Senior Vice President
Vice President And Manager
10 Yearsyrs
Senior Director Of Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Senior Director Of Marketing
12 Yearsyrs
Senior Vice President Of Marketing
Senior Vice President, Sales
14 Yearsyrs
Senior Director
Vice President Product Development
13 Yearsyrs
Chief Operating Officer
Executive Vice President Of Sales
13 Yearsyrs
Regional Director Of Sales & Marketing
Regional Director Of Operations
11 Yearsyrs
Regional Director Of Business Development
National Sales Director
11 Yearsyrs
Regional Director Of Business Development
11 Yearsyrs
Community Relations Director
Director Of Communications And Marketing
9 Yearsyrs
Community Relations Director
8 Yearsyrs
National Marketing Director
National Director
10 Yearsyrs
Development Director
Director Of Advancement
11 Yearsyrs
Director, Global Marketing
Global Director
14 Yearsyrs
Director, Global Marketing
12 Yearsyrs
National Sales Director
Marketing Director
7 Yearsyrs
Director Of Marketing & Development
Director, Product Marketing
11 Yearsyrs
Director Of Marketing & Development
9 Yearsyrs
Director Of Field Marketing
Director Of Strategy
11 Yearsyrs
Chief Executive Officer
Business Director
10 Yearsyrs
Program Director
Area Director
8 Yearsyrs
Operations Vice President
Senior Vice President-Operations
14 Yearsyrs
Co-Owner
Account Director
9 Yearsyrs
Marketing Operations Director
8 Yearsyrs
Area Director
Director, National Accounts
12 Yearsyrs
Corporate Director Of Marketing
Director, Corporate Communications
10 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Officer 2.5 years
Top Careers Before Regional Marketing Director
Manager 2.8%
Director 2.6%
Top Careers After Regional Marketing Director
Owner 4.6%
Consultant 4.1%
President 4.0%

Do you work as a Regional Marketing Director?

Average Yearly Salary
$89,000
View Detailed Salary Report
$55,000
Min 10%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$146,000
Max 90%
Best Paying Company
ManpowerGroup
Highest Paying City
Renton, WA
Highest Paying State
Utah
Avg Experience Level
3.3 years
How much does a Regional Marketing Director make at top companies?
The national average salary for a Regional Marketing Director in the United States is $90,089 per year or $43 per hour. Those in the bottom 10 percent make under $55,000 a year, and the top 10 percent make over $146,000.

Real Regional Marketing Director Salaries

Job Title Company Location Start Date Salary
Marketing Director, East Coast Region Prodotti Mediterranei Inc. New York, NY Feb 18, 2015 $204,881
Marketing Director--Latin American Region Brown-Forman Corporation Louisville, KY Feb 27, 2015 $196,750
Regional Director, Enrollment Marketing, Latin America Hult International Business School Groveland, FL Jan 09, 2016 $172,000
Marketing Director-Latin American Region Brown Forman Corporation Louisville, KY Sep 02, 2012 $169,550
Marketing Director-Latin America/Mexico Regions Natura Bisse International, Inc. Irving, TX Feb 01, 2010 $151,258
Marketing Director-SAN Diego Region Westfield LLC San Diego, CA Dec 05, 2011 $150,000
Regional Marketing Director MOET Hennessy USA, Inc. Irvine, CA Sep 01, 2015 $136,100
Director, Regional/Country Marketing Motorola Mobility, Inc. Plantation, FL Nov 17, 2011 $132,829 -
$188,200
Regional/Country Marketing Director Motorola Mobility, Inc. Plantation, FL Sep 15, 2012 $132,829 -
$189,400
Regional Marketing Director MOET Hennessy USA, Inc. Irvine, CA Sep 18, 2013 $131,500
Regional Marketing Director The Wendy's Company Doral, FL Oct 01, 2012 $130,000
Regional Marketing Account Director-Industrial D Fleischmann's Vinegar Co., Inc. Cerritos, CA Nov 01, 2011 $118,000
Regional Marketing Director RÉMy Cointreau USA, Inc. Miami, FL Apr 29, 2010 $116,133
Regional Marketing Director RÉMy Cointreau USA, Inc. Miami, FL Oct 01, 2010 $116,133
Director Regional Marketing Western Union LLC Englewood, CO Apr 24, 2013 $112,730
Central Regional Director for Dealer Marketing & S Adesa, Inc. Carmel, IN Sep 30, 2013 $105,000
Director, Regional Marketing Western Union, LLC Englewood, CO Jul 14, 2010 $105,000
Director Regional Marketing Western Union, LLC Laguna Hills, CA Oct 02, 2010 $94,990
Regional Marketing Director Ami Holdings, LLC Miami, FL Apr 15, 2016 $94,000
Director Regional Marketing Western Union, LLC Atlanta, GA Feb 04, 2010 $90,000
Regional Director Marketing, Airline Strategy Anal The Boeing Company Renton, WA Oct 04, 2011 $89,604 -
$148,000

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Top Skills for A Regional Marketing Director

  1. Sales Goals
  2. Revenue Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Worked closely with 6 district sales managers to plan and implement a strategy to achieve sales goals on a monthly basis.
  • Delivered excellent financial results - regional Net Revenue growth of 15% ($11 million) in 2000.
  • Managed all sponsor development, strategic planning, new product development, creative design, and fulfillment.
  • Utilized innovative and effective management of territory consisting of 1,200+ financial advisors to exceed revenue goals and build client relationships.
  • Key contributor of business development to retain/grow high profile properties as ambassador of client relationships and operational support knowledge.

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Top 10 Best States for Regional Marketing Directors

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. California
  6. Virginia
  7. District of Columbia
  8. Washington
  9. Delaware
  10. Pennsylvania
  • (2,446 jobs)
  • (752 jobs)
  • (1,042 jobs)
  • (149 jobs)
  • (5,956 jobs)
  • (942 jobs)
  • (333 jobs)
  • (975 jobs)
  • (76 jobs)
  • (1,043 jobs)

Regional Marketing Director Demographics

Gender

Male

49.9%

Female

43.0%

Unknown

7.1%
Ethnicity

White

63.8%

Hispanic or Latino

14.2%

Black or African American

11.8%

Asian

6.6%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

35.7%

French

14.3%

Portuguese

8.6%

Arabic

5.7%

Mandarin

4.3%

Russian

2.9%

German

2.9%

Japanese

2.9%

Hmong

2.9%

Thai

2.9%

Cantonese

2.9%

Italian

2.9%

Urdu

1.4%

Chinese

1.4%

Czech

1.4%

Persian

1.4%

Greek

1.4%

Carrier

1.4%

Dutch

1.4%

Korean

1.4%
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Regional Marketing Director Education

Schools

University of Phoenix

15.8%

New York University

7.1%

Michigan State University

5.8%

University of Florida

5.4%

University of Connecticut

5.0%

University of South Florida

4.6%

University of Kansas

4.6%

Brigham Young University

4.2%

Northwestern University

4.2%

Arizona State University

4.2%

Pennsylvania State University

4.2%

Georgia State University

4.2%

University of Southern California

4.2%

Florida State University

4.2%

Northeastern University

4.2%

University of California - Berkeley

3.8%

Texas Tech University

3.8%

DePaul University

3.8%

University of Arizona

3.8%

Saint Louis University-

3.3%
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Majors

Business

32.6%

Marketing

17.5%

Communication

7.7%

Management

6.1%

Finance

4.9%

Psychology

4.0%

English

2.9%

Journalism

2.8%

Nursing

2.7%

Public Relations

2.7%

Political Science

2.5%

Education

2.2%

Health Care Administration

1.9%

Economics

1.7%

Advertising

1.6%

Real Estate

1.4%

Accounting

1.3%

Sociology

1.2%

General Sales

1.2%

Electrical Engineering

1.1%
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Degrees

Bachelors

52.4%

Masters

22.6%

Other

15.1%

Associate

4.5%

Certificate

2.6%

Doctorate

1.2%

License

0.8%

Diploma

0.7%
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