How to hire a regional marketing director

How to hire a regional marketing director, step by step

Here's a step-by-step regional marketing director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a regional marketing director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new regional marketing director
• Step 8: Go through the hiring process checklist

What does a regional marketing director do?

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1. Identify your hiring needs

   Before you post your regional marketing director job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a regional marketing director for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A regional marketing director's background is also an important factor in determining whether they'll be a good fit for the position. For example, regional marketing directors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents regional marketing director salaries for various positions.

   Type of Regional Marketing Director	Description	Hourly rate
   Regional Marketing Director	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$46-84
   Director Of Sales	A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans... Show more	$35-80
   Director Of Communications And Marketing	A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise... Show more	$27-63

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Marketing Campaigns
   • Business Development
   • Sales Strategies
   • Market Research
   • Sales Growth
   • Integrated Marketing
   • Real Estate
   • Facebook
   • Twitter
   • Product Development
   • ROI
   • Business Plan
   • Sales Training

   Check all skills

   Responsibilities:

   • Forge and lead digital client segmentation account strategy to drive enterprise-wide consistency and improve KPI measurement.
   • Lead UnitedHealthcare's participation and brand positioning in the federal and state exchange healthcare marketplace.
   • Balance sales production, marketing ROI, and overhead costs through strategic planning and forward thinking.
   • Launch the healthcare market with brand strategies and lead generation that target competitors' weaknesses in analytics.
   • Develop marketing programs from data analysis/research and design through to implementation, ROI analysis and subsequent refinement.
   • Leverage a team of resources consisting of internal wholesaler, relationship managers, investment analysts and portfolio managers.

   More regional marketing director duties

3. Make a budget

   Including a salary range in the regional marketing director job description is a good way to get more applicants. A regional marketing director salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a regional marketing director in Nebraska may be lower than in Nevada, and an entry-level engineer typically earns less than a senior-level regional marketing director. Additionally, a regional marketing director with lots of experience in the field may command a higher salary as a result.

   Average regional marketing director salary

   $131,352yearly

   $63.15 hourly rate

   ---

   Entry-level regional marketing director salary

   $97,000 yearly salary

   Updated December 20, 2025

   Average regional marketing director salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Nevada	$154,695	$74
   2	Arizona	$148,678	$71
   3	California	$142,706	$69
   4	Washington	$139,571	$67
   5	Oregon	$139,340	$67
   6	Massachusetts	$135,162	$65
   7	New York	$134,638	$65
   8	Pennsylvania	$134,463	$65
   9	Illinois	$130,807	$63
   10	Rhode Island	$129,059	$62
   11	North Carolina	$126,773	$61
   12	Minnesota	$124,909	$60
   13	Texas	$123,330	$59
   14	Florida	$122,257	$59
   15	Idaho	$121,025	$58
   16	Virginia	$120,999	$58
   17	Colorado	$120,039	$58
   18	Utah	$118,160	$57
   19	Alabama	$115,993	$56
   20	Georgia	$115,458	$56

   Average regional marketing director salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	WOOD Partners	$155,202	$74.62
   2	GoDaddy	$144,794	$69.61
   3	AstraZeneca	$143,218	$68.85	18
   4	Cushman & Wakefield	$140,567	$67.58	182
   5	Clear Channel Airport	$139,531	$67.08	5
   6	Aramark	$138,339	$66.51	77
   7	Brown-Forman	$136,474	$65.61	4
   8	iHeartMedia	$135,985	$65.38	37
   9	Lewis Group of Companies	$134,654	$64.74
   10	Swinerton	$134,584	$64.70	4
   11	Scholastic	$133,189	$64.03
   12	Western Union	$132,888	$63.89	13
   13	Marquis Health Consulting Services	$132,649	$63.77
   14	Live Nation Entertainment	$132,507	$63.71	83
   15	Compass Group USA	$131,909	$63.42	245
   16	JLL	$131,321	$63.14	41
   17	Qantas Holidays Limited	$131,088	$63.02
   18	Rémy Cointreau	$131,043	$63.00
   19	Lifespace Communities	$130,993	$62.98	5
   20	Intermountain Healthcare	$130,871	$62.92

4. Writing a regional marketing director job description

   A regional marketing director job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a regional marketing director job description:

   Regional marketing director job description example

   Want to change the way work…works? This is your moment.
   
   RingCentral Glip integrates messaging with video to make conversation, collaboration and connection more meaningful than ever, no matter where or how people want to work.
   
   Our Marketing team uses data, strategy and creativity to share that story with the world in the most effective, relevant ways possible. As part of the RingCentral Marketing team, you will help plan, coordinate, implement and oversee the ways we share RingCentral's message with the world. You'll use data, technology and creativity to target, communicate, measure and adjust with precision- and share the story of a new, reimagined age of business communication with the audiences who want to hear it most.
   
   We're as proud of our working environment as we are of our market success. You'll find all the training, opportunity and resources you could ever want here - with all the work/life benefits you expect, and none of the micromanagement. RingCentral regularly brings home Best Place To Work awards from locations all over the world, and outstanding company ratings on Glassdoor and Comparably!
   
   RingCentral surrounds you with world-class technology and talent, in a people-first environment built from the ground up to help you do the best work of your career. We're not just changing the nature of communication and teamwork. We're winning, together.
   
   As part of the RingCentral Marketing team, you will help plan, coordinate, implement and oversee the ways we share RingCentral's message with the world. You'll use data, technology and creativity to target, communicate, measure and adjust with precision- and share the story of a new, reimagined age of business communication with the audiences who want to hear it most.
   The Enterprise Field Marketing - West Pipeline Leader is responsible for the development and execution of the integrated marketing plan that brings together all of our pipeline drivers (digital, channel, field marketing and sales) across the Enterprise West teams to ensure sufficient pipe coverage on day one of each quarter.Responsibilities:
   Earn the role of trusted advisor on all things pipeline to the sales leadership and the teams you support.Explore, build, execute, and optimize regional-specific demand gen programs such as executive engagements, events, sponsorships, ABM, direct mail, digital, etc.Partner with sales operations to synthesize and forecast regional pipeline performance at the AVP/RVP/AE level.Alleviate regional pipeline gaps by crafting an integrated bridge plan that details the pipeline drivers you will activate.Analyze data and review week-over-week performance reports to advice decision making.Collaborate with go-to-market leaders, including industry principals to proactively identify gaps, trends, standard methodologies, headwinds, and tailwinds that impact the region. Work with Product Marketing to understand our content and messaging strategy, ideal customer profile, and personas to ensure localization, enablement and regional consumption.
   Qualifications:
   A minimum of ten years field marketing experience with at least five supporting the Enterprise segment Knowledge of top of mid-funnel tactics and activities that will drive pipeline Experience marketing SaaS offerings to corporate IT functions and CIOs in Fortune 1000 enterprises.Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.Proficiency with MS Office (Word, Excel, PowerPoint, Outlook) required; knowledge of Marketo, Outreach, Wrike, Tableau and com is preferred.Ability to be creative, efficient and productive with minimal supervision or mentorship.Excellent interpersonal and communication skills (both verbal & written).Experience working with geographically dispersed teams and colleagues Bachelor's degree, emphasis in marketing preferred.
   
   What we offer:
   RingCentral offers all the work/life benefits you could ever want, (and none of the micromanagement.)
   Comprehensive medical, dental, vision, disability, life and pet insurance Flexible PTO401K match and ESPPWellness programs including virtual yoga, bootcamp, meditation classes and more Paid parental leave Milk Stork parental account New parent gift box
   
   Say hello to the future of work. And the end of the resume black hole.
   We didn't create Glip specifically for hiring, but we might as well have. No more wondering if your resume was jettisoned into the vast emptiness of space. Sign up for Glip (it's free, no downloads,) and discover how smooth, informative and great the hiring process can be. So start meeting on www.Glip.com - and we look forward to connecting soon.
   
   About RingCentral
   RingCentral is the worldwide leader in cloud-based communications. Our software communications platform delivers phone, group chat, mobile communications, video calls, videoconference, contact center and AI-driven digital engagement. It's a powerful, global presence that allows businesses to communicate anywhere, anytime with anyone.
   
   RingCentral is headquartered in Belmont, California and has offices around the world.
   
   RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
   
   #LI-MD1

   Copy this example

   

5. Post your job

   There are a few common ways to find regional marketing directors for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your regional marketing director job on Zippia to find and recruit regional marketing director candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with regional marketing director candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new regional marketing director

   Once you have selected a candidate for the regional marketing director position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new regional marketing director first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a regional marketing director?