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The differences between regional marketing directors and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a regional marketing director and a director of communications and marketing. Additionally, a regional marketing director has an average salary of $131,352, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a regional marketing director include digital marketing, marketing campaigns and business development. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Regional Marketing Director | Director Of Communications And Marketing | |
| Yearly salary | $131,352 | $87,324 |
| Hourly rate | $63.15 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 124,445 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Regional marketing directors and directors of communications and marketing have different pay scales, as shown below.
| Regional Marketing Director | Director Of Communications And Marketing | |
| Average salary | $131,352 | $87,324 |
| Salary range | Between $97,000 And $176,000 | Between $57,000 And $133,000 |
| Highest paying City | Las Vegas, NV | San Francisco, CA |
| Highest paying state | Nevada | New York |
| Best paying company | WOOD Partners | Paul Hastings |
| Best paying industry | Finance | Professional |
There are a few differences between a regional marketing director and a director of communications and marketing in terms of educational background:
| Regional Marketing Director | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing directors' and directors of communications and marketing' demographics:
| Regional Marketing Director | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |