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The differences between regional marketing directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a regional marketing director and a marketing manager. Additionally, a regional marketing director has an average salary of $131,352, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a regional marketing director include digital marketing, marketing campaigns and business development. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Regional Marketing Director | Marketing Manager | |
| Yearly salary | $131,352 | $104,550 |
| Hourly rate | $63.15 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 124,445 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Regional marketing directors and marketing managers have different pay scales, as shown below.
| Regional Marketing Director | Marketing Manager | |
| Average salary | $131,352 | $104,550 |
| Salary range | Between $97,000 And $176,000 | Between $71,000 And $153,000 |
| Highest paying City | Las Vegas, NV | Menlo Park, CA |
| Highest paying state | Nevada | California |
| Best paying company | WOOD Partners | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a regional marketing director and a marketing manager in terms of educational background:
| Regional Marketing Director | Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing directors' and marketing managers' demographics:
| Regional Marketing Director | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |