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Regional marketing director skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Angela Woodland Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical regional marketing director skills. We ranked the top skills for regional marketing directors based on the percentage of resumes they appeared on. For example, 9.0% of regional marketing director resumes contained digital marketing as a skill. Continue reading to find out what skills a regional marketing director needs to be successful in the workplace.

15 regional marketing director skills for your resume and career

1. Digital Marketing

Here's how regional marketing directors use digital marketing:

Led cross-functional team in executing traditional and digital marketing tactics, events, corporate and external communications.
Educated franchisees and drove participation of corporate database direct mail and digital marketing programs.

2. Marketing Campaigns

Here's how regional marketing directors use marketing campaigns:

Developed and executed fully integrated marketing campaigns for promotional programs, product and service launches and new unit openings.
Implemented internet marketing campaigns including social media and mobile marketing creating new marketing channels to achieve customer growth.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how regional marketing directors use business development:

Partnered with Franchise Development and Operations to develop new franchisee orientation and development planning to ensure brand consistency and business development.
Developed winning proposals and coached business development teams to more effectively engage clients, contributing to millions in annual revenues.

4. Sales Strategies

Here's how regional marketing directors use sales strategies:

Develop marketing and sales strategies to maximize firm's profits and increase share of the market while ensuring complete customer satisfaction.
Introduced new products, designed and supervised marketing and advertising plans, provided telesales strategies for 120 state-specific legal titles.

5. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how regional marketing directors use market research:

Advised program managers on methods, procedures, and both qualitative/quantitative market research methodologies to improve the effectiveness of existing programs.
Maintained constant customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

6. Sales Growth

Here's how regional marketing directors use sales growth:

Develop new business opportunities and sales growth by initiating and maintaining strong producer relationships.
Directed and measured effectiveness for all aspects of the marketing strategy to drive sales growth, market share and customer traffic.

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7. Integrated Marketing

Here's how regional marketing directors use integrated marketing:

High-Speed Internet & Digital Telephone: Promoted high-speed Internet (HSI) and digital telephone services through integrated marketing.
Led senior executives in the planning and development of annual integrated marketing plans to support business goals.

8. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how regional marketing directors use real estate:

Recruited to build Mid-Atlantic Region footprint for large, nationally diversified commercial and residential real estate company.
Coordinated activities focused on foreign investment and real estate.

9. Facebook

Here's how regional marketing directors use facebook:

Launched company s first Pandora, Facebook, Twitter and Foursquare advertising or promotions to assess engagement and sales.
Initiated TPL s first Facebook and wiki pages, and revamped email cultivations to launch social media at TPL.

10. Twitter

Here's how regional marketing directors use twitter:

Developed and implemented social media marketing strategy including Facebook, LinkedIn and Twitter presence along with an active company blog.
Implemented organizational Twitter account, promoting audience engagement with association's programs and initiatives.

11. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how regional marketing directors use product development:

Interfaced with customer service department, handled customer satisfaction issues and provided customer product development feedback.
Led marketing strategies and tactics for Northern NJ, NY and New England from product development, to sales support materials.

12. ROI

Here's how regional marketing directors use roi:

Developed marketing programs from data analysis/research and design through to implementation, ROI analysis and subsequent refinement.
Created high-quality marketing strategy by delineating territory growth opportunities resulting in average 20:1 ROI.

13. Business Plan

Here's how regional marketing directors use business plan:

Organized and implemented competitive selling techniques and business planning tools based upon market data and intelligence.
Contributed to strategic global brand business planning, promotions and distribution strategy.

14. Sales Training

Here's how regional marketing directors use sales training:

Supported producers through product meetings, one on one sales training, and point of sale support and case development.
Conducted variable annuity product and sales training through individual and group training sessions, seminars, and branch meetings.

15. B2B Marketing

Here's how regional marketing directors use b2b marketing:

Provided B2B marketing strategy, management and marketing/sales operational support for lead generation and customer retention.
Led B2B marketing strategy and execution for 7 annual medication technology and patient safety conferences.

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What skills help Regional Marketing Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on regional marketing director resumes?

Dr. Angela Woodland Ph.D.

Professor, Montana State University

Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.

What soft skills should all regional marketing directors possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for regional marketing directors?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What regional marketing director skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young regional marketing directors need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a regional marketing director stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of regional marketing director skills to add to your resume

The most important skills for a regional marketing director resume and required skills for a regional marketing director to have include:

Digital Marketing
Marketing Campaigns
Business Development
Sales Strategies
Market Research
Sales Growth
Integrated Marketing
Real Estate
Facebook
Twitter
Product Development
ROI
Business Plan
Sales Training
B2B Marketing
Program Development
Brand Development

Community Outreach
B2C
Trade Shows
Direct Reports
Regional Sales
Community Relations
Long-Term Care
Brand Positioning
Media Sales
Market Analysis
Brand Marketing
Competitive Environment
Marketing Mix
Competitive Analysis
Media Planning
SEO
Press Releases

Medicare
Oversight
Sales Performance
Event Planning
Product Knowledge
Life Insurance
Revenue Growth
Sales Presentations
Medicaid
Client Relationships
Channel Marketing
Creative Development
Mid-Atlantic
Annuities
Lead Management
Community Events

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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