What does a regional marketing director do?
A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.
Regional marketing director responsibilities
Here are examples of responsibilities from real regional marketing director resumes:
- Forge and lead digital client segmentation account strategy to drive enterprise-wide consistency and improve KPI measurement.
- Lead UnitedHealthcare's participation and brand positioning in the federal and state exchange healthcare marketplace.
- Balance sales production, marketing ROI, and overhead costs through strategic planning and forward thinking.
- Launch the healthcare market with brand strategies and lead generation that target competitors' weaknesses in analytics.
- Develop marketing programs from data analysis/research and design through to implementation, ROI analysis and subsequent refinement.
- Leverage a team of resources consisting of internal wholesaler, relationship managers, investment analysts and portfolio managers.
- Close $40MM leasing deal with Marshall's involving POS in 600 stores and negotiate customized and complex contract solution.
- Negotiate contracts when RFP award make.
- Organize and implement delivery system for POS marketing materials.
- Develop and implement strategic direction, generating opportunities in OEM and product support for civil and military markets.
Regional marketing director skills and personality traits
We calculated that 9% of Regional Marketing Directors are proficient in Digital Marketing, Marketing Campaigns, and Business Development. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Regional Marketing Directors that have these skills listed on their resume here:
- Digital Marketing, 9%
Led cross-functional team in executing traditional and digital marketing tactics, events, corporate and external communications.
- Marketing Campaigns, 6%
Developed and executed fully integrated marketing campaigns for promotional programs, product and service launches and new unit openings.
- Business Development, 5%
Partnered with Franchise Development and Operations to develop new franchisee orientation and development planning to ensure brand consistency and business development.
- Sales Strategies, 5%
Develop marketing and sales strategies to maximize firm's profits and increase share of the market while ensuring complete customer satisfaction.
- Market Research, 5%
Advised program managers on methods, procedures, and both qualitative/quantitative market research methodologies to improve the effectiveness of existing programs.
- Sales Growth, 4%
Develop new business opportunities and sales growth by initiating and maintaining strong producer relationships.
"digital marketing," "marketing campaigns," and "business development" are among the most common skills that regional marketing directors use at work. You can find even more regional marketing director responsibilities below, including:
Creativity. One of the key soft skills for a regional marketing director to have is creativity. You can see how this relates to what regional marketing directors do because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a regional marketing director resume shows how regional marketing directors use creativity: "introduced and educated advisors on product knowledge in a new and creative fashion, leading to increase revenue. "
Interpersonal skills. Another essential skill to perform regional marketing director duties is interpersonal skills. Regional marketing directors responsibilities require that "managers must deal with a range of people in different roles, both inside and outside the organization." Regional marketing directors also use interpersonal skills in their role according to a real resume snippet: "incited sales growth through professional customerprogramming, and interpersonal skills service and digital marketing techniques. "
Organizational skills. Another skill that relates to the job responsibilities of regional marketing directors is organizational skills. This skill is critical to many everyday regional marketing director duties, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "developed methods, organizational structures and management processes in support of marketing, product development, sales and customer service programs. "
Analytical skills. regional marketing director responsibilities often require "analytical skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This resume example shows what regional marketing directors do with analytical skills on a typical day: "implemented market analysis procedures and advertising programs designed to respond to specific market opportunities and competitive situations. "
Communication skills. Another common skill required for regional marketing director responsibilities is "communication skills." This skill comes up in the duties of regional marketing directors all the time, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." An excerpt from a real regional marketing director resume shows how this skill is central to what a regional marketing director does: "provided strategic consultation and leadership for all regional b2b, b2c, d2c communications and local marketing initiatives. "
The three companies that hire the most regional marketing directors are:
- Live Nation Entertainment21 regional marketing directors jobs
- Trane9 regional marketing directors jobs
- Gilead Sciences7 regional marketing directors jobs
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Compare different regional marketing directors
Regional marketing director vs. Director of sales
A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.
While similarities exist, there are also some differences between regional marketing directors and director of sales. For instance, regional marketing director responsibilities require skills such as "digital marketing," "marketing campaigns," "integrated marketing," and "real estate." Whereas a director of sales is skilled in "sales process," "customer service," "customer satisfaction," and "sales management." This is part of what separates the two careers.
Directors of sales earn the highest salaries when working in the finance industry, with an average yearly salary of $124,924. On the other hand, regional marketing directors are paid more in the finance industry with an average salary of $131,489.directors of sales tend to reach similar levels of education than regional marketing directors. In fact, directors of sales are 1.9% less likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.Regional marketing director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Each career also uses different skills, according to real regional marketing director resumes. While regional marketing director responsibilities can utilize skills like "sales strategies," "sales growth," "real estate," and "business plan," directors of communications and marketing use skills like "web content," "strategic communications," "external communications," and "graphic design."
Directors of communications and marketing earn a lower average salary than regional marketing directors. But directors of communications and marketing earn the highest pay in the professional industry, with an average salary of $78,844. Additionally, regional marketing directors earn the highest salaries in the finance with average pay of $131,489 annually.directors of communications and marketing earn similar levels of education than regional marketing directors in general. They're 2.2% more likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.Regional marketing director vs. Director, product marketing
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from regional marketing director resumes include skills like "sales strategies," "sales growth," "real estate," and "program development," whereas a director, product marketing is more likely to list skills in "product management," "market trends," "cloud," and "competitive landscape. "
Directors, product marketing make a very good living in the technology industry with an average annual salary of $146,919. On the other hand, regional marketing directors are paid the highest salary in the finance industry, with average annual pay of $131,489.When it comes to education, directors, product marketing tend to earn higher degree levels compared to regional marketing directors. In fact, they're 9.6% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.Regional marketing director vs. Marketing team leader
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
Even though a few skill sets overlap between regional marketing directors and marketing team leaders, there are some differences that are important to note. For one, a regional marketing director might have more use for skills like "marketing campaigns," "business development," "sales strategies," and "sales growth." Meanwhile, some responsibilities of marketing team leaders require skills like "work ethic," "strong analytical," "lead generation," and "photoshop. "
The professional industry tends to pay the highest salaries for marketing team leaders, with average annual pay of $72,516. Comparatively, the highest regional marketing director annual salary comes from the finance industry.The average resume of marketing team leaders showed that they earn similar levels of education compared to regional marketing directors. So much so that theyacirc;euro;trade;re 3.5% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.3%.Types of regional marketing director
Updated January 8, 2025
