How To Become A Regional Marketing Manager: What It Is and Career Path

What is a regional marketing manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

A regional marketing manager is a senior manager responsible for developing and implementing marketing strategies of the company in his/her /her assigned region. He/she is expected to identify customer needs in their area of assignment and develop products or services that best suit them. Regional marketing managers also lead a team of marketing staff in their region to achieve brand distribution and visibility.

Regional marketing managers are mostly employed by large multinationals and corporations that have their operations spread geographically. They work closely with the sales and advertising teams and external stakeholders such as vendors, agencies, contractors, and the media. A successful regional marketing manager should be creative, analytical, communicative, and in touch with current marketing trends.

The role of a regional marketing manager requires regular travel as part of the job. Their working schedules are flexible as they can work extra hours and over the weekends.

What general advice would you give to a regional marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreRegional Marketing ManagerUS Average

Salary

6.7

Avg. Salary $85,217

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 45.54%

male 54.46%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a regional marketing manager

Explore regional marketing manager education requirements

Most common regional marketing manager degrees

Bachelor's

78.4 %

Master's

13.3 %

Associate

5.2 %

Start to develop specific regional marketing manager skills

Skills	Percentages
Digital Marketing	14.73%
Integrated Marketing	6.42%
Marketing Campaigns	5.31%
Project Management	5.23%
ROI	4.96%

Complete relevant regional marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New regional marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a regional marketing manager based on U.S. Bureau of Labor Statistics data and data from real regional marketing manager resumes.

Research regional marketing manager duties and responsibilities

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.

Prepare your regional marketing manager resume

When your background is strong enough, you can start writing your regional marketing manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a regional marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable regional marketing manager resume templates

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