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Regional Marketing Manager Careers

A regional marketing manager is a senior manager responsible for developing and implementing marketing strategies of the company in his/her assigned region. He/she is expected to identify customer needs in their area of assignment and develop products or services that best suit them. Regional marketing managers also lead a team of marketing staff in their region to achieve brand distribution and visibility.

Regional marketing managers are mostly employed by large multinationals and corporations that have their operations spread geographically. They work closely with the sales and advertising teams and external stakeholders such as vendors, agencies, contractors, and the media. A successful regional marketing manager should be creative, analytical, communicative, and in touch with current marketing trends.

The role of a regional marketing manager requires regular travel as part of the job. Their working schedules are flexible as they can work extra hours and over the weekends.

There is more than meets the eye when it comes to being a regional marketing manager. For example, did you know that they make an average of $45.14 an hour? That's $93,884 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Regional Marketing Manager Do

There are certain skills that many regional marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a regional marketing manager, we found that a lot of resumes listed 9.3% of regional marketing managers included market research, while 7.2% of resumes included roi, and 7.1% of resumes included project management. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the regional marketing manager job title. But what industry to start with? Most regional marketing managers actually find jobs in the hospitality and manufacturing industries.

How To Become a Regional Marketing Manager

If you're interested in becoming a regional marketing manager, one of the first things to consider is how much education you need. We've determined that 72.8% of regional marketing managers have a bachelor's degree. In terms of higher education levels, we found that 12.5% of regional marketing managers have master's degrees. Even though most regional marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a regional marketing manager. When we researched the most common majors for a regional marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on regional marketing manager resumes include associate degree degrees or diploma degrees.

You may find that experience in other jobs will help you become a regional marketing manager. In fact, many regional marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many regional marketing managers also have previous career experience in roles such as account executive or marketing director.

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Average Salary
$93,884
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
66,175
Job Openings

Regional Marketing Manager Career Paths

Top Careers Before Regional Marketing Manager

Top Careers After Regional Marketing Manager

Regional Marketing Manager Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Regional Marketing Manager

Regional Marketing Managers in America make an average salary of $93,884 per year or $45 per hour. The top 10 percent makes over $142,000 per year, while the bottom 10 percent under $61,000 per year.
Average Salary
$93,884
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
Bellevue, WA
Salary Range89k - 167k$123k$122,818
New York, NY
Salary Range80k - 150k$110k$109,591
San Jose, CA
Salary Range73k - 149k$104k$104,399
Chicago, IL
Salary Range74k - 140k$102k$102,276
Irving, TX
Salary Range71k - 145k$102k$101,846
Atlanta, GA
Salary Range71k - 139k$100k$99,992
$52k
$167k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Regional Field Marketing Manager
Regional Field Marketing Manager
Renaissance
Renaissance
03/21/2021
03/21/2021
$70,50003/21/2021
$70,500
Regional Field Marketing Manager
Regional Field Marketing Manager
Renaissance
Renaissance
03/21/2021
03/21/2021
$70,50003/21/2021
$70,500
Regional Field Marketing Manager
Regional Field Marketing Manager
Renaissance
Renaissance
03/21/2021
03/21/2021
$70,50003/21/2021
$70,500
Regional Field Marketing Manager
Regional Field Marketing Manager
Renaissance
Renaissance
03/21/2021
03/21/2021
$70,50003/21/2021
$70,500
Regional Field Marketing Manager
Regional Field Marketing Manager
Renaissance
Renaissance
03/21/2021
03/21/2021
$70,50003/21/2021
$70,500
See More Recent Salaries

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Regional Marketing Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Regional Marketing Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Regional Marketing Manager Resume

At Zippia, we went through countless Regional Marketing Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Regional Marketing Manager Demographics

Gender

male

53.0 %

female

43.2 %

unknown

3.8 %

Ethnicity

White

73.5 %

Hispanic or Latino

10.7 %

Asian

8.9 %

Foreign Languages Spoken

Spanish

43.5 %

French

13.4 %

Portuguese

9.1 %
See More Demographics

Regional Marketing Manager Education

Majors

Business
30.2 %
Marketing
20.2 %

Degrees

Bachelors

72.8 %

Masters

12.5 %

Certificate

7.3 %

Top Colleges for Regional Marketing Managers

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Public

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info

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Top Skills For a Regional Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.3% of regional marketing managers listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Regional Marketing Manager

Some places are better than others when it comes to starting a career as a regional marketing manager. The best states for people in this position are Washington, New York, Arkansas, and North Carolina. Regional marketing managers make the most in Washington with an average salary of $119,213. Whereas in New York and Arkansas, they would average $108,204 and $105,348, respectively. While regional marketing managers would only make an average of $104,653 in North Carolina, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Regional Marketing Manager Jobs:
1,364
Highest 10% Earn:
$201,000
Location Quotient:
1.17
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. North Carolina

Total Regional Marketing Manager Jobs:
1,695
Highest 10% Earn:
$182,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Regional Marketing Manager Jobs:
2,469
Highest 10% Earn:
$186,000
Location Quotient:
1.2
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Regional Marketing Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ regional marketing managers and discovered their number of regional marketing manager opportunities and average salary. Through our research, we concluded that Comcast was the best, especially with an average salary of $107,190. McDonald's follows up with an average salary of $82,507, and then comes H&R; Block with an average of $72,066. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a regional marketing manager. The employers include Cigna, Eaton, and MetLife

1. Comcast
4.6
Avg. Salary: 
$107,190
Regional Marketing Managers Hired: 
33+
2. McDonald's
4.3
Avg. Salary: 
$82,507
Regional Marketing Managers Hired: 
27+
3. H&R Block
4.4
Avg. Salary: 
$72,066
Regional Marketing Managers Hired: 
22+
4. AT&T
4.7
Avg. Salary: 
$104,275
Regional Marketing Managers Hired: 
21+
5. The Coca-Cola Company
4.8
Avg. Salary: 
$107,977
Regional Marketing Managers Hired: 
17+
6. Verizon Communications
4.7
Avg. Salary: 
$102,806
Regional Marketing Managers Hired: 
15+

Regional Marketing Manager Videos

Updated October 2, 2020