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Become A Regional Marketing Manager

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Working As A Regional Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $97,000

    Average Salary

What Does A Regional Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Regional Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Regional Marketing Manager Jobs

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Regional Marketing Manager Career Paths

Regional Marketing Manager
Marketing Director General Manager
Director Of Sales
10 Yearsyrs
Director Of Sales Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Marketing Director Director Of Sales And Marketing
General Manager
7 Yearsyrs
Project Manager Business Manager
General Sales Manager
8 Yearsyrs
Regional Sales Manager Business Development Manager
Marketing Director
7 Yearsyrs
Business Development Manager Marketing Consultant
Marketing Manager
6 Yearsyrs
General Manager Account Manager
National Account Manager
8 Yearsyrs
Brand Manager Key Account Manager
National Accounts Sales Manager
9 Yearsyrs
Regional Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Regional Sales Manager National Account Manager
National Sales Manager
10 Yearsyrs
District Sales Manager Regional Sales Manager
Regional Business Manager
10 Yearsyrs
Director Of Sales Director Of Sales And Marketing
Regional Sales Director
10 Yearsyrs
General Manager Account Executive
Regional Sales Manager
9 Yearsyrs
Director Of Sales And Marketing Regional Sales Director
Sales Vice President
9 Yearsyrs
Project Manager Business Development Manager
Senior Sales Manager
7 Yearsyrs
Business Development Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Regional Manager National Account Manager
Strategic Accounts Manager
9 Yearsyrs
District Sales Manager Regional Accounts Manager
Territory Account Manager
8 Yearsyrs
Business Developer Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Brand Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Do you work as a Regional Marketing Manager?

Help others decide if this is a good career for them

Average Length of Employment
Regional Manager 4.1 years
Marketing Manager 2.9 years
Top Employers Before
Manager 3.4%
Top Employers After
Consultant 4.3%
Owner 3.8%
President 2.9%

Do you work as a Regional Marketing Manager?

Regional Marketing Manager Demographics

Gender

Male

53.4%

Female

44.8%

Unknown

1.7%
Ethnicity

White

61.6%

Hispanic or Latino

15.5%

Black or African American

11.1%

Asian

7.9%

Unknown

3.8%
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Languages Spoken

Spanish

40.0%

French

15.3%

Portuguese

11.3%

Italian

6.0%

German

5.3%

Mandarin

3.3%

Arabic

3.3%

Chinese

2.7%

Russian

2.0%

Japanese

2.0%

Dutch

1.3%

Kurdish

1.3%

Greek

1.3%

Swedish

0.7%

Hebrew

0.7%

Gujarati

0.7%

Hindi

0.7%

Indonesian

0.7%

Bosnian

0.7%

Turkish

0.7%
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Regional Marketing Manager Education

Schools

University of Phoenix

9.7%

University of Texas at Austin

7.1%

Northwestern University

6.6%

Michigan State University

5.8%

West Virginia University

5.8%

Pennsylvania State University

5.3%

Northeastern University

5.3%

University of Washington

4.9%

New York University

4.4%

University of North Texas

4.4%

University of Central Florida

4.4%

Indiana University Bloomington

4.4%

Appalachian State University

4.0%

Florida International University

4.0%

Temple University

4.0%

Texas Tech University

4.0%

University of Michigan - Ann Arbor

4.0%

Duke University

4.0%

University of Georgia

4.0%

Northern Illinois University

4.0%
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Majors

Business

33.0%

Marketing

22.9%

Communication

9.1%

Management

6.2%

Finance

3.3%

Public Relations

3.0%

Psychology

2.9%

English

2.5%

Economics

2.2%

Political Science

2.1%

Journalism

1.9%

Education

1.8%

Advertising

1.6%

International Business

1.3%

Accounting

1.2%

Health Care Administration

1.1%

Business Communications

1.0%

Journalism And Mass Communications

1.0%

Computer Science

0.9%

Graphic Design

0.9%
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Degrees

Bachelors

52.3%

Masters

27.7%

Other

12.6%

Associate

2.8%

Certificate

2.8%

Diploma

0.8%

Doctorate

0.7%

License

0.3%
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Internship
Temporary

Real Regional Marketing Manager Salaries

Job Title Company Location Start Date Salary
Marketing Manager Caribbean Region Adventurous Journeys LLC Chicago, IL Aug 01, 2013 $178,000
Regional Marketing Manager Americas-Electronics Momentive Performance Materials USA LLC Waterford, NY Apr 10, 2015 $170,520
Regional Marketing Manager DSM Nutritional Products, Inc. Parsippany-Troy Hills, NJ Nov 22, 2010 $155,000
Regional Marketing Manager International Materials, Inc. Boca Raton, FL Mar 01, 2012 $145,000
Regional Marketing Manager ARAM Systems Inc. Houston, TX Nov 01, 2007 $135,000
Region Marketing Manager Heineken USA Irving, TX Nov 25, 2008 $133,500
Regional Marketing Manager, Americas Etihad Airways New York, NY Apr 30, 2015 $128,000
Regional Marketing Manager, Americas Etihad Airways New York, NY Apr 29, 2013 $128,000
Regional Marketing and Sales Manager International Commodity Trading, Inc. Englewood Cliffs, NJ Jan 01, 2011 $121,098 -
$150,000
Marketing and KAM (KEY Account Management) Regional Manager Amgen Inc. Thousand Oaks, CA Jan 26, 2015 $115,000
Regional Marketing Manager Gerard Bertrand, Inc. Laguna Hills, CA Sep 17, 2015 $114,920 -
$120,000
North America Regional Marketing Manager The Dow Chemical Company Houston, TX Oct 21, 2013 $114,084 -
$171,121
Regional Marketing Manager Digital Vice Media Inc. New York, NY Sep 15, 2014 $108,202
Regional Marketing Manager, Digital Vice Media Inc. New York, NY Sep 23, 2014 $108,202
Senior Regional Marketing Manager Expedia, Inc. Bellevue, WA Aug 15, 2011 $107,661 -
$115,000
Regional Marketing Manager Oldcastle Precast, Inc. Medley, FL Feb 17, 2016 $100,000
Marketing Manager, Regional Spring Waters Nestle Waters North America, Inc. Stamford, CT Oct 26, 2015 $100,000 -
$120,000
Regional Marketing Manager GE Healthcare Bio-Sciences Corp. Piscataway, NJ Sep 28, 2014 $99,000 -
$109,000
Americas Regional Marketing Manager Momentive Performance Materials USA Chino, CA Sep 24, 2010 $95,000 -
$165,000
Manager, Regional Marketing Getty Images (U.S.) Inc. New York, NY Mar 05, 2015 $92,700
Regional Marketing Manager Moneygram International, Inc. Dallas, TX Oct 01, 2012 $89,700 -
$106,500
Regional Marketing Manager Bridgestone Americas, Inc. Nashville, TN Jul 06, 2011 $89,066 -
$96,360
Regional Marketing Manager Bridgestone Americas, Inc. Nashville, TN Sep 23, 2010 $83,000
Latam Regional Marketing Manager Logmein, Inc. Miami, FL Dec 09, 2016 $82,000 -
$108,000
Regional Marketing Manager, Americas Real Enterprise Synergy, Inc. Plymouth Meeting, PA May 01, 2013 $82,000 -
$90,000
Regional Marketing Manager Bridgestone Americas, Inc. Nashville, TN Nov 01, 2011 $81,380
Regional Marketing Manager Expedia, Inc. Bellevue, WA Oct 18, 2010 $79,019 -
$80,000

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Top Skills for A Regional Marketing Manager

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  1. Sales Strategies
  2. Revenue Growth
  3. Product Launches
You can check out examples of real life uses of top skills on resumes here:
  • Developed and implemented local/national sales strategies and promotions.
  • Boosted awareness and fueled revenue growth by structuring region-specific marketing offers.
  • Managed export & co-manufacturer sales; provided strategic guidance to sales & technical teams on pricing, profitability and product launches.
  • Developed the seven-state territory field marketing position within the business unit.
  • Redesigned brand marketing strategy and concepts including wider consumer brand awareness, and increased market share.

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