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Become A Regional Marketing Manager

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Working As A Regional Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $97,000

    Average Salary

What Does A Regional Marketing Manager Do

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

How To Become A Regional Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Regional Marketing Manager jobs

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Real Regional Marketing Manager Salaries

Job Title Company Location Start Date Salary
Regional Marketing Manager Americas-Electronics Momentive Performance Materials USA LLC Waterford, NY Apr 10, 2015 $170,520
Regional Marketing Manager DSM Nutritional Products, Inc. Parsippany-Troy Hills, NJ Nov 22, 2010 $155,000
Regional Marketing Manager International Materials, Inc. Boca Raton, FL Mar 01, 2012 $145,000
Regional Marketing Manager ARAM Systems Inc. Houston, TX Nov 01, 2007 $135,000
Region Marketing Manager Heineken USA Irving, TX Nov 25, 2008 $133,500
Regional Marketing Manager, Americas Etihad Airways New York, NY Apr 30, 2015 $128,000
Regional Marketing Manager, Americas Etihad Airways New York, NY Apr 29, 2013 $128,000
Regional Marketing Manager Gerard Bertrand, Inc. Laguna Hills, CA Sep 17, 2015 $114,920 -
$120,000
North America Regional Marketing Manager The Dow Chemical Company Houston, TX Oct 21, 2013 $114,084 -
$171,121
Regional Marketing Manager Digital Vice Media Inc. New York, NY Sep 15, 2014 $108,202
Regional Marketing Manager, Digital Vice Media Inc. New York, NY Sep 23, 2014 $108,202
Senior Regional Marketing Manager Expedia, Inc. Bellevue, WA Aug 15, 2011 $107,661 -
$115,000
Regional Marketing Manager Oldcastle Precast, Inc. Medley, FL Feb 17, 2016 $100,000
Regional Cat Marketing Manager Nestle Purina Petcare Company Saint Louis, MO Oct 01, 2013 $100,000 -
$110,000
Regional Marketing Manager GE Healthcare Bio-Sciences Corp. Piscataway, NJ Sep 28, 2014 $99,000 -
$109,000
Americas Regional Marketing Manager Momentive Performance Materials USA Chino, CA Sep 24, 2010 $95,000 -
$165,000
Manager, Regional Marketing Getty Images (U.S.) Inc. New York, NY Mar 05, 2015 $92,700
Regional Marketing Manager Moneygram International, Inc. Dallas, TX Oct 01, 2012 $89,700 -
$106,500
Regional Marketing Manager Bridgestone Americas, Inc. Nashville, TN Jul 06, 2011 $89,066 -
$96,360
Regional Marketing Manager Bridgestone Americas, Inc. Nashville, TN Sep 23, 2010 $83,000
Latam Regional Marketing Manager Logmein, Inc. Miami, FL Dec 09, 2016 $82,000 -
$108,000
Regional Marketing Manager, Americas Real Enterprise Synergy, Inc. Plymouth Meeting, PA May 01, 2013 $82,000 -
$90,000
Regional Marketing Manager Bridgestone Americas, Inc. Nashville, TN Nov 01, 2011 $81,380
Regional Marketing Manager Expedia, Inc. Bellevue, WA Oct 18, 2010 $79,019 -
$80,000

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Top Skills for A Regional Marketing Manager

NewProductLaunchesSalesGrowthStateTerritoryROIMarketShareBusinessDevelopmentRegionalSalesTradeShowsMarketResearchCustomerServiceSalesRepsInternetPAnnualSalesSpecialEventsSalesGoalsCRMFacebookProductDevelopmentBusinessPlan

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Top Regional Marketing Manager Skills

  1. New Product Launches
  2. Sales Growth
  3. State Territory
You can check out examples of real life uses of top skills on resumes here:
  • Handled new product launches and educated accounts on changes.
  • Resulted in increasing business unit productivity which generated sales growth.
  • Managed channel and field marketing for a 14-state territory playing a significant role in revenue earned totaling $34.8 million.
  • COMPASS Business Specialist - Detroit, MI.
  • Increased sales/market share $3+ million; completed year as #1 Field Marketing Manager.

Top Regional Marketing Manager Employers

Regional Marketing Manager Videos

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