A regional marketing manager is a senior manager responsible for developing and implementing marketing strategies of the company in his/her assigned region. He/she is expected to identify customer needs in their area of assignment and develop products or services that best suit them. Regional marketing managers also lead a team of marketing staff in their region to achieve brand distribution and visibility.
Regional marketing managers are mostly employed by large multinationals and corporations that have their operations spread geographically. They work closely with the sales and advertising teams and external stakeholders such as vendors, agencies, contractors, and the media. A successful regional marketing manager should be creative, analytical, communicative, and in touch with current marketing trends.
The role of a regional marketing manager requires regular travel as part of the job. Their working schedules are flexible as they can work extra hours and over the weekends.
There is more than meets the eye when it comes to being a regional marketing manager. For example, did you know that they make an average of $45.14 an hour? That's $93,884 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many regional marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a regional marketing manager, we found that a lot of resumes listed 9.3% of regional marketing managers included market research, while 7.2% of resumes included roi, and 7.1% of resumes included project management. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the regional marketing manager job title. But what industry to start with? Most regional marketing managers actually find jobs in the hospitality and manufacturing industries.
If you're interested in becoming a regional marketing manager, one of the first things to consider is how much education you need. We've determined that 72.8% of regional marketing managers have a bachelor's degree. In terms of higher education levels, we found that 12.5% of regional marketing managers have master's degrees. Even though most regional marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a regional marketing manager. When we researched the most common majors for a regional marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on regional marketing manager resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a regional marketing manager. In fact, many regional marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many regional marketing managers also have previous career experience in roles such as account executive or marketing director.