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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Regional Marketing Manager Americas-Electronics||Momentive Performance Materials USA LLC||Waterford, NY||Apr 10, 2015||$170,520|
|Regional Marketing Manager||DSM Nutritional Products, Inc.||Parsippany-Troy Hills, NJ||Nov 22, 2010||$155,000|
|Regional Marketing Manager||International Materials, Inc.||Boca Raton, FL||Mar 01, 2012||$145,000|
|Regional Marketing Manager||ARAM Systems Inc.||Houston, TX||Nov 01, 2007||$135,000|
|Region Marketing Manager||Heineken USA||Irving, TX||Nov 25, 2008||$133,500|
|Regional Marketing Manager, Americas||Etihad Airways||New York, NY||Apr 30, 2015||$128,000|
|Regional Marketing Manager, Americas||Etihad Airways||New York, NY||Apr 29, 2013||$128,000|
|Regional Marketing Manager||Gerard Bertrand, Inc.||Laguna Hills, CA||Sep 17, 2015||$114,920 -
|North America Regional Marketing Manager||The Dow Chemical Company||Houston, TX||Oct 21, 2013||$114,084 -
|Regional Marketing Manager Digital||Vice Media Inc.||New York, NY||Sep 15, 2014||$108,202|
|Regional Marketing Manager, Digital||Vice Media Inc.||New York, NY||Sep 23, 2014||$108,202|
|Senior Regional Marketing Manager||Expedia, Inc.||Bellevue, WA||Aug 15, 2011||$107,661 -
|Regional Marketing Manager||Oldcastle Precast, Inc.||Medley, FL||Feb 17, 2016||$100,000|
|Regional Cat Marketing Manager||Nestle Purina Petcare Company||Saint Louis, MO||Oct 01, 2013||$100,000 -
|Regional Marketing Manager||GE Healthcare Bio-Sciences Corp.||Piscataway, NJ||Sep 28, 2014||$99,000 -
|Americas Regional Marketing Manager||Momentive Performance Materials USA||Chino, CA||Sep 24, 2010||$95,000 -
|Manager, Regional Marketing||Getty Images (U.S.) Inc.||New York, NY||Mar 05, 2015||$92,700|
|Regional Marketing Manager||Moneygram International, Inc.||Dallas, TX||Oct 01, 2012||$89,700 -
|Regional Marketing Manager||Bridgestone Americas, Inc.||Nashville, TN||Jul 06, 2011||$89,066 -
|Regional Marketing Manager||Bridgestone Americas, Inc.||Nashville, TN||Sep 23, 2010||$83,000|
|Latam Regional Marketing Manager||Logmein, Inc.||Miami, FL||Dec 09, 2016||$82,000 -
|Regional Marketing Manager, Americas||Real Enterprise Synergy, Inc.||Plymouth Meeting, PA||May 01, 2013||$82,000 -
|Regional Marketing Manager||Bridgestone Americas, Inc.||Nashville, TN||Nov 01, 2011||$81,380|
|Regional Marketing Manager||Expedia, Inc.||Bellevue, WA||Oct 18, 2010||$79,019 -
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