How to hire a regional marketing manager

How to hire a regional marketing manager, step by step

Here's a step-by-step regional marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a regional marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new regional marketing manager
• Step 8: Go through the hiring process checklist

What does a regional marketing manager do?

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1. Identify your hiring needs

   First, determine the employments status of the regional marketing manager you need to hire. Certain regional marketing manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A regional marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, regional marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of regional marketing manager salaries for various roles:

   Type of Regional Marketing Manager	Description	Hourly rate
   Regional Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$29-55
   Brand Manager	A brand manager is a professional responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products... Show more	$34-62
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Integrated Marketing
   • Marketing Campaigns
   • Project Management
   • ROI
   • Lead Generation
   • Market Research
   • B2B Marketing
   • CRM
   • Business Development
   • Email Marketing
   • Sales Strategies
   • Brand Marketing
   • Content Marketing

   Check all skills

   Responsibilities:

   • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
   • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
   • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
   • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
   • Develop promotions which heighten brand awareness and maximize ROI.
   • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

   More regional marketing manager duties

3. Make a budget

   Including a salary range in your regional marketing manager job description is one of the best ways to attract top talent. A regional marketing manager can vary based on:

   • Location. For example, regional marketing managers' average salary in alaska is 37% less than in california.
   • Seniority. Entry-level regional marketing managers 47% less than senior-level regional marketing managers.
   • Certifications. A regional marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a regional marketing manager's salary.

   Average regional marketing manager salary

   $85,217yearly

   $40.97 hourly rate

   ---

   Entry-level regional marketing manager salary

   $62,000 yearly salary

   Updated January 23, 2026

   Average regional marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$111,937	$54
   2	Washington	$95,965	$46
   3	Massachusetts	$95,645	$46
   4	Delaware	$94,543	$45
   5	Arizona	$93,975	$45
   6	Virginia	$92,367	$44
   7	Colorado	$92,341	$44
   8	District of Columbia	$92,082	$44
   9	Texas	$90,166	$43
   10	New York	$86,820	$42
   11	Pennsylvania	$86,017	$41
   12	Oregon	$85,613	$41
   13	Nevada	$84,545	$41
   14	Indiana	$83,907	$40
   15	Georgia	$83,393	$40
   16	Maryland	$81,989	$39
   17	Michigan	$79,759	$38
   18	Minnesota	$79,650	$38
   19	North Carolina	$79,546	$38
   20	Missouri	$78,227	$38

   Average regional marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	AbbVie	$128,134	$61.60	77
   2	First Republic Bank	$120,856	$58.10
   3	Citrix	$120,172	$57.77
   4	Okta	$117,833	$56.65	59
   5	Uber Technologies	$112,397	$54.04	2
   6	Beyond Meat	$111,239	$53.48	1
   7	Salesforce	$107,451	$51.66	72
   8	Bosch USA	$105,462	$50.70	14
   9	Carollo Engineers	$104,826	$50.40	9
   10	Gap Inc.	$102,743	$49.40
   11	Momentive	$102,435	$49.25
   12	Crown Equipment	$101,801	$48.94	9
   13	Sun Communities	$100,992	$48.55	1
   14	Puratos Corporation	$99,641	$47.90
   15	Acronis	$99,239	$47.71
   16	Eaton	$99,119	$47.65	81
   17	VICE	$98,822	$47.51
   18	Rimini Street	$97,828	$47.03	2
   19	Keysight Technologies	$96,985	$46.63
   20	ChannelAdvisor	$96,332	$46.31

4. Writing a regional marketing manager job description

   A good regional marketing manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a regional marketing manager job description:

   Regional marketing manager job description example

   Responsible for driving growth of GP and TM Prepaid business in the assigned region through relevant regional strategies hinged on a deep understanding of the region, it's customers, and the dynamics of the prepaid business. Also in charge of leading regional insighting by with Sales and Trade Marketing counterparts, and managing the brand metrics of the region to driver loader growth - acquisition, retention, and brand engagement.
   REGIONAL INSIGHTS & ANALYTICS:
   - Drives the regional dashboarding, brand health tracking, deepdives and drilldowns to determine key action plans to address business issues and challenges of the region
   - Facilitates, advises, communicates, and leads customer insights and global trends spotting specific to the region, to ensure brand products, services, and propositions are developed to further build on customer needs (current and future)
   
   REGIONAL STRATEGY & EXECUTION:
   - Leads & evaluates the total prepaid regional business, strategy, and program development to grow both GP & TM in the regions
   - Drives execution of the said strategies in a timely manner, to grow loaders and attract switchers
   - Ensures alignment of the regional programs and strategies to the total brand propositions of Globe Prepaid and TM
   
   REGIONAL MARKETING & MICROMARKET EXECUTION
   - Ensures regional translation of GP & TM brand propositions and national brand programs, that are aligned with regional insights & learnings
   - Manages brand equity and imagery of GP & TM, ensuring cut through and relevance of messaging in each region
   - Executes and ensures alignment of key micromarket programs in the region
   - Determines budget recommendation and oversees execution of the regional strategies that are needed to drive the prepaid business
   - Oversees, resolves, manages and recommends the A&P spending to ensure resources are well allocated and efficiently spent on projects that will deliver the most revenue and/or will build the business' future (strategic business projects/programs)
   
   Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

   Copy this example

   

5. Post your job

   To find the right regional marketing manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with regional marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit regional marketing managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your regional marketing manager job on Zippia to find and recruit regional marketing manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with regional marketing manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new regional marketing manager

   Once you've decided on a perfect regional marketing manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new regional marketing manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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