Regional marketing manager job description

Responsible for driving growth of GP and TM Prepaid business in the assigned region through relevant regional strategies hinged on a deep understanding of the region, it's customers, and the dynamics of the prepaid business. Also in charge of leading regional insighting by with Sales and Trade Marketing counterparts, and managing the brand metrics of the region to driver loader growth - acquisition, retention, and brand engagement.
REGIONAL INSIGHTS & ANALYTICS:
- Drives the regional dashboarding, brand health tracking, deepdives and drilldowns to determine key action plans to address business issues and challenges of the region
- Facilitates, advises, communicates, and leads customer insights and global trends spotting specific to the region, to ensure brand products, services, and propositions are developed to further build on customer needs (current and future)

REGIONAL STRATEGY & EXECUTION:
- Leads & evaluates the total prepaid regional business, strategy, and program development to grow both GP & TM in the regions
- Drives execution of the said strategies in a timely manner, to grow loaders and attract switchers
- Ensures alignment of the regional programs and strategies to the total brand propositions of Globe Prepaid and TM

REGIONAL MARKETING & MICROMARKET EXECUTION
- Ensures regional translation of GP & TM brand propositions and national brand programs, that are aligned with regional insights & learnings
- Manages brand equity and imagery of GP & TM, ensuring cut through and relevance of messaging in each region
- Executes and ensures alignment of key micromarket programs in the region
- Determines budget recommendation and oversees execution of the regional strategies that are needed to drive the prepaid business
- Oversees, resolves, manages and recommends the A&P spending to ensure resources are well allocated and efficiently spent on projects that will deliver the most revenue and/or will build the business' future (strategic business projects/programs)

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

• 4-6 years of marketing experience
• Experience managing a budget, tracking costs and processing invoices

Benefits include:

• Medical, Dental, and Vision Insurance
• Transit Discount Program
• 401K Plan with Company Match
• Paid Time Off Program
• Flexible Spending Accounts
• Employee Dining Program
• Referral Bonus
• Online Training Program
• Career Development
• Corporate Fitness Discount Programs
• Choice of Global Cash Card or Direct Deposit

About Us

Shake Shack serves elevated versions of American classics using only the best ingredients. It's known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack's purpose is to Stand For Something Good , from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC's Madison Square Park, the company has expanded to more than 400 locations in 32 U.S. States and the District of Columbia, including 140 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.

Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.

About Us

Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table . Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

We are expanding across the U.S. and around the world! Join our #ShackFam

Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.

Define and implement the regional Business Unit (BU) marketing strategy to ensure that products are successfully introduced and marketed throughout the entire life cycle to drive growth. Close cooperation with sales teams to support achievement of BU turnover, margin and profitably targets in the region and increase market share.
Essential Functions:

Develop and implement the regional market strategy for an Intercom Product Segment.

Develop yearly strategic sales planning and marketing plan, including promotion basket for the clusters and countries.

Define sales driving opportunities for responsible product segments & clusters and/or implement sales recovery counter measures where needed.

Initiate, monitor and drive innovative business models, G2M approaches, regional focus.

Pro-active alignment with sales on focus customers and where needed ensure timely correction and achievement of targets.

Support Sales in assessing, optimizing and streamlining G2M and channels for each product segment.

Ensure 'Voice of Customer' with key stakeholders to ensure pro-active business case feeds.

Support local sales teams in convincing contractors, end customer and consultants.

Inform, support and challenge sales organization of the region accordingly.

Analyze BU market situation and take actions (marketing mix) to gain market share and improve market positioning.

Conduct competitive and market analyses (e.g. portfolio including pricing) and provide related strategies.

Contribute to product/service development by anticipating market trends, end-user and customer needs.

Support Product Introduction Process (PIP) on all defined process steps, including market input.

Contribute to initial product pricing and manage price maintenance and repositioning for each product segments.

Support sales and business development team in customer management/customer visits.

Regional demo stock and life cycle management.

Coordinate and support regional inventory sell-off programs (EOL, excess inventory).

Manage product launch in the region (create launch plan, run launch and evaluate).

Ensure spot pricing process and actively be involved in decision process, monitor and ensure successful implementation of PCR.

Observe the market to ensure that our regional product offer is compliant with legal requirements in the field.

Deliver input for development of BU specific commercial training material.