Regional marketing manager resume examples from 2025

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Updated March 26, 2025

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Regional marketing manager resume

Johnny Wells

(230) 555-3393 | jwells@example.com

Bothell, WA | 77995 E. Cedar Ln. - 92911

Work experience

2016 - Present
Regional Marketing Manager, Eddie Bauer - Bothell, WA
- Managed a portfolio of 15 accounts totaling $ 1.2 billion in sales.
- Developed talent internally, restructured team, promoted from within and created a talent pipelineensuring future growth.Toys R Us 2006 to 2013
- Top Region in Division for revenue growth, margin growth and cost controls for 3 consecutive years.
- Position was involved in leading over 2,900 direct and non direct reports.
- Managed 12 sales personnel and key accounts throughout the upper Central states.
- Project management/ Data collection and analysis.
2014 - 2016
Marketing Communications Manager, AT&T - Bothell, WA
- Reversed two-year decline in YoY revenue growth by refining and implementing a segmentation strategy for international calling card customers.
- Supported division President with talking points, speeches, and strategic internal communications thought-leadership.
- Managed all end to end non-technical product requirements and did not miss any milestones throughout product development.
- Created and delivered marketing communications plans and value propositions for new product introduction.
- Led contract negotiations for product development.
- Insure that distributors have marketing collateral, in-store displays and training and support material.
2012 - 2014
Marketing And Communication Consultant, Samson Rope Technologies - Bellingham, WA
- Managed e-Commerce Marketing group which included: email marketing, affiliate marketing, SEO/paid search, creative strategy and special projects.
- Assisted in product development process; prepared budget, expense and inventory control reports.
- Promote innovative new features from company website and design custom preparation materials for clients.
- Developed and managed corporate messaging, marketing collateral, websites and other communication vehicles.
2010 - 2012
Marketing Communications Specialist, Samson Rope Technologies - Bellingham, WA
- Initiated a 2 year redesign of company websites and social media sites.
- Prepared standing offer bids; developed sales PowerPoint presentations; organized client list.

Skills

Company Website
News Stories
Online
Event Management
CRM
Healthcare
Photoshop
ROI
Marketing Collateral
Content Development

Education

Bachelor's Degree, Business (2007 - 2010)
Western Washington University
Bellingham,

Regional marketing manager resume

Brian Lopez

(430) 555-4102 | blopez@example.com

Redmond, WA | 50771 N. Cedar Ln. - 60559

Work experience

2019 - Present
Regional Marketing Manager, Microsoft - Redmond, WA
- Executed business plans and strategies that surpassed corporate objectives.
- Directed $35 million media advertising program focused primarily on broadcast TV & radio and online vehicles.
- Leveraged CRM tools (Microsoft Dynamics) to develop, manage and measure campaigns.
- Defined the roadmap with engineering and product marketing and helped get to 3 million users in 1 year.
- Created research roadmap to align with product development plans
- Managed sales goals, including set-ups with corporations, organizations and schools districts.
2017 - 2019
Sales And Marketing Manager, Trex Company - San Bernardino, CA
- Cashier stock front line sales floor
- Championed business development efforts and executed marketing and sales activities in three market segments.
- Identify, formulate, drive and develop new business opportunities for SEA in the healthcare vertical.
- Coordinated sales efforts for the New England region of 87 Home Depot stores.
2015 - 2017
Marketing Consultant, Esri - San Bernardino, CA
- Served as a liaison between customers, technical consultants and sales teams.
- Presented customized solutions through online webinars.
- Updated company website built on the Joomla CMS framework.
- Developed effective communication strategy across projects and constituency using best practice project management methodologies.
- Executed trainings and presentations for new online capabilities to peers and senior managers.
- Improved online advertisement planning using real-time web analytics (via information received from 24/7 & Double Click.
2004 - 2014
Marketing Analyst, National Pen - San Diego, CA
- Conducted qualitative interviews and focus groups.
- Accomplished the realization of corporate sales goals while increasing profitability through analysis of competitive pricing and incentives.
- Created executive dashboards with online KPIs to derive actionable insights to support executive decision-making.
- Researched competition, analyzed industry trends, and surveyed customers to formulate recommendations for new product development.

Skills

Regional Sales
Product Development
Business Development
Mac
Business Units
Data Warehouse
Powerpoint
Sales Goals
Customer Service
International Sales

Education

Master's Degree, Business (2014 - 2015)
California State University - San Bernardino
San Bernardino,
Bachelor's Degree, Business (2001 - 2004)
Ashford University
San Diego,

Regional marketing manager resume

Thomas Cole

(280) 555-3224 | tcole@example.com

Houston, TX | 88821 S. Main Ln. - 20721

Work experience

2019 - Present
Regional Marketing Manager, Baker Hughes, a GE - Houston, TX
- Developed and communicated value propositions and sales strategies for new product line by grasping and translating technical capabilities into benefits.
- Planned strategic account and business development approaches.
- Designed and wrote all marketing pieces, including a corporate brochure and company website.
- Reduced cost per unit from .39 to .25 without sacrificing customer service.
2017 - 2019
Sales And Marketing Manager, Holiday Inn Express - Houston, TX
- Key Account room nights increased by 22% YTD.
- Develop marketing plan, sales action plans and leads sales winning sales department.
- Directed agency/vendor relations, negotiations, new product development, national/local store initiatives, presentations and budgets.
- Exceeded sales goals by 60% which constituted #1 ranking in FY2011.
2014 - 2017
Marketing Consultant, Santa Barbara - Santa Barbara, CA
- Drafted & Executed Legis/Business Plans & Media P.R.
- Involved in giving Demos/Presentations to end-users and training other developers in Micro Strategy Desktop and Web.
- Managed high-end retail boutique with an emphasis on customer service and executed in-house marketing campaign.
- Demand generation programs delivered a 35:1 ROI and over $25 million in revenue.
2009 - 2013
Marketing Analyst, Symantec - San Jose, CA
- Designed and documented ETL standards document.
- Manage day-to-day operational and tactical aspects of multiple and/or large scale marketing campaigns for Business Development and Investment Advisors.

Skills

Competitive Analysis
Business Units
QA
Key Stakeholders
Html
Internet
SEM
Data Management
Promotional Campaigns
SMB

Education

Master's Degree, Communication (2013 - 2014)
University of California, Santa Barbara
Santa Barbara,
Bachelor's Degree, Business (2006 - 2009)
San Jose State University
San Jose,

Regional marketing manager resume

Charles Cooper

(630) 555-0218 | ccooper@example.com

Orlando, FL | 73995 N. Main Ave. - 88975

Work experience

2014 - Present
Regional Marketing Manager, Liberty Tax - Orlando, FL
- Maintained customer relationships and handled service issues as needed.
- Led all commercial and industrial sales operations, business development, sales forecasting, hiring and marketing activity.
- Create and print promotional materials and manage RSVP lists.
- Performed a comprehensive assessment of the financial performance of the business.
- Designed tools and programs for revenue forecasting and marketing return on investment (ROI).
2009 - 2014
Events Marketing Manager, The Walt Disney Company - Orlando, FL
- Served as Marketing Coordinator for the Broadcast Marketing, Special Events and Alliance Marketing departments.
- Joined forces with studio competitors to declare as the one-and-only choice in its product category.
- Manage House of Blues online events calendar and fan advisories.
- Handled all promotions, distributions, selections, and ROI tracking for numerous hotels resulting in 100% compliancy with regulations.
2002 - 2009
Event Planner, The Walt Disney Company - Orlando, FL
- Prepared setups for private events ranging from 30 people to 1000 people.
- Assisted WDW Park Event Operations with special events and conferences
- Coordinate private events for over 500 guests.
- Coordinated and implemented special events for WDW Resorts Managed talent, technical staff and supervised vendors Created event reports to senior management
- Coordinated meetings, conventions and trade shows for four associations
- Work directly with special events coordinators, and sales Dept.
1992 - 2002
Special Events Coordinator, The Walt Disney Company - Orlando, FL
- Coordinated and implemented special events for WDW Resorts Managed talent, technical staff and supervised vendors Created event reports to senior management
- Prepared setups for private events ranging from 30 people to 1000 people.
- Executed celebrity and VIP sponsored events including Tribeca Film Festival and NYC Fashion Week.
- Served as Marketing Coordinator for the Broadcast Marketing, Special Events and Alliance Marketing departments.
- Attended all Sales Department meetings and Special Events Department meetings.
- Managed Special Events in Restaurant Kevin Taylor a 4-star 4-diamond restaurant.

Skills

Online
Project Management
Promotional Materials
Special Events
Product Training
Plan Events
Customer Retention
YOY
Sales Goals
Action Plans

Education

Bachelor's Degree, Business (1989 - 1992)
University of Central Florida
Orlando,

Regional marketing manager resume

Jeffrey Riley

(210) 555-1094 | jriley@example.com

Framingham, MA | 58519 E. First Ave. - 54115

Work experience

2019 - Present
Regional Marketing Manager, Bose - Framingham, MA
- Led innovative cross-functional collaborative teams including consumer products companies on new video concepts product development to provide complete solutions including video.
- Leveraged Customer Relationship Marketing (CRM), Email Marketing, and Print Marketing to deliver first class results.
- Implemented and managed pay-per-click and SEO programs for small high-technology firms.
- Promoted to Senior Manager role responsible for new business development and business unit strategy.
- Consult with product development personnel on product specifications such as design, color, etc.
- Implemented measurement to assess ROI and value of social media messages (i.e.
2018 - 2019
Marketing Representative, Bose - Framingham, MA
- Solicit orders from established or new customers.
- Negotiated sales contracts and terms of agreement to meet customer needs and attain corporate goals.
- Opened 10-12 new accounts per week and followed up to assure installation.
- Maintained relationships and corporate communication with 2,500+ contacts spanning 1,500+ retail locations.
2017 - 2018
Marketing Coordinator, Staples - Framingham, MA
- Manage and mentor team of 2 associates responsible for forecasting, budgeting, analysis, project management, and reporting.
- Revised online content to create best-in-class research engines in strategic technology categories.
- Developed marketing plans based on consumer insights, resulting in increased sales in strategic markets while maintaining ROI.
- Develop and execute A/B testing calendars for email campaigns to optimize open, click and conversion rates.
- Created strategic online advertising and paid search campaigns (Google AdWords).
- Maintained positive inventory levels for key accounts.
2012 - 2017
Marketing And Sales Coordinator, Chevron - Houston, TX
- Maintained awareness of all promotions and - Solid product knowledge of items sold - Monitored customer surveys
- Assisted in updating the company website and in maintaining a social media presence.
- Serve as the primary contact for collateral requests: proposals, ads, PowerPoint presentations, brochures, etc.

Skills

Instagram
Powerpoint
Regional Sales
Sales Process
Depot
Action Plans
ROI
REP
Staff Members
Strategic Plan

Education

Bachelor's Degree, Marketing (2009 - 2012)
University of Houston
Houston,

How to write a regional marketing manager resume

Craft a resume summary statement

Put a resume summary on the top of your resume to highlight your accomplishments. A resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to write a strong, impressive resume summary:

Step 1: Mention your current job title or the role you're pursuing.

Step 2: Include your years of experience in regional marketing manager-related roles. Consider adding relevant company and industry experience as relevant to the job listing.

Step 3: Highlight your greatest accomplishments. Here is your chance to make sure your biggest wins aren't buried in your resume.

Step 4: Again, keep it short. Your goal is to summarize your experience and highlight your accomplishments, not write a paragraph.

These four steps should give you a strong elevator pitch and land you some regional marketing manager interviews.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Your Skills section is a place to list all relevant skills and abilities. Here is how to make the most of your skills section and make sure you have the right keywords:

Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
Include as many relevant hard or technical regional marketing manager skills as possible for each job you apply to.
Be specific with the skills you have and be sure you are using the most up to date and accurate terms.

These five steps should give you a strong elevator pitch and land you some regional marketing manager interviews.

Here are example skills to include in your “Area of Expertise” on a regional marketing manager resume:

Digital Marketing
Integrated Marketing
Marketing Campaigns
Project Management
ROI
Lead Generation
Market Research
B2B Marketing
CRM
Business Development

Email Marketing
Sales Strategies
Brand Marketing
Content Marketing
Brand Awareness
Regional Sales
Market Trends
Twitter
Channel Marketing
SEO

Facebook
Marketing Mix
Trade Shows
Sales Growth
Lead Management
Event Planning
Enterprise Sales
Coordinators
Direct Reports
Sales Training

Zippia’s AI can customize your resume for you.

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How to structure your work experience

Your work experience should be structured:

With your most recent roles first, followed by earlier roles in reverse chronological order.
Job title, along with company name and location on the left.
Put the corresponding dates of employment on the left side.
Keep only relevant jobs on your work experience.

How to write regional marketing manager experience bullet points

Your resume is not a list of responsibilities or a job description. Instead, it is your chance to show your accomplishments and show why you're good at what you do.

Use the What, How, and Why format. Answering these questions turns a bland job description into an effective showcase of your abilities.
What were your responsibilities or goals?
How did you accomplish them?
Why were your results important? (How did it impact your company? Can you quantify the results in numbers? )

Here are examples from great regional marketing manager resumes:

Work history example #1

Public Relations Consultant

Alex and Ani

Managed Instagram, Facebook, Foursquare, Pinterest, and Twitter for the store.
Developed and implemented tools to measure the ROI of marketing and public relation programs.
Managed an organized budgeting system and reported ROI results to corporate and department managers.
Managed Twitter social media account tweets for customer care department.
Scanned regional and national publications for credits as well as formatted credits on Photoshop for weekly and monthly credit reports.

Work history example #2

Communications Specialist

Sprint

Helped develop the first official Sprint style guide and editorial guidelines for the employee intranet.
Handled executive and regulatory service escalations and corporate complaints via Facebook, Twitter, customer forums and email.
Defined and executed a performance reporting and monitoring strategy which significantly improved application and architecture stability and performance.
Analyzed customer telecommunication needs and presented attractive service options, persuading many customers to convert to Sprint PCS.
Installed new servers, hubs, routers, inside system bays.

Work history example #3

Public Relations

The Madison Square Garden Company

Worked closely with press and publicists of the talent during events and concerts at MSG s various NYC venues.
Recognized all VIP and repeat guests by sending an amenity or upgrading room type.
Analyzed, interpreted and applied rules, regulations and procedures in various situations and recommended timely and economical solutions.
Generated over half a million impressions with viral image on Facebook.
Aided with advertising our new Twitter account, and provided other marketing ideas.

Work history example #4

Marketing Coordinator

Comcast

Developed & implemented CRM and B2B marketing strategies for Video, Internet and Digital Voice products.
Expanded program to Voice and High-Speed Internet products.
Processed time-entry and payroll for departmental staff.
Analyzed ROI to identify sucessful partnerships.
Authored creative copy for direct mail letters, television and radio scripts, and other marketing communications collateral

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Add an education section to your resume

The education section should display your highest degree first.

Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.

If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries from regional marketing manager resumes:

Bachelor's Degree in business

Western Washington University, Bellingham, WA

2007 - 2010

Master's Degree in business

California State University - San Bernardino, San Bernardino, CA

2014 - 2015

Highlight your regional marketing manager certifications on your resume

If you have any additional certifications or education-like achievements, add them to the education section.

To list, use the full name of the certification and the organization that issued it, along with the date of achievement.

If you have any of these certifications, be sure to include them on your regional marketing manager resume:

Professional Certified Marketer (PCM)
Sales Management
Certified Sales Professional (CSP)
Project Management Professional (PMP)

Updated March 26, 2025

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