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Regional marketing manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Joe Moore Ph.D.,
James Wilkerson Ph.D.
Regional marketing manager example skills
Below we've compiled a list of the most critical regional marketing manager skills. We ranked the top skills for regional marketing managers based on the percentage of resumes they appeared on. For example, 14.7% of regional marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills a regional marketing manager needs to be successful in the workplace.

15 regional marketing manager skills for your resume and career

1. Digital Marketing

Here's how regional marketing managers use digital marketing:
  • Meet with all internal departments to plan digital marketing exposure and communications to applicable audiences.
  • Provided expert advice on application of advanced digital marketing tactics in a team environment.

2. Integrated Marketing

Here's how regional marketing managers use integrated marketing:
  • Define strategy, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
  • Developed annual regional marketing plans and implement integrated marketing campaigns to drive qualified prospects into the sales pipeline.

3. Marketing Campaigns

Here's how regional marketing managers use marketing campaigns:
  • Leverage resources across Marketing to execute regular, systematized campaigns, evaluating the impact of marketing campaigns and adjusting tactics accordingly.
  • Managed the implementation of company-wide marketing campaigns, region wide promotions, local restaurant marketing efforts and strategic planning.

4. Project Management

Here's how regional marketing managers use project management:
  • Project management and event coordination for retail store locations.
  • Use strong project management skills to determine concepts, establishing priorities, and target dates for information gathering.

5. ROI

Here's how regional marketing managers use roi:
  • Developed promotions which heightened brand awareness and maximized ROI.
  • Measured and analyzed regional promotions to understand ROI.

6. Lead Generation

Here's how regional marketing managers use lead generation:
  • Created, implemented and managed comprehensive lead generation, customer loyalty and awareness programs, including development of strategy and execution.
  • Acquired new lead generation sources for data collection, designed materials for direct marketing and prepared scripting for inbound/outbound telemarketing programs.

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7. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how regional marketing managers use market research:
  • Performed other marketing activities including collection of market research, design and production of marketing literature or other related materials.
  • Conducted and analyzed market research, monitored competitive pricing to best establish regional pricing strategies.

8. B2B Marketing

Here's how regional marketing managers use b2b marketing:
  • Manage the strategical activities of B2B marketing to maximize revenue and profitability.
  • Developed and executed 3-year plan for the Orange County Great Park sponsorship, including B2C and B2B marketing programs.

9. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how regional marketing managers use crm:
  • Worked cross-functionally with corporate finance, merchandising, CRM, and creative teams to develop ad campaigns and analyze results.
  • Supported each retailer to proactively generate demand for products through a mix of advertising, events, partnerships and CRM.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how regional marketing managers use business development:
  • Managed new business development and major account customers for a demand management and patient education program sold to Fortune 500 corporations.
  • Managed the design and facilitation of continuing education for account executives and marketing managers across the Business Development division.

11. Email Marketing

Here's how regional marketing managers use email marketing:
  • Developed content, designed emails, executed A/B testing, monthly email marketing calendar and product collateral for customers.
  • Manage marketing/advertising department for $30m/yr company Manage marketing staff to achieve measurable results Web Development/Management Email Marketing Sales/Lead Funnel Management

12. Sales Strategies

Here's how regional marketing managers use sales strategies:
  • Developed and implemented local/national sales strategies and promotions.
  • Launched new Ohio office by identifying markets and generating sales leads for new properties utilizing progressive inside sales strategies.

13. Brand Marketing

Here's how regional marketing managers use brand marketing:
  • Redesigned brand marketing strategy and concepts including wider consumer brand awareness, and increased market share.
  • Promoted to manage all business planning for the division and all brand marketing for two-thirds of the division's annual volume.

14. Content Marketing

Here's how regional marketing managers use content marketing:
  • Received Bronze Award for developing and executing content marketing strategy to generate awareness and leads for commercial insurance product line.
  • Conceived and implemented content marketing strategy resulting in increased customer engagement, online conversions and social media presence.

15. Brand Awareness

Here's how regional marketing managers use brand awareness:
  • Produced radio and television commercials which successfully generated a high level of brand awareness and numerous viable leads.
  • Developed and implemented strategic marketing plans that resulted in elevated market share, brand awareness and consideration.
top-skills

What skills help Regional Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on regional marketing manager resumes?

Joe Moore Ph.D.Joe Moore Ph.D. LinkedIn profile

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all regional marketing managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for regional marketing managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What regional marketing manager skills would you recommend for someone trying to advance their career?

Andrew Gershoff Ph.D.Andrew Gershoff Ph.D. LinkedIn profile

Department Chair, The University of Texas at Austin

Many marketing jobs require a blend of customer insights, data analytics, and strategic marketing decision making. So developing these skills may be helpful to be ready when the right job comes around. Skills in sales are often overlooked, but these are valuable too and have three advantages:
-There are many excellent opportunities in careers in sales that some students overlook.
-Even if one does not take a job in sales, the skills of deals involving business development, problem-solving, and communication are valuable in any career.
-Getting a job in the first place often involves selling oneself.
So having sales skills are also worth having.

If you can't find a job right away, volunteering is an excellent way to develop skills, make contacts, and stay optimistic. Look for opportunities at non-profit organizations, for example, where you may help out a cause that may be important to you and give you a chance to learn about skills that you may lack. Often, serious volunteers are given access and opportunities that paid employees may not get. It is also not uncommon for a volunteer position to become a paid position when opportunities in the organization arise.

In marketing and business, there are also many excellent one-year master's programs being offered to help students develop focused skills in marketing management, data analytics, and customer insights. Some are even focused on particular industries like health care or technology. These programs offer students a year of in-depth learning as well as career coaching and access to recruiters. They can be a treasured addition for students who have healthy non-business undergraduate degrees who may now want to focus on marketing career goals. Also, the starting salary and responsibility level tend to be significantly more than that of a recent graduate of an undergraduate program.

What type of skills will young regional marketing managers need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a regional marketing manager stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

List of regional marketing manager skills to add to your resume

Regional marketing manager skills

The most important skills for a regional marketing manager resume and required skills for a regional marketing manager to have include:

  • Digital Marketing
  • Integrated Marketing
  • Marketing Campaigns
  • Project Management
  • ROI
  • Lead Generation
  • Market Research
  • B2B Marketing
  • CRM
  • Business Development
  • Email Marketing
  • Sales Strategies
  • Brand Marketing
  • Content Marketing
  • Brand Awareness
  • Regional Sales
  • Market Trends
  • Twitter
  • Channel Marketing
  • SEO
  • Facebook
  • Marketing Mix
  • Trade Shows
  • Sales Growth
  • Lead Management
  • Event Planning
  • Enterprise Sales
  • Coordinators
  • Direct Reports
  • Sales Training
  • Americas
  • Training Programs
  • Press Releases
  • R
  • Market Analysis
  • Competitive Analysis
  • Community Events
  • POS
  • Revenue Growth
  • Sales Tools
  • Local Market
  • Product Development
  • Product Line
  • Integrated Marketing Campaigns
  • Lead Tracking
  • Product Knowledge
  • Promotional Materials

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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