Top Regional Marketing Manager Skills

Below we've compiled a list of the most important skills for a Regional Marketing Manager. We ranked the top skills based on the percentage of Regional Marketing Manager resumes they appeared on. For example, 15.3% of Regional Marketing Manager resumes contained Sales Goals as a skill. Let's find out what skills a Regional Marketing Manager actually needs in order to be successful in the workplace.

The six most common skills found on Regional Marketing Manager resumes in 2020. Read below to see the full list.

1. Sales Goals

high Demand
Here's how Sales Goals is used in Regional Marketing Manager jobs:
  • Developed compelling presentations to build awareness of a variety of products and services consistently resulting in exceeded sales goals and quotas.
  • Secured critical distribution channels and initiated partnerships to consistently meet sales goals and market share expectations.
  • Conducted in person and web based training and seminars for Distribution Field Application Engineers, measured by specific sales goals.
  • Developed and supervised sales and marketing initiatives within the Region to support area manager and branch manager sales goals.
  • Developed and implemented comprehensive strategic marketing plans to achieve or exceed sales goals for new and challenged stores.
  • Focus on training and partnership with customer-agents to successfully meet identified sales goals for two state territory.
  • Communicate monthly sales goals for each region and train regional service representatives as determined by EVP.
  • Launched new digital products and implemented strategies that increased viewership and exceeded net gain sales goals.
  • Achieve weekly, monthly, quarterly sales goals while maintaining cost margins and gross margin objectives.
  • Resulted in 2 Years of meeting sales goals and improved Compliment/Complaint ratio by 50%.
  • Set sales goals for Region and responsible for the marketing and sales.
  • Achieved sales goals resulting in the maximum bonus payout all three years.
  • Implemented Sales goals and Marketing Techniques to improve overall market penetration.
  • Exceeded corporate sales goals by 150% as Director of Admissions.
  • Partnered with internal and client-sales teams to supersede sales goals.
  • Established operating procedures, sales goals and objectives.
  • Managed new product rollout and sales integration among multiple investment LOS, exceeding all sales goals.
  • Provided hands on leadership and training to ensure that sales goals were exceeded.

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2. New Product Development

high Demand
Here's how New Product Development is used in Regional Marketing Manager jobs:
  • Authored 5-year New Product Development template embraced by senior management.
  • Served as project leader for new product development and product launch.
  • Conducted field trial experiments for new product development efforts.
  • Coordinated new product development with global R&D teams (U.S., Mexico, Germany, Poland & China).
  • Conducted new product development stage-gate process for multiple customers, creating ability to establish new private label/branded products in multiple channels.
  • Supervised marketing function including market research, analysis, planning, new product development, and communications for international filtration manufacturer.

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3. Revenue Growth

high Demand
Here's how Revenue Growth is used in Regional Marketing Manager jobs:
  • Boosted awareness and fueled revenue growth by structuring region-specific marketing offers.
  • Achieved revenue growth of 14% and increased consumption among teens and young adults - our core consumer target.
  • Lead market and revenue growth by driving brand awareness, consumer consideration, retention, and distribution.
  • Put processes in place to effectively calculate new client goals and impact on YOY revenue growth.
  • Developed targeted marketing activities in order to increase sales pipelines and drive revenue growth for AME.
  • Implement and coordinate productivity fairs and key community events for brand awareness and revenue growth.
  • Achieved consistent 20-25% sales revenue growth for four consecutive quarters.
  • Total revenue growth reached over $ 6 million.

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4. Market Research

high Demand
Here's how Market Research is used in Regional Marketing Manager jobs:
  • Performed other marketing activities including collection of market research, design and production of marketing literature or other related materials.
  • Conducted and analyzed market research, monitored competitive pricing to best establish regional pricing strategies.
  • Conducted market research to measure training effectiveness and make recommendations for future training initiatives.
  • Conducted regional market research and analyzed brand penetration to determine potential growth opportunities.
  • Conducted, evaluated and presented consumer market research in multiple metropolitan locations.
  • Perform target market research and identification to effectively execute branding strategies.
  • Managed regional market research related to product's future indications.
  • Provided short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
  • Manage programs including regional buys, promotions, direct mail, media relations, product launches, advertising and market research.
  • Involved in market research to determine patient needs and generate marketing messages that would increase utilization of promoted products.
  • Directed media relations, marketing communications, market research, and RFP administration for 3M members in Southeast.
  • Work closely on all sales calls to prepare and present fact-based reviews using primary and secondary market research.
  • Boosted sales revenue up to 17% by conducting industry trend market research projects for senior management.
  • Conduct market research and competitor analysis to efficiently plan marketing campaigns that drive traffic to focus properties.
  • Conducted and analyzed market research to determine perceptions of brand, messaging, services, etc.
  • Provided competitive market research and landscape on residential, commercial, and land use developments.
  • Conducted market research to identify the best fit customer profile to foster long-term business relationships.
  • Perform market research and analysis to assist in qualifying leads and evaluating potential clients.
  • Developed and executed market research projects, consumer studies, promotions and contests.
  • Reviewed media information, advertising and sales media, and market research data.

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5. Market Share

high Demand
Here's how Market Share is used in Regional Marketing Manager jobs:
  • Developed and implemented strategic marketing plans that resulted in elevated market share, brand awareness and consideration.
  • Redesigned brand marketing strategy and concepts including wider consumer brand awareness, and increased market share.
  • Led regional competitive intelligence program to successfully defend majority market share against an aggressive threat.
  • Assisted Malaysia in recovering lost market share by removing unjustified pricing premium.
  • Provide marketing analysis, including local competitive intelligence and market share analysis.
  • Analyzed market opportunities to grow market share and increase visibility.
  • Developed profiles of key and potential competitors, and prepared reports on market forecasts, business volume, and market share.
  • Aided in increasing the company's market share and profitability by providing top quality, memorable, and cost efficient events.
  • Initiated and drove R&D task force to increase 1st year revenue by 30% while capturing market share.
  • Provided market research and revised distributor pricing structure in Arizona, leading to customer conversions and increased market share.
  • Launched an agent program for exams in the region to increase market share by bringing business from agents.
  • Saved company from closure by growing market share from ten percent to nearly seventy percent within 1.5 years.
  • Achieved #3 imported vodka ranking in 6 markets, increased market share +31% during FY94.
  • Exceeded revenue goals of over $1M annually, and increased market share by 100%.
  • Developed strategies and programs to drive sales and market share for a broad portfolio of products.
  • Increased sales/market share $3+ million; completed year as #1 Field Marketing Manager.
  • Executed sales and marketing strategies that grew market share from 22.93% to 26.61%.
  • Leveraged market share in North America to gain share in Europe and Latin America.
  • Executed promotions, customer events and key account global database to capture market share.
  • Increased market share and sales penetration by 7% and 22% respectively.

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6. Business Development

high Demand
Here's how Business Development is used in Regional Marketing Manager jobs:
  • Managed new business development and major account customers for a demand management and patient education program sold to Fortune 500 corporations.
  • Managed the design and facilitation of continuing education for account executives and marketing managers across the Business Development division.
  • Developed and implemented marketing and business development plans by working with 21 hospital business development directors and marketing directors.
  • Maintained Metric Plan: Developed metric and tracking accountability system, improving organization and efficiency of business development efforts.
  • Performed all marketing and business development for outpatient physical therapy clinics, and hospital contracts statewide.
  • Partner with business development team and portfolio managers in order to secure and retain institutional business.
  • Provided leadership and inspiration to sales pursuit teams including operations and business development staff.
  • Coordinated all business development and commercial lending activity in Southern Berkshire County.
  • Ensured maximum telemarketing productivity and coordination with business development plans.
  • Interviewed business development officers and located office space.
  • Input with Marketing Director and CEO/Owner in Business Development
  • Support business development through acquisitions and program implementations.
  • Planned strategic account and business development approaches.
  • Give direction on marketing strategy and plans to coincide with the firm's strategic industry focus and business development growth plan.
  • Created and implemented the market strategy for the region and drove business development initiatives that yielded significant market share gains.
  • Initiated innovative business development by creating new marketing strategies via all marketing channels, social media, and advertising options.
  • Led all marketing, media and business development activities of 375-lawyer, 11-office law firm with major Western U.S. presence.
  • Directed the business development efforts of a thirteen person team in Orlando, Tampa, Jacksonville and South Florida.
  • Completed the expenditure forms, evaluated the effectiveness of the events, and managed operational aspects of business development.
  • Created and edited responses to RFP's, customized pitches, and business development presentation materials.

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7. Customer Service

high Demand
Here's how Customer Service is used in Regional Marketing Manager jobs:
  • Maintained key referral accounts and marketed new business accounts, coordinated with other company departments to enhance customer service and satisfaction.
  • Trained sales force and management staff, established successful performance appraisal programs and instituted customer service training workshops.
  • Managed delivery of exceptional customer service, ensuring customers received prompt and friendly service during visit.
  • Provided daily productivity and conformation reports related to sales, marketing activities and customer service concerns.
  • Communicate the overall marketing strategy with field marketing and customer service personnel with system visits.
  • Selected, supervised, trained, and evaluated merchandising coordinator and 2 customer service representatives.
  • Performed and facilitated all circulation/distribution, marketing, industry correspondence and customer service requests.
  • Hired, trained, supervised, and disciplined telephone customer service representatives.
  • Enhanced customer service, while streamlining accounting operations and reducing operating costs.
  • Ensured superior internal and external customer service and satisfaction.
  • Designated liaison for the customer service and wholesale coordination.
  • Developed customer service telephone scripts and product presentations.
  • Experienced in appointing (recruiting) good agencies, as well as effectively training producers and customer service representatives for productivity.
  • Worked closely with Managers relative to Budgets and profit/loss of each location, Sales, Member Management, and Customer Service.
  • Engaged in natural gas sales, contract negotiation, customer service calls supplier presentations, dispute resolution and management consulting.
  • Develop of marketing plans and implementation, customer service strategies, and overall agency growth goal development and strategies.
  • Supervised revolving staff of 20 Achievements: Hired, trained, supervised, and disciplined telephone customer service representatives.
  • Develop marketing and customer service representatives including admission and administrative staff including RN s, LPN s and Aides.
  • Utilized strong customer service, public relations and marketing skills with over 100 clients in the Midwest region.
  • Opened and hired all sales, customer service and sales support staff within budget and under time allotted.

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8. Special Events

high Demand
Here's how Special Events is used in Regional Marketing Manager jobs:
  • Developed and managed special events in an effort to increase product/ service awareness regionally.
  • Represent company at regional special events and promotions and make recommendations on advertising.
  • Created and implemented content for promotional and special events through Motorola.
  • Orchestrated and created community-marketing programs, special events and store openings.
  • Set up special events, media interviews (TV, print, radio), Developed regional tours and tour support.
  • Managed relationships with vendors, created media plans for special events, and gained media sponsors to assist with promotion.
  • Led all product launches, new installations, special events, sales and training efforts in 150+ department stores.
  • Created advertisements, marketing campaigns, media and promotional plans, signage, special events, and marketing materials.
  • Executed up to 30 on and off premise high energy, consumer interactive promotions a week plus special events.
  • Served as Organizer and Point of Contact for all Road Shows, Special Events, and District meetings.
  • Managed marketing departments that consisted of a telemarketing call center, special events, and community marketing.
  • Created all necessary documents related to marketing operations, trade shows and special events.
  • Coordinated trade shows, end-user seminars, promotions, special events and regional training.
  • Represented company as an athlete liaison at commercial, photo and special events.
  • Anticipated project needs for special events and coordinated work priorities to meet deadlines.
  • Organized and participated in seasonal in store seminars and special events.
  • Create, plan and execute special events.
  • Planned, organized, evaluated and managed regional special events including golf outing, live and silent auction and fundraising breakfast.

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9. ROI

high Demand
Here's how ROI is used in Regional Marketing Manager jobs:
  • Developed financial/ROI analyses and provided recommendations on select opportunities to pursue.
  • Developed promotions which heightened brand awareness and maximized ROI.
  • Measured and analyzed regional promotions to understand ROI.
  • Created relationships with vendors and municipalities to provide most cost effective customer-focused program solutions, decreasing expenses, while increasing ROI.
  • Developed and implemented ROI market research for a Fortune 500 HVAC manufacturer that improved branding, consumer and business-to-business sales.
  • Allocate over $100,000 in promotional material requests and develop methods to quantify results and improve strategy's ROI.
  • Developed and launched strategic seminar series program targeted towards prospects that generated over 1,100 attendees resulting in 10:1 ROI.
  • Established ROI metrics to track campaign response rates: website hits, inbound calls, online responses and sales.
  • Decreased expenses by 24% and increased ROI on retail and service revenue through vendor renegotiation and treatment restructure.
  • Speak in front of 20+ people utilizing a presentation demonstrating value and ROI of services with a consultative approach.
  • Conduct internal marketing audits and account profile surveys to analyze ROI measurement for new business and re-bid situations.
  • Designed and implemented a recap system for field marketing activation to measure program ROI and capture consumer feedback.
  • Developed marketing plans based on consumer insights, resulting in increased sales in strategic markets while maintaining ROI.
  • Worked with each restaurant to seek new marketing opportunities and venues, while analyzing advantages and potential ROI.
  • Executed & maximized marketing ROI; developed metric based goals against costs & performance data to optimize ROI.
  • Allocated over $100,000 in promotional items and developed methods to quantify and improve program's ROI.
  • Negotiated advertising and event costs and delivered a measurable ROI, in some cases >500%.
  • Evaluate ROI for invested solutions, provide feedback to vendor partners and offer ideas for product enhancements
  • Advised Regional Vice Presidents on how best to leverage marketing funds to deliver the best ROI.
  • Directed team that executed on marketing initiatives and coached members on strategies to optimize event ROI.

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10. Trade Shows

high Demand
Here's how Trade Shows is used in Regional Marketing Manager jobs:
  • Gained valuable experience working industry trade shows and becoming heavily involved with trade organizations.
  • Trade Shows and Customer Events: Led and managed multiple trade shows and events resulting in additional 5-10% sales leads.
  • Identify opportunities for and oversees execution of regional company events, including sales meetings, training, and trade shows.
  • Communicate effectively with both written and oral methods such as email, phone calls, trade shows, etc.
  • Provide external leadership for the different assigned markets or products by actively participating in trade shows and product seminars.
  • Executed all facets of corporate marketing campaigns, regional trade shows, and customer seminars to increase sales opportunities.
  • Maintained a high degree of professional participation at trade shows, partner and division meetings and regional events.
  • Developed installation video and new product brochures for use at national and regional trade shows and conventions.
  • Generated $50,000 monthly sales* Conduct Client Seminars providing ongoing support and education* Represent company at Trade Shows
  • Set up and provide support and representation at seminars/trade shows as well as attend industry associations.
  • Attended and participated in trade shows, resulting in an abundance of new sales and leads.
  • Traveled extensively in the United States and Canada and represented publications at industry trade shows.
  • Implemented sales lead generation program that included trade shows, advertising, and inside sales.
  • Attended industry trade shows and events to increase product awareness with current and prospective customers.
  • Executed fall trade shows in Dubai, UAE to showcase our health and wellness capabilities.
  • Maintained product and industry trend knowledge through trade shows, publications, associations and competitors.
  • Promoted the agency at public relations events, trade shows, & public speaking events.
  • Managed all brand marketing and promotional staff, company trade shows and event activities.
  • Traveled as assigned to trade shows, site visits, on-site demonstrations, etc.
  • Coordinate, staff, and manage trade shows and events throughout the Northeast.

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11. Regional Sales

high Demand
Here's how Regional Sales is used in Regional Marketing Manager jobs:
  • Drive Marketing Operations for Mile High Region including analysis of Regional Sales channel performance and opportunities developing and implementing improvement plans.
  • Developed retail competitor-visit program showcasing NIKE brand and categories in collaboration with regional sales team and merchandisers.
  • Worked with regional sales team to establish strategic marketing initiatives for my territory.
  • Re-engineered the streamlined customers inquiries process resulting in improved regional sales appointment coverage.
  • Design and develop regional marketing programs and promotions based on regional sales requirements.
  • Develop print collateral and brochures to target specific global and regional sales initiatives.
  • Developed and executed local marketing initiatives aligning with regional sales goals.
  • Hired and managed regional sales representatives.
  • Served as liaison between regional sales and corporate marketing, ensuring sales and local programs were aligned with corporate marketing activities.
  • Helped train regional sales teams in 30+ branch locations on WESCO product portfolio, vertical markets with those key supplier partners.
  • Supported the banking division's regional sales management team in exceeding its $108M revenue goal with revenue of $115M.
  • Developed regional sales and marketing opportunities to maximize sell-through efforts of UMVD products at chain and independent retailers.
  • Collaborate with vendors and manufacturers to resolve shipment discrepancies to support the regional sales campaigns and roadshows.
  • Increased regional sales on immediate consumption packaging 27% (ready to drink) in one year.
  • Worked closely with Regional Sales Managers and local Sales Representatives to uncover needs from builders and/or painters.
  • Led and converted regional sales documents to Web-based forms, reducing processing time by 50 percent.
  • Developed, motivated and led 2 of the regional sales representatives to win President Club recognition.
  • Led the country in product category sales through the development of a regional sales campaign.
  • Provided support in regional sales incentives, oversaw brand campaigns, and administered media plans.
  • Constructed a regional sales incentive program that supported a 170 percent return on the expenditure.

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12. New Accounts

high Demand
Here's how New Accounts is used in Regional Marketing Manager jobs:
  • Recruited, trained and supervised staff as well as developed new accounts on regional level including insurance and physician group contracts.
  • Establish new accounts by planning and organizing daily work schedule to call on potential sales outlets and other trade factors.
  • Recruited 20 new accounts in the first 3 weeks in a brand new territory and market producing $7,000,000.
  • Developed, managed and executed regional marketing plans, creating over 2,500 qualified leads and 60 new accounts.
  • Exceeded annual lead generation, new accounts and pipeline metrics by a minimum of 25%.
  • Established new accounts while working with decision makers to meet their promotional or marketing needs.
  • Credited with bringing on the largest volume of new accounts for our organization in 2011.
  • Developed new accounts while retaining current account base and increasing market share.
  • Generated new accounts, increasing sales revenue to $1.5 million.
  • Opened new accounts for high tech leasing to Fortune 1000 companies.
  • Developed new accounts, managed pricing and promotional programs.
  • Established 50 new accounts to manage 100.
  • Generated business from new accounts.

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13. Sales Reps

high Demand
Here's how Sales Reps is used in Regional Marketing Manager jobs:
  • Coached and developed a team of two inside sales reps for follow up telemarketing campaigns from lead generation direct mail campaigns.
  • Handled all administrative duties relating to field sales reps including hiring, training, daily auditing and releasing employees.
  • Orchestrated Strategic Marketing building strong and lasting business relationships with our clients, sales reps and Distributors.
  • Managed and coordinated activities of 26 field sales reps throughout Central, Southwest and Northwest regions.
  • Coached sales reps on how to sell, and co-sold, esoteric diagnostic testing.
  • Prepared and conducted systematic calling models for field sales reps.
  • Top 20 First Year Sales Reps for Vantage Marketing.
  • Top 20 Experienced Sales Reps for Vantage Marketing.
  • Hired sales reps and reviewed sales team performance.
  • Trained, managed and supervised sales reps.
  • Assisted sales reps with actual sales.
  • Led team of six sales reps.
  • Managed an internal team of 15 sales reps and managers, and multi-level management at independent wholesalers across state boundaries.

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14. Internet

high Demand
Here's how Internet is used in Regional Marketing Manager jobs:
  • Developed print and internet advertising strategies, using social media for promotions and communicating with prospects.
  • Gathered requirements to validate district infrastructure to facilitate distributed or internet based solutions.
  • Establish and maintain valuable business relationships with staff from key accounts on all phone, Internet, and video needs.
  • Manage 13 Newspapers in Oklahoma and Texas in every area that encompasses Internet Sales and budgeting for those locations.
  • Company Profile: Provided cable TV entertainment channels, telephone and internet services to residents in entire Southern Oregon.
  • Coordinated efforts with the High Speed Internet (Pipeline) marketing manager to maximize marketing dollars and results.
  • Incorporate internet and mobile direct response marketing plans to support radio, print, digital and outdoor campaigns
  • Executed TV, print, outdoor, event, direct mail, and internet marketing campaigns.
  • Achieved or exceeded Basic, Digital, and High-Speed Internet growth objectives for each year.
  • Outlined marketing plan for internet sales campaign in conjunction with area cable and televisions spots.
  • Participated in monthly Internet Marketing calls to discuss new initiatives and share best practices.
  • Led development of successful leading-edge internet, digital media and social media campaigns.
  • Created advertising, direct mail, affiliate and Internet marketing programs.
  • Championed multiple product launches, including in-book coupons, editorial/shopping guides, internet and various multi-cultural initiatives.
  • Provided marketing and sales support for Comcast in the areas of business communication sales of cable, telecommunications, and internet.
  • Marketed CD-ROM and internet technical and regulatory databases to DOD, defense contractors and corporate accounts Increased base 25% in 1995
  • Managed over $50 million in advertising and Internet revenues (Superpages.com) for small/medium-sized businesses.

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15. Promotional Materials

average Demand
Here's how Promotional Materials is used in Regional Marketing Manager jobs:
  • Researched, designed, implemented, managed and tracked marketing programs and promotional materials for entire portfolio of pharmaceutical products.
  • Promote incentive programs and provide other promotional materials to leasing agents for sustained business growth and development.
  • Coordinated with external vendors to execute on marketing strategies and promotional materials.
  • Ensured that all promotional materials met company specific guidelines.
  • Designed, wrote, and oversaw the production of printed promotional materials including catalogs, brochures, and other marketing collateral.
  • Authored marketing documents for award-winning direct mailings of 60,000 to 80,000 as well as successful promotional materials and ad copy.
  • Mailed out at least 200 review copies of each book along with promotional materials to bookstores and the media.
  • Increased distribution of promotional materials from 200,000 to 2,200,000 pieces, which generated sales of $2M+ annually.
  • Pioneered the development and distribution of quarterly promotional materials for sales staff and clients.
  • Plan and implement targeted consumer initiatives such as direct mail incentive programs, email campaigns and printed promotional materials.

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16. CRM

average Demand
Here's how CRM is used in Regional Marketing Manager jobs:
  • Worked cross-functionally with corporate finance, merchandising, CRM, and creative teams to develop ad campaigns and analyze results.
  • Supported each retailer to proactively generate demand for products through a mix of advertising, events, partnerships and CRM.
  • Steered design and coordinated deployment of customized CRM tool to access, measure and expedite field team activity.
  • Helped streamline our CRM system and sales process by creating a more efficient coding system.
  • Developed Oracle CRM reports presented in weekly meetings increasing outreach activities by 30%.
  • Enhanced CRM programs to increase brand loyalty, sales, and share gains.
  • Gathered business requirements for commercial lending to support the CRM system upgrade.
  • Conceptualized and executed all campaign planning, including CRM and media planning.
  • Achieved 100% sales representative participation and compliance in CRM tool.
  • Penetrated key prospects by designing / implementing CRM Seminar that drew attendance of Toronto(tm)s top banking executives.
  • Created a best practices document for using the CRM and effective email marketing for the firm nationwide.
  • Experienced with CRM (salesforce.com, empowering systems) and other sales management tools.
  • Lead successful "CRM" Customer Relation Management project implementation.

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17. Coordinators

average Demand
Here's how Coordinators is used in Regional Marketing Manager jobs:
  • Developed orientation and training program for marketing coordinators which increased efficiently and productivity and reduced overlapping of duties.
  • Hire, train and evaluate facility Marketing Directors, Business Development Directors, and Marketing Coordinators.
  • Manage all marketing functions for three Alaska architecture and engineering offices, supervising two marketing coordinators.
  • Managed the Regional Marketing Coordinators and Incentive Coordinators.
  • Supervised 2 Packaging Artwork Coordinators.
  • Interviewed, hired, and trained 19 market analyses coordinators, driving sales 1.5% in 17 out of 19 markets.
  • Led staff of 10 marketing coordinators; administered a budget of $400K and held full P&L accountability.
  • Directed team of 20-30 marketing coordinators, executing marketing plans and coordinating events to achieve new client growth targets.
  • Oversee acute and sub-acute rehab marketing efforts while managing five Admissions Coordinators and the census of their respective hospitals.
  • Partnered with 2 Regional Directors, 19 District Managers and 10 Marketing Coordinators as their marketing business leader.
  • Source, interview and lead team of 15 seasonal marketing coordinators, while managing labor P&L.
  • Supported introduction and training for new national beverage standards and mentored 25 District Beverage Coordinators in same.
  • Managed a team of 4 marketing coordinators, 20 Brand ambassadors and 2 merchandisers.
  • Managed three Marketing Coordinators, one Marketing Manager, and two Retail Account Executives.
  • People Participates in the selection, training and development of supervisors and coordinators.
  • Managed 18 direct reports: Three Marketing Coordinators and 15 Brand Ambassadors.
  • Supervised 2 advertising agencies, 2 marketing managers and 18 marketing coordinators.
  • Managed 12 remote Marketing Coordinators to help grow 20 district markets.
  • Managed and lead the Marketing Coordinators serving the districts.
  • Supervised 2 Marketing Coordinators work quality, customer service delivery, and project deliverables.

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18. Annual Sales

average Demand
Here's how Annual Sales is used in Regional Marketing Manager jobs:
  • Planned and organized bi-annual sales manager meeting, including all communications, selection of speakers, catering and accommodations.
  • Established sales objectives by forecasting and developing annual sales quotas for each sales representative.
  • Credited with negotiating and closing an exclusive deal with Jackson Hewitt, revenue valued at 2.5M in annual sales in 2012.
  • Sustained 10% annual sales growth of mature businesses by implementing new merchandising strategies, and maximizing national sales events.
  • Trained sales on all corporate and regional marketing initiatives and tools that enhanced their ability to achieve annual sales objectives.
  • Supported 19 sales offices across the Midwest and Northeast US for clients representing $30 million in annual sales.
  • Concluded my career in 1992 with 32 call centers generating an annual sales volume of approximately $18 million.
  • Spurred annual sales of individual distributors 15% by building strong relationships while developing and implementing joint marketing programs.
  • Test marketed four new product concepts - all of which went national - generating $250MM annual sales.
  • Designed & executed annual Sales & Delivery Conference (Logistics, gifts, templates for presentations).
  • Implemented client-training, which contributed to Western Region's increase in annual sales by 20%.
  • Managed sales territories with annual sales up to $15 million with 12% market share.
  • Prepared briefings for the media regarding new models, promotions and annual sales in the region.
  • Determined annual and gross-profit plans by forecasting and developing annual sales quotes for regions.
  • Increased annual sales revenue from $80M to $135M during my tenure.
  • Averaged more than $3 million in annual sales for eastern TN division.
  • Expanded sales year over year by 59%, topping out at $900,000 in annual sales.
  • Led marketing efforts for global account teams generating $450 million in annual sales with annual revenue increase of [ ]
  • Market Segmentation to achieve Annual Sales and Profit In-charge for P&L for After Sales Service Business Unit.
  • Directed inside sales team that was responsible for a ten-state territory and a multi-million dollar annual sales plan.

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19. Facebook

average Demand
Here's how Facebook is used in Regional Marketing Manager jobs:
  • Led highly successful Facebook campaign promoting Samsung Galaxy Bundle, boosting product awareness and consumer engagement during Fall 2012 Back-to-School period.
  • Managed online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Managed Facebook advertising using multivariate testing to maximize reach and response.
  • Incorporated Facebook, Twitter and Foursquare into local programming to provide tangible, real time metrics on our branding efforts.
  • Developed and published content to malls' digital assets, including websites, Facebook, e-blasts, and mobile apps.
  • Leveraged social media channels (Twitter, LinkedIn, Facebook, YouTube) to engage clients.
  • Launched and maintain social media platforms in the MAR Region, including Facebook and Twitter.
  • Strengthened Social Media presence through constant Facebook ads for discounts and Brewery events.
  • Drive Social Media strategy (Linked In, Facebook)
  • Increased MRC's Facebook fans to 46,000..
  • Participate in all avenues of social media as it relates to marketing: Facebook, twitter, you tube, Pinterest.
  • Engaged members through targeted events, Email and Social (Twitter, Facebook, Foursquare, etc).
  • Experience using Sales Force, Drop Box, Microsoft office, Facebook, Instagram, Twitter, Wordpress, and Elance.

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20. Press Releases

average Demand
Here's how Press Releases is used in Regional Marketing Manager jobs:
  • Cultivated partnerships with magazine and newspaper editors, collaborating to secure placement of press releases.
  • Authored national and international monthly press releases to entire company distributor network.
  • Liaised with media representations and authored press releases to increase company visibility.
  • Prepare press releases, advertising, budgets and promotional materials, such as business-line brochures, cut sheets, and leave-behinds.
  • Implemented effective marketing communications strategies such as creating and placing press releases and articles in publications throughout the US.
  • Press release distribution to three markets, in all practice areas; averaged three press releases a month.
  • Managed simultaneous launches for partners such as banners, outbound e-mail, direct mail and press releases.
  • Managed Davies & Associates Ad Agency; wrote press releases; magazine articles; online/blog outreach programs.
  • Enhanced media strategy; writing and pitching press releases and educational pieces for regional media contacts.
  • Generated increased brand awareness and press coverage by creating public relations plans and press releases.
  • Produced all internal and external written communications including news articles, press releases and photographs.
  • Write, distribute and follow-up on all marketing related Press Releases.
  • Identified and qualified candidates for press releases and customer references.
  • Developed press releases, email campaigns and creative briefs.
  • Generated innovative press releases and pitched story ideas to media for corporate initiatives, athlete and celebrity endorsers (i.e.
  • Designed and developed marketing materials including press releases, flyers for bookstores, brochures and bookmarks.
  • Created Public Relations department to boost company image, handle donation requests, issue press releases, and plan press conferences.

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21. Sales Training

average Demand
Here's how Sales Training is used in Regional Marketing Manager jobs:
  • Provided cross-functional teams with market and demographic analysis, sales training, compliant marketing materials and analysis of quantitative reports.
  • Developed and lead Sales training (both in-house and field) as well as developed training materials and Sales collateral.
  • Spearheaded and managed the firm's first sales training initiatives and established sales metrics for the firm's professional staff.
  • Developed and implemented activity benchmarks, a performance review process, and a sales training program.
  • Skilled in direct sales training and marketing calendar planning (Marketing Planning Guide).
  • Motivated sales force, including conducting company and dealer field sales training and troubleshooting.
  • Developed marketing and sales training plans for conversion of Bank of New York acquisition.
  • Handled in-store product placement and in-house sales training for over 400 Sears's stores.
  • Led cross-functional team that created sales training program to support new go-to-market strategy.
  • Coordinated initial program presentation, sales training and rep group meetings by district.
  • Designed and executed product/sales training for Sony sales staff and retailer associates.
  • Created and delivered sales training for inbound and outbound sales agents.
  • Lead and managed all sales training for Western United States.
  • Executed regional new product roll-outs, including sales training.
  • Created and delivered sales tools & sales training.
  • Developed sales training tools & techniques.
  • Created franchise sales handbook and taught franchise-centric sales training to local franchises resulting in a substantial increase in wholesale business.
  • Present product and sales trainings to 80+ agency and sales professionals as needed.
  • Developed and launched Multicultural Sales training module to improve systemwide understanding of the multicultural opportunity, resources, and executional expectations.

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22. Project Management

average Demand
Here's how Project Management is used in Regional Marketing Manager jobs:
  • Use strong project management skills to determine concepts, establishing priorities, and target dates for information gathering.
  • Saved $1+ million in costs by launching the Marketing Operations Group's first project management platform.
  • Project Management Managed scope, cost, schedule, and quality for all project life cycles.
  • Assumed leadership and project management responsibilities coordinating activities between internal technical, production, customer service, and field support resources.
  • Developed marketing strategies and tactical execution for home equity products and provided project management to checking and debit card marketing programs.
  • Applied dynamic strategic planning, prioritization, and project management skills toward consistently achieving critical deadlines while maintaining high quality standards.

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23. Customer Base

average Demand
Here's how Customer Base is used in Regional Marketing Manager jobs:
  • Managed a territory of 30 account executives in 3 district offices, with a customer base of more than 500 institutions/businesses.
  • Directed sales and marketing campaigns that demonstrated product value, increased customer base and were consistently on-time and on budget.
  • Exceeded growth and retention goals by 5% annually expanding loyal customer base for 1700 retail outlets.
  • Called professionals in the Assisted Living and Residential Care Industry to build a strong customer base.
  • Developed offshore and marine customer base in the US.
  • Promoted and suggested new Product development through identifying targeted Customer base and their needs
  • Developed customer base in the Southwest to gain business relationships that resulted in revenues for Cinergy and its customers.

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24. New Clients

average Demand
Here's how New Clients is used in Regional Marketing Manager jobs:
  • Develop and execute strategy to source property for upcoming auctions from new clients and existing base.
  • Present new clients the benefits, brand recognition and profitability of including Auto Trader Publications.
  • Worked directly with existing and new clients to increase sales and develop new business.
  • Fostered strong relationships with insurance agents to secure new clients and drive business growth.
  • Establish new clients by promoting the company, building and maintaining relationships.
  • Total of 33 new clients in 2012 with 2.4M in new sales.

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25. Twitter

average Demand
Here's how Twitter is used in Regional Marketing Manager jobs:
  • Instituted Social Media platforms for divisions: Twitter, Instagram, FourSquare Increased engagement on existing Social Media sites by 75%
  • Initiated and executed social marketing program employing Twitter and Facebook to grow business; increasing awareness, user intimacy and visibility.
  • Connected with customers on Facebook, Twitter and company blog Built a positive company image and facilitated lasting customer relationships.
  • Created and maintained Anthropology and Sociology Facebook and Twitter pages to connect with socially digital customers.
  • Implemented organizational Twitter account, promoting audience engagement with association's programs and initiatives.
  • Developed/executed Facebook and Twitter promotions to increase tune-in, awareness and fan interaction.

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26. Retail Store

average Demand
Here's how Retail Store is used in Regional Marketing Manager jobs:
  • Designed and managed the installation of environmental graphics & merchandising fixtures within retail stores and administrative buildings.
  • Retail stores work cooperatively with educational representatives and local school districts to achieve sales goals.
  • Project management and event coordination for retail store locations.
  • Managed six districts from Georgia to Arizona, six district managers, 450 field employees in over 900 retail stores.
  • Generated over $700K+ in revenue annually through lead capturing programs in retail stores, RV dealerships and trade shows.
  • Developed a direct mail campaign which increased store traffic in the region's 23 retail stores by 35%.
  • Prepared and implemented marketing programs to retail stores on designated products accountable for $30 million in retail sales.
  • Partnered with management teams of 638 retail stores to Drive Cross Channel Shopping between retail and delivery.
  • Helped successfully launch the first retail store in Maryland and an additional five retail stores.
  • Managed 33 retail stores on the behalf of Motorola with merchandising and product marketing.
  • Work with Sears store managers to promote Sears Home Improvement Products in retail stores.
  • Motivated sales staff with incentives and programs to drive sales in retail stores.
  • Managed six marketing specialists at retail stores, trade shows and RV dealerships.

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27. POS

average Demand
Here's how POS is used in Regional Marketing Manager jobs:
  • Promoted positive corporate image and mitigated negative impressions by rebuilding community involvement, facilitating customer service, and increasing charitable donations.
  • Develop compelling and appealing brand positioning, messaging, and value while maintaining and adhering to university/company strategies and brand guidelines.
  • Spear-headed remote office in a position created to capitalize on my marketing, customer relationship abilities and financial sales experience.
  • Managed the entire proposal process, including developing time & cost estimates, establishing pursuit schedules, and researching/writing/editing materials.
  • Selected by fast-growing PPV and on-demand digital media company for newly created position to lead national accounts in assigned territory.
  • Developed and managed positive working relationship with Regional Directors of Operations, Corporate Chefs and Regional Vice Presidents.
  • Developed partnerships with national charities to support their events and manage financial contributions, gaining positive brand attention.
  • Project manager for developing a marketing strategy to clarify our marketing position, technology direction and focus.
  • Oversee proposal pursuit and preparation process, to include marketing database, tracking opportunities and go/no-go decision-making.
  • Spearheaded marketing proposals and sales opportunities providing interactive development and information services on Hispanic branded entertainment sources.
  • Provided marketing support for corporate strategic planning and represented the Division at key industry trade expositions.
  • Maximized initial remote position, led project team in developing marketing materials and collateral.
  • Initiated target market promotions leveraging corporate dollars by negotiating complex proposals with external partners.
  • Developed and presented executive proposals to generate new business and expand current business.
  • Developed and managed an Unsolicited Proposal Campaign that was adopted worldwide at Microsoft.
  • Managed marketing budget, optimized media and production spend to positively impact margin.
  • Analyzed campaign effectiveness and offered solutions to redirect efforts for more positive growth.
  • Adapted successfully to changing situations & environments within a challenging job position.
  • Mentored and promoted four individuals to new management positions prior to acquisition.
  • Developed two successful incentive programs that increased loans and deposit balances.

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28. Training Programs

average Demand
Here's how Training Programs is used in Regional Marketing Manager jobs:
  • Conceived and successfully implemented company training programs and manuals for promotional staff, Managers in Training and Regional Marketing Managers.
  • Improved communication between Corporate marketing department initiatives and real estate offices through implementation of bi-weekly marketing coordinator training programs.
  • Designed and launched training programs that targeted improved quality and increased productivity.
  • Developed clinical training programs for district managers to enhance selling ability.
  • Created, communicated, and tracked sales incentive and training programs for all sales channels, supporting over 300 staff members.
  • Design and implement sales and training programs to aid businesses in the understanding and application of social media programs.
  • Developed and conducted training programs, career mentoring, and adult continuing education.
  • Implemented incentive plans, loyalty plans, training programs and improved exhibition.
  • Initiate and implement training programs for sales organization, distributors and customers.
  • Developed training programs both in person via Powerpoint/Proxima to web based training programs developed and executed.

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29. Annual Budget

average Demand
Here's how Annual Budget is used in Regional Marketing Manager jobs:
  • Coordinate planning meetings, prepare annual budget for co-op, negotiate/consult with external vendors
  • Managed an annual budget in excess of $1M and participated in regional business planning alongside the Regional Director.
  • Led the marketing efforts, planned and managed annual budgets to meet monthly, quarterly and yearly sales goals.
  • Managed a $4 million annual budget; analyzed marketing efforts and presented weekly ROI reports.
  • Directed marketing for six dealer advertising groups (annual budgets of $100M+).
  • Monitored their development and with their input developed annual budgets for each location.
  • Coordinated annual budget, event reporting, product distribution and payroll.
  • Budget Review - Generated annual budget for each market within region.
  • Managed annual budget, vendor communication, and reconcile spending.
  • Manage an annual budget of approximately $3.6M.
  • Achieved annual budget five of six years.
  • Balanced a $100k annual budget.
  • Developed and monitored annual budget for multiple healthcare campaigns.
  • Managed annual budgets and forecasted future budgeting needs.
  • Work with regional manager to plan, strategize, and achieve annual budget goals.
  • Managed marketing team of +10 and annual budget for Chicagoland stores.

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30. Direct Reports

low Demand
Here's how Direct Reports is used in Regional Marketing Manager jobs:
  • Managed five direct reports and coordinated local agencies and promotional partners to support regional advertising.
  • Direct reports included 10 remote production underwriters.
  • Reported to the National Marketing Manager, managed store sales in seven districts (60 stores) with 25 direct reports.
  • Managed a team of up to13 direct reports and oversee over 2,000 retail locations in the highest grossing region nationally.
  • Lead, motivate, and develop a team of 10 District Marketing Coordinator direct reports in multiple cities.
  • Managed 100+ direct and indirect reports in 16 marketing teams throughout a large, geographically diverse region.
  • Write reviews for all direct reports and a member of a five-person employment team.
  • Manage six direct reports, agencies and vendors with a $5.8M budget.
  • Forged a high-performance team, growing direct reports from 3 to 12.
  • Conducted performance reviews and implemented job enrichment strategies for three direct reports.
  • Direct reports successfully met performance goals within first 6 months of implementation.
  • Ensured company goals for all direct reports clearly aligned with client objectives.
  • Managed two direct reports and coordinated efforts with agencies and vendors.
  • Managed a staff of 10 direct reports and 100 indirect reports.
  • Managed three direct reports and a $800k marketing budget.
  • Supervised team of 6 direct reports across 5 countries.

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31. SEO

low Demand
Here's how SEO is used in Regional Marketing Manager jobs:
  • Executed innovative SEO protocols that led to a 70% increase in web traffic within first 5 months of launch.
  • Provided guidance and instructions on SEO/SEM best practices, online lead generation and effective website management.
  • Implemented successful Search Engine Optimization (SEO) and Pay Per Click advertising programs.
  • Developed and implemented branding, SEO techniques and product material for new technology launch
  • Coordinated facility rental, sales, and sale closeouts.
  • Author SEO optimized community website copy and SEM ads.
  • Managed SEO and marketing communication - Organized and coordinated events and marketing, including attending trade shows
  • Handled SEM &SEO using Google Analytics & AdWords for Forest City Enterprises site & three property websites.

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32. Local Store

low Demand
Here's how Local Store is used in Regional Marketing Manager jobs:
  • Prepared an annual local store-marketing plan in each market and individual location.
  • Directed the activities of local store marketing representatives in company steakhouses.
  • Administered online campaigns through social media networks, continuously improving 41 local store pages, Texas page of over 96,000 likes.
  • Managed a $500,000 local store marketing and capital projects budget to ensure sales & cash flow targets for the company.
  • Assisted in the development of local store marketing plans for all stores including PR planning and programming.
  • Managed Local Store Marketers at each restaurant to execute successful guest loyalty and sales-building programs.
  • Created local store marketing plans for cafes.
  • Conducted workshops on local store marketing.
  • Managed Local Store Marketing team.
  • Developed Local Store Marketing programs for all locations and implemented supplemental plans for the top 10% of underperforming stores.
  • Developed a local store marketing/sales handbook that was rolled out companywide.

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33. Grand Openings

low Demand
Here's how Grand Openings is used in Regional Marketing Manager jobs:
  • Assist field team and licensees with marketing initiatives such as store grand openings, promotional activities and strategic marketing activities.
  • Created regional marketing campaigns to promote new product launches, store remodels, grand openings and flagship store events.
  • Created and executed marketing and public relations plans for five successful grand openings and concept conversions.
  • Developed and implemented LSM (Local Store Marketing) initiatives and events, including Grand Openings.
  • Directed the grand openings, re- grand openings and mergers for 360+ branch offices.
  • Managed marketing budget of $15k for ~10 salon Grand Openings each month.
  • Directed and implemented strategic marketing plans for grand openings for multiple properties.
  • Coordinated promotions, grand openings, and marketing campaigns.
  • Planned and implemented grand openings and special market promotions.
  • Participated in Grand Openings and other events as necessary.
  • Planned and coordinated community events, Grand Openings, wine tastings, barbeques, and sales promotions around new home subdivisions.

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34. Coca-Cola

low Demand
Here's how Coca-Cola is used in Regional Marketing Manager jobs:
  • Developed and implemented community marketing and grassroots marketing initiatives for Coca-Cola beverage brands in the southern US region.
  • Maintained Coca-Cola Enterprises bottler relationships to ensure them keeping our brands top of mind for maximum retail activation.
  • Generated $.5million in sales by introducing a regional sports cup set in partnership with Coca-Cola.
  • Provided leadership and direction for The Coca-Cola USA operations bottling partners system.
  • Worked closely with Coca-Cola venues to coordinate events.
  • Created and executed marketing programs and promotions for corporate clients including Coca-Cola, Toyota, Clear Channel, Discover and Comcast.
  • Helped transition glac au from private ownership into Coca-Cola system.
  • Created Mi Familia y Mi Coca-Cola photo contest.

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35. Product Knowledge

low Demand
Here's how Product Knowledge is used in Regional Marketing Manager jobs:
  • Leveraged years of marketing expertise and product knowledge to directly develop partnerships with key stakeholders in the medical community.
  • Trained support and sales staff in product knowledge, pricing, qualifying clients, company procedures of Internet based sales transactions.
  • Implemented contests and incentives within stores to drive awareness, sales, and product knowledge.
  • Recruited by Division General Manager due to product knowledge and management skills.
  • Increased sales and product knowledge across the North Central region for Canary.
  • Conducted individual and group product knowledge training for both Home Depot as well as new US Home Systems employees.
  • Developed district specific sales training programs in product knowledge, presentation, and delivery for the Alliant sales force.
  • Led formal and informal trainings of product knowledge, consultative selling, feature/benefit selling to colleagues and clients.
  • Coordinated regional trainings on marketing plans, sales techniques, and product knowledge.

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36. Promotional Events

low Demand
Here's how Promotional Events is used in Regional Marketing Manager jobs:
  • Developed and executed marketing strategies - including consulting, communications, conventions, media placement, and promotional events.
  • Created and coordinated regional promotional events to enhance localized trade support and market share.
  • Organized and executed marketing campaigns through promotional events.
  • Managed various promotional events as directed.
  • Served as marketing events coordinator for regional meetings, training and promotional events for up to 700 attendees.
  • Communicated the benefits of a new product to thousands of potential customers at promotional events.
  • Attended company related exhibitions, sales, promotional events, and others.
  • Lead team to execute successful promotional events.
  • Research and book all promotional events.
  • Lead and executed all promotional events including radio remotes, corporate sponsorships and television events.
  • Equipped marketing and sales teams with materials, promotional events, financial strategies, tools and DNC compliant technology.

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37. DMA

low Demand
Here's how DMA is used in Regional Marketing Manager jobs:
  • Developed methodology to review and evaluate profitability of DMA time-locked Campaigns to increase HBO marketing effectiveness.
  • Develop and implement regional DMA marketing plans working within allocated budget.
  • Executed all company and franchise association business in 25 DMA's in the Northeast & Mid-Atlantic Regions.
  • Planned, hosted, and executed annual Regional DMA (Designated Market Area) meetings.
  • Created and executed sales-building action plans for each store, DMA, and region.
  • Managed total marketing budgets, programs and media evaluation for eight DMA's.
  • Increased sales through strategic market planning in company and franchise DMA's.
  • Conducted DMA advertising co-op meetings & presented marketing plans & recommendations.
  • Developed and executed marketing plans in 8 DMA's
  • Assumed marketing leadership of a six-property portfolio for Goldman Sachs achieving all ownership transition goals within an aggressive timeline.
  • Conducted market research studies in 20 DMAs to determine market share and positioning, test strategies, and growth opportunities.
  • Lead fundraising programs that contributed $300,000 to the Dave Thomas Foundation for Adoption from the Chicago DMA.
  • Recruited and secured C-Level advisors from Goldman Sachs, Sony Products, JP Morgan and Cisco.
  • Managed digital, print, radio and television media buys and budgets for multiple DMAs.
  • Managed marketing activity for three DMAs, 2 advertising agencies and 1 LSM coordinator.
  • Communicated quarterly marketing plans to assigned DMAs, Area Directors, and General Managers.
  • Managed approximately $3 million Co-op marketing dollars for 34 Southeastern and Southwest DMAs.
  • Major DMAs: Charlotte and Raleigh-Durham, NC, Columbia, SC, and Augusta and Savannah, GA.

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38. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Regional Marketing Manager jobs:
  • Develop and implement integrated marketing strategies, spearhead brand management initiatives and conduct market research and competitive analysis.
  • Researched, compiled and updated competitive analysis reports for senior executives.
  • Identified direct-to-consumer marketing opportunities through market research, competitive analysis.
  • Conduct Competitive Analysis reports for given market areas.
  • Market trend and competitive analysis.
  • Directed strategic planning, budgeting, competitive analysis, media relations, public relations and trade area marketing.
  • Provided local sales and competitive analysis presentations on a monthly basis to each franchisee group.
  • Executed the marketing strategy for opening 20 new Strayer University locations; performed market/media research, competitive analysis, demographic/population analyses.
  • Develop and deliver presentations including marketing plans, competitive analysis, event overviews, ROI analytics/performance metrics to executive team.
  • Gathered marketing intel, competitive analysis, industry size and prospect data.

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39. Mid-Atlantic

low Demand
Here's how Mid-Atlantic is used in Regional Marketing Manager jobs:
  • Analyzed the performance of all Mid-Atlantic marketing programs to identify the best opportunities for optimization.
  • Implemented all marketing initiatives regarding Silence Tea beverage launch into Whole Foods mid-Atlantic region.
  • Contacted carriers in the Mid-Atlantic market to gauge interest in collocation opportunities on AAT owned and managed sites.
  • Developed strategy and plans to ensure Starbucks' local relevancy within Mid-Atlantic region.
  • Managed all distribution aspects for the South Eastern/Mid-Atlantic region that included key clients, such as Cox Communications and Comcast.
  • Managed the implementation of all national and regional marketing for Dunkin' Donuts in the Mid-Atlantic region.

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40. State Region

low Demand
Here's how State Region is used in Regional Marketing Manager jobs:
  • Managed territory consisting of large university clients in 17-state region.
  • Led Business-to-business marketing to over 50 utilities in six-state region.
  • Developed affiliate marketing campaigns to generate subscribers and viewership to CNN, Headline News, and TBS in a 9-state region.
  • Supported a 5 state region as the Corporate Marketing liaison for product promotion, training, development, and execution.
  • Assisted Regional Vice President in all aspects of managing a five state region with $146.1M in written premium.
  • Developed strategic plans, and creative implementation of a comprehensive communications plan for a six state region.
  • Managed 44 Lowe s Home Improvement Stores special project marketing needs in a nine state region.
  • Reported into HQ Marketing - directly responsible for all marketing activities within a five state region.
  • Managed all sales, marketing, and administration for three-state region.
  • Recruited to manage premium sales in a 4 state region.
  • Coordinated environmental training for a 10 state region.
  • Traveled 4-state Region to assist and coordinate local marketing in 105 restaurants with uniquely different demographical data
  • Developed and implemented strategic marketing plans within my assigned seven state region.
  • Developed lead generating sponsorships and promotions for a six state region ensuring all activities fell under the corporate image guidelines.
  • Managed the largest client base in a multi-state region from WA to FL.
  • Planned and implemented corporate and co-op plans for tri-state region.

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41. Strategic Plan

low Demand
Here's how Strategic Plan is used in Regional Marketing Manager jobs:
  • Designed and implemented annual comprehensive strategic plans for four northeast offices of national law firm, including individual attorney development plans.
  • Provided executive level support and led cross-functional teams to sustained high performance in strategic planning, marketing and product introduction.
  • Ensured successful program implementation by exercising strategic planning, business analysis, and communication across internal and external channels.
  • Prepared quarterly business and marketing plans to support local hospital initiatives as well as regional and corporate strategic plans.
  • Managed the implementation of company-wide marketing campaigns, region wide promotions, local restaurant marketing efforts and strategic planning.
  • Achieved marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews.
  • Implement strategic planning, market development, and go-to-market activities targeting local and regional high-growth companies.
  • Developed strategic plans and curriculum for parent & educational consultant workshop events and their facilitation.
  • Assisted with guiding and supporting the regional strategic planning process while overseeing business development initiatives.
  • Provision of information which is necessary for strategic planning and marketing strategy.
  • Developed strategic plans to support corporate goals by executing market driver promotions.
  • Developed and implemented marketing strategic plans.
  • Manage service development initiatives, advertising and the day-to-day operation of the marketing team as well as long-range strategic planning.
  • Acted as liaison with product marketing, training and education, and other departments to create and execute strategic plans.
  • Market analysis and strategic planning in order to increase sales focusing on main areas of opportunities and brand strengths.
  • Collaborate with corporate marketing team, regional team and Head of Schools on strategic plans.
  • Worked with CEO and Chief Officers to create and track the strategic plan for hospitals.
  • Worked with general management to facilitate development of the Company's business and strategic plans.
  • Encouraged clients to view us as an integral partner in their long-term strategic planning process.
  • Led the strategic planning process, working with marketing, brands and key customers.

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42. Business Units

low Demand
Here's how Business Units is used in Regional Marketing Manager jobs:
  • Developed strategic marketing plan for Technical Solutions Group and its integration with different business units.
  • Developed and executed strategic Regional Marketing Events to generate leads for the Software Sales Teams across multiple business units.
  • Increased Marketing's visibility and effectiveness in the field by coupling on-site promotions with visits to strategic business units.
  • Create, support, and execute marketing efforts for global business units and corporate programs.
  • Combined, these business units generate $403 million in annual revenue.
  • Served 2 years as regional marketing manager over 18 units and 2 years as national promotions coordinator over 600 business units.
  • Drive demand through the creation and management of sales enablement programs for the commercial and channel business units.

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43. Caribbean

low Demand
Here's how Caribbean is used in Regional Marketing Manager jobs:
  • Managed outsourced medical and educational reps services across Caribbean.
  • Played an active role in the creation and deployment of Latin America and the Caribbean regional Vodka Strategy.
  • Develop and support the Marketing Program for the Caribbean Region to increase the Company Sales and Partner Business.
  • Increase awareness in the Caribbean Region and increase sales goals by 37%
  • Assisted in building sales and market share in the South Florida/Caribbean markets.
  • Provided marketing support for offices throughout the United States & Caribbean.
  • Double digit growth generated from Caribbean Market.
  • Design programmes and processes to increase the activation rate for the countries in the Caribbean and Central America.

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44. Action Plans

low Demand
Here's how Action Plans is used in Regional Marketing Manager jobs:
  • Developed and coordinated overall sales-building action plans for each restaurant based on their specific needs.
  • Developed and implemented action plans for under-performing accounts and supported operations in implementing solutions.
  • Conducted internal status meetings and updated appropriate reports (time action plans, budgets, call reports, sales analysis).
  • Analyzed losses, productivity, and business retention reports to aid agency- management decisions, marketing, and action plans.
  • Supported 52 restaurants with the establishment of action plans and facilitation of training designed to enhance marketing efforts.
  • Developed action plans with airlines and aircraft engine manufacturers' transportation and logistic personnel to meet schedules.
  • Implement effective and detailed action plans that result in meeting or exceeding leasing and marketing goals.
  • Executed advertising action plans and goals with twenty-three area managers on a weekly basis.
  • Provide and analyze action plans based on local, state and federal regulations.
  • Developed sales action plans in new markets by coordinating staff's responsibilities.
  • Communicate action plans and monitor compliance and progress of results.
  • Worked directly with management teams to establish action plans including accountability and timelines.

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45. Client Relationships

low Demand
Here's how Client Relationships is used in Regional Marketing Manager jobs:
  • Managed solid client relationships and executed flawless field operations for high dollar accounts.
  • Recognized as a leader in channel management by successfully cultivating client relationships to enhance brand, product awareness and reach.
  • Established/nurtured new and existing client relationships to increase retention, reduce churn and have continual business from our customers.
  • Develop and maintain client relationships, Create new sales, Create new ad campaigns, Manage company policies and procedures
  • Instituted and managed a team of account managers to ensure solid client relationships and increase renewal business.
  • Maintained client relationships to promote service renewals, resulting in an 85% contract renewal rate.
  • Developed and enhanced client relationships and contracts with over 100 clients.
  • Established and maintained client relationships through in person and telephone contact.
  • Raised overall profit by 48% in my assigned market Developed and maintained direct client relationships.

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46. Sales Presentations

low Demand
Here's how Sales Presentations is used in Regional Marketing Manager jobs:
  • Facilitated regional meetings which included sales presentations, vendor exhibits, and owner round-table discussions.
  • Maintained a seasonal marketing schedule and managed the development of seasonal sales presentations.
  • Conducted product demonstrations and sales presentations for consumers.
  • Created distributor sales presentations and programs.
  • Delivered formal group sales presentations.
  • Managed opportunities, quota attainment, and sales presentations, short-term, mid-term, and long-term.
  • Conducted large sales presentations before audiences of over 100 salesmen at a time.
  • Created sales presentations and training workshops for teachers.

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47. Customer Relationships

low Demand
Here's how Customer Relationships is used in Regional Marketing Manager jobs:
  • Created and generated new business opportunities through development of product objectives, marketing strategies, and unique customer relationships.
  • Managed personnel; provided budget management, sales, consulting, marketing, training on customer relationships, and reporting.
  • Managed customer relationships through performance-based accountability.
  • Cultivated customer relationships with top-level management and decision makers for product introduction and contract negotiations, identified primarily through cold calling.
  • Managed customer relationships and developed relationships with personnel and customers of key vendors such as Samsung manufacturing and semiconductor distributors.
  • Cultivated and evolved personal customer relationships to enhance shopping experience through face, name and purchase recognition.

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48. R

low Demand
Here's how R is used in Regional Marketing Manager jobs:
  • Developed and executed inquiry generation via direct sources (direct mail/digital) strategy using both outside services and in-house agency.
  • Directed distribution-retention strategies, including the selection of priority markets and the creation and execution of market-specific promotions and events.
  • Partnered with Franchise and Company Regional Directors and District Managers to develop and support implementation of field marketing plans.
  • Applied presentation skills to effectively convey research results and recommendations to internal teams, including the leadership management team.
  • Delivered individualized training sessions to new hires in a variety Florida markets including Miami, Jacksonville and Orlando.
  • Led the process for planning/alignment, tactical development, execution, evaluation and continuous improvement of regional geography.
  • Supported Regional Directors with business case analysis, and coordinated coupon code process for Regional local programs.
  • Oversee the development of sales building initiatives, including identifying media support programs and community relations programs.
  • Created national lead-generating marketing materials that are leveraged multiple times for various industries and service lines.
  • Developed and implemented quarterly regional marketing plans for each location in coordination with store managers.
  • Directed the creative development and production of internal and external communication collateral for all programs.
  • Researched and implemented all local market opportunities that were pitched by local campus management.
  • Maintained consistent communication with all necessary executive management, vendors, and internal departments.
  • Collaborated extensively with Brand Team to produce creative for regional and market-specific advertising.
  • Analyzed local competitive messaging and conditions adjusted strategies, plans and messaging accordingly.
  • Develop and execute media programs which support the defined marketing and advertising objectives.
  • Generated $2.5 million in vendor originated commercial laundry equipment financing application volume.
  • Communicated strategic brand plans to distributor partners to ensure local programming was aligned.
  • Created high-quality marketing strategy documentation, including FAQs and objection handling documents.
  • Directed all day-to-day marketing activities and communications with internal team & agencies.

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49. Americas

low Demand
Here's how Americas is used in Regional Marketing Manager jobs:
  • Led Americas/Europe/Pacific regional email efforts.
  • Understand global product strategies for the season and adapt as necessary for both retail and wholesale in the Americas region.
  • Directed first broadcast ad campaign for the Americas region, which was subsequently adopted and broadcast in Europe and Asia.
  • Doubled current revenue per departure flight in Americas region compared to 2008 while exceeding the organization's revenue budget.
  • Brand Promotion/Management: Responsible for educating and enforcing brand usage and strategy for all retailers in the Americas region.
  • Managed services and products contract pricing for Authorized Service Providers (ASP's) in the Americas.
  • Increased Sales to $1.5 million dollars in the first six months in the Americas Region.
  • Collaborate with Americas sales teams to develop lead generation strategies and tactics to enable business growth.
  • Organized and managed the global marketing budget along with direct control over the Americas marketing budget.
  • Promoted to Manager Regional Marketing for the Americas for this division after 2 years.
  • Support of the Americas regional marketing efforts for 7 diverse product groups.
  • Planned and executed Customer User Conferences and Advisory Boards for the Americas.
  • Managed all aspects of the Company's business development and marketing activities in the Americas, including US general office startup.
  • Developed and maintained product plan, strategy, tactics and timeline for curated, group travel/vacation packages for the Americas.
  • Directed the marketing activities for Elsevier's corporate markets business unit in the Americas.
  • Helped Vishay Sales Americas (Mfg.

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50. Strategic Partnerships

low Demand
Here's how Strategic Partnerships is used in Regional Marketing Manager jobs:
  • Partner with school operations teams to develop strategic partnerships, community involvement, and business relationships.
  • Developed strategic partnerships, including research & analysis that improved visibility and brand awareness.
  • Collaborated with sales staff and creative department to develop strategic partnerships with advertisers.
  • Secured strategic partnerships between Universal artists and popular products including MAC Cosmetics.
  • Developed regional strategic partnerships with advertiser events.
  • Developed and managed strategic partnerships with the goal of acquiring new members through alternate channels.

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20 Most Common Skill for a Regional Marketing Manager

Sales Goals19.7%
New Product Development13.4%
Revenue Growth12.6%
Market Research5.7%
Market Share5.2%
Business Development5%
Customer Service4.5%
Special Events4.3%

Typical Skill-Sets Required For A Regional Marketing Manager

RankSkillPercentage of ResumesPercentage
1
1
Sales Goals
Sales Goals
15.3%
15.3%
2
2
New Product Development
New Product Development
10.4%
10.4%
3
3
Revenue Growth
Revenue Growth
9.8%
9.8%
4
4
Market Research
Market Research
4.4%
4.4%
5
5
Market Share
Market Share
4%
4%
6
6
Business Development
Business Development
3.8%
3.8%
7
7
Customer Service
Customer Service
3.5%
3.5%
8
8
Special Events
Special Events
3.3%
3.3%
9
9
ROI
ROI
3.2%
3.2%
10
10
Trade Shows
Trade Shows
2.9%
2.9%
11
11
Regional Sales
Regional Sales
2.7%
2.7%
12
12
New Accounts
New Accounts
2.2%
2.2%
13
13
Sales Reps
Sales Reps
2%
2%
14
14
Internet
Internet
1.8%
1.8%
15
15
Promotional Materials
Promotional Materials
1.7%
1.7%
16
16
CRM
CRM
1.5%
1.5%
17
17
Coordinators
Coordinators
1.3%
1.3%
18
18
Annual Sales
Annual Sales
1.3%
1.3%
19
19
Facebook
Facebook
1.2%
1.2%
20
20
Press Releases
Press Releases
1.2%
1.2%
21
21
Sales Training
Sales Training
1.2%
1.2%
22
22
Project Management
Project Management
1%
1%
23
23
Customer Base
Customer Base
0.9%
0.9%
24
24
New Clients
New Clients
0.9%
0.9%
25
25
Twitter
Twitter
0.9%
0.9%
26
26
Retail Store
Retail Store
0.9%
0.9%
27
27
POS
POS
0.8%
0.8%
28
28
Training Programs
Training Programs
0.8%
0.8%
29
29
Annual Budget
Annual Budget
0.8%
0.8%
30
30
Direct Reports
Direct Reports
0.8%
0.8%
31
31
SEO
SEO
0.8%
0.8%
32
32
Local Store
Local Store
0.8%
0.8%
33
33
Grand Openings
Grand Openings
0.8%
0.8%
34
34
Coca-Cola
Coca-Cola
0.8%
0.8%
35
35
Product Knowledge
Product Knowledge
0.7%
0.7%
36
36
Promotional Events
Promotional Events
0.7%
0.7%
37
37
DMA
DMA
0.7%
0.7%
38
38
Competitive Analysis
Competitive Analysis
0.7%
0.7%
39
39
Mid-Atlantic
Mid-Atlantic
0.7%
0.7%
40
40
State Region
State Region
0.7%
0.7%
41
41
Strategic Plan
Strategic Plan
0.7%
0.7%
42
42
Business Units
Business Units
0.6%
0.6%
43
43
Caribbean
Caribbean
0.6%
0.6%
44
44
Action Plans
Action Plans
0.6%
0.6%
45
45
Client Relationships
Client Relationships
0.6%
0.6%
46
46
Sales Presentations
Sales Presentations
0.6%
0.6%
47
47
Customer Relationships
Customer Relationships
0.6%
0.6%
48
48
R
R
0.6%
0.6%
49
49
Americas
Americas
0.6%
0.6%
50
50
Strategic Partnerships
Strategic Partnerships
0.5%
0.5%

49,310 Regional Marketing Manager Jobs

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