What does a regional marketing manager do?
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Regional marketing manager responsibilities
Here are examples of responsibilities from real regional marketing manager resumes:
- Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
- Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
- Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
- Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
- Develop promotions which heighten brand awareness and maximize ROI.
- Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
- Measure and analyze regional promotions to understand ROI.
- Create and execute effective marketing campaigns via HTML advertisements.
- Demonstrate the Samsung devices/solution through formal and informal events.
- Lead marketing coordinators and partner with district general managers to develop local grassroots marketing plans.
- Develop orientation and training program for marketing coordinators which increase efficiently and productivity and reduce overlapping of duties.
- Utilize grass roots marketing and partner with local community and outreach organizations to increase market penetration and raise product awareness.
- Complete essential business-tracking requirements by maintaining sales data through (salesforce.com )
- Ensure all Medicare and Medicaid regulations are being meet, and precert private insurance, which include negotiating, rates.
- Award #1 DM in division in 2003 & 2004.
Regional marketing manager skills and personality traits
We calculated that 15% of Regional Marketing Managers are proficient in Digital Marketing, Integrated Marketing, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Regional Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 15%
Meet with all internal departments to plan digital marketing exposure and communications to applicable audiences.
- Integrated Marketing, 6%
Define strategy, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
- Marketing Campaigns, 5%
Leverage resources across Marketing to execute regular, systematized campaigns, evaluating the impact of marketing campaigns and adjusting tactics accordingly.
- Project Management, 5%
Project management and event coordination for retail store locations.
- ROI, 5%
Developed promotions which heightened brand awareness and maximized ROI.
- Lead Generation, 4%
Created, implemented and managed comprehensive lead generation, customer loyalty and awareness programs, including development of strategy and execution.
Most regional marketing managers use their skills in "digital marketing," "integrated marketing," and "marketing campaigns" to do their jobs. You can find more detail on essential regional marketing manager responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a regional marketing manager to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Regional marketing managers often use analytical skills in their day-to-day job, as shown by this real resume: "developed regional business plans with strategic applications based on market analysis and field sales input. "
Communication skills. Another soft skill that's essential for fulfilling regional marketing manager duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a regional marketing manager resume, here's how regional marketing managers can utilize communication skills in their job responsibilities: "implemented effective marketing communications strategies such as creating and placing press releases and articles in publications throughout the us. "
Creativity. This is an important skill for regional marketing managers to perform their duties. For an example of how regional marketing manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a regional marketing manager: "created retail floor layouts and managed space allocation for our product lines, and identified inventory needs to generate orders. ".
Interpersonal skills. For certain regional marketing manager responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a regional marketing manager rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what regional marketing managers do: "create new customer relationships through exceptional interpersonal skills. "
Organizational skills. A commonly-found skill in regional marketing manager job descriptions, "organizational skills" is essential to what regional marketing managers do. Regional marketing manager responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how regional marketing manager duties rely on organizational skills in this resume example: "worked collaboratively with diverse teams in order to create and manage cross-organizational, integrated marketing strategies. "
The three companies that hire the most regional marketing managers are:
- Highmark51 regional marketing managers jobs
- Qlik30 regional marketing managers jobs
- Thermo Fisher Scientific8 regional marketing managers jobs
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Compare different regional marketing managers
Regional marketing manager vs. Brand manager
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
There are some key differences in the responsibilities of each position. For example, regional marketing manager responsibilities require skills like "lead generation," "crm," "email marketing," and "regional sales." Meanwhile a typical brand manager has skills in areas such as "brand management," "customer service," "powerpoint," and "consumer insights." This difference in skills reveals the differences in what each career does.
Brand managers tend to make the most money working in the manufacturing industry, where they earn an average salary of $99,130. In contrast, regional marketing managers make the biggest average salary, $106,890, in the construction industry.On average, brand managers reach similar levels of education than regional marketing managers. Brand managers are 3.4% more likely to earn a Master's Degree and 0.4% less likely to graduate with a Doctoral Degree.Regional marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that regional marketing manager responsibilities requires skills like "regional sales," "strong analytical," "pr campaigns," and "coordinators." But a manager, field marketing might use other skills in their typical duties, such as, "salesforce," "demand generation," "grass," and "social media marketing."
On average, managers, field marketing earn a higher salary than regional marketing managers. Some industries support higher salaries in each profession. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas regional marketing managers have higher pay in the construction industry, with an average salary of $106,890.managers, field marketing earn similar levels of education than regional marketing managers in general. They're 3.8% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.Regional marketing manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from regional marketing manager resumes include skills like "sales strategies," "regional sales," "strong analytical," and "sales growth," whereas a marketing lead is more likely to list skills in "healthcare," "linkedin," "digital transformation," and "strong project management. "
Marketing leads earn the best pay in the technology industry, where they command an average salary of $118,478. Regional marketing managers earn the highest pay from the construction industry, with an average salary of $106,890.Most marketing leads achieve a similar degree level compared to regional marketing managers. For example, they're 1.0% more likely to graduate with a Master's Degree, and 0.0% more likely to earn a Doctoral Degree.Regional marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Types of regional marketing manager
Updated January 8, 2025
