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What is a regional marketing specialist and how to become one
Regional marketing specialists are responsible for facilitating marketing programs and assisting in developing, implementing, and executing strategic marketing plans for a region. They set the company branding and strategize marketing content. They also manage customer shipments based on internet pricing violations, earning a median sum of $58,000 annually or $28 per hour.
Regional marketing specialists primarily cater to the marketing needs of the company in the region they are posted. They are tasked with securing and managing local/regional trade organization opportunities as identified, assisting sales with client/prospect invitations, and follow-up related to local/regional trade events. Due to the nature of the job, they need to have solid analytical and critical-thinking skills.
Regional marketing specialists typically hold a bachelor's degree in business, marketing, or other related fields from accredited universities. Employers mostly prefer candidates with some years of marketing experience in the education or complex solution software industries and the ability to craft a solution with appropriate products and services that meets business goals.
What general advice would you give to a regional marketing specialist?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $46,291
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 9.61%
Black or African American 5.21%
Hispanic or Latino 12.44%
Unknown 5.01%
White 67.59%
Genderfemale 51.22%
male 48.78%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Regional marketing specialist career paths
Key steps to become a regional marketing specialist
Explore regional marketing specialist education requirements
Start to develop specific regional marketing specialist skills
Skills Percentages PowerPoint 18.77% Technical Assistance 9.53% Life Insurance 7.12% IV 6.30% Marketing Campaigns 4.89% Complete relevant regional marketing specialist training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New regional marketing specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a regional marketing specialist based on U.S. Bureau of Labor Statistics data and data from real regional marketing specialist resumes.Research regional marketing specialist duties and responsibilities
- Develop and execute CRM programs to generate new leads and promote conversion of leads to sales.
- Manage Intranet and Internet web content and functionality enhancements.
- Maintain and update local area of social networking sites - facebook, LinkedIN, and twitter.
- Improve SalesForce data integrity by creating a user guide and include quick reference sheets.
Get regional marketing specialist experience
Generally, it takes 4-6 years to become a regional marketing specialist. The most common roles before becoming a regional marketing specialist include customer service representative, sales representative team lead and account executive.Prepare your regional marketing specialist resume
When your background is strong enough, you can start writing your regional marketing specialist resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a regional marketing specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable regional marketing specialist resume templates
Build a professional regional marketing specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your regional marketing specialist resume.
Apply for regional marketing specialist jobs
Now it's time to start searching for a regional marketing specialist job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first regional marketing specialist job
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Average regional marketing specialist salary
The average regional marketing specialist salary in the United States is $46,291 per year or $22 per hour. Regional marketing specialist salaries range between $31,000 and $68,000 per year.
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Regional marketing specialist reviews
Unreasonable deadlines.
Updated January 8, 2025
