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Become A Regional Marketing Specialist

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Working As A Regional Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $58,000

    Average Salary

What Does A Regional Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Regional Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Regional Marketing Specialist Career Paths

Regional Marketing Specialist
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager Operations Manager Regional Sales Manager
Regional Sales Director
11 Yearsyrs
Marketing Manager General Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
Account Manager Owner Marketing Director
Brand Director
10 Yearsyrs
Account Manager Product Manager Marketing Communications Manager
Marketing Program Manager
6 Yearsyrs
Store Manager Owner Marketing Director
Marketing Operations Director
8 Yearsyrs
Store Manager District Sales Manager
Market Development Manager
8 Yearsyrs
Store Manager Product Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Assistant Manager Sales Manager Sales And Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Assistant Manager Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Assistant Manager District Sales Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Sales Manager Sales And Marketing Manager Product Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Sales Manager Sales And Marketing Manager Marketing Communications Manager
Manager, Field Marketing
5 Yearsyrs
General Manager Market Manager Marketing Communications Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Manager Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
District Sales Manager Brand Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing Specialist Marketing Consultant Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Marketing Specialist Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Specialist Assistant Marketing Manager Promotion Manager
Manager Of Special Events
5 Yearsyrs
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Do you work as a Regional Marketing Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Regional Marketing Specialist
Internship 6.6%
Specialist 4.6%
Director 3.4%
Top Careers After Regional Marketing Specialist
Consultant 5.4%
Manager 4.9%
Specialist 4.3%
Owner 3.6%

Do you work as a Regional Marketing Specialist?

Average Yearly Salary
$58,000
View Detailed Salary Report
$33,000
Min 10%
$58,000
Median 50%
$58,000
Median 50%
$58,000
Median 50%
$58,000
Median 50%
$58,000
Median 50%
$58,000
Median 50%
$58,000
Median 50%
$101,000
Max 90%
Best Paying Company
Lowe's
Highest Paying City
Anchorage, AK
Highest Paying State
Alaska
Avg Experience Level
2.8 years
How much does a Regional Marketing Specialist make at top companies?
The national average salary for a Regional Marketing Specialist in the United States is $58,286 per year or $28 per hour. Those in the bottom 10 percent make under $33,000 a year, and the top 10 percent make over $101,000.

Real Regional Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Regional Specialist Grantham, Mayo, Van Otterloo and Company, LLC Boston, MA Nov 12, 2015 $200,000
Regional Balancing Specialist Victaulic Company Easton, PA Oct 01, 2010 $94,800
Regional Marketing Specialist Real Enterprise Synergy, Inc. Radnor, PA Dec 15, 2014 $90,000 -
$110,000
Regional Industry Group Specialist Sap Labs, LLC Norwalk, CT Apr 29, 2016 $84,288
Regional Industry Group Specialist Sap Labs, LLC Newtown, PA Apr 28, 2016 $84,288
Regional Industry Group Specialist Sap Labs, LLC Gurnee, IL Sep 08, 2014 $84,288
Regional Marketing Specialist Grant Thornton LLP New York, NY Sep 16, 2014 $80,000 -
$90,000
Cross Region Marketing and Technical Specialist Probelogic Inc. San Jose, CA Oct 28, 2014 $79,976
Regional Poultry Specialist Biomin USA Inc. San Antonio, TX Aug 01, 2014 $78,000
Regional Specialist National Oilwell Varco, L.P. Oklahoma City, OK Apr 15, 2013 $74,763
Regional Industry Group Specialist Sap Labs, LLC Norwalk, CT Apr 29, 2013 $74,321
Regional Marketing Specialist L & L Travel Enterprises, Inc. New York, NY Sep 22, 2016 $68,161
Regional Marketing Specialist, Americas Woolmark Americas, Inc. New York, NY Sep 09, 2013 $60,000 -
$100,000
Managing Specialist East Coast Region Covision Inc. Oakland, CA Sep 16, 2015 $58,436 -
$100,176
Regional Marketing Specialist Burchart Horn, Inc. Baton Rouge, LA Sep 06, 2011 $52,000
Regional Marketing Specialist Buchart Horn, Inc. Baton Rouge, LA Sep 06, 2011 $52,000
Asia Region Marketing Specialist The Alchimisti Group, Inc. San Carlos, CA Sep 01, 2014 $49,462

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Top Skills for A Regional Marketing Specialist

  1. Customer Service
  2. Financial Advisor
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Crafted timely and targeted responses to consumer inquiries, customer service challenges, media inquires and internal communications issues
  • Developed and maintained relationships with Financial Advisors focusing on mutual funds and private asset management.
  • Increased prospect traffic and referrals by planning special events leveraging local partnerships to offset expenses and increase advertising exposure.
  • Handled multiple regions for Nissan Corporation while assisting Fixed operation managers and service managers with vehicle concerns.
  • Exceeded National Sales Goals, using generic CPT codes for a product with a black box warning, and CMS restrictions.

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Top 10 Best States for Regional Marketing Specialists

  1. Delaware
  2. Rhode Island
  3. New Jersey
  4. New York
  5. Minnesota
  6. Massachusetts
  7. Texas
  8. Pennsylvania
  9. North Carolina
  10. Washington
  • (68 jobs)
  • (85 jobs)
  • (652 jobs)
  • (1,334 jobs)
  • (569 jobs)
  • (868 jobs)
  • (1,395 jobs)
  • (981 jobs)
  • (772 jobs)
  • (461 jobs)

Regional Marketing Specialist Demographics

Gender

Female

47.4%

Male

42.9%

Unknown

9.7%
Ethnicity

White

63.6%

Hispanic or Latino

14.6%

Black or African American

11.6%

Asian

7.1%

Unknown

3.1%
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Foreign Languages Spoken

Spanish

36.8%

French

14.0%

German

8.8%

Portuguese

3.5%

Hungarian

3.5%

Japanese

3.5%

Czech

3.5%

Russian

3.5%

Italian

3.5%

Swedish

1.8%

Navajo

1.8%

Finnish

1.8%

Vietnamese

1.8%

Danish

1.8%

Slovak

1.8%

Polish

1.8%

Arabic

1.8%

Mandarin

1.8%

Tamil

1.8%

Swahili

1.8%
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Regional Marketing Specialist Education

Schools

University of Phoenix

14.6%

Middle Tennessee State University

13.4%

University of Texas at Austin

5.1%

Indiana University of Pennsylvania

5.1%

Lorain County Community College

5.1%

Indiana University Bloomington

5.1%

Michigan State University

4.5%

University of Washington

4.5%

University of Cincinnati

3.8%

Arizona State University

3.8%

University of Southern California

3.8%

Texas A&M University

3.8%

Florida International University

3.8%

Central Michigan University

3.8%

Strayer University

3.8%

Western Michigan University

3.2%

Arkansas State University

3.2%

Franklin University

3.2%

University of Tennessee - Knoxville

3.2%

Brigham Young University

3.2%
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Majors

Business

29.7%

Marketing

12.4%

Communication

9.4%

Finance

4.8%

Management

4.7%

Psychology

4.4%

Nursing

4.0%

Economics

3.2%

Public Relations

3.1%

Accounting

3.1%

Sociology

2.8%

English

2.5%

Health Care Administration

2.5%

Political Science

2.2%

Education

2.0%

Liberal Arts

1.9%

Law

1.9%

Journalism

1.9%

Criminal Justice

1.8%

Human Resources Management

1.8%
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Degrees

Bachelors

48.1%

Masters

21.1%

Other

16.0%

Associate

6.1%

Certificate

5.1%

Doctorate

2.1%

Diploma

1.0%

License

0.5%
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