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Become A Regional Marketing Specialist

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Working As A Regional Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $60,000

    Average Salary

What Does A Regional Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Regional Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Regional Marketing Specialist jobs

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Regional Marketing Specialist Career Paths

Regional Marketing Specialist
Marketing Director Director Of Sales And Marketing General Manager
Account Manager
5 Yearsyrs
Regional Manager Business Development Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Sales Manager Regional Sales Manager
Director Of Sales
10 Yearsyrs
Marketing Director Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
Marketing Manager Marketing Director
General Manager
7 Yearsyrs
Regional Marketing Manager Business Development Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Marketing Coordinator Marketing Specialist
Marketing Manager
6 Yearsyrs
Project Manager Senior Project Manager Business Developer
Marketing/Business Development
8 Yearsyrs
District Sales Manager Regional Sales Manager
National Account Manager
8 Yearsyrs
General Manager Account Executive Regional Sales Manager
National Sales Manager
10 Yearsyrs
District Sales Manager Sales Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Regional Sales Manager National Account Manager Account Executive
Regional Accounts Manager
8 Yearsyrs
Sales Manager General Manager Account Executive
Regional Sales Manager
9 Yearsyrs
Regional Marketing Manager Marketing Director General Manager
Regional Vice President
11 Yearsyrs
Regional Sales Manager Senior Account Manager Account Executive
Sales And Marketing Manager
6 Yearsyrs
Marketing Coordinator Account Executive
Sales Manager
5 Yearsyrs
General Manager Account Manager
Senior Account Manager
7 Yearsyrs
Project Manager Program Manager Marketing Manager
Senior Product Manager
9 Yearsyrs
Regional Manager Operations Manager Account Executive
Strategic Accounts Manager
9 Yearsyrs
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Regional Marketing Specialist Demographics

Gender

Female

49.4%

Male

48.5%

Unknown

2.1%
Ethnicity

White

80.7%

Hispanic or Latino

10.2%

Asian

7.5%

Unknown

1.1%

Black or African American

0.5%
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Languages Spoken

Spanish

37.0%

French

13.0%

Portuguese

6.5%

German

6.5%

Russian

4.3%

Japanese

4.3%

Swahili

4.3%

Italian

4.3%

Swedish

2.2%

Chinese

2.2%

Danish

2.2%

Czech

2.2%

Mandarin

2.2%

Polish

2.2%

Arabic

2.2%

Navajo

2.2%

Tamil

2.2%
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Regional Marketing Specialist Education

Schools

Middle Tennessee State University

11.2%

University of Phoenix

11.2%

Indiana University Bloomington

6.1%

Michigan State University

5.1%

University of Washington

5.1%

Louisiana State University and A&M College

5.1%

Southern New Hampshire University

5.1%

Western Michigan University

4.1%

Arkansas State University

4.1%

George Washington University

4.1%

Texas A&M University

4.1%

University of Texas at Austin

4.1%

Florida Atlantic University

4.1%

University of Massachusetts Amherst

4.1%

Indiana University of Pennsylvania

4.1%

Georgia Institute of Technology -

4.1%

Liberty University

4.1%

Ball State University

4.1%

Appalachian State University

3.1%

Franklin University

3.1%
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Majors

Business

31.0%

Marketing

12.9%

Communication

10.2%

Management

6.6%

Psychology

4.7%

Finance

4.2%

Nursing

3.1%

Economics

3.1%

Education

2.6%

English

2.6%

Human Resources Management

2.4%

Public Relations

2.4%

Political Science

2.1%

Health Care Administration

2.1%

Accounting

2.1%

Sociology

1.8%

Liberal Arts

1.6%

Law

1.6%

Real Estate

1.6%

Biology

1.3%
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Degrees

Bachelors

48.6%

Masters

21.2%

Other

16.3%

Certificate

5.9%

Associate

5.9%

Doctorate

1.5%

License

0.3%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Regional Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Regional Specialist Grantham, Mayo, Van Otterloo and Company, LLC Boston, MA Nov 12, 2015 $200,000
Regional Balancing Specialist Victaulic Company Easton, PA Oct 01, 2010 $94,800
Regional Marketing Specialist Real Enterprise Synergy, Inc. Radnor, PA Dec 15, 2014 $90,000 -
$110,000
Regional Industry Group Specialist Sap Labs, LLC Norwalk, CT Apr 29, 2016 $84,288
Regional Industry Group Specialist Sap Labs, LLC Newtown, PA Apr 28, 2016 $84,288
Regional Industry Group Specialist Sap Labs, LLC Gurnee, IL Sep 08, 2014 $84,288
Regional Marketing Specialist Grant Thornton LLP New York, NY Sep 16, 2014 $80,000 -
$90,000
Cross Region Marketing and Technical Specialist Probelogic Inc. San Jose, CA Oct 28, 2014 $79,976
Regional Poultry Specialist Biomin USA Inc. San Antonio, TX Aug 01, 2014 $78,000
Regional Specialist National Oilwell Varco, L.P. Oklahoma City, OK Apr 15, 2013 $74,763
Regional Industry Group Specialist Sap Labs, LLC Norwalk, CT Apr 29, 2013 $74,321
Regional Marketing Specialist L & L Travel Enterprises, Inc. New York, NY Sep 22, 2016 $68,161
Regional Marketing Specialist, Americas Woolmark Americas, Inc. New York, NY Sep 09, 2013 $60,000 -
$100,000
Managing Specialist East Coast Region Covision Inc. Oakland, CA Sep 16, 2015 $58,436 -
$100,176
Regional Marketing Specialist Burchart Horn, Inc. Baton Rouge, LA Sep 06, 2011 $52,000
Regional Marketing Specialist Buchart Horn, Inc. Baton Rouge, LA Sep 06, 2011 $52,000
Asia Region Marketing Specialist The Alchimisti Group, Inc. San Carlos, CA Sep 01, 2014 $49,462

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Top Skills for A Regional Marketing Specialist

TerritoryFinancialAdvisorsCustomerServiceSafetyFacebookResourceHospitalsTwitterBusinessDevelopmentSpecialEventsROINissanSalesRepresentativesWebsiteEnsureCustomerSatisfactionTechnicalSupportSalesGoalsInternetCRMTradeShows

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Top Regional Marketing Specialist Skills

  1. Territory
  2. Financial Advisors
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Created and implemented policy and procedures for the regional territory.
  • *Developed and maintained relationships with Financial Advisors focusing on mutual funds and private asset management.
  • Crafted timely and targeted responses to consumer inquiries, customer service challenges, media inquires and internal communications issues
  • Conduct / oversee / track toolbox talks and safety stand downs.
  • Assisted in managing the company s Facebook, Twitter, Foursquare, and Yelp pages.

Top Regional Marketing Specialist Employers