How to hire a regional marketing specialist

How to hire a regional marketing specialist, step by step

Here's a step-by-step regional marketing specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a regional marketing specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new regional marketing specialist
• Step 8: Go through the hiring process checklist

What does a regional marketing specialist do?

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1. Identify your hiring needs

   The regional marketing specialist hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A regional marketing specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, regional marketing specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of regional marketing specialists.

   Type of Regional Marketing Specialist	Description	Hourly rate
   Regional Marketing Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$14-32
   Marketing Manager	Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities... Show more	$34-73
   Marketing Consultant	A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image... Show more	$21-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • PowerPoint
   • Technical Assistance
   • Life Insurance
   • IV
   • Marketing Campaigns
   • Digital Marketing
   • HR
   • Facebook
   • Professional Development
   • Integrated Marketing
   • CRM
   • Event Planning
   • Twitter
   • Linkedin

   Check all skills

   Responsibilities:

   • Develop and execute CRM programs to generate new leads and promote conversion of leads to sales.
   • Manage Intranet and Internet web content and functionality enhancements.
   • Maintain and update local area of social networking sites - facebook, LinkedIN, and twitter.
   • Improve SalesForce data integrity by creating a user guide and include quick reference sheets.
   • Increase SEO through blog management and use of keywords.
   • Leverage CRM for developing email lists for event campaigns and tracking sales opportunities.

   More regional marketing specialist duties

3. Make a budget

   Including a salary range in your regional marketing specialist job description is a great way to entice the best and brightest candidates. A regional marketing specialist salary can vary based on several factors:

   • Location. For example, regional marketing specialists' average salary in mississippi is 60% less than in washington.
   • Seniority. Entry-level regional marketing specialists earn 54% less than senior-level regional marketing specialists.
   • Certifications. A regional marketing specialist with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a regional marketing specialist's salary.

   Average regional marketing specialist salary

   $46,291yearly

   $22.26 hourly rate

   ---

   Entry-level regional marketing specialist salary

   $31,000 yearly salary

   Updated January 30, 2026

   Average regional marketing specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$60,672	$29
   2	New Jersey	$58,077	$28
   3	Oregon	$56,747	$27
   4	Texas	$55,963	$27
   5	Hawaii	$50,273	$24
   6	Nevada	$48,714	$23
   7	Colorado	$47,212	$23
   8	Massachusetts	$46,309	$22
   9	Connecticut	$46,223	$22
   10	North Carolina	$44,822	$22
   11	Arizona	$44,100	$21
   12	New York	$43,550	$21
   13	Michigan	$43,115	$21
   14	Ohio	$43,107	$21
   15	District of Columbia	$42,156	$20
   16	Missouri	$41,691	$20
   17	Louisiana	$41,151	$20
   18	North Dakota	$40,497	$19
   19	Maryland	$40,421	$19
   20	Wyoming	$39,060	$19

   Average regional marketing specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Venable	$117,728	$56.60
   2	Earthjustice	$73,298	$35.24
   3	Subaru	$69,052	$33.20	3
   4	Forward Air	$67,195	$32.31	2
   5	SAP	$67,186	$32.30	30
   6	Chubb	$65,150	$31.32	17
   7	University of Massachusetts Boston	$62,057	$29.84
   8	Geisinger Medical Center	$61,808	$29.72	11
   9	ArcBest	$61,626	$29.63
   10	Trend Micro	$61,590	$29.61	4
   11	Integra LifeSciences	$60,936	$29.30	11
   12	ICF	$58,597	$28.17	9
   13	McKesson	$56,230	$27.03
   14	Taylor Morrison	$55,214	$26.55	1
   15	Boeing	$54,973	$26.43	16
   16	Techtronic Industries TTI	$54,703	$26.30	7
   17	Denver Public Schools	$54,439	$26.17	5
   18	Universal Technical Institute	$54,428	$26.17	4
   19	Sound Physicians	$53,534	$25.74
   20	KIPP DC	$51,957	$24.98	1

4. Writing a regional marketing specialist job description

   A regional marketing specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a regional marketing specialist job description:

   Regional marketing specialist job description example

   DEPARTMENT: Social Services, Anti-Human Trafficking Program
   REPORTS TO: Anti-Human Trafficking Manager
   SUPERVISES: Coalition Interns and Fellows. AHT Community Educator
   STATUS: Non-Exempt
   SCHEDULE: Full-time. Must be available evening and weekend hours for training and outreach efforts.
   FUNCTION: This position will provide leadership and support to The Salvation Army Core Regional Coalition Partner fulfilling all duties outlined in the grant agreement, including those listed below. This position is also responsible for conducting direct outreach to victims of human trafficking, outreach and prevention education to youth and training for professional and community audiences. Benefits : Generous paid time off every year that includes Holidays, Accrued Vacation and Sick Time Comprehensive health care coverage with low cost employee premiums, co-pays and deductibles Eligibility for supplemental insurance plans including Short Term Disability, AFLAC and Voluntary Term Life Qualifications • Bachelor's Degree in Social Work or related field.
   • At least one year of experience with anti-human trafficking activities, coalitions or victim-serving organizations
   • Excellent organizational skills
   • Excellent written and oral communication skills
   • Experience working effectively in cross-cultural settings
   • Successfully obtain and maintain driving privileges per The Salvation Army insurance standards, including maintaining access to a personal vehicle and insurance coverage for transportation needs related to this position. Mileage reimbursement will be utilized where appropriate. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, disability or protected veteran status. The Salvation Army's Mission Statement
   The Salvation Army, an international movement, is an evangelical part of the universal Christian church.
   Its message is based on the Bible. Its ministry is motivated by the love of God.
   Its mission is to preach the gospel of Jesus Christ
   and to meet human needs in His name without discrimination.

   Copy this example

   

5. Post your job

   To find regional marketing specialists for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any regional marketing specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level regional marketing specialists with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your regional marketing specialist job on Zippia to find and attract quality regional marketing specialist candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with regional marketing specialist candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new regional marketing specialist

   Once you've found the regional marketing specialist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new regional marketing specialist. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a regional marketing specialist?