What does a regional marketing specialist do?
Regional Marketing Specialists handle the marketing needs of the company. They create marketing campaigns, set the company branding, and strategize marketing content. Regional marketing specialists are roles that are usually available in companies that operate in various areas or territories. As such, these companies divide their business operations into different regions so that their services and other operations-related activities are specialized. In line with this, Regional Marketing Specialists cater to the marketing needs of the company in the specific region they are assigned to. They have an in-depth understanding of the target market in the region. With this, they can create marketing campaigns that would appeal to the market.
Regional marketing specialist responsibilities
Here are examples of responsibilities from real regional marketing specialist resumes:
- Develop and execute CRM programs to generate new leads and promote conversion of leads to sales.
- Manage Intranet and Internet web content and functionality enhancements.
- Maintain and update local area of social networking sites - facebook, LinkedIN, and twitter.
- Improve SalesForce data integrity by creating a user guide and include quick reference sheets.
- Increase SEO through blog management and use of keywords.
- Leverage CRM for developing email lists for event campaigns and tracking sales opportunities.
- Control of marketing and promotional expenses within the allocated budget, leveraging resources to gain optimal ROI.
- Communicate to dealers, distributors and other accounts about administrative and company updates via non- html email.
- Create pull campaign for SMB market, root in online advertising via target blogs, SEO and Google AdWords.
- Develop PowerPoint presentations for product launches augmenting product promotion.
- Perform ROI analysis to determine profitability of product lines.
- Design, produce and traffic marketing materials including brochures, collateral, PowerPoint presentations, sales literature, and promotional items.
- Work extensively within SalesForce.com, including conducting weekly reporting of sales pipeline and various other sales and lead metrics.
- Provide copywriting, editing, and general direction of all propose print materials.
- Create lasting impressions by providing an inviting, exciting and memorable experience for customers, and distributing POS merchandise.
Regional marketing specialist skills and personality traits
We calculated that 19% of Regional Marketing Specialists are proficient in PowerPoint, Technical Assistance, and Life Insurance. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Regional Marketing Specialists that have these skills listed on their resume here:
- PowerPoint, 19%
Developed PowerPoint presentations for product launches augmenting product promotion.
- Technical Assistance, 10%
Provided technical assistance and compliance-related guidance to school representatives.
- Life Insurance, 7%
Provided group and one-on-one product training, and assisted brokers with their life insurance sales.
- IV, 6%
Direct patient care including assessment, medication management and administration, IV access management.
- Marketing Campaigns, 5%
Initiated development of integrated marketing campaigns with messaging on social media and direct mailer pieces.
- Digital Marketing, 4%
Created and analyzed ROI in digital marketing activities; etail/brick and mortar inventory analysis.
Common skills that a regional marketing specialist uses to do their job include "powerpoint," "technical assistance," and "life insurance." You can find details on the most important regional marketing specialist responsibilities below.
Analytical skills. The most essential soft skill for a regional marketing specialist to carry out their responsibilities is analytical skills. This skill is important for the role because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a regional marketing specialist resume shows how their duties depend on analytical skills: "analyze individual product lines and identify opportunities and challenges. "
Communication skills. Another soft skill that's essential for fulfilling regional marketing specialist duties is communication skills. The role rewards competence in this skill because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." According to a regional marketing specialist resume, here's how regional marketing specialists can utilize communication skills in their job responsibilities: "assisted sales team in providing proposal and drawings which integrated the companies horizon product line with their satellite communication products. "
Detail oriented. Another skill that relates to the job responsibilities of regional marketing specialists is detail oriented. This skill is critical to many everyday regional marketing specialist duties, as "market research analysts must pay attention to minutiae to evaluate data." This example from a resume shows how this skill is used: "attend and present at numerous local/national trade shows and demonstrations detailing this company's capabilities concerning liquid handling solutions. "
The three companies that hire the most regional marketing specialists are:
- ICF59 regional marketing specialists jobs
- Stop & Shop6 regional marketing specialists jobs
- World Wide Technology5 regional marketing specialists jobs
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Regional marketing specialist vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
These skill sets are where the common ground ends though. The responsibilities of a regional marketing specialist are more likely to require skills like "technical assistance," "life insurance," "iv," and "help support." On the other hand, a job as a marketing manager requires skills like "project management," "email marketing," "customer service," and "b2b marketing." As you can see, what employees do in each career varies considerably.
Marketing managers earn the highest salaries when working in the technology industry, with an average yearly salary of $115,553. On the other hand, regional marketing specialists are paid more in the finance industry with an average salary of $66,688.The education levels that marketing managers earn slightly differ from regional marketing specialists. In particular, marketing managers are 2.4% more likely to graduate with a Master's Degree than a regional marketing specialist. Additionally, they're 1.5% less likely to earn a Doctoral Degree.Regional marketing specialist vs. Marketing consultant
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Each career also uses different skills, according to real regional marketing specialist resumes. While regional marketing specialist responsibilities can utilize skills like "technical assistance," "life insurance," "iv," and "help support," marketing consultants use skills like "customer service," "web content," "media sales," and "salesforce marketing cloud."
Marketing consultants earn a higher average salary than regional marketing specialists. But marketing consultants earn the highest pay in the technology industry, with an average salary of $93,209. Additionally, regional marketing specialists earn the highest salaries in the finance with average pay of $66,688 annually.Average education levels between the two professions vary. Marketing consultants tend to reach similar levels of education than regional marketing specialists. In fact, they're 2.7% more likely to graduate with a Master's Degree and 1.5% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for regional marketing specialists in the next 3-5 years?
Director, College of Business Internship Program, Arkansas State University
Regional marketing specialist vs. Sales/marketing
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
The required skills of the two careers differ considerably. For example, regional marketing specialists are more likely to have skills like "technical assistance," "life insurance," "iv," and "marketing campaigns." But a sales/marketing is more likely to have skills like "customer relations," "customer service," "instagram," and "real estate."
Sales/marketing earn the highest salary when working in the technology industry, where they receive an average salary of $49,506. Comparatively, regional marketing specialists have the highest earning potential in the finance industry, with an average salary of $66,688.Most sales/marketing achieve a similar degree level compared to regional marketing specialists. For example, they're 3.3% less likely to graduate with a Master's Degree, and 1.4% less likely to earn a Doctoral Degree.Regional marketing specialist vs. Marketing and sales coordinator
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Even though a few skill sets overlap between regional marketing specialists and marketing and sales coordinators, there are some differences that are important to note. For one, a regional marketing specialist might have more use for skills like "technical assistance," "life insurance," "iv," and "digital marketing." Meanwhile, some responsibilities of marketing and sales coordinators require skills like "customer service," "salesforce," "press releases," and "customer database. "
The professional industry tends to pay the highest salaries for marketing and sales coordinators, with average annual pay of $44,631. Comparatively, the highest regional marketing specialist annual salary comes from the finance industry.The average resume of marketing and sales coordinators showed that they earn similar levels of education compared to regional marketing specialists. So much so that theyacirc;euro;trade;re 3.5% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 1.7%.Types of regional marketing specialist
Updated January 8, 2025











