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What is a regional product manager and how to become one
A regional product manager oversees the life cycle of a product in a particular region. He/She uses his/her local knowledge to tailor the product to the needs of the region and promote the product appropriately. He/She develops and implements strategies useful for product design to aid in meeting user needs. Also, he/she builds relationships with potential clients to identify revenue opportunities and ensure a competitive advantage. Asides from that, he/she analyzes and reviews business reports, inventory levels, sales results, and customer satisfaction.
Most regional product managers have at least a bachelor's degree in business or a related field and several years of experience in product and sales. Employers look for applicants with extensive local knowledge of the region. You must possess analytical, decision-making, customer service, communication, and leadership skills. Regional product managers earn an average annual salary of $104,823, which is $48.55 per hour. It ranges from $67,000 to $163,000.
What general advice would you give to a regional product manager?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Avg. Salary $111,928
Avg. Salary $59,228
Growth rate 5%
Growth rate 0.3%
American Indian and Alaska Native 0.24%
Asian 4.07%
Black or African American 3.24%
Hispanic or Latino 9.82%
Unknown 4.41%
White 78.23%
Genderfemale 22.45%
male 77.55%
Age - 46American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 46Stress level is manageable
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Regional product manager career paths
Key steps to become a regional product manager
Explore regional product manager education requirements
Start to develop specific regional product manager skills
Skills Percentages Product Management 12.37% Product Line 12.15% Market Research 7.03% Market Trends 6.37% Customer Satisfaction 5.67% Complete relevant regional product manager training and internships
Accountants spend an average of 6-12 months on post-employment, on-the-job training. New regional product managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a regional product manager based on U.S. Bureau of Labor Statistics data and data from real regional product manager resumes.Research regional product manager duties and responsibilities
- Grow market share by creating total solutions to automate productivity and lower packaging costs through the technology of various OEM's.
- Manage pipeline growth, forecasting, activity reporting and stage maturation utilizing online dedicate CRM.
- Key business drivers are to improve quality, service delivery and ROI.
- Evaluate ROI prior to implementing customer solutions base upon feasibility.
Apply for regional product manager jobs
Now it's time to start searching for a regional product manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first regional product manager job
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Average regional product manager salary
The average regional product manager salary in the United States is $111,928 per year or $54 per hour. Regional product manager salaries range between $77,000 and $162,000 per year.
What am I worth?
How do regional product managers rate their job?
Regional product manager reviews
high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods
Solve tough problems, work on agile teams, outlet for creativity,
Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.
all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project
I don't like Infiltration which is common in Asian countries.
Updated January 8, 2025
