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Become A Regional Product Manager

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Working As A Regional Product Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $108,000

    Average Salary

What Does A Regional Product Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Regional Product Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Regional Product Manager Career Paths

Regional Product Manager
Sales Manager Marketing Director
Director, Global Marketing
12 Yearsyrs
Sales Manager Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Sales Manager National Account Manager
Senior National Account Manager
9 Yearsyrs
Regional Sales Manager Director Of Sales
Vice President Of Sales & Operations
11 Yearsyrs
Regional Sales Manager
Regional Business Manager
10 Yearsyrs
Regional Sales Manager Sales Vice President
Global Vice President Of Sales
16 Yearsyrs
General Manager Territory Manager
Senior Territory Manager
8 Yearsyrs
General Manager Director Of Sales
Director Of International Sales
9 Yearsyrs
General Manager Sales Vice President
Vice President Director Of Sales
10 Yearsyrs
District Sales Manager
Division Sales Manager
8 Yearsyrs
District Sales Manager Marketing Manager
Director, Product Marketing
11 Yearsyrs
District Sales Manager Director Of Sales
Director Of Sales & Service
10 Yearsyrs
National Sales Manager
International Sales Manager
6 Yearsyrs
National Sales Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
National Sales Manager Market Manager
Market Director
10 Yearsyrs
Business Development Manager Regional Sales Director
Channel Sales Director
10 Yearsyrs
Business Development Manager Senior Sales Manager
Senior Account Sales Manager
7 Yearsyrs
Senior Product Manager Regional Sales Director
Director Of Retail Sales
10 Yearsyrs
Account Manager Major Account Manager
Government Account Manager
8 Yearsyrs
Business Development Manager Regional Business Manager
District Business Manager
10 Yearsyrs
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Do you work as a Regional Product Manager?

Help others decide if this is a good career for them

Average Length of Employment
Regional Manager 4.1 years
OEM Sales Manager 3.9 years
Product Manager 3.3 years
Top Careers Before Regional Product Manager
Manager 3.5%
Consultant 3.5%
Top Careers After Regional Product Manager
Consultant 3.0%

Do you work as a Regional Product Manager?

Average Yearly Salary
$108,000
View Detailed Salary Report
$64,000
Min 10%
$108,000
Median 50%
$108,000
Median 50%
$108,000
Median 50%
$108,000
Median 50%
$108,000
Median 50%
$108,000
Median 50%
$108,000
Median 50%
$180,000
Max 90%
Best Paying Company
Donegal Insurance Group
Highest Paying City
Newark, CA
Highest Paying State
North Dakota
Avg Experience Level
3.8 years
How much does a Regional Product Manager make at top companies?
The national average salary for a Regional Product Manager in the United States is $108,271 per year or $52 per hour. Those in the bottom 10 percent make under $64,000 a year, and the top 10 percent make over $181,000.

Real Regional Product Manager Salaries

Job Title Company Location Start Date Salary
Regional Manager U.S. Risk and Products Trader Chemoil Corporation White Plains, NY Apr 01, 2012 $150,000
Regional Integrated O.R. Product Manager Brainlab Inc. Westchester, IL Jun 04, 2015 $114,067
Regional Product Manager, Building Envelope Americas GCP Applied Technologies Inc. Cambridge, MA Apr 02, 2016 $114,000
Regional Product Manager Omgeo LLC Boston, MA Feb 28, 2014 $113,500
SR. Regional Product Manager Symantec Corporation Tulsa, OK Jun 06, 2011 $110,219 -
$133,100
Product Operations, Regional Manager Yahoo! Inc. Coral Gables, FL Jul 23, 2008 $108,150
Regional Product Manager Omgeo LLC Boston, MA Feb 28, 2011 $102,400 -
$106,350
Regional Product Manager Belkin International, Inc. Vista, CA Oct 01, 2010 $100,000
Regional Product Manager Molex, Inc. Milpitas, CA May 01, 2011 $93,787 -
$103,787
Regional Product Manager Dresser-Rand Company Sunnyvale, CA Jun 16, 2015 $91,479 -
$94,000
Regional Integrated or Product MGR (MKT Research A Brainlab, Inc. Westchester, IL May 10, 2012 $90,000
Regional Product Manager, Electronic Polymers Fry's Metals, Inc. Suwanee, GA Feb 02, 2013 $86,335
Regional Product Manager-Merrell Wolverine World Wide, Inc. Rockford, MI Mar 23, 2015 $86,000 -
$96,000
Regional Product Manager Service Solutions U.S. LLC Fountain Valley, CA Mar 30, 2012 $83,000 -
$96,000
Regional Product Manager SPX Corporation Fountain Valley, CA Oct 06, 2011 $77,480 -
$127,800
Product Manager, Regional D-Pas DFS Services LLC Riverwoods, IL Nov 02, 2014 $75,046 -
$95,000
Regional Product Manager Cubix Latin America Miami, FL Jun 16, 2015 $71,550
Regional Product Manager Cubix Latin America Miami, FL Jun 17, 2015 $71,550
Regional Product Manager-Tomato Monsanto Company Oxnard, CA Oct 28, 2010 $71,000

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Top Skills for A Regional Product Manager

  1. New Product Development
  2. Revenue Growth
  3. Market Share
You can check out examples of real life uses of top skills on resumes here:
  • Merchandised a line that allowed for volume and revenue growth expectations set by upper management.
  • Developed strategy to gain market share targeting specific accounts.
  • Exceeded sales goals three consecutive years in by more than $5 million per year.
  • Conducted market research focused on quantitative and qualitative results for readers and advertisers to improve content and advertising share.
  • Maintain company communication processes for margin and profit analysis, business developments / opportunities.

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Average Salary:

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Top 10 Best States for Regional Product Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. Virginia
  6. California
  7. Washington
  8. Arkansas
  9. District of Columbia
  10. Pennsylvania
  • (3,147 jobs)
  • (1,262 jobs)
  • (1,430 jobs)
  • (193 jobs)
  • (1,426 jobs)
  • (8,996 jobs)
  • (2,195 jobs)
  • (218 jobs)
  • (352 jobs)
  • (1,457 jobs)

Regional Product Manager Demographics

Gender

Male

72.8%

Female

22.9%

Unknown

4.4%
Ethnicity

White

57.2%

Hispanic or Latino

18.9%

Black or African American

10.4%

Asian

9.6%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

41.7%

Portuguese

13.9%

French

11.1%

Chinese

5.6%

German

5.6%

Japanese

5.6%

Lithuanian

2.8%

Filipino

2.8%

Cantonese

2.8%

Russian

2.8%

Mandarin

2.8%

Arabic

2.8%
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Regional Product Manager Education

Schools

University of Phoenix

14.6%

University of Washington

6.1%

Michigan State University

6.1%

Purdue University

6.1%

Northwest Missouri State University

4.9%

University of Houston

4.9%

Arizona State University

4.9%

University of California - Los Angeles

4.9%

Thunderbird School of Global Management

4.9%

University of Pittsburgh -

4.9%

Northern Illinois University

4.9%

George Washington University

3.7%

Louisiana Tech University

3.7%

University of North Carolina at Greensboro

3.7%

Temple University

3.7%

University of Akron

3.7%

Pennsylvania State University

3.7%

Western Illinois University

3.7%

Stanford University

3.7%

University of Hartford

3.7%
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Majors

Business

39.3%

Marketing

19.1%

Management

8.0%

Finance

4.2%

Political Science

3.3%

Electrical Engineering

3.0%

Communication

2.5%

Psychology

2.2%

General Sales

2.2%

Criminal Justice

1.9%

Specialized Sales And Merchandising

1.9%

Accounting

1.9%

Economics

1.7%

Mechanical Engineering

1.7%

Mathematics

1.4%

Fine Arts

1.1%

Education

1.1%

Chemistry

1.1%

Project Management

1.1%

Real Estate

1.1%
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Degrees

Bachelors

46.4%

Masters

30.9%

Other

15.9%

Associate

3.6%

Certificate

1.6%

Doctorate

1.2%

License

0.4%
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