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Become A Regional Product Manager

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Working As A Regional Product Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $88,691

    Average Salary

What Does A Regional Product Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Regional Product Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Do you work as a Regional Product Manager?

Regional Product Manager Jobs

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Regional Product Manager Career Paths

Regional Product Manager
Regional Sales Manager National Sales Manager
Director Of Sales
10 Yearsyrs
Account Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Business Development Manager Senior Product Manager
Director, Product Marketing
11 Yearsyrs
National Account Manager Global Account Manager
Enterprise Account Manager
9 Yearsyrs
Marketing Manager Regional Sales Manager
Market Development Manager
8 Yearsyrs
Account Executive Marketing Consultant
Marketing Manager
6 Yearsyrs
Sales Manager Regional Sales Manager
National Account Manager
8 Yearsyrs
Regional Sales Manager National Account Manager
National Sales Manager
10 Yearsyrs
Sales Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Senior Product Manager Marketing Consultant
Regional Marketing Manager
7 Yearsyrs
Account Executive Sales Manager
Regional Sales Manager
9 Yearsyrs
National Sales Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
District Sales Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
General Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Account Manager Product Manager
Senior Product Marketing Manager
10 Yearsyrs
District Sales Manager Sales Manager
Senior Sales Manager
7 Yearsyrs
National Sales Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
General Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
Business Development Manager Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
Senior Product Manager Product Management Director
Vice President, Product Management
13 Yearsyrs
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Do you work as a Regional Product Manager?

Help others decide if this is a good career for them

Average Length of Employment
Product Manager 3.3 years
Top Employers Before
Top Employers After
Director 2.9%

Do you work as a Regional Product Manager?

Regional Product Manager Demographics

Gender

Male

73.0%

Female

25.2%

Unknown

1.8%
Ethnicity

White

58.1%

Hispanic or Latino

18.3%

Black or African American

10.6%

Asian

9.5%

Unknown

3.5%
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Languages Spoken

Spanish

41.7%

Portuguese

13.9%

French

11.1%

Chinese

5.6%

German

5.6%

Japanese

5.6%

Lithuanian

2.8%

Filipino

2.8%

Cantonese

2.8%

Russian

2.8%

Mandarin

2.8%

Arabic

2.8%
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Regional Product Manager Education

Schools

University of Phoenix

14.5%

Northwest Missouri State University

6.5%

University of Houston

6.5%

University of Pittsburgh -

6.5%

Michigan State University

6.5%

Arizona State University

4.8%

University of Washington

4.8%

Thunderbird School of Global Management

4.8%

George Washington University

4.8%

Northeastern University

4.8%

Colorado State University

4.8%

Northern Illinois University

4.8%

Syracuse University

3.2%

University of Texas at Arlington

3.2%

University of Northern Colorado

3.2%

University of Florida

3.2%

Marshall University

3.2%

Iona College

3.2%

La Salle University

3.2%

Temple University

3.2%
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Majors

Business

40.6%

Marketing

19.9%

Management

6.4%

Finance

4.3%

Electrical Engineering

3.2%

Psychology

2.8%

Communication

2.5%

Political Science

2.1%

Accounting

2.1%

Criminal Justice

1.8%

Specialized Sales And Merchandising

1.8%

Mathematics

1.8%

Education

1.4%

Economics

1.4%

Project Management

1.4%

Public Relations

1.4%

Engineering

1.4%

General Sales

1.4%

International Business

1.1%

Fine Arts

1.1%
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Degrees

Bachelors

46.5%

Masters

30.8%

Other

16.7%

Associate

3.1%

Certificate

1.3%

Doctorate

1.3%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Regional Product Manager Salaries

Job Title Company Location Start Date Salary
Regional Manager U.S. Risk and Products Trader Chemoil Corporation White Plains, NY Apr 01, 2012 $150,000
Regional Integrated O.R. Product Manager Brainlab Inc. Westchester, IL Jun 04, 2015 $114,067
Regional Product Manager, Building Envelope Americas GCP Applied Technologies Inc. Cambridge, MA Apr 02, 2016 $114,000
Regional Product Manager Omgeo LLC Boston, MA Feb 28, 2014 $113,500
SR. Regional Product Manager Symantec Corporation Tulsa, OK Jun 06, 2011 $110,219 -
$133,100
Product Operations, Regional Manager Yahoo! Inc. Coral Gables, FL Jul 23, 2008 $108,150
Regional Product Manager Omgeo LLC Boston, MA Feb 28, 2011 $102,400 -
$106,350
Regional Product Manager Belkin International, Inc. Vista, CA Oct 01, 2010 $100,000
Regional Product Manager Molex, Inc. Milpitas, CA May 01, 2011 $93,787 -
$103,787
Regional Product Manager Dresser-Rand Company Sunnyvale, CA Jun 16, 2015 $91,479 -
$94,000
Regional Integrated or Product MGR (MKT Research A Brainlab, Inc. Westchester, IL May 10, 2012 $90,000
Regional Product Manager, Electronic Polymers Fry's Metals, Inc. Suwanee, GA Feb 02, 2013 $86,335
Regional Product Manager-Merrell Wolverine World Wide, Inc. Rockford, MI Mar 23, 2015 $86,000 -
$96,000
Regional Product Manager Service Solutions U.S. LLC Fountain Valley, CA Mar 30, 2012 $83,000 -
$96,000
Regional Product Manager SPX Corporation Fountain Valley, CA Oct 06, 2011 $77,480 -
$127,800
Product Manager, Regional D-Pas DFS Services LLC Riverwoods, IL Nov 02, 2014 $75,046 -
$95,000
Regional Product Manager Cubix Latin America Miami, FL Jun 16, 2015 $71,550
Regional Product Manager Cubix Latin America Miami, FL Jun 17, 2015 $71,550
Regional Product Manager-Tomato Monsanto Company Oxnard, CA Oct 28, 2010 $71,000

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Top Skills for A Regional Product Manager

ProductLineRevenueGrowthTerritoryMarketShareGrowthDistributionChannelFinancialProductDevelopmentPProductManagementBusinessPlansTradeShowsOversawSalesTrainingOEMSalesRepresentativesRegionalSalesAnnualSalesSpecialtyCustomerServiceGrew

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  1. Product Line
  2. Revenue Growth
  3. Territory
You can check out examples of real life uses of top skills on resumes here:
  • Observed and rated new and experimental products for advancement and product line rationalization.
  • Merchandised a line that allowed for volume and revenue growth expectations set by upper management.
  • Established and maintained existing relationships with customers in the territory; developed new customer relationship to meet our growth agenda.
  • Delivered market share growth for US Inkjet Supplies in FY08.
  • Negotiated and established pricing for projects through distribution channels to contractors.

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Top Regional Product Manager Employers

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Regional Product Manager Videos

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