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How to hire a regional product manager

Regional product manager hiring summary. Here are some key points about hiring regional product managers in the United States:

  • In the United States, the median cost per hire a regional product manager is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new regional product manager to become settled and show total productivity levels at work.

How to hire a regional product manager, step by step

To hire a regional product manager, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a regional product manager:

Here's a step-by-step regional product manager hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a regional product manager job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new regional product manager
  • Step 8: Go through the hiring process checklist

What does a regional product manager do?

Regional product managers maintain strong client relations to identify incremental revenue opportunities and ensure a competitive advantage. They support bidding situations and selling through exclusive authorized dealers, general contractors, and agents. Most of them analyze and review business reports, including inventory levels, sales results, and customer satisfaction. They may evaluate ROI before executing customer solutions based upon the feasibility. These managers must have analytical skills to gather information from various sources, leadership to directly correlate with a person's ability to lead others toward an accomplishment, and creativity.

Learn more about the specifics of what a regional product manager does
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  1. Identify your hiring needs

    Before you start hiring a regional product manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A regional product manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, regional product managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    Here's a comparison of regional product manager salaries for various roles:

    Type of Regional Product ManagerDescriptionHourly rate
    Regional Product ManagerSales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.$37-77
    Product LeadA product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands... Show more$41-78
    Brand ManagerA brand manager is a professional responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products... Show more$34-62
  2. Create an ideal candidate profile

    Common skills:
    • Product Management
    • Product Line
    • Market Research
    • Market Trends
    • Customer Satisfaction
    • Product Development
    • Product Training
    • Product Portfolio
    • Trade Shows
    • Product Strategy
    • Sales Training
    • Business Development
    • Inventory Management
    • Competitive Analysis
    Check all skills
    Responsibilities:
    • Grow market share by creating total solutions to automate productivity and lower packaging costs through the technology of various OEM's.
    • Manage pipeline growth, forecasting, activity reporting and stage maturation utilizing online dedicate CRM.
    • Key business drivers are to improve quality, service delivery and ROI.
    • Evaluate ROI prior to implementing customer solutions base upon feasibility.
    • Negotiate competitive contracts with providers with minimal membership leverage, developing a viable network for commercial, Medicare and Medicaid sales.
    • Evangelize Linux and virtualization across the Americas.
    More regional product manager duties
  3. Make a budget

    Including a salary range in the regional product manager job description is a good way to get more applicants. A regional product manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

    For example, the average salary for a regional product manager in South Dakota may be lower than in New Jersey, and an entry-level engineer typically earns less than a senior-level regional product manager. Additionally, a regional product manager with lots of experience in the field may command a higher salary as a result.

    Average regional product manager salary

    $111,928yearly

    $53.81 hourly rate

    Entry-level regional product manager salary
    $77,000 yearly salary
    Updated December 14, 2025

    Average regional product manager salary by state

    RankStateAvg. salaryHourly rate
    1New Jersey$149,404$72
    2New York$147,866$71
    3California$133,555$64
    4Massachusetts$131,856$63
    5Florida$130,232$63
    6Pennsylvania$127,332$61
    7Texas$122,367$59
    8Connecticut$122,005$59
    9Michigan$116,756$56
    10Washington$114,921$55
    11Virginia$114,427$55
    12North Carolina$103,375$50
    13Ohio$100,037$48
    14Illinois$98,365$47
    15Minnesota$89,983$43
    16Kansas$86,918$42

    Average regional product manager salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Google$178,485$85.81295
    2Amazon$147,459$70.89639
    3Crane Co.$136,090$65.439
    4BD$132,916$63.9022
    5Axalta$125,496$60.332
    6MSCI$125,138$60.163
    7Danfoss$124,548$59.8838
    8DFS Corporate Services LLC$123,279$59.27
    9Flowserve$121,879$58.606
    10Integra LifeSciences$121,805$58.565
    11GEA Group$121,186$58.2616
    12Farmers Insurance$120,876$58.1155
    13BASF$120,724$58.0410
    14Atkore International$120,345$57.867
    15Donegal Insurance Group$119,947$57.67
    16Grundfos$119,841$57.6270
    17Carrington Mortgage Services, Mortgage Lending Division$119,697$57.557
    18Henkel$118,374$56.9185
    19ADM$114,442$55.0211
    20CarringtonRES$112,824$54.24109
  4. Writing a regional product manager job description

    A good regional product manager job description should include a few things:

    • Summary of the role
    • List of responsibilities
    • Required skills and experience

    Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a regional product manager job description:

    Regional product manager job description example

    At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

    TE Connectivity's Product Management Teams manage all aspects of a product, from driving new product development to manufacturing to marketing. They are responsible for overall product strategy, business leadership and capacity plans in order to meet sales and profit targets.

    In this position you will manage all aspects of a regional product portfolio from strategic planning to day-to-day tactical activities with an emphasis on strategic growth and profitability improvement. This pivotal role will engage sales and customers directly as well work across functions to not only determine the course of where to play and how to win in your region but also champions successful execution of the strategy. * THIS ROLE WILL BE REMOTE. It can be based anywhere in the US, ideally within an hour of a major airport.
    Mission:

    Develop Regional Execution Plans

    * Work effectively with the Global Product Manager teams to drive execution of the product line strategies in the assigned regions
    * Closely work with the sales organization to define must wins, share gains programs, and drives empowerment that accelerates speed and responsiveness while jointly executing GTM strategies
    * Establish and develop close relationships and intimacy with key customers and focus distributors to drive growth in the region
    * Ensures in-depth knowledge of the local market & customer behavior and forecast trends in the region to be fed into the broader product management teams
    * Act as the "ambassadors" of customers and distributors (VOC) in the product management team for the assigned region to help developing strategies to meet/exceed market and customers' needs
    * Drive specific product management initiatives regionally including the definition and deployment of marketing initiatives
    * Ensure that the right processes are put in place to forecast market trends and demand
    * Drive regional growth initiatives

    Drives Profitable Growth

    * Drives and enable customer/distributor intimacy. Partners effectively with the sales organization and drives empowerment that accelerates speed and responsiveness
    * Closely work with sales to drive pipeline and conversion for the assigned region with key focus in growing the product lines based on portfolio strategy and value drivers
    * Execute pricing policies as defined by the global product management group
    * Manage the day to day business - for example, special pricing, delivery escalations, S&OP, etc.- partnering with the appropriated functions
    * Act as new project development champions to drive NPI aligned to the Value Driver execution
    * Track progress to the business plan and facilitate resolution to gaps together with the GPMs

    What your background should look like:

    * Bachelor's degree in engineering discipline or Business school degree. Or equivalent experience in product management field.
    * At least 5+ years of product management/sales experience
    * Relevant product or industry experience is a plus
    * Relevant customer facing experience is a plus
    * Experience in developing growth strategies and executing them
    * Communication - ability to simplify and effectively communicate complex concepts

    Please note: This position may involve working with technical data, technology, software/source code, hardware or other items (collectively "items) subject to U.S. and non-U.S. export control laws and regulations. Under these regulations, it may be necessary for TE to verify a candidate's national origin and/or citizenship status to determine whether a U.S. or other government export license is required prior to releasing its technologies to the candidate. If TE determines that TE will require a license or will be prohibited by applicable laws from providing the candidate with items necessary for the performance of this position, then TE expressly reserves the right to either a) make an offer of employment contingent upon TE receiving required export licenses from the appropriate government agency, b) consider the candidate for a different position that is not subject to such restrictions, on whatever terms and conditions TE shall establish in its sole discretion, or c) decline to move forward with the candidate's application.

    Competencies

    Values: Integrity, Accountability, Teamwork, Innovation

    ABOUT TE CONNECTIVITY

    TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications and the home. With approximately 80,000 employees, including more than 7,500 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.

    COMPENSATION

    * Competitive base salary commensurate with experience: $112,100-$140,000 (subject to change dependent on physical location)
    * Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.
    * Total Compensation = Base Salary + Incentive(s) + Benefits

    BENEFITS

    * A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.

    EOE, Including Disability/Vets

    Location:

    Berwyn, PA, US, 19312

    City: Berwyn

    State: PA

    Country/Region: US

    Travel: 10% to 25%


    Alternative Locations: remote

    Function: Sales & Marketing
  5. Post your job

    To find the right regional product manager for your business, consider trying out a few different recruiting strategies:

    • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
    • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with regional product managers they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit regional product managers who meet your education requirements.
    • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.
    Post your job online:
    • Post your regional product manager job on Zippia to find and recruit regional product manager candidates who meet your exact specifications.
    • Use field-specific websites.
    • Post a job on free websites.
  6. Interview candidates

    During your first interview to recruit regional product managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

    Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new regional product manager

    Once you've found the regional product manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

    It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

    Once that's done, you can draft an onboarding schedule for the new regional product manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a regional product manager?

Before you start to hire regional product managers, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire regional product managers pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.

Regional product managers earn a median yearly salary is $111,928 a year in the US. However, if you're looking to find regional product managers for hire on a contract or per-project basis, hourly rates typically range between $37 and $77.

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