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Become A Regional Sales And Marketing Manager

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Working As A Regional Sales And Marketing Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $82,000

    Average Salary

What Does A Regional Sales And Marketing Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Regional Sales And Marketing Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Regional Sales And Marketing Manager Career Paths

Regional Sales And Marketing Manager
Regional Sales Manager Director Of Sales
Senior Sales Director
11 Yearsyrs
Regional Sales Manager Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Director Of Sales
Regional Sales Vice President
11 Yearsyrs
Director Of Sales Sales Vice President
Vice President Of Sales & Operations
11 Yearsyrs
National Sales Manager Business Development Director
Regional Director Of Business Development
11 Yearsyrs
National Sales Manager International Sales Manager
Director Of International Sales
9 Yearsyrs
General Manager Territory Manager
Senior Territory Manager
8 Yearsyrs
National Sales Manager
Vice President & Sales Manager
9 Yearsyrs
National Account Manager
Senior National Account Manager
9 Yearsyrs
National Account Manager Division Manager
Division Sales Manager
8 Yearsyrs
Business Development Manager Account Director
Global Account Director
12 Yearsyrs
Business Development Manager Sales Vice President
Vice President Director Of Sales
10 Yearsyrs
Business Development Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
General Manager Territory Sales Manager
Sales Development Manager
8 Yearsyrs
National Account Manager Channel Manager/Sales Manager
Channel Account Manager
7 Yearsyrs
Director Of Sales And Marketing Regional Sales Director
Channel Sales Director
10 Yearsyrs
Regional Accounts Manager National Accounts Sales Manager
Eastern Regional Sales Manager
10 Yearsyrs
Regional Accounts Manager
Central Region Sales Manager
11 Yearsyrs
National Accounts Sales Manager Inside Sales Manager
Regional Sales Manager, Mid Atlantic Region
9 Yearsyrs
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Do you work as a Regional Sales And Marketing Manager?

Help others decide if this is a good career for them

Average Length of Employment
Sales Manager 3.7 years
Top Careers Before Regional Sales And Marketing Manager
Manager 2.3%
Top Careers After Regional Sales And Marketing Manager
President 4.0%
Owner 3.2%
Consultant 2.8%

Do you work as a Regional Sales And Marketing Manager?

Average Yearly Salary
$82,000
View Detailed Salary Report
$51,000
Min 10%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$129,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Dublin, CA
Highest Paying State
Utah
Avg Experience Level
3.9 years
How much does a Regional Sales And Marketing Manager make at top companies?
The national average salary for a Regional Sales And Marketing Manager in the United States is $82,091 per year or $39 per hour. Those in the bottom 10 percent make under $51,000 a year, and the top 10 percent make over $129,000.

Real Regional Sales And Marketing Manager Salaries

Job Title Company Location Start Date Salary
Regional Manager, Equity Sales and Marketing Oddo New York Corporation New York, NY Aug 30, 2016 $115,000
Regional Service, Sales and Marketing Manager Lumenis, Inc. Salt Lake City, UT Mar 30, 2016 $103,168
Sales and Marketing Manager-Apac Region VF Corporation Carlsbad, CA Feb 10, 2014 $100,000
Regional Manager, Equity Sales and Marketing Oddo Securities Corporation New York, NY Aug 14, 2015 $95,000
Regional Manager, Equity Sales and Marketing Oddo New York Corporation New York, NY Sep 06, 2015 $95,000
Regional Sales & Marketing Manager 3Y Power Technology Inc. Irvine, CA Feb 10, 2014 $80,266
Manager, Regional Sales/Marketing Key Code Media Inc. Burbank, CA Oct 05, 2015 $77,449
Manager, Regional Sales/Marketing Sensormatic Electronics LLC Boca Raton, FL Oct 01, 2011 $76,814
Manager, Regional Sales/Marketing Sensormatic Electronics LLC Westford, MA Oct 01, 2011 $76,814
Regional Sales 8 Marketing Manager Construction Industry Solutions Corp. Irving, TX Sep 15, 2012 $75,000
Manager, Regional Sales/Marketing Sensormatic Electronics, LLC Westford, MA Feb 07, 2014 $73,195 -
$77,550
Manager, Regional Sales/Marketing Sensormatic Electronics, LLC CA Jun 23, 2014 $73,195 -
$77,550
Regional Sales and Marketing Manager Construction Industry Solutions Corp. Irving, TX Sep 16, 2015 $71,000
Regional Sales & Marketing Manager Norsan Broadcasting of Nc LLC High Point, NC Jun 17, 2013 $70,000

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Top Skills for A Regional Sales And Marketing Manager

  1. State Territory
  2. Revenue Growth
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Managed and developed an eight-state territory of independent distributors to sell fire alarm products into various vertical markets.
  • Developed a sales plan that stimulated revenue growth in key strategic markets and increased the company's profit margins.
  • Developed new applications and markets within existing product lines, in addition To applications and product development to expand organizations manufacturing
  • Developed and facilitated training that enhanced leadership skills for regional sales managers.
  • Developed several new accounts and managed account relations on weekly basis.

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Average Salary:

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Top 10 Best States for Regional Sales And Marketing Managers

  1. New York
  2. Rhode Island
  3. Colorado
  4. New Jersey
  5. Virginia
  6. North Carolina
  7. Massachusetts
  8. Pennsylvania
  9. Delaware
  10. New Hampshire
  • (3,014 jobs)
  • (196 jobs)
  • (1,316 jobs)
  • (1,405 jobs)
  • (1,436 jobs)
  • (1,389 jobs)
  • (1,747 jobs)
  • (1,623 jobs)
  • (95 jobs)
  • (218 jobs)

Regional Sales And Marketing Manager Demographics

Gender

Male

72.6%

Female

21.2%

Unknown

6.2%
Ethnicity

White

65.8%

Hispanic or Latino

13.2%

Black or African American

10.6%

Asian

6.9%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

37.3%

Portuguese

9.8%

Carrier

7.8%

German

5.9%

French

5.9%

Chinese

3.9%

Mandarin

3.9%

Arabic

3.9%

Russian

2.0%

Kurdish

2.0%

Turkish

2.0%

Persian

2.0%

Cantonese

2.0%

Japanese

2.0%

Armenian

2.0%

Urdu

2.0%

Uzbek

2.0%

Irish

2.0%

Italian

2.0%
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Regional Sales And Marketing Manager Education

Schools

University of Phoenix

12.3%

Northern Illinois University

11.3%

Purdue University

6.7%

Illinois State University

6.0%

Ohio State University

6.0%

DePaul University

6.0%

Michigan State University

4.2%

Bowling Green State University

4.2%

University of Central Florida

4.2%

University of Arizona

4.2%

University of Illinois at Chicago

3.9%

University of Toledo

3.5%

Roosevelt University

3.5%

Arizona State University

3.5%

Southern Illinois University Carbondale

3.5%

University of Utah

3.5%

University of Wisconsin - Milwaukee

3.5%

Western Michigan University

3.5%

California State University - Fullerton

3.2%

Northwestern University

3.2%
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Majors

Business

39.3%

Marketing

17.7%

Management

6.7%

Communication

5.2%

Finance

3.6%

Political Science

3.6%

Psychology

3.0%

Education

2.6%

General Sales

2.4%

Economics

2.3%

Electrical Engineering

1.7%

Specialized Sales And Merchandising

1.6%

Journalism

1.6%

Biology

1.4%

Health Care Administration

1.4%

Public Relations

1.4%

Computer Science

1.2%

Mechanical Engineering

1.2%

English

1.1%

History

1.1%
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Degrees

Bachelors

54.3%

Masters

19.2%

Other

18.1%

Associate

5.0%

Certificate

2.2%

Doctorate

0.6%

Diploma

0.4%

License

0.3%
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