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Large companies often have various branches spread out across a country or state. A regional and sales marketing manager is hired by the company to handle branch marketing campaigns. They develop a marketing plan for their company and implement it. To do this, they must understand the business' target market. As such, they should be able to observe changes quickly and implement responses to those changes.



To become a regional sales and marketing manager, you will need about five years of experience in a related field. Some companies prefer one to three years of experience as a supervisor to work as a regional sales and marketing manager in their firm.

There is more than meets the eye when it comes to being a regional sales and marketing manager. For example, did you know that they make an average of $56.2 an hour? That's $116,896 a year!

Between 2018 and 2028, the career is expected to grow 5% and produce 20,600 job opportunities across the U.S.

What Does a Regional Sales And Marketing Manager Do

There are certain skills that many regional sales and marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed customer-service skills, leadership skills and analytical skills.

Learn more about what a Regional Sales And Marketing Manager does

How To Become a Regional Sales And Marketing Manager

If you're interested in becoming a regional sales and marketing manager, one of the first things to consider is how much education you need. We've determined that 77.7% of regional sales and marketing managers have a bachelor's degree. In terms of higher education levels, we found that 11.0% of regional sales and marketing managers have master's degrees. Even though most regional sales and marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a regional sales and marketing manager. When we researched the most common majors for a regional sales and marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on regional sales and marketing manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a regional sales and marketing manager. In fact, many regional sales and marketing manager jobs require experience in a role such as regional sales manager. Meanwhile, many regional sales and marketing managers also have previous career experience in roles such as sales representative or district sales manager.

Top Regional Sales And Marketing Manager Jobs Near You

Regional Sales And Marketing Manager Career Paths

Average Salary for a Regional Sales And Marketing Manager

Regional Sales And Marketing Managers in America make an average salary of $116,896 per year or $56 per hour. The top 10 percent makes over $163,000 per year, while the bottom 10 percent under $83,000 per year.
Average Regional Sales And Marketing Manager Salary
$116,896 Yearly
$56.20 hourly
$83,000
10 %
$116,000
Median
$163,000
90 %

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Regional Sales And Marketing Manager Education

Regional Sales And Marketing Manager Majors

36.9 %
16.6 %

Regional Sales And Marketing Manager Degrees

Bachelors

77.7 %

Masters

11.0 %

Associate

8.9 %

Top Colleges for Regional Sales And Marketing Managers

1. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

4. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

5. Virginia Polytechnic Institute and State University

Blacksburg, VA • Private

In-State Tuition
$13,620
Enrollment
27,730

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

8. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

9. University of Houston

Houston, TX • Private

In-State Tuition
$8,913
Enrollment
37,291

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Regional Sales And Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 18.1% of regional sales and marketing managers listed customer service on their resume, but soft skills such as customer-service skills and leadership skills are important as well.

Choose From 10+ Customizable Regional Sales And Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Regional Sales And Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Regional Sales And Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Regional Sales And Marketing Manager Demographics

Regional Sales And Marketing Manager Gender Distribution

Male
Male
78%
Female
Female
22%

After extensive research and analysis, Zippia's data science team found that:

  • Among regional sales and marketing managers, 22.1% of them are women, while 77.9% are men.

  • The most common race/ethnicity among regional sales and marketing managers is White, which makes up 82.7% of all regional sales and marketing managers.

  • The most common foreign language among regional sales and marketing managers is Spanish at 37.3%.

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Best States For a Regional Sales And Marketing Manager

Some places are better than others when it comes to starting a career as a regional sales and marketing manager. The best states for people in this position are Washington, Oregon, Nevada, and Arizona. Regional sales and marketing managers make the most in Washington with an average salary of $159,890. Whereas in Oregon and Nevada, they would average $152,186 and $143,433, respectively. While regional sales and marketing managers would only make an average of $138,336 in Arizona, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Nevada

Total Regional Sales And Marketing Manager Jobs:
428
Highest 10% Earn:
$195,000
Location Quotient:
1.28 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New Hampshire

Total Regional Sales And Marketing Manager Jobs:
360
Highest 10% Earn:
$187,000
Location Quotient:
1.29 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Arizona

Total Regional Sales And Marketing Manager Jobs:
1,065
Highest 10% Earn:
$192,000
Location Quotient:
1.14 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Regional Sales And Marketing Managers

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Top Regional Sales And Marketing Manager Employers

Most Common Employers For Regional Sales And Marketing Manager

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Brookdale Senior Living$122,020$58.663
2Showtime Networks$120,546$57.953
3Feld Entertainment$119,175$57.306
4Hilti$118,503$56.973
5Frito-Lay$117,434$56.465
6Dollar Thrifty Automotive Group$116,896$56.203
7Condé Nast$116,896$56.203
8Roush Performance$116,896$56.203
9Leica Geosystems$115,375$55.473
10Coastal Beverage Co.$115,268$55.423

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