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What is a regional sales and marketing manager and how to become one

Updated January 8, 2025
4 min read
Quoted Expert
Bill Thorne
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Large companies often have various branches spread out across a country or state. A regional and sales marketing manager is hired by the company to handle branch marketing campaigns. They develop a marketing plan for their company and implement it. To do this, they must understand the business' target market. As such, they should be able to observe changes quickly and implement responses to those changes.

To become a regional sales and marketing manager, you will need about five years of experience in a related field. Some companies prefer one to three years of experience as a supervisor to work as a regional sales and marketing manager in their firm.

What general advice would you give to a Regional Sales And Marketing Manager?

Bill ThorneBill Thorne LinkedIn Profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.
ScoreRegional Sales And Marketing ManagerUS Average
Salary
6.4

Avg. Salary $82,259

Avg. Salary $59,228

Stability Level
6.4

Growth Rate 5%

Growth Rate 0.3%

Diversity
2.7
Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 22.12%

male 77.88%

Age - 46
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46
Stress Level
6.4

Stress level is manageable

7.1 - high

Complexity Level
8.7

Complexity Level is advanced

7 - challenging

Work Life Balance
4.4

Work Life balance is poor

6.4 - fair

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Regional Sales And Marketing Manager career paths

Key steps to become a regional sales and marketing manager

  1. Explore regional sales and marketing manager education requirements

    Most common regional sales and marketing manager degrees

    Bachelor's

    77.7 %

    Master's

    11.0 %

    Associate

    8.9 %
  2. Start to develop specific regional sales and marketing manager skills

    SkillsPercentages
    Digital Marketing20.11%
    Customer Satisfaction17.86%
    Sales Process16.74%
    Regional Sales14.42%
    C-Level4.81%
  3. Complete relevant regional sales and marketing manager training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New regional sales and marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a regional sales and marketing manager based on U.S. Bureau of Labor Statistics data and data from real regional sales and marketing manager resumes.
  4. Research regional sales and marketing manager duties and responsibilities

    • Manage the RFP process and develop proposals for transportation solutions base on client goals and objectives.
    • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
    • Serve on project teams for order processing, sales samples, and training for CRM software.
    • Negotiate and execute OEM blanket commitments.
  5. Prepare your regional sales and marketing manager resume

    When your background is strong enough, you can start writing your regional sales and marketing manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a regional sales and marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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    Regional Sales And Marketing Manager Resume
  6. Apply for regional sales and marketing manager jobs

    Now it's time to start searching for a regional sales and marketing manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Regional Sales And Marketing Manager Job

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Average regional sales and marketing manager salary

The average Regional Sales And Marketing Manager salary in the United States is $82,259 per year or $40 per hour. Regional sales and marketing manager salaries range between $55,000 and $122,000 per year.

Average Regional Sales And Marketing Manager Salary
$82,259 Yearly
$39.55 hourly

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How do regional sales and marketing managers rate their job?

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Regional Sales And Marketing Manager reviews

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A zippia user wrote a review on Apr 2020
Pros

Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.

Cons

Not enough time in each day to get everything accomplished.


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A zippia user wrote a review on Mar 2020
Pros

Semi-flexible work hours. You have a sales goal and customers to call on in order to achieve said goal, so you have some flexibility of your schedule.

Cons

The amount of travel required takes you away from home frequently. If you have a family, being away starts taking a toll on them and work/life balance suffers.


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A zippia user wrote a review on Jan 2020
Pros

Coming in contact with people, motivating staff, making the numbers, profitability for everyone

Cons

I like everything


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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