How to hire a regional sales and marketing manager

How to hire a regional sales and marketing manager, step by step

Here's a step-by-step regional sales and marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a regional sales and marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new regional sales and marketing manager
• Step 8: Go through the hiring process checklist

What does a regional sales and marketing manager do?

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1. Identify your hiring needs

   Before you post your regional sales and marketing manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a regional sales and marketing manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A regional sales and marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, regional sales and marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of regional sales and marketing managers.

   Type of Regional Sales And Marketing Manager	Description	Hourly rate
   Regional Sales And Marketing Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$26-58
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more	$36-75
   District Sales Manager	A district sales manager is responsible for supervising the sales team and monitoring the sales performance of the assigned district. District sales managers must have extensive knowledge about the current market trends, adjust strategies and practices as needed to improve sales operations and increase revenues... Show more	$25-59

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Customer Satisfaction
   • Sales Process
   • Regional Sales
   • C-Level
   • CRM
   • Sales Growth
   • Product Line
   • Enterprise Sales
   • Trade Shows
   • Business Development
   • Account Management
   • Sales Plan
   • Sales Objectives

   Check all skills

   Responsibilities:

   • Manage the RFP process and develop proposals for transportation solutions base on client goals and objectives.
   • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
   • Serve on project teams for order processing, sales samples, and training for CRM software.
   • Negotiate and execute OEM blanket commitments.
   • Co-developed OEM boat builder distributor wholesale purchase program improving net profitability.
   • Coordinate the creation of PowerPoint presentations and relate material to support the organization's marketing efforts to external and internal customers.

   More regional sales and marketing manager duties

3. Make a budget

   Including a salary range in the regional sales and marketing manager job description is a good way to get more applicants. A regional sales and marketing manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a regional sales and marketing manager in Alaska may be lower than in New York, and an entry-level engineer typically earns less than a senior-level regional sales and marketing manager. Additionally, a regional sales and marketing manager with lots of experience in the field may command a higher salary as a result.

   Average regional sales and marketing manager salary

   $82,259yearly

   $39.55 hourly rate

   ---

   Entry-level regional sales and marketing manager salary

   $55,000 yearly salary

   Updated December 26, 2025

   Average regional sales and marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$106,024	$51
   2	Michigan	$102,598	$49
   3	Illinois	$99,694	$48
   4	Indiana	$99,318	$48
   5	Virginia	$97,699	$47
   6	Missouri	$94,014	$45
   7	California	$91,557	$44
   8	Wisconsin	$88,532	$43
   9	North Carolina	$85,132	$41
   10	Texas	$78,757	$38
   11	Minnesota	$77,030	$37
   12	Ohio	$75,793	$36
   13	Florida	$63,433	$31

   Average regional sales and marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	UiPath	$113,145	$54.40	3
   2	Dollar Thrifty Automotive Group	$104,652	$50.31
   3	Avanade	$98,192	$47.21
   4	Evonik	$96,001	$46.15	4
   5	Teva Pharmaceuticals	$93,061	$44.74	17
   6	EZ	$92,607	$44.52
   7	Volvo Trucks	$89,679	$43.11	1
   8	APCON	$89,043	$42.81
   9	StarKist	$88,798	$42.69	5
   10	Key Code Media	$83,304	$40.05
   11	CSW Industrials	$83,216	$40.01	2
   12	Paul Davis USA	$83,202	$40.00	83
   13	Sensormatic	$82,886	$39.85
   14	Colavita	$82,620	$39.72
   15	Applied Concepts	$80,626	$38.76
   16	American Recruiters	$78,529	$37.75	17
   17	Cummins	$76,540	$36.80	10
   18	Goodwin Recruiting	$75,847	$36.46
   19	Expeditors	$75,815	$36.45	19
   20	Baltimore Aircoil	$74,182	$35.66	9

4. Writing a regional sales and marketing manager job description

   A regional sales and marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a regional sales and marketing manager job description:

   Regional sales and marketing manager job description example

   Our culture believes in _POWERING YOUR POTENTIAL_ . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest problems.
   
   We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That's what _#LifeAtCummins_ is all about.
   
   We are looking for a talented Regional Sales Manager to join our team specializing in Sales for our Cummins Generator Technologies (Stamford AvK Alternators) Business in Minneapolis, Minnesota.
   **In this role, you will make an impact in the following ways:**
   
   + Prospecting, developing and capturing new opportunities with large complex accounts
   
   + Developing and executing account strategies and plans to build customer relationships and achieve revenue and profitability goals within a large, assigned sales territory, high complexity segment and/or complex market.
   
   + Managing customers of large complexity relationships through the sales cycle and executes sales plans to achieve revenue and profitability goals within a large sized assigned sales territory and/or high complexity market.
   
   + Maintaining ownership and participation of key market intelligence to help drive strategy and product change/development. Attend major and local trade shows to establish deep contacts/leads for the segments in the region and beyond.
   
   + Driving sales, achieving revenue and margin targets and ensuring customer satisfaction through the sales cycle from lead to sale. Maintaining and strengthening customer relationships to generate future sales. Responds to customer concerns in a timely fashion.
   
   + Responsible for existing business and growth in the Midwest, this position requires the individual to be located in MN or WI areas.
   
   **Qualifications**
   
   **To be successful in this role you will need the following:**
   
   + Significant level of relevant work experience required for this senior position. Extensive experience in Field Sales or Sales Management is desirable.
   
   + Experience within Power Generation, Engine or Rotary Machine sales is desirable.
   
   + Ability to clearly define and developing account strategy - determining current status of account in terms of relationship, financial, product competitiveness, barriers, quality, and service and defining desired future state by balancing customer requirements and business capabilities in order to define achievable targets aligned with the business strategy.
   
   + Sales Forecasting skills enabling effective collection and assessment customer data from internal and external sources; compares against historical data to determine useful inputs and create a forecast of future consumption patterns.
   
   **Education, Licenses, Certifications**
   
   Bachelor's degree in the field of Business, Marketing or Engineering or an acceptable combination of experience and education. MBA or Master's Degree desirable.
   
   This position may require licensing for compliance with export controls or sanctions regulations.
   
   **Compensation and Benefits**
   
   Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.
   
   **Cummins and E-verify**
   
   At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.
   
   **Job** SALES
   
   **Primary Location** United States-Minnesota-Minneapolis-US, MN, Minneapolis, Onan Distribution Center
   
   **Job Type** Experienced - Exempt / Office
   
   **Recruitment Job Type** Exempt - Experienced
   
   **Job Posting** Jun 17, 2022, 3:51:24 PM
   
   **Unposting Date** Ongoing
   
   **Organization** Power Systems Business
   

   Copy this example

   

5. Post your job

   To find regional sales and marketing managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any regional sales and marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level regional sales and marketing managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your regional sales and marketing manager job on Zippia to find and recruit regional sales and marketing manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit regional sales and marketing managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new regional sales and marketing manager

   Once you've selected the best regional sales and marketing manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new regional sales and marketing manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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