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What does a regional sales and marketing manager do?

Updated January 8, 2025
9 min read
Quoted expert
Bill Thorne
What does a regional sales and marketing manager do

A regional sales and marketing manager's role is to oversee a company's marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of current programs and procedures, setting goals and budgets, assessing the performance of the workforce, and monitoring the progress of the different company branches within the region. Furthermore, as a regional sales and marketing manager, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

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Regional sales and marketing manager responsibilities

Here are examples of responsibilities from real regional sales and marketing manager resumes:

  • Manage the RFP process and develop proposals for transportation solutions base on client goals and objectives.
  • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
  • Serve on project teams for order processing, sales samples, and training for CRM software.
  • Negotiate and execute OEM blanket commitments.
  • Co-developed OEM boat builder distributor wholesale purchase program improving net profitability.
  • Coordinate the creation of PowerPoint presentations and relate material to support the organization's marketing efforts to external and internal customers.
  • Generate ROI and marketing sales tools and evangelize digital printing market opportunity at industry events

Regional sales and marketing manager skills and personality traits

We calculated that 20% of Regional Sales And Marketing Managers are proficient in Digital Marketing, Customer Satisfaction, and Sales Process. They’re also known for soft skills such as Customer-service skills, Leadership skills, and Analytical skills.

We break down the percentage of Regional Sales And Marketing Managers that have these skills listed on their resume here:

  • Digital Marketing, 20%

    Develop new outside and digital marketing tactics to achieve maximum sales potential.

  • Customer Satisfaction, 18%

    Established and maintained excellent relationships with current and potential farm customers to maximize sales and ensure customer satisfaction.

  • Sales Process, 17%

    Excelled in targeting high-probability customers and decision makers that regulate the sales process.

  • Regional Sales, 14%

    Developed and executed a regional sales strategy to integrate products with specific strategies for penetrating new markets.

  • C-Level, 5%

    Presented proposals to individuals and group decision makers up to and including C-level management.

  • CRM, 3%

    Served on project teams for order processing, sales samples, and training for CRM software.

"digital marketing," "customer satisfaction," and "sales process" are among the most common skills that regional sales and marketing managers use at work. You can find even more regional sales and marketing manager responsibilities below, including:

Customer-service skills. One of the key soft skills for a regional sales and marketing manager to have is customer-service skills. You can see how this relates to what regional sales and marketing managers do because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Additionally, a regional sales and marketing manager resume shows how regional sales and marketing managers use customer-service skills: "direct sales responsibility for 30 enterprise accounts including creating relationships, aligning our solutions with customer planning and delivering business value. "

Leadership skills. Many regional sales and marketing manager duties rely on leadership skills. "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.," so a regional sales and marketing manager will need this skill often in their role. This resume example is just one of many ways regional sales and marketing manager responsibilities rely on leadership skills: "provide leadership, product knowledge, and sales experience to maximize sales efforts that result in increased sales and market shares. "

Analytical skills. This is an important skill for regional sales and marketing managers to perform their duties. For an example of how regional sales and marketing manager responsibilities depend on this skill, consider that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a regional sales and marketing manager: "managed sales/leasing of portable blood chemistry analyzer in 4-state region. ".

Communication skills. regional sales and marketing manager responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." This resume example shows what regional sales and marketing managers do with communication skills on a typical day: "manage the business development (new business/prospects) marketing activities and communication initiatives for large and mid-size business. "

All regional sales and marketing manager skills

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Regional Sales And Marketing Manager Resume
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Regional Sales And Marketing Manager Resume
Regional Sales And Marketing Manager Resume
Regional Sales And Marketing Manager Resume
Regional Sales And Marketing Manager Resume
Regional Sales And Marketing Manager Resume
Regional Sales And Marketing Manager Resume
Regional Sales And Marketing Manager Resume
Regional Sales And Marketing Manager Resume
Regional Sales And Marketing Manager Resume
Regional Sales And Marketing Manager Resume
Regional Sales And Marketing Manager Resume

Compare different regional sales and marketing managers

Regional sales and marketing manager vs. Product manager/sales

A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience. They also conduct data and statistical analysis to identify business opportunities that would generate more revenue resources and increase the company's profitability.

We looked at the average regional sales and marketing manager salary and compared it with the wages of a product manager/sales. Generally speaking, product managers/sales are paid $26,233 higher than regional sales and marketing managers per year.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both regional sales and marketing manager and product manager/sales positions are skilled in customer satisfaction, sales process, and crm.

These skill sets are where the common ground ends though. The responsibilities of a regional sales and marketing manager are more likely to require skills like "digital marketing," "regional sales," "c-level," and "sales objectives." On the other hand, a job as a product manager/sales requires skills like "customer service," "product sales," "pos," and "product management." As you can see, what employees do in each career varies considerably.

Product managers/sales really shine in the education industry with an average salary of $108,541. Comparatively, regional sales and marketing managers tend to make the most money in the automotive industry with an average salary of $100,223.product managers/sales tend to reach similar levels of education than regional sales and marketing managers. In fact, product managers/sales are 2.1% less likely to graduate with a Master's Degree and 0.3% more likely to have a Doctoral Degree.

Regional sales and marketing manager vs. District sales manager

A district sales manager is responsible for supervising the sales team and monitoring the sales performance of the assigned district. District sales managers must have extensive knowledge about the current market trends, adjust strategies and practices as needed to improve sales operations and increase revenues. A district sales manager should also have excellent communication, leadership, and decision-making skills to provide effective techniques in attracting customers to avail of the company's offers and services, while also considering the staff's welfare.

A career as a district sales manager brings a lower average salary when compared to the average annual salary of a regional sales and marketing manager. In fact, district sales managers salary is $754 lower than the salary of regional sales and marketing managers per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both regional sales and marketing managers and district sales managers have skills such as "customer satisfaction," "sales process," and "crm. "

In addition to the difference in salary, there are some other key differences worth noting. For example, regional sales and marketing manager responsibilities are more likely to require skills like "digital marketing," "regional sales," "c-level," and "business plan." Meanwhile, a district sales manager has duties that require skills in areas such as "customer service," "patients," "home health," and "rehabilitation." These differences highlight just how different the day-to-day in each role looks.

District sales managers may earn a lower salary than regional sales and marketing managers, but district sales managers earn the most pay in the pharmaceutical industry with an average salary of $100,497. On the other hand, regional sales and marketing managers receive higher pay in the automotive industry, where they earn an average salary of $100,223.district sales managers earn similar levels of education than regional sales and marketing managers in general. They're 3.5% less likely to graduate with a Master's Degree and 0.3% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for regional sales and marketing managers in the next 3-5 years?

Bill ThorneBill Thorne LinkedIn profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

COVID-19 has accelerated the trends we've seen over the past few years as retailers reimagine the customer experience, blending online and offline channels. Mobile apps provide in-store wayfinding and augmented reality to allow customers to quickly search products and identify their exact locations in the store. Additionally, many retailers offer Buy Online, Pick-up In-Store (BOPIS), or curbside pickup options so that customers can pay and checkout with minimal or no contact. We expect retailers will continue to use a variety of tools to help shoppers find the items they need and want.

Regional sales and marketing manager vs. Sales/field sales manager

Sales or Field Sales Managers oversee the group in charge of conducting sales activities outside of the office or company branches. They manage field sales employees by hiring and training them. They also set goals on a weekly or monthly basis. They provide strategic direction to ensure that these goals are met. They monitor the performance of the team and identify areas for improvement. They would then create programs to address these challenges. Field Sales Managers should be familiar with the company's target market. They should also be familiar with the scope of area operations. This would help them create strategies in the context of their target market. Field sales managers should have a strong sales background and a determined attitude.

An average sales/field sales manager eans a lower salary compared to the average salary of regional sales and marketing managers. The difference in salaries amounts to sales/field sales managers earning a $2,002 lower average salary than regional sales and marketing managers.Using the responsibilities included on regional sales and marketing managers and sales/field sales managers resumes, we found that both professions have similar skill requirements, such as "sales growth," "product line," and "trade shows.rdquo;

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a regional sales and marketing manager is likely to be skilled in "digital marketing," "customer satisfaction," "sales process," and "regional sales," while a typical sales/field sales manager is skilled in "customer service," "lead generation," "training sessions," and "powerpoint."

Sales/field sales managers earn the highest salary when working in the professional industry, where they receive an average salary of $80,605. Comparatively, regional sales and marketing managers have the highest earning potential in the automotive industry, with an average salary of $100,223.When it comes to education, sales/field sales managers tend to earn lower degree levels compared to regional sales and marketing managers. In fact, they're 6.2% less likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.

Regional sales and marketing manager vs. Outside sales manager

An outside sales manager is responsible for monitoring the sales staff performance in selling goods and services to existing and potential clients and ensuring that the team meets sales objectives. Outside sales managers set reasonable sales targets and establish techniques to maximize the staff's efficiency and productivity. They regularly connect with the clients to determine their needs and make any adjustments to business plans as needed. An outside sales manager should have excellent knowledge of the current market trends to identify business opportunities that would generate more revenues and resources.

Outside sales managers typically earn higher pay than regional sales and marketing managers. On average, outside sales managers earn a $2,149 higher salary per year.While their salaries may vary, regional sales and marketing managers and outside sales managers both use similar skills to perform their duties. Resumes from both professions include skills like "sales process," "crm," and "sales growth. "Each job also requires different skills to carry out their responsibilities. A regional sales and marketing manager uses "digital marketing," "customer satisfaction," "regional sales," and "c-level." Outside sales managers are more likely to have duties that require skills in "customer service," "sales territory," "increase sales," and "general contractors. "In general, outside sales managers earn the most working in the finance industry, with an average salary of $78,067. The highest-paying industry for a regional sales and marketing manager is the automotive industry.outside sales managers reach lower levels of education compared to regional sales and marketing managers, in general. The difference is that they're 6.6% more likely to earn a Master's Degree, and 0.3% less likely to graduate with a Doctoral Degree.

Types of regional sales and marketing manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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