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Become A Regional Sales Director

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Working As A Regional Sales Director

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $118,078

    Average Salary

What Does A Regional Sales Director Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Regional Sales Director

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Regional Sales Director Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Director Of Sales 3.5 years
Top Employers Before
Manager 2.2%
Top Employers After
Director 2.8%
Owner 2.8%
President 2.7%

Do you work as a Regional Sales Director?

Regional Sales Director Demographics

Gender

Male

73.9%

Female

24.3%

Unknown

1.7%
Ethnicity

White

64.6%

Hispanic or Latino

14.5%

Black or African American

11.3%

Asian

6.1%

Unknown

3.5%
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Languages Spoken

Spanish

42.6%

Portuguese

11.0%

French

8.4%

Carrier

7.1%

German

5.8%

Mandarin

3.9%

Italian

3.9%

Cantonese

3.2%

Chinese

2.6%

Japanese

1.9%

Hindi

1.3%

Dutch

1.3%

Russian

1.3%

Greek

1.3%

Arabic

1.3%

Swedish

0.6%

Sami

0.6%

Danish

0.6%

Tahitian

0.6%

Urdu

0.6%
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Regional Sales Director Education

Schools

University of Phoenix

12.9%

Michigan State University

8.3%

Ohio State University

7.2%

Florida State University

5.9%

University of Arizona

5.5%

Arizona State University

5.1%

Northeastern University

5.0%

University of Southern California

4.6%

University of Maryland - College Park

4.0%

Pennsylvania State University

4.0%

Northern Illinois University

4.0%

University of North Texas

3.9%

Villanova University

3.9%

Western Michigan University

3.9%

Fordham University

3.7%

University of Florida

3.7%

University of Utah

3.7%

University of Pittsburgh -

3.7%

Ball State University

3.7%

Syracuse University

3.5%
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Majors

Business

38.3%

Marketing

13.7%

Management

5.9%

Finance

5.7%

Communication

5.4%

Economics

3.4%

Political Science

3.4%

Psychology

2.9%

General Sales

2.7%

Biology

2.4%

Education

2.1%

English

2.1%

Computer Science

1.9%

Accounting

1.8%

Electrical Engineering

1.6%

Liberal Arts

1.4%

Specialized Sales And Merchandising

1.4%

History

1.3%

Sociology

1.3%

Criminal Justice

1.2%
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Degrees

Bachelors

55.0%

Masters

19.3%

Other

18.1%

Associate

3.8%

Certificate

2.1%

Doctorate

1.2%

License

0.3%

Diploma

0.2%
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Real Regional Sales Director Salaries

Job Title Company Location Start Date Salary
Regional Sales Director, Latin America Misys International Banking Systems Inc. New York, NY Sep 12, 2012 $220,000
Sales Director Region Americas Wilhelmsen Ships Service, Inc. Pasadena, TX Sep 15, 2016 $177,210
Regional Sales Director Riverbed Technology, Inc. New York, NY Nov 25, 2013 $165,000
Senior Regional Sales Director Netsuite Inc. Boston, MA May 07, 2016 $164,500
Regional Director of Sales Targetti Poulsen USA, Inc. Naperville, IL Sep 16, 2013 $157,691
Regional Director of Sales Targetti Poulsen USA, Inc. Naperville, IL Dec 30, 2013 $157,691
Regional Director of Sales Targetti Poulsen USA, Inc. Naperville, IL Jan 03, 2014 $157,691
Regional Sales Director Vormetric, Inc. San Jose, CA Jan 12, 2015 $155,000
Director of Sales, Eastern Region Symmetry Electronics. Inc. Northborough, MA Dec 03, 2014 $151,445
Broadcast Sales Director, Latin America Region Belden, Inc. Saint Louis, MO Jan 13, 2016 $139,500 -
$145,000
Regional Sales Director Gainsight, Inc. Redwood City, CA Apr 21, 2015 $135,000 -
$140,000
Regional Sales Director, Southeast Region Qubole Inc. Mountain View, CA Dec 09, 2016 $135,000
Regional Technical Sales Director GN Hearing Care Corporation Bloomington, MN Sep 22, 2011 $127,296
Regional Sales Director Adconion Direct, Inc. Santa Monica, CA Sep 19, 2011 $125,000
Regional Sales Director Joost Media, LLC Santa Monica, CA Jun 01, 2012 $125,000
Regional Director Ofsales Power Distribution Inc. Richmond, VA Aug 31, 2016 $123,960
Sales Director, Southwest Region, USA Morrison Express Corporation (U.S.A.) El Segundo, CA Jan 08, 2016 $120,000
Regional Director of Leisure Sales, Eastern Region Morgans Hotel Group Management LLC New York, NY Nov 16, 2015 $120,000
Regional Sales Director Diligent Board Member Services, Inc. New York, NY Jul 25, 2013 $100,000
Regional Sales Director Diligent Board Member Services, Inc. New York, NY Sep 30, 2014 $100,000
Regional Optical Sales Director HOYA Vision Care Atlanta, GA Jul 30, 2009 $95,800
Regional Optical Sales Director HOYA Vision Care Atlanta, GA Feb 15, 2010 $95,800
Regional Director of Sales The Peninsula Chicago Chicago, IL Oct 03, 2016 $95,000
Regional Director of Sales The Peninsula Chicago Chicago, IL Mar 10, 2016 $95,000
Regional Director of Sales Rain King Software, Inc. Bethesda, MD Dec 12, 2010 $95,000

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Top Skills for A Regional Sales Director

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  1. Revenue Growth
  2. State Territory
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Positioned company for future revenue growth by engaging and enrolling additional distribution partners generating a 60 day backlog for product delivery.
  • Developed state territory brokering employee benefits services.
  • Demonstrated product lines, provided product support and detailed return on investment and operational benefits during prospective customer meetings.
  • Met/exceeded sales quotas on a consistent basis
  • Created and developed training programs that assisted financial advisors and increased life insurance revenues.

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