How to hire a regional sales director

How to hire a regional sales director, step by step

Here's a step-by-step regional sales director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a regional sales director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new regional sales director
• Step 8: Go through the hiring process checklist

What does a regional sales director do?

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1. Identify your hiring needs

   Before you post your regional sales director job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a regional sales director for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A regional sales director's background is also an important factor in determining whether they'll be a good fit for the position. For example, regional sales directors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents regional sales director salaries for various positions.

   Type of Regional Sales Director	Description	Hourly rate
   Regional Sales Director	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$37-85
   Director Of Sales & Business Development	A director of sales business development is responsible for monitoring the business and project plans, ensuring that the sales targets are met, according to project requirements and specifications. Directors of sales business development perform data analysis to track business performance and identify opportunities to grow revenues and profits... Show more	$18-84
   Director Of Sales And Operations	Directors of Sales and Operations are executives who oversee the performance of the company. They set the strategic direction for the company's sales force... Show more	$48-90

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Regional Sales
   • Healthcare
   • CRM
   • Customer Service
   • Sales Process
   • Sales Management
   • Salesforce
   • Patients
   • Business Development
   • Sales Strategies
   • Customer Satisfaction
   • Sales Objectives
   • Revenue Growth
   • Account Management

   Check all skills

   Responsibilities:

   • Navigate hospital access while managing GPO and IDN challenges.
   • Utilize a CRM to manage communications and relationship development with customers.
   • Manage global corporate RFP negotiations for inclusion in prefer hotel programs.
   • Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
   • Establish booking goals for team members and set goals for participating market hotels on a quarterly basis.
   • Sell SaaS repossession management solution to banks, captives, credit unions, sub-prime lenders and title loan companies.

   More regional sales director duties

3. Make a budget

   Including a salary range in your regional sales director job description helps attract top candidates to the position. A regional sales director salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a regional sales director in Hawaii may be lower than in Nevada, and an entry-level regional sales director usually earns less than a senior-level regional sales director. Additionally, a regional sales director with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average regional sales director salary

   $117,369yearly

   $56.43 hourly rate

   ---

   Entry-level regional sales director salary

   $77,000 yearly salary

   Updated December 15, 2025

   Average regional sales director salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Nevada	$150,507	$72
   2	California	$141,508	$68
   3	Pennsylvania	$134,792	$65
   4	Washington	$134,171	$65
   5	New York	$132,896	$64
   6	Utah	$132,680	$64
   7	Illinois	$129,029	$62
   8	Ohio	$128,582	$62
   9	Georgia	$125,631	$60
   10	Minnesota	$123,717	$59
   11	Texas	$121,819	$59
   12	Massachusetts	$119,553	$57
   13	Oregon	$119,490	$57
   14	Connecticut	$119,476	$57
   15	Michigan	$116,655	$56
   16	Arizona	$116,073	$56
   17	District of Columbia	$115,787	$56
   18	Oklahoma	$114,674	$55
   19	Maryland	$114,059	$55
   20	Iowa	$113,236	$54

   Average regional sales director salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Cato Fashions	$201,228	$96.74	24
   2	Kaiser Permanente	$195,309	$93.90	14
   3	VMware	$186,865	$89.84
   4	Riverbed Holdings, Inc.	$186,387	$89.61
   5	Yelp	$184,516	$88.71	12
   6	Exelixis	$177,191	$85.19	3
   7	Workday	$174,976	$84.12	15
   8	First Republic Bank	$172,150	$82.76
   9	Sumo Logic	$165,309	$79.48	3
   10	Infoblox	$164,757	$79.21	5
   11	Automation Anywhere	$164,495	$79.08	5
   12	Zscaler	$164,026	$78.86	3
   13	Cytokinetics	$162,764	$78.25
   14	Varonis	$162,447	$78.10	4
   15	ZeroFox	$161,100	$77.45
   16	Oldcastle Infrastructure	$160,148	$76.99	92
   17	Rubrik	$159,729	$76.79	267
   18	Lantheus	$159,199	$76.54
   19	AbbVie	$158,815	$76.35	53
   20	Takeda Pharmaceuticals U.S.A., Inc.	$158,429	$76.17	69

4. Writing a regional sales director job description

   A job description for a regional sales director role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a regional sales director job description:

   Regional sales director job description example

   Candidates must be vaccinated against COVID-19 to qualify for this role. See below for more information.
   
   Want to work with big brands? Love coaching and developing individuals? Ready to kick things up a notch? Yelp's mission is to connect people with great local businesses. Yelp's Enterprise team partners with National brands to provide industry leading advertising solutions. Our Yelp Audience Platform product delivers strong ROI by helping clients connect with potential customers at the bottom of the purchase funnel. Yelp has become an essential part of a client's advertising mix and the Enterprise team is growing fast.
   
   We are looking for an experienced Regional Director, Brand Sales in Midwest to lead a team of Senior Brand Sales Directors in all areas from prospecting, pitching and closing new business, to driving new revenue through our Yelp Audience Platform product. The ideal candidate has a proven record of developing and coaching a team, while navigating through an evolving organization. The Regional Director, Brand Sales role is key to Yelp's success and offers significant career growth opportunities within Yelp's Enterprise Sales team
   Where You Come In:
   You will manage and coach a team of 6-8 sales directors to develop successful sales strategies including implementing multi-tiered approaches, establishing a wide network of contacts, defining measurable success metrics, developing successful campaigns, navigating conversations around attribution, identifying and staying ahead of risks, and accurately forecasting opportunities You will meet and exceed quarterly sales team quotas by holding your team accountable for activities that lead to revenue generation You will provide regular updates to management on team activities, opportunities, and risks You will implement strategic planning, forecasting and ongoing development of sales team You will identify improvement in all areas of productivity, process and efficiency You will develop and maintain executive level relationships to help drive sales activities You will assist in closing complex multi-million dollar programs with your team #LI-REMOTE #LI-TU1
   
   What It Takes to Succeed:
   You have 3+ years managing a team of 5 or more You have 10+ years relevant Enterprise experience across Sales, Digital, and Advertising roles You have a proven track record of exceeding multi-million dollar Sales Targets You have a experienced communicator with proven track record of Executive outreach You have an entrepreneurial mindset with history of building partnerships from scratch You have the ability to handle critical conversations internally with reps as well as client escalations You are able to navigate uncertainty successfully for all parties and lead to desired outcomes You have a strong belief in Yelp's mission and naturally puts the company and team first You are able to Travel 20% of the time You are easy-going, cool headed, with a track record of collaboration and working well internally You are ready and willing to roll up your sleeves and build something big at Yelp
   
   What You'll Get:
   Target salary is 140K plus performance based incentives. You may also be offered Restricted Stock Units Available your first day: Full medical, vision, and dental (Employee-only plans available at no cost to the employee) 15 days PTO per year for first 2 years of employment (accrual begins on date of hire); number of PTO days increases after 2 years of tenure, 7 paid wellness days, 12 paid holidays, 1 floating holiday Up to 14 weeks of parental leave Monthly wellness reimbursement Health Savings, Flexible Spending and Dependent Care accounts 401(k) retirement savings plan with employer match Employee stock purchase plan
   
   Other Requiements:
   You must be fully vaccinated against COVID-19 to be eligible for this role. Exceptions are made only where legally required.

   Copy this example

   

5. Post your job

   To find the right regional sales director for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with regional sales directors they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit regional sales directors who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your regional sales director job on Zippia to find and recruit regional sales director candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit regional sales directors, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new regional sales director

   Once you have selected a candidate for the regional sales director position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new regional sales director. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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