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Regional sales director skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical regional sales director skills. We ranked the top skills for regional sales directors based on the percentage of resumes they appeared on. For example, 10.5% of regional sales director resumes contained regional sales as a skill. Continue reading to find out what skills a regional sales director needs to be successful in the workplace.

15 regional sales director skills for your resume and career

1. Regional Sales

The marketing and selling of products and services in a specified region are termed regional sales. Companies and retailers specify a certain quota of their products or services to be delivered in each region depending upon the population and community preferences in that area. The regional sales in a designated area are administered by a regional sales manager.

Here's how regional sales directors use regional sales:

Managed regional sales territory for national staffing company accomplishing all sales/marketing objectives by recruiting, orienting, training, and producing.
Promoted rapidly through ranks from Clinical Nurse Specialist to Territory Manager and Senior Territory Manager to Western Regional Sales Director.

2. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how regional sales directors use healthcare:

Hired to increase brand recognition, profitability and product performance within Eastern Region of established mobile post-acute healthcare technology company.
Re-hired into position with expanded responsibilities after the formation of MetraHealth and subsequent acquisition by United Healthcare.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how regional sales directors use crm:

Developed CRM and web-based data gathering initiatives with internal Internet Marketing group, AdLiven for customer-focused data mining and marketing services.
Report activity to management via Microsoft Dynamics CRM providing weekly, monthly and quarterly reporting.

4. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how regional sales directors use customer service:

Led a sales team, recruited, managed and developed individuals to identify and secure business opportunities while offering outstanding customer service
Implemented corporate guidelines regarding merchandising, sales promotions, customer service relations and General Nutrition Center image building.

5. Sales Process

Here's how regional sales directors use sales process:

Increased productively by reps, results & funnel volume/velocity over 140% by introducing sales process/discipline and pipeline management.
Developed a Discovery-Call Questionnaire to facilitate the sales process in determining the unique needs of prospective customers.

6. Sales Management

Here's how regional sales directors use sales management:

Implemented Sales Management System to drive accountability, improve account planning, formalize pipeline management, and increased weekly activity levels.
Implemented sales management processes rooted in long-term customer relationship management.

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7. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how regional sales directors use salesforce:

Reported Directly to VP of Sales via daily SalesForce updates, weekly sales team meetings and weekly one-on-one sales performance meetings.
Implemented new training of Solution Selling, SalesForce, and ATM.

8. Patients

Here's how regional sales directors use patients:

Provide licensed professionals proper post care instructional for patients
Provide licensed professionals proper post care instructional for patients Recognized as # 2 in the company for sales for 2nd quarter

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how regional sales directors use business development:

Worked with individual Fixed Operations Managers of multiple car lines and developed service marketing strategies related to business development.
Utilize business development skills, existing professional networks/contacts and relationship building with awarded suppliers in prospecting new customers.

10. Sales Strategies

Here's how regional sales directors use sales strategies:

Developed sales strategies/distribution network for start-up orthopedic company
Have expertise in implementing solution sales strategies while successfully networking and translating new business into ongoing and mutually-beneficial professional relationships.

11. Customer Satisfaction

Here's how regional sales directors use customer satisfaction:

Collaborated with Operations counterpart to develop strong customer satisfaction indexes and maintain strength to continue growth to lead company brand awareness.
Incorporated strategic sales planning, aggressive marketing, focused solution-selling and concentrated customer satisfaction, and highest revenue producing region.

12. Sales Objectives

Here's how regional sales directors use sales objectives:

Achieved sales objectives through development of broker distribution channels, focus on technology clients and customizing program offerings.
Identified and developed physician luminary and key opinion leader relationships to support sales objectives.

13. Revenue Growth

Here's how regional sales directors use revenue growth:

Positioned company for future revenue growth by engaging and enrolling additional distribution partners generating a 60 day backlog for product delivery.
Developed strong matrix relationships with local market operations management to facilitate revenue growth, and participated in Service Quality Management processes

14. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how regional sales directors use account management:

Designed and implemented the Sales Training and Account Management programs causing greater customer retention and account development.
Maintain account management relationships to development ongoing business and uncover new or future sales opportunities.

15. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how regional sales directors use product line:

Demonstrated product lines, provided product support and detailed return on investment and operational benefits during prospective customer meetings.
Developed and implemented marketing plan designed to introduce physicians and physical therapists to product line.

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What skills help Regional Sales Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on regional sales director resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all regional sales directors possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for regional sales directors?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What regional sales director skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young regional sales directors need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a regional sales director stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of regional sales director skills to add to your resume

The most important skills for a regional sales director resume and required skills for a regional sales director to have include:

Regional Sales
Healthcare
CRM
Customer Service
Sales Process
Sales Management
Salesforce
Patients
Business Development
Sales Strategies
Customer Satisfaction
Sales Objectives
Revenue Growth
Account Management
Product Line
Direct Reports
RSD

Enterprise Sales
Saas
Direct Sales
Work Ethic
Sales Plan
Account Executives
Sales Training
Business Relationships
Sales Cycle
Sales Organization
Lead Generation
Sales Professionals
Business Plan
HR
Excellent Presentation
Sales Performance
Sales Efforts

ROI
Sales Growth
Infrastructure Management
Cloud Computing
Market Research
Trade Shows
Client Relationships
Sales Presentations
Sales Operations
Sales Quota
RFP
Cloud Security
C-Suite
Territory Development
Sales Revenue
Product Knowledge

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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