How To Become A Regional Sales Executive: What It Is and Career Path

What is a regional sales executive and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Bill Thorne

As a regional sales executive, you'll be charged with identifying opportunities, developing sales strategy, and closing new business in the assigned region. You'll develop and implement strategies to generate cost-effective sales leads. You'll document all sales contacts, activities, and sales processes accordingly. Furthermore, you'll analyze market and territory potential and monitor sales. Additionally, you'll remain updated about best practices and trends in the assigned region and overall market. Also, you'll ensure compliance with all corporate policies.

To apply for this job, you need a bachelor's degree in business or a related field. You must have at least three years of experience in a related role. You must exhibit interpersonal, communication, organization, negotiation, multitasking, and collaboration skills. Similarly, you must have strong business acumen. Also, you must be familiar with business software tools. Regional sales executives make an average salary of $78,940 yearly. It varies between $52,000 and $121,000.

What general advice would you give to a regional sales executive?

Bill Thorne

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.

ScoreRegional Sales ExecutiveUS Average

Salary

6.4

Avg. Salary $82,534

Avg. Salary $59,228

Stability level

6.4

Growth rate 5%

Growth rate 0.3%

Diversity

2.7

Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 26.45%

male 73.55%

Age - 46

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46

Stress level

6.4

Stress level is manageable

7.1 - high

Complexity level

8.7

Complexity level is advanced

7 - challenging

Work life balance

4.4

Work life balance is poor

6.4 - fair

Key steps to become a regional sales executive

Explore regional sales executive education requirements

Most common regional sales executive degrees

Bachelor's

76.9 %

Associate

9.9 %

Master's

7.8 %

Start to develop specific regional sales executive skills

Skills	Percentages
Healthcare	12.40%
Regional Sales	11.27%
Salesforce	6.48%
Sales Process	6.01%
Customer Service	4.92%

Complete relevant regional sales executive training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New regional sales executives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a regional sales executive based on U.S. Bureau of Labor Statistics data and data from real regional sales executive resumes.

Research regional sales executive duties and responsibilities

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Lead the implementation of group SaaS pricing model to more effectively attract mid/large size client accounts.
Manage relationships with a variety of manufacturers and group purchasing organizations (GPO's) to maximize business opportunities.
Manage tenant-screening accounts in the Mid-Atlantic territory.

Get regional sales executive experience

Generally, it takes 6-8 years to become a regional sales executive. The most common roles before becoming a regional sales executive include account executive, sales representative team lead and regional sales manager.

Prepare your regional sales executive resume

When your background is strong enough, you can start writing your regional sales executive resume.

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