How to hire a regional sales executive

How to hire a regional sales executive, step by step

Here's a step-by-step regional sales executive hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a regional sales executive job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new regional sales executive
• Step 8: Go through the hiring process checklist

What does a regional sales executive do?

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1. Identify your hiring needs

   The regional sales executive hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A regional sales executive's background is also an important factor in determining whether they'll be a good fit for the position. For example, regional sales executives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of regional sales executives.

   Type of Regional Sales Executive	Description	Hourly rate
   Regional Sales Executive	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$24-64
   Territory Account Manager	Territory account managers are sales professionals who take responsibility for the maintenance of customer relationships. These managers learn how clients do business and establish a better understanding of customer interaction... Show more	$21-47
   Sales Account Manager	The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities... Show more	$15-48

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Healthcare
   • Regional Sales
   • Salesforce
   • Sales Process
   • Customer Service
   • Direct Sales
   • CRM
   • Lead Generation
   • Sales Objectives
   • Business Development
   • Digital Marketing
   • Client Relationships
   • Sales Cycle
   • Customer Relationships

   Check all skills

   Responsibilities:

   • Manage and train all division AE 's
   • Lead the implementation of group SaaS pricing model to more effectively attract mid/large size client accounts.
   • Manage relationships with a variety of manufacturers and group purchasing organizations (GPO's) to maximize business opportunities.
   • Manage tenant-screening accounts in the Mid-Atlantic territory.
   • Manage Mid-Atlantic region of national endurance event service company specializing in online registration/race timing.
   • Term most seek after AE for RFP and finalist participation.

   More regional sales executive duties

3. Make a budget

   Including a salary range in the regional sales executive job description is a good way to get more applicants. A regional sales executive salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a regional sales executive in South Carolina may be lower than in Oregon, and an entry-level engineer typically earns less than a senior-level regional sales executive. Additionally, a regional sales executive with lots of experience in the field may command a higher salary as a result.

   Average regional sales executive salary

   $82,534yearly

   $39.68 hourly rate

   ---

   Entry-level regional sales executive salary

   $50,000 yearly salary

   Updated December 19, 2025

   Average regional sales executive salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$97,115	$47
   2	New Jersey	$96,714	$47
   3	Maryland	$95,958	$46
   4	Pennsylvania	$93,577	$45
   5	Massachusetts	$91,386	$44
   6	Illinois	$91,216	$44
   7	Nevada	$90,210	$43
   8	Virginia	$82,353	$40
   9	Texas	$81,231	$39
   10	Washington	$80,307	$39
   11	Ohio	$79,312	$38
   12	New York	$78,259	$38
   13	Arizona	$77,655	$37
   14	Montana	$77,297	$37
   15	Indiana	$75,361	$36
   16	District of Columbia	$74,492	$36
   17	Missouri	$73,213	$35
   18	Michigan	$71,344	$34
   19	Colorado	$65,432	$31
   20	Tennessee	$62,784	$30

   Average regional sales executive salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Cloudflare	$134,834	$64.82	35
   2	Kronos Incorporated	$122,729	$59.00
   3	NTT Data International L.L.C.	$118,786	$57.11	196
   4	ResMed	$109,254	$52.53	8
   5	Siemens Healthineers	$105,785	$50.86	18
   6	Oracle	$103,748	$49.88	1,680
   7	APEX Analytix	$101,660	$48.88	2
   8	iland Cloud	$99,467	$47.82
   9	Thomson Reuters	$95,929	$46.12	63
   10	Zurich	$95,654	$45.99	107
   11	General Electric	$93,590	$45.00	97
   12	Canon	$91,896	$44.18	196
   13	Sonus Hearing Care Professionals	$89,888	$43.22
   14	HCSC	$89,332	$42.95	9
   15	DISCO	$89,248	$42.91	10
   16	Barry-Wehmiller	$87,709	$42.17	14
   17	Radian Group	$87,590	$42.11
   18	Siemens	$83,042	$39.92	92
   19	The Marsh	$81,916	$39.38
   20	Deloitte	$81,797	$39.33	246

4. Writing a regional sales executive job description

   A regional sales executive job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a regional sales executive job description:

   Regional sales executive job description example

   This is a remote position based in Colorado with preference to live in Denver, Colorado Springs or surrounding areas.
   
   Calix is helping the next generation of broadband service providers build an entirely new business model by reshaping the way that they interact with their subscribers today. Calix is transforming service providers' business through the power of cloud-based analytics and fast-to-market software solutions.
   
   We're expanding our Sales Team and seeking a Regional Sales Executive who will be focused on working with the Regional Sales Strategy Leader to target and sell Calix's full portfolio. You will also participate in the creation and execution of the Calix account strategy to deliver maximum revenue potential across the various Calix offerings. This includes managing the complete and complex sales-cycle, often presenting to C-level executives the value of our full suite of Cloud applications, Access Networking, and Revenue Edge suites.
   
   Developing strong relationships and acting as the trusted advisor to our customers to ensure we are well positioned, and clients are aligned to our strategy and the full suite of Calix solutions.Maintaining existing account relationships and introducing new Calix offerings to customers and prospects in assigned territory.Managing the complete and complex sales cycle.Competing for and winning new accounts, growing revenue, locking out competition, and identifying new opportunities.Experience working in virtual teams, with local sales account teams, solutions engineers, customer success and overlay sales teams to manage sales cycles.Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; and recommending profit and service improvements.Continuously growing professional and technical knowledge by attending educational workshops, reviewing professional publications and other content, establishing personal networks, benchmarking best practices, and participating in professional and industry organizations.Functional orchestration of assigned resources.
   Qualifications:
   Calix requires all employees based in North America who will work onsite at a Calix office, attend in-person meetings, and/or travel on behalf of Calix to be fully vaccinated. Calix will consider requests for reasonable accommodations as required under applicable law.Experience selling cloud or SaaS solutions.Sales and account management experience.Experience using sales tracking or customer relationship management (CRM) software.Prospecting and lead generation, nurturing and closing experience.Sales planning and organization skills.Customer-focused expertise resulting in deep customer relationships.Communication, collaboration, and Presentation skills.Problem solving.Excellent customer service and sales skills.Strong verbal and written communicator.Good negotiation and problem-solving skills.Must have 4+ years of related experience.
   
   Location:
   Remote-based position located in Colorado with preference to live in Denver, Colorado Springs or surrounding areas.
   
   #LI-Remote

   Copy this example

   

5. Post your job

   There are a few common ways to find regional sales executives for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your regional sales executive job on Zippia to find and recruit regional sales executive candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit regional sales executives, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new regional sales executive

   Once you've decided on a perfect regional sales executive candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a regional sales executive?