How to hire a Regional Sales Manager

How to hire a regional sales manager, step by step

Here's a step-by-step regional sales manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a regional sales manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new regional sales manager
• Step 8: Go through the hiring process checklist

What does a Regional Sales Manager do?

Post A Regional Sales Manager Job For Free, Promote It For A Fee

Post Free

1. Identify your hiring needs

   Before you start hiring a regional sales manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine Employee vs Contractor Status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect regional sales manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents regional sales manager salaries for various positions.

   Type Of Regional Sales Manager	Description	Hourly Rate
   Regional Sales Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$25-62
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show More	$36-75
   Sales Account Manager	The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities... Show More	$15-48

   Show more

2. Create an ideal candidate profile

   Common Skills:

   • Regional Sales
   • Customer Satisfaction
   • Sales Process
   • Commercial Cleaning
   • Customer Service
   • CRM
   • Territory Sales
   • Healthcare
   • Product Line
   • Business Development
   • Senior Care
   • Customer Relationships
   • Distributors
   • Direct Sales

   Check All Skills

   Responsibilities:

   • Create and maintain business forecast and funnels to help manage budget and outline plans of action.
   • Lead professional services engagements, coordination of RFP responses, and client executive reviews of results.
   • Manage territory of commercial physicians offices, hospitals, VA medical centers, CBOC s, and DOD facilities.
   • Design and implement solutions including global data networks, manage services, cloud, data storage and disaster recovery.
   • Manage pipeline growth, forecasting, activity reporting and stage maturation utilizing online dedicate CRM.
   • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.

   More Regional Sales Manager duties

3. Make a budget

   Including a salary range in your regional sales manager job description is one of the best ways to attract top talent. A regional sales manager can vary based on:

   • Location. For example, regional sales managers' average salary in missouri is 39% less than in washington.
   • Seniority. Entry-level regional sales managers 59% less than senior-level regional sales managers.
   • Certifications. A regional sales manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a regional sales manager's salary.

   Average regional sales manager salary

   $82,980yearly

   $39.89 hourly rate

   ---

   Entry-level regional sales manager salary

   $53,000 yearly salary

   Updated January 13, 2025

   Average regional sales manager salary by state

   Rank	State	Avg. Salary	Hourly Rate
   1	California	$107,821	$52
   2	Washington	$99,998	$48
   3	New York	$96,047	$46
   4	Oregon	$92,292	$44
   5	Massachusetts	$88,764	$43
   6	Texas	$85,893	$41
   7	New Jersey	$85,733	$41
   8	District of Columbia	$85,529	$41
   9	Pennsylvania	$79,909	$38
   10	Georgia	$78,376	$38
   11	Arizona	$78,237	$38
   12	Florida	$77,324	$37
   13	Colorado	$77,155	$37
   14	Illinois	$76,171	$37
   15	Ohio	$75,985	$37
   16	Maine	$74,412	$36
   17	Nevada	$74,068	$36
   18	Utah	$72,053	$35
   19	Maryland	$71,278	$34
   20	Oklahoma	$70,103	$34

   Average regional sales manager salary by company

   Company

   Rank	Company	Average Salary	Hourly Rate	Job Openings
   1	Meta	$176,997	$85.09	12
   2	Legalmatch.com	$160,834	$77.32	10
   3	Cloudflare	$150,131	$72.18	25
   4	Okta	$144,822	$69.63	17
   5	Qualtrics	$142,046	$68.29
   6	Nasuni	$142,033	$68.29	2
   7	Tintri	$141,797	$68.17
   8	Snowflake Computing	$139,762	$67.19	27
   9	Workday	$136,759	$65.75	19
   10	Palo Alto Networks	$135,248	$65.02	95
   11	Zscaler	$133,822	$64.34	6
   12	W. R. Berkley	$128,918	$61.98	13
   13	Cisco	$127,747	$61.42	13
   14	Dell	$126,579	$60.86	17
   15	AIG	$126,207	$60.68	13
   16	American Enterprise Institute	$126,100	$60.63
   17	Synopsys	$124,933	$60.06	6
   18	Koch Industries	$124,503	$59.86
   19	Vista Equity Partners	$124,197	$59.71	4
   20	Arrow Electronics	$123,351	$59.30	89

4. Writing a Regional Sales Manager Job Description

   A regional sales manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a regional sales manager job description:

   Regional Sales Manager job description example

   The Regional Sales Insights Manager is to lead the Sales Insights function for the department. Sales Insights is the team responsible for leading the development of sales-driven and analytical solutions for NBCU's linear and digital products across our Latin American markets. The person will be leading a team of individuals each servicing its perspective market. The Sales Insights team members are consultants to the sales, marketing, and creative departments and are the go-to people for all audience and market intelligence information for commercial purposes.
   
   The ideal candidate would have a solid background managing the different roles that entail an insights team, particularly as it pertains to media research.
   
   Lead the Sales Insights team, a group of individuals located across different markets helping drive revenue for NBCU's linear and digital properties through the use of data
   
   Responsible for training and developing each member of the Sales Insights function, and defining priorities for the team
   
   Partner as an in-house consultant to key stakeholders such as Ad Sales and Affiliate Sales by providing them insights support to help drive higher revenue, including but not limited to: sizing markets for marketing initiatives, defining ways to measure client campaigns
   Contributes data driven insights for developing successful sales strategies
   
   Analyzes, synthesizes, and generates qualitative and quantitative information relevant to advertisers for making marketing and media spending decisions
   
   Be an expert in both the latest audience trends and the key trends impacting our main clients' industries
   
   Help determine what are the best methodologies to apply for helping better measure client results
   
   Educates the sales, marketing, and creative departments on the latest market trends
   
   Maintains the insights, sales, marketing, and creative departments up to date with industry changes, case studies and regulatory impacts through internal and external networks
   
   Acts as the NBCUniversal representative for key Research and Industry committees/events
   
   Collaborates with the sales team presenting to clients on the most relevant pitches and client events

   Copy This Example

   

5. Post your job

   There are various strategies that you can use to find the right regional sales manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your regional sales manager job on Zippia to find and recruit regional sales manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with regional sales manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new regional sales manager

   Once you've decided on a perfect regional sales manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new regional sales manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign Up To Download Full List

   Sign Up

How much does it cost to hire a regional sales manager?