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Regional Sales Manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted Experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Some of the most important hard skills a regional sales manager can have is a strong familiarity with every aspect of the sales process. Regional sales managers need to demonstrate a history of meeting and exceeding sales goals and an extensive product knowledge. Regional sales managers need these hard skills in order to provide guidance and create objectives for sales teams.

When it comes to soft skills, regional sales managers should have strong strategic planning and business development skills. In leading teams, regional sales managers also need strong delegation and prioritization skills as well.

Below we've compiled a list of the most critical regional sales manager skills. We ranked the top skills for regional sales managers based on the percentage of resumes they appeared on. For example, 12.1% of regional sales manager resumes contained regional sales as a skill. Continue reading to find out what skills a regional sales manager needs to be successful in the workplace.

15 regional sales manager skills for your resume and career

1. Regional Sales

The marketing and selling of products and services in a specified region are termed regional sales. Companies and retailers specify a certain quota of their products or services to be delivered in each region depending upon the population and community preferences in that area. The regional sales in a designated area are administered by a regional sales manager.

Here's how regional sales managers use regional sales:

Generated sales quotes, negotiated pricing, engineering needs/changes, managed customers and established new relations resulting in increased regional sales.
Provided strategic direction for developing, managing and solidifying regional sales initiatives with national and regional financial institutions/banks.

2. Customer Satisfaction

Here's how regional sales managers use customer satisfaction:

Maintained cooperative working relationships with all necessary departments to ensure sales are generated and are processed efficiently to achieve customer satisfaction.
Identified technical product design needs, developed pricing strategies, quoted and followed through to ensure delivery commitments and customer satisfaction.

3. Sales Process

Here's how regional sales managers use sales process:

Created sustainable and repeatable personalized sales processes using technology and market information to achieve individual targets and manage team's successes.
Communicated directly with senior decision-makers (primarily C-level) at all organizational levels and provided support throughout the sales process.

4. Commercial Cleaning

Here's how regional sales managers use commercial cleaning:

Prospect and Cold-Call B2B promoting and selling commercial cleaning services, chemicals, supplies, and equipment throughout the Houston market.
Lead 6 sales reps to obtain commercial cleaning contracts in order to award business to the franchise owners.

5. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how regional sales managers use customer service:

Developed crossing training program involving Sales/Construction/Customer Service
Identified profitable markets and successfully sold premium priced services by delivering on our commitment of superior customer service and company ethics.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how regional sales managers use crm:

Leveraged master-level competencies in the intelligent use of CRM, developing insightful account reports and accurate forecasting.
Manage pipeline growth, forecasting, activity reporting and stage maturation utilizing online dedicated CRM.

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7. Territory Sales

Here's how regional sales managers use territory sales:

Promoted from Territory Sales Representative Managed key national accounts and discount channel division throughout southeast region.
Developed and executed territory sales plan, both individually and as manager of other sales representatives.

8. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how regional sales managers use healthcare:

Spearheaded various venues for our HealthCare, College and University customers.
Selected to represent Bayer HealthCare at multiple industry meetings.

9. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how regional sales managers use product line:

Provide sales representation, promotional execution and spend management to increase product line volume and profit for manufacturers.
Hired/Trained/Managed a network of independent Manufacturer Reps to sell TigreADS product line through the Plumbing Distribution channel.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how regional sales managers use business development:

Directed sales and business development functions including key account management, customer relationship development, contract negotiations, and order fulfillment.
Coordinated all business development aspects including lead generation, product forecasting, profit forecasting, market penetration, and product launches.

11. Senior Care

Here's how regional sales managers use senior care:

Lead the team to develop and qualify family referrals for contracted partners and vendors providing Senior Housing and Senior Care Services.
Key role included the development of Alza's Senior Care sales team.

12. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how regional sales managers use customer relationships:

Direct sales responsibility for major corporate accounts; Developed, maintained, and strengthened customer relationships and handled any customer queries/complaints.
Maintain and expand customer base through development of customer relationships, product presentations, equipment operation and customer support.

13. Distributors

A distributor is a supplier who provides stores with goods to sell. This maintains the separation between wholesalers and manufacturers, which is required in some state markets like alcoholic beverages. Distributors are responsible for quickly and safely delivering products to wherever the product is sold in addition to offering special deals for larger packages of product and even introducing a manufacturing company to more wholesalers.

Here's how regional sales managers use distributors:

Manage territory managers in 6 States, consistently seek additional manufacturer accounts, and maintain good working relationships with existing distributors.
Developed a product distribution network; collaborated with distributors on prospect development, customer management, and staff competency development.

14. Direct Sales

Here's how regional sales managers use direct sales:

Direct sales responsibilities included maintaining and growing existing and new accounts in a seventeen state territory.
Cultivated a seven state territory establishing dealer partnerships and direct sales to commercial and vertical accounts.

15. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how regional sales managers use account management:

Experienced in wholesaler sales and marketing campaigns, contract negotiations, account management and strategic development utilizing field sales and advertising.
Recruited to handle account management, sales support, and product placement within Northeast/Mid-Atlantic Territory for specialty meats distributor network.

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What skills help Regional Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Regional Sales Manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Regional Sales Managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for Regional Sales Managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What Regional Sales Manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young Regional Sales Managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a Regional Sales Manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of regional sales manager skills to add to your resume

The most important skills for a regional sales manager resume and required skills for a regional sales manager to have include:

Regional Sales
Customer Satisfaction
Sales Process
Commercial Cleaning
Customer Service
CRM
Territory Sales
Healthcare
Product Line
Business Development
Senior Care
Customer Relationships
Distributors
Direct Sales
Account Management
Trade Shows

Sales Strategies
Sales Growth
Sales Objectives
Sales Targets
Sales Quota
Sales Plan
Sales Presentations
Sales Reps
Sales Training
Direct Reports
Product Knowledge
Saas
Sales Efforts
Revenue Growth
Enterprise Sales
Sales Performance

Infrastructure Management
Business Relationships
Sales Professionals
Product Demonstrations
OEM
Sales Revenue
Product Development
RSM
Territory Planning
Cloud Security
Market Penetration
Product Training
Sales Volume
Cold Calls
Funnel Management
Indirect Sales

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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