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What does a regional sales manager do?

Updated January 8, 2025
8 min read
Quoted expert
Bill Thorne
What does a regional sales manager do

A regional sales manager is responsible for monitoring the sales and distribution of goods and services within a specific region. Duties of a regional sales manager also include analyzing expenses and cost estimates, ensuring that operations meet budget goals with the highest quality, researching current market trends for sales performance development, providing sales training, and presenting sales reports. A regional sales manager must have strong leadership and decision-making skills to enforce policies and procedures to boost operations performance.

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Regional sales manager responsibilities

Here are examples of responsibilities from real regional sales manager resumes:

  • Create and maintain business forecast and funnels to help manage budget and outline plans of action.
  • Lead professional services engagements, coordination of RFP responses, and client executive reviews of results.
  • Manage territory of commercial physicians offices, hospitals, VA medical centers, CBOC s, and DOD facilities.
  • Design and implement solutions including global data networks, manage services, cloud, data storage and disaster recovery.
  • Manage pipeline growth, forecasting, activity reporting and stage maturation utilizing online dedicate CRM.
  • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
  • Provide e-commerce SaaS platform and logistics technologies and services to online retailers and direct sales organizations looking to expand internationally.
  • Provide post-sales support to clients to maximize ROI.
  • Credit card / POS system sales, programming, and processing.
  • Retail packaging upgrades for dessert bars, bake able trays for labor savings.
  • Work with cross-functionalteam to create technical communication solutions using various TCO and ROI tools and techniques.
  • Experience in selling directly to c-level clients, procurement, travel agents, and TMC's.
  • Administer sales orders, bids, contract renewals and forecasting in SalesForce and internal proprietary business systems.
  • Top salesperson to capture new lucrative POS system accounts averaging from $10K to $20K monthly.
  • Demonstrate company s MirixaPro SaaS platform capabilities used by pharmacists to complete medication interventions with patients.

Regional sales manager skills and personality traits

We calculated that 12% of Regional Sales Managers are proficient in Regional Sales, Customer Satisfaction, and Sales Process. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.

We break down the percentage of Regional Sales Managers that have these skills listed on their resume here:

  • Regional Sales, 12%

    Generated sales quotes, negotiated pricing, engineering needs/changes, managed customers and established new relations resulting in increased regional sales.

  • Customer Satisfaction, 6%

    Maintained cooperative working relationships with all necessary departments to ensure sales are generated and are processed efficiently to achieve customer satisfaction.

  • Sales Process, 6%

    Created sustainable and repeatable personalized sales processes using technology and market information to achieve individual targets and manage team's successes.

  • Commercial Cleaning, 5%

    Prospect and Cold-Call B2B promoting and selling commercial cleaning services, chemicals, supplies, and equipment throughout the Houston market.

  • Customer Service, 5%

    Developed crossing training program involving Sales/Construction/Customer Service

  • CRM, 5%

    Leveraged master-level competencies in the intelligent use of CRM, developing insightful account reports and accurate forecasting.

Most regional sales managers use their skills in "regional sales," "customer satisfaction," and "sales process" to do their jobs. You can find more detail on essential regional sales manager responsibilities here:

Analytical skills. One of the key soft skills for a regional sales manager to have is analytical skills. You can see how this relates to what regional sales managers do because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Additionally, a regional sales manager resume shows how regional sales managers use analytical skills: "initiated and authored a monthly newsletter to include market research and analysis from iri and neilsen to direct sales function. "

Communication skills. Another essential skill to perform regional sales manager duties is communication skills. Regional sales managers responsibilities require that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Regional sales managers also use communication skills in their role according to a real resume snippet: "conducted sales presentations to a wide range of customers in the telecommunications industry. "

Customer-service skills. Another skill that relates to the job responsibilities of regional sales managers is customer-service skills. This skill is critical to many everyday regional sales manager duties, as "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This example from a resume shows how this skill is used: "direct sales contact at customer and distributor level for a $3m dollar territory, managed over 300 customers. "

Leadership skills. For certain regional sales manager responsibilities to be completed, the job requires competence in "leadership skills." The day-to-day duties of a regional sales manager rely on this skill, as "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." For example, this snippet was taken directly from a resume about how this skill applies to what regional sales managers do: "focus on customer needs through leadership and teamwork to ensure that sales objectives are executed and accomplished with win-win solutions. "

See the full list of regional sales manager skills

The three companies that hire the most regional sales managers are:

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Compare different regional sales managers

Regional sales manager vs. Product manager/sales

A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience. They also conduct data and statistical analysis to identify business opportunities that would generate more revenue resources and increase the company's profitability.

If we compare the average regional sales manager annual salary with that of a product manager/sales, we find that product managers/sales typically earn a $25,512 higher salary than regional sales managers make annually.While their salaries may differ, the common ground between regional sales managers and product managers/sales are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like customer satisfaction, sales process, and customer service.

While similarities exist, there are also some differences between regional sales managers and product manager/sales. For instance, regional sales manager responsibilities require skills such as "regional sales," "commercial cleaning," "territory sales," and "healthcare." Whereas a product manager/sales is skilled in "product sales," "pos," "product management," and "cycle management." This is part of what separates the two careers.

Product managers/sales tend to make the most money working in the education industry, where they earn an average salary of $108,541. In contrast, regional sales managers make the biggest average salary, $93,505, in the technology industry.The education levels that product managers/sales earn slightly differ from regional sales managers. In particular, product managers/sales are 0.5% more likely to graduate with a Master's Degree than a regional sales manager. Additionally, they're 0.4% more likely to earn a Doctoral Degree.

Regional sales manager vs. Account executive/sales manager

An Account Executive/Sales Manager manages client accounts, building positive client relationships in the process. Part of their job is to secure sales, which requires them to conduct research and analysis to find new business and client opportunities, generate leads, offer products and services to clients through calls and correspondence, arrange appointments, and process payments. There are instances where they must assist clients by resolving issues and concerns, ensuring client satisfaction. Moreover, they are also responsible for developing sales plans and strategies while implementing the company's policies and regulations among staff.

Account executive/sales manager positions earn lower pay than regional sales manager roles. They earn a $54,444 lower salary than regional sales managers per year.Only some things about these jobs are the same. Take their skills, for example. Regional sales managers and account executive/sales managers both require similar skills like "sales process," "customer service," and "healthcare" to carry out their responsibilities.

In addition to the difference in salary, there are some other key differences worth noting. For example, regional sales manager responsibilities are more likely to require skills like "regional sales," "customer satisfaction," "commercial cleaning," and "crm." Meanwhile, an account executive/sales manager has duties that require skills in areas such as "account executives," "real estate," "business sales," and "financial institutions." These differences highlight just how different the day-to-day in each role looks.

Account executive/sales managers may earn a lower salary than regional sales managers, but account executive/sales managers earn the most pay in the media industry with an average salary of $51,472. On the other hand, regional sales managers receive higher pay in the technology industry, where they earn an average salary of $93,505.Average education levels between the two professions vary. Account executive/sales managers tend to reach similar levels of education than regional sales managers. In fact, they're 1.3% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for regional sales managers in the next 3-5 years?

Bill ThorneBill Thorne LinkedIn profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

COVID-19 has accelerated the trends we've seen over the past few years as retailers reimagine the customer experience, blending online and offline channels. Mobile apps provide in-store wayfinding and augmented reality to allow customers to quickly search products and identify their exact locations in the store. Additionally, many retailers offer Buy Online, Pick-up In-Store (BOPIS), or curbside pickup options so that customers can pay and checkout with minimal or no contact. We expect retailers will continue to use a variety of tools to help shoppers find the items they need and want.

Regional sales manager vs. Sales account manager

The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

An average sales account manager eans a lower salary compared to the average salary of regional sales managers. The difference in salaries amounts to sales account managers earning a $24,350 lower average salary than regional sales managers.By looking over several regional sales managers and sales account managers resumes, we found that both roles require similar skills in their day-to-day duties, such as "customer satisfaction," "sales process," and "customer service." But beyond that, the careers look very different.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from regional sales manager resumes include skills like "regional sales," "commercial cleaning," "territory sales," and "healthcare," whereas a sales account manager is more likely to list skills in "powerpoint," "work ethic," "sales territory," and "excellent interpersonal. "

Sales account managers earn the best pay in the technology industry, where they command an average salary of $68,777. Regional sales managers earn the highest pay from the technology industry, with an average salary of $93,505.Most sales account managers achieve a similar degree level compared to regional sales managers. For example, they're 2.0% less likely to graduate with a Master's Degree, and 0.0% less likely to earn a Doctoral Degree.

Regional sales manager vs. Business development sales manager

A business development sales manager is in charge of securing sales by reaching out to clients through calls, correspondence, or appointments. Their responsibilities often revolve around performing research and analysis to identify new leads and sales opportunities, offering different products and services, and creating proposals and price quotes for potential clients. A business development sales manager may also tailor payment plans, process billing, participate in various marketing initiatives, and produce progress reports. Furthermore, it is essential to ensure customer satisfaction and build positive relationships to strengthen the company's client base.

Business development sales managers typically earn higher pay than regional sales managers. On average, business development sales managers earn a $28,329 higher salary per year.According to resumes from regional sales managers and business development sales managers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "sales process," "customer service," and "crm. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "regional sales," "customer satisfaction," "commercial cleaning," and "territory sales" are skills that commonly show up on regional sales manager resumes. On the other hand, business development sales managers use skills like salesforce, relationship building, strong analytical, and lead generation on their resumes.The professional industry tends to pay the highest salaries for business development sales managers, with average annual pay of $130,807. Comparatively, the highest regional sales manager annual salary comes from the technology industry.business development sales managers reach similar levels of education compared to regional sales managers, in general. The difference is that they're 2.4% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.

Types of regional sales manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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