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Regional Sales Manager, Mid Atlantic Region Overview

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Working As a Regional Sales Manager, Mid Atlantic Region

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $73,000

    Average Salary

What Does A Regional Sales Manager, Mid Atlantic Region Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Regional Sales Manager, Mid Atlantic Region

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Regional Sales Manager, Mid Atlantic Region Career Paths

Regional Sales Manager, Mid Atlantic Region
Sales Manager Director Of Sales
Senior Sales Director
11 Yearsyrs
Sales Manager Account Manager
Global Account Manager
9 Yearsyrs
Sales Manager Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Director Of Sales
Regional Sales Vice President
11 Yearsyrs
Director Of Sales Sales Vice President
Global Vice President Of Sales
16 Yearsyrs
Business Development Manager Business Development Director
Director, Strategic Accounts
13 Yearsyrs
Business Development Manager Account Director
Global Account Director
12 Yearsyrs
Business Development Manager Sales Vice President
Vice President Director Of Sales
10 Yearsyrs
Owner Regional Director
Market Director
10 Yearsyrs
Territory Sales Manager District Sales Manager
Senior Territory Manager
8 Yearsyrs
Territory Sales Manager National Account Manager
Senior National Account Manager
9 Yearsyrs
Territory Sales Manager Regional Sales Manager
Central Region Sales Manager
11 Yearsyrs
Owner Business Development Director
Director Of Enterprise Sales
12 Yearsyrs
National Sales Manager International Sales Manager
Director Of International Sales
9 Yearsyrs
National Sales Manager Senior Sales Manager
Director Of Sales And Catering
7 Yearsyrs
Sales And Marketing Manager
Regional Sales And Marketing Manager
8 Yearsyrs
Branch Manager District Sales Manager
Division Sales Manager
8 Yearsyrs
Sales And Marketing Manager Senior Sales Manager
Executive Sales Manager
6 Yearsyrs
Owner/Operator Sales Account Manager
Regional Account Sales Manager
8 Yearsyrs
Sales Account Manager District Sales Manager
Eastern Regional Sales Manager
10 Yearsyrs
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Average Length of Employment
Sales Manager 3.7 years
Top Careers Before Regional Sales Manager, Mid Atlantic Region
Owner 3.3%
Manager 2.5%
Top Careers After Regional Sales Manager, Mid Atlantic Region
Owner 5.0%

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Top Skills for A Regional Sales Manager, Mid Atlantic Region

  1. Sales Territory
  2. New Product Development
  3. Sales Goals
You can check out examples of real life uses of top skills on resumes here:
  • Expanded new sales territory and educated new business customers on diverse technology options.
  • Gathered and share specific lighting industry trends for Superior new product development resulting in maintaining number one position in product offering.
  • Reached and consistently exceeded sales goals with documented improvements annually.
  • Cultivate & maintain a tiered sales pipeline of critical client relationships to drive revenue growth in assigned territories.
  • Increased overall market share by acquiring new accounts and developing established clients through optimized product placement and product knowledge education.

Regional Sales Manager, Mid Atlantic Region Demographics

Gender

Male

70.3%

Female

21.5%

Unknown

8.2%
Ethnicity

White

68.3%

Hispanic or Latino

12.5%

Black or African American

11.1%

Asian

5.1%

Unknown

3.0%
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Foreign Languages Spoken

Spanish

58.3%

Polish

8.3%

Portuguese

4.2%

Ukrainian

4.2%

Cantonese

4.2%

French

4.2%

Mandarin

4.2%

Russian

4.2%

Arabic

4.2%

Italian

4.2%
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Regional Sales Manager, Mid Atlantic Region Education

Schools

University of Phoenix

12.8%

DePaul University

8.7%

Michigan State University

7.4%

Ferris State University

5.4%

Illinois State University

5.4%

Northern Illinois University

5.4%

Ohio State University

4.7%

Indiana University Bloomington

4.7%

University of Illinois at Chicago

4.7%

University of Alabama

4.0%

West Virginia University

4.0%

University of Missouri - Saint Louis

4.0%

Purdue University

4.0%

University of Kansas

4.0%

Oklahoma State University

4.0%

Eastern Michigan University

3.4%

University of Wisconsin Extension

3.4%

Northwestern University

3.4%

Dale Carnegie Maine

3.4%

Northwood University

3.4%
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Majors

Business

39.1%

Marketing

10.7%

Communication

6.2%

Management

4.9%

Psychology

4.7%

Economics

3.7%

General Sales

3.7%

Finance

3.1%

Political Science

2.9%

Criminal Justice

2.6%

Education

2.3%

Accounting

2.3%

Journalism

1.9%

Kinesiology

1.8%

English

1.8%

Liberal Arts

1.8%

Specialized Sales And Merchandising

1.8%

Biology

1.6%

History

1.6%

Public Relations

1.6%
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Degrees

Bachelors

58.6%

Other

19.1%

Masters

11.6%

Associate

6.6%

Certificate

2.8%

Diploma

0.5%

Doctorate

0.5%

License

0.3%
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