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How to hire a regional sales representative

Regional sales representative hiring summary. Here are some key points about hiring regional sales representatives in the United States:

  • There are a total of 232,969 regional sales representatives in the US, and there are currently 230,746 job openings in this field.
  • The median cost to hire a regional sales representative is $1,633.
  • Small businesses spend $1,105 per regional sales representative on training each year, while large companies spend $658.
  • It takes between 36 and 42 days to fill the average role in the US.
  • It takes approximately 12 weeks for a new employee to reach full productivity levels.
  • HR departments typically allocate 15% of their budget towards recruitment efforts.
  • Chicago, IL, has the highest demand for regional sales representatives, with 15 job openings.

How to hire a regional sales representative, step by step

To hire a regional sales representative, you should create an ideal candidate profile, determine a budget, and post and promote your job. Here's a step-by-step guide on how to hire a regional sales representative:

Here's a step-by-step regional sales representative hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a regional sales representative job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new regional sales representative
  • Step 8: Go through the hiring process checklist

What does a regional sales representative do?

A regional sales representative is responsible for selling goods and services to their designated areas by interacting with potential customers, demonstrating the product's features and functions, and responding to their inquiries and requests. Regional sales representatives should be highly communicative to negotiate with the customers to increase product sales and boost the company's profitability. They also assist in strategizing sales pitches, including promotional offers and processing of marketing materials. A regional sales representative also asks for feedback from the customers to improve their products and meet the public's demands and current market trends.

Learn more about the specifics of what a regional sales representative does
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  1. Identify your hiring needs

    Before you start hiring a regional sales representative, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A regional sales representative's background is also an important factor in determining whether they'll be a good fit for the position. For example, regional sales representatives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list presents regional sales representative salaries for various positions.

    Type of Regional Sales RepresentativeDescriptionHourly rate
    Regional Sales RepresentativeWholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.$19-38
    Sales Representative And Account ManagerA sales representative/account manager is responsible for supervising client portfolio accounts and maintaining long-lasting relationships with business partners. Sales representatives/account managers meet with existing and potential clients to discuss new services offered by the company, as well as addressing their requests for review... Show more$19-50
    Regional Sales And Marketing ManagerA regional sales and marketing manager's role is to oversee a company's marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of current programs and procedures, setting goals and budgets, assessing the performance of the workforce, and monitoring the progress of the different company branches within the region... Show more$26-58
  2. Create an ideal candidate profile

    Common skills:
    • Customer Service
    • Healthcare
    • Regional Sales
    • Customer Relations
    • Enterprise Sales
    • Product Knowledge
    • C-Level
    • CRM
    • Develop Strong Relationships
    • Work Ethic
    • Trade Shows
    • PowerPoint
    • Sales Process
    • Business Development
    Check all skills
    Responsibilities:
    • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
    • Maintain sales tasks and detail notes in CRM system to assist in bringing sales opportunities to a close.
    • Process all correspondence and paperwork relate to accounts on a daily basis and submitting to company via computer CRM system.
    • Present products that increase energy efficiency, remote monitoring connectivity of OEM equipment for end users.
    • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
    • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
    More regional sales representative duties
  3. Make a budget

    Including a salary range in the regional sales representative job description is a good way to get more applicants. A regional sales representative salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

    For example, the average salary for a regional sales representative in South Carolina may be lower than in California, and an entry-level engineer typically earns less than a senior-level regional sales representative. Additionally, a regional sales representative with lots of experience in the field may command a higher salary as a result.

    Average regional sales representative salary

    $57,926yearly

    $27.85 hourly rate

    Entry-level regional sales representative salary
    $41,000 yearly salary
    Updated December 16, 2025

    Average regional sales representative salary by state

    RankStateAvg. salaryHourly rate
    1California$72,536$35
    2Oregon$67,908$33
    3Arizona$62,219$30
    4Massachusetts$62,025$30
    5Colorado$62,021$30
    6Washington$62,020$30
    7Minnesota$61,401$30
    8Nevada$60,229$29
    9Michigan$59,210$28
    10Maine$58,984$28
    11Ohio$58,401$28
    12North Carolina$58,298$28
    13North Dakota$57,763$28
    14Virginia$57,326$28
    15New Hampshire$57,172$27
    16New York$56,783$27
    17Kansas$56,702$27
    18Pennsylvania$55,891$27
    19Utah$55,160$27
    20Missouri$54,383$26

    Average regional sales representative salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Varian Medical Systems$77,659$37.341
    2Forum Energy Technologies$75,535$36.312
    3Connor Group$70,626$33.95
    4Seagate Technology$70,298$33.801
    5JELD-WEN$67,996$32.692
    6NBCUniversal$66,696$32.0719
    7Reynolds and Reynolds$65,599$31.5481
    8Univision Communications$65,160$31.3318
    9L3Harris$65,061$31.2864
    10Gordian$63,538$30.55
    11IMM$62,828$30.21
    12Lippert Components$62,462$30.032
    13Xylem$62,157$29.8844
    14VEGA Americas$61,706$29.675
    15Cardinal Health$61,468$29.5581
    16Agilent Technologies$61,243$29.446
    17Guidestar$60,776$29.22
    18Atlas Copco Drilling Solutions LLC$60,344$29.01
    19SPX$60,291$28.996
    20Lincoln Electric$60,108$28.902
  4. Writing a regional sales representative job description

    A job description for a regional sales representative role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a regional sales representative job description:

    Regional sales representative job description example

    At Autocar, we are transforming the vocational truck industry, providing the highest quality, safest, and most advanced technology in the severe-duty class 8 vocational truck segment. Every truck we make is custom-engineered, and custom built to the customer's specifications.

    Autocar is leading the refuse industry with advanced body engineering and integration allowing the delivery of a complete tool faster than the competition. The truck has more up-time, is more comfortable for the driver, and is safer-40% fewer crashes with injury than the industry average.* Every Autocar truck comes with 24/7 direct factory support for the life of the truck.

    We are a privately US owned and operated company that expects our team members to act with an owner mindset: Relentless about creating value for the end user. Dogged about finding efficiencies and eliminating waste. Standing arm and arm with the rest of the team until the job is done-and ready to do it again the next day, with a smile.

    It is not easy do things differently in this industry. But we do it-because we are passionate about improving the lives of the drivers that use our trucks.

    Your Mission

    As a Regional OEM Sales Representative, you will be part of a dynamic sales organization representing a superior premium product. You will be responsible for supporting our Sales efforts at all levels within your assigned territory and executing strategies both individually and also part of a team approach for specific key accounts. You will be assigned target accounts to develop share gain strategies and plans. You will educate customers on the Autocar value proposition, our service and parts' benefits in an effort to support existing accounts and develop new accounts, selling direct to the end user. This role will be focused on profitable growth and increased market share of this rapidly growing business sector.

    List of KEY criteria, skill sets, and experience needed

    Bachelor's Degree
    Class 8 vocational truck sales experience
    Refuse truck sales experience preferred
    Track record selling a premium product, identifying and setting up direct sales calls, delivering professional presentations, winning new customers, growing sales, and has strong CRM experience.

    Organized with ability to manage and prioritize activities to deliver results
    Proficient in Microsoft Office and CRM
    Ability to travel (44 weeks out of year)
    Team Player
    Self-starter

    This position will cover Illinois/Wisconsin/Minnesota/Kansas/South Dakota/North Dakota/Iowa/Missouri United States Territory. Residence within IL or Kansas territory preferred.

    We offer an attractive compensation and benefits package, to include fixed base salary, variable compensation, and benefits including medical, dental, vision, short- and long-term disability, tuition reimbursement and 401K plan.

  5. Post your job

    There are various strategies that you can use to find the right regional sales representative for your business:

    • Consider promoting from within or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to find candidates who meet your education requirements.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.
    To find regional sales representative candidates, you can consider the following options:
    • Post your job opening on Zippia or other job search websites.
    • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
    • Post your job on free job posting websites.
  6. Interview candidates

    During your first interview to recruit regional sales representatives, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

    Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new regional sales representative

    Once you have selected a candidate for the regional sales representative position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

    It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

    To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a regional sales representative?

Before you start to hire regional sales representatives, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire regional sales representatives pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.

You can expect to pay around $57,926 per year for a regional sales representative, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for regional sales representatives in the US typically range between $19 and $38 an hour.

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