What does a regional sales representative do?
A regional sales representative is responsible for selling goods and services to their designated areas by interacting with potential customers, demonstrating the product's features and functions, and responding to their inquiries and requests. Regional sales representatives should be highly communicative to negotiate with the customers to increase product sales and boost the company's profitability. They also assist in strategizing sales pitches, including promotional offers and processing of marketing materials. A regional sales representative also asks for feedback from the customers to improve their products and meet the public's demands and current market trends.
Regional sales representative responsibilities
Here are examples of responsibilities from real regional sales representative resumes:
- Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
- Maintain sales tasks and detail notes in CRM system to assist in bringing sales opportunities to a close.
- Process all correspondence and paperwork relate to accounts on a daily basis and submitting to company via computer CRM system.
- Present products that increase energy efficiency, remote monitoring connectivity of OEM equipment for end users.
- Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
- Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
Regional sales representative skills and personality traits
We calculated that 9% of Regional Sales Representatives are proficient in Customer Service, Healthcare, and Regional Sales. They’re also known for soft skills such as Interpersonal skills, Physical stamina, and Self-confidence.
We break down the percentage of Regional Sales Representatives that have these skills listed on their resume here:
- Customer Service, 9%
Received numerous accolades for 10 consecutive years of exceeding sales and customer services goals while aggressively managing a large geographic territory.
- Healthcare, 7%
Distribute product samples in accordance with approved sampling guidelines and marketing literature to physicians and other healthcare providers.
- Regional Sales, 6%
Hired as regional sales representative to develop and grow business digital sales and service marketing in specified territory.
- Customer Relations, 6%
Implement new trade terms, conduct sales presentations, establish meaningful customer relationships, and communicate critical information to Senior Management.
- Enterprise Sales, 5%
Achieved top 5% sales ranking in two quarters with over $6M in Enterprise sales revenue.
- Product Knowledge, 5%
Provided unparalleled service and product knowledge while establishing repeat and referral business in a saturated market place.
Common skills that a regional sales representative uses to do their job include "customer service," "healthcare," and "regional sales." You can find details on the most important regional sales representative responsibilities below.
Interpersonal skills. To carry out their duties, the most important skill for a regional sales representative to have is interpersonal skills. Their role and responsibilities require that "wholesale and manufacturing sales representatives must be able to work well with many types of people." Regional sales representatives often use interpersonal skills in their day-to-day job, as shown by this real resume: "establish quality customer relationships through sales, marketing and interpersonal skills. "
Physical stamina. Another essential skill to perform regional sales representative duties is physical stamina. Regional sales representatives responsibilities require that "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." Regional sales representatives also use physical stamina in their role according to a real resume snippet: "assisted physical therapists with pilates sessions for patients and advised on strength building routines. "
Self-confidence. Another skill that relates to the job responsibilities of regional sales representatives is self-confidence. This skill is critical to many everyday regional sales representative duties, as "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations." This example from a resume shows how this skill is used: "expanded sales confidence and experience by making approximately 100 door-to-door cold calls per shift. "
Customer-service skills. For certain regional sales representative responsibilities to be completed, the job requires competence in "customer-service skills." The day-to-day duties of a regional sales representative rely on this skill, as "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." For example, this snippet was taken directly from a resume about how this skill applies to what regional sales representatives do: "direct sales of "triple play" telephony products to residential customer base. "
The three companies that hire the most regional sales representatives are:
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Compare different regional sales representatives
Regional sales representative vs. Sales representative and account manager
A sales representative/account manager is responsible for supervising client portfolio accounts and maintaining long-lasting relationships with business partners. Sales representatives/account managers meet with existing and potential clients to discuss new services offered by the company, as well as addressing their requests for review. They also handle the account budgets, developing strategic procedures and marketing techniques to improve the brand image in the market, generating more revenues and profits for the business. A sales representative/account manager identifies business opportunities by following trends to provide public demands and interests.
There are some key differences in the responsibilities of each position. For example, regional sales representative responsibilities require skills like "healthcare," "regional sales," "enterprise sales," and "crm." Meanwhile a typical sales representative and account manager has skills in areas such as "flyers," "local businesses," "sales rep," and "outbound calls." This difference in skills reveals the differences in what each career does.
Sales representative and account managers tend to reach similar levels of education than regional sales representatives. In fact, sales representative and account managers are 2.0% less likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.Regional sales representative vs. Regional sales and marketing manager
A regional sales and marketing manager's role is to oversee a company's marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of current programs and procedures, setting goals and budgets, assessing the performance of the workforce, and monitoring the progress of the different company branches within the region. Furthermore, as a regional sales and marketing manager, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, regional sales representative responsibilities are more likely to require skills like "customer service," "healthcare," "develop strong relationships," and "work ethic." Meanwhile, a regional sales and marketing manager has duties that require skills in areas such as "digital marketing," "sales plan," "business plan," and "media sales." These differences highlight just how different the day-to-day in each role looks.
Regional sales and marketing managers earn a higher average salary than regional sales representatives. But regional sales and marketing managers earn the highest pay in the automotive industry, with an average salary of $100,223. Additionally, regional sales representatives earn the highest salaries in the manufacturing with average pay of $60,437 annually.regional sales and marketing managers earn similar levels of education than regional sales representatives in general. They're 4.0% more likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for regional sales representatives in the next 3-5 years?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Regional sales representative vs. Regional sales manager
A regional sales manager is responsible for monitoring the sales and distribution of goods and services within a specific region. Duties of a regional sales manager also include analyzing expenses and cost estimates, ensuring that operations meet budget goals with the highest quality, researching current market trends for sales performance development, providing sales training, and presenting sales reports. A regional sales manager must have strong leadership and decision-making skills to enforce policies and procedures to boost operations performance.
The required skills of the two careers differ considerably. For example, regional sales representatives are more likely to have skills like "customer relations," "work ethic," "powerpoint," and "sales cycle." But a regional sales manager is more likely to have skills like "commercial cleaning," "senior care," "customer relationships," and "distributors."
Regional sales managers make a very good living in the technology industry with an average annual salary of $93,505. On the other hand, regional sales representatives are paid the highest salary in the manufacturing industry, with average annual pay of $60,437.regional sales managers typically earn similar educational levels compared to regional sales representatives. Specifically, they're 1.4% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Regional sales representative vs. Senior accounts representative
Typically, a senior accounts representative familiarizes all the accounts of the company. Senior accounts representatives communicate with customers and resolve client-associated complaints or issues. They monitor business and company messages, email, and other communication systems. It is part of their job to respond to their clients. The skills needed for this position include customer service, sales or marketing, and account management. They are also expected to be knowledgeable in PowerPoint, trade, and product development.
Even though a few skill sets overlap between regional sales representatives and senior accounts representatives, there are some differences that are important to note. For one, a regional sales representative might have more use for skills like "healthcare," "regional sales," "customer relations," and "enterprise sales." Meanwhile, some responsibilities of senior accounts representatives require skills like "patients," "payment arrangements," "medicaid," and "branch management. "
Senior accounts representatives reach similar levels of education compared to regional sales representatives, in general. The difference is that they're 1.8% more likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.Types of regional sales representative
Updated January 8, 2025
