A regional sales representative is responsible for selling goods and services to their designated areas by interacting with potential customers, demonstrating the product's features and functions, and responding to their inquiries and requests. Regional sales representatives should be highly communicative to negotiate with the customers to increase product sales and boost the company's profitability. They also assist in strategizing sales pitches, including promotional offers and processing of marketing materials. A regional sales representative also asks for feedback from the customers to improve their products and meet the public's demands and current market trends.

Regional Sales Representative Responsibilities

Here are examples of responsibilities from real regional sales representative resumes representing typical tasks they are likely to perform in their roles.

  • Manage national territory of associate brokers, distributors and customer base while generating new business.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Provide strategic planning direction to inside sales support to maximize efficiency and profitability for territory.
  • Maintain sales tasks and detail notes in CRM system to assist in bringing sales opportunities to a close.
  • Process all correspondence and paperwork relate to accounts on a daily basis and submitting to company via computer CRM system.
  • Direct sales and configuration of fluid dispensing systems to distribution and OEM's in woodworking, electronics, medical and aerospace.
  • Present products that increase energy efficiency, remote monitoring connectivity of OEM equipment for end users.
  • Coordinate, present and deliver sales presentations, product/service demonstrations, and respond to sales opportunities using multiple methods of communication
  • Handle merchandising sales and at times ordering for key accounts such as Walmart, Publix, Winn- Dixie and Harvey's.
  • Respond to RFP's and other information requests in an effort to secure a sale.
Regional Sales Representative Traits
Interpersonal skills involves being able to communicate efficiently with multiple people regarding your thoughts, ideas and feedback.
Physical stamina shows that you are able to exert your energy for long periods of time without tiring.
Self-confidence involves believing in your skills and abilities.

Regional Sales Representative Job Description

When it comes to understanding what a regional sales representative does, you may be wondering, "should I become a regional sales representative?" The data included in this section may help you decide. Compared to other jobs, regional sales representatives have a growth rate described as "slower than average" at 2% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of regional sales representative opportunities that are predicted to open up by 2028 is 35,400.

Regional sales representatives average about $29.16 an hour, which makes the regional sales representative annual salary $60,650. Additionally, regional sales representatives are known to earn anywhere from $37,000 to $96,000 a year. This means that the top-earning regional sales representatives make $59,000 more than the lowest earning ones.

As is the case with most jobs, it takes work to become a regional sales representative. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a sales representative and account manager, regional sales and marketing manager, regional sales manager, and senior accounts representative.

Regional Sales Representative Jobs You Might Like

Regional Sales Representative Resume Examples

Regional Sales Representative Skills and Personality Traits

We calculated that 11% of Regional Sales Representatives are proficient in Customer Service, Sales Goals, and Sales Process. They’re also known for soft skills such as Interpersonal skills, Physical stamina, and Self-confidence.

We break down the percentage of Regional Sales Representatives that have these skills listed on their resume here:

  • Customer Service, 11%

    Received numerous accolades for 10 consecutive years of exceeding sales and customer services goals while aggressively managing a large geographic territory.

  • Sales Goals, 8%

    Developed highly empathetic representative/client relationships while earning reputation for exceeding sales goals.

  • Sales Process, 7%

    Perform wholesale business-to-business sales to the independent garden center, landscape installation, and re-wholesaler market for this 350-acre production nursery.

  • Healthcare, 6%

    Distribute product samples in accordance with approved sampling guidelines and marketing literature to physicians and other healthcare providers.

  • Regional Sales, 6%

    Self-Employed Regional Sales Representative for $200MM organization offering nutritional, healthy life-style line of supplements and vitamins.

  • Customer Relations, 5%

    Implement new trade terms, conduct sales presentations, establish meaningful customer relationships, and communicate critical information to Senior Management.

Some of the skills we found on regional sales representative resumes included "customer service," "sales goals," and "sales process." We have detailed the most important regional sales representative responsibilities below.

  • Interpersonal skills can be considered to be the most important personality trait for a regional sales representative to have. According to a regional sales representative resume, "wholesale and manufacturing sales representatives must be able to work well with many types of people" regional sales representatives are able to use interpersonal skills in the following example we gathered from a resume: "utilized robust interpersonal and relationship building skills to refocus highly distracted sales force to drive performance and product line sales. "
  • Another commonly found skill for being able to perform regional sales representative duties is the following: physical stamina. According to a regional sales representative resume, "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." Check out this example of how regional sales representatives use physical stamina: "developed an innovative business plan to enable physicians to partner in physical therapy plan development and management. "
  • Another skill that is quite popular among regional sales representatives is self-confidence. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a regional sales representative resume: "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations" This example from a resume shows how this skill is used: "expanded sales confidence and experience by making approximately 100 door-to-door cold calls per shift. "
  • In order for certain regional sales representative responsibilities to be completed, the job requires the skill "customer-service skills." According to a regional sales representative resume, "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." As an example, this snippet was taken directly from a resume about how this skill applies: "developed new product lines by identifying product opportunities, surveying customer needs and product development. "
  • See the full list of regional sales representative skills.

    We've found that 77.1% of regional sales representatives have earned a bachelor's degree. Furthermore, 7.0% earned their master's degrees before becoming a regional sales representative. While it's true that most regional sales representatives have a college degree, it's generally possible to become one with only a high school degree. In fact, one out of every eight regional sales representatives did not spend the extra money to attend college.

    Those regional sales representatives who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for regional sales representatives include communication degrees or psychology degrees.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a regional sales representative. We've found that most regional sales representative resumes include experience from Humana, CircuitVision, and Illinois Tool Works. Of recent, Humana had 37 positions open for regional sales representatives. Meanwhile, there are 28 job openings at CircuitVision and 14 at Illinois Tool Works.

    Since salary is important to some regional sales representatives, it's good to note that they are figured to earn the highest salaries at Oracle, General Electric, and Trimble. If you were to take a closer look at Oracle, you'd find that the average regional sales representative salary is $111,926. Then at General Electric, regional sales representatives receive an average salary of $89,952, while the salary at Trimble is $79,415.

    View more details on regional sales representative salaries across the United States.

    We also looked into companies who hire regional sales representatives from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include Novartis, Eli Lilly and Company, and Altria.

    For the most part, regional sales representatives make their living in the manufacturing and health care industries. Regional sales representatives tend to make the most in the pharmaceutical industry with an average salary of $94,005. The regional sales representative annual salary in the health care and technology industries generally make $69,272 and $61,972 respectively. Additionally, regional sales representatives who work in the pharmaceutical industry make 64.8% more than regional sales representatives in the retail Industry.

    The three companies that hire the most prestigious regional sales representatives are:

      What Sales Representative And Account Managers Do

      A sales representative/account manager is responsible for supervising client portfolio accounts and maintaining long-lasting relationships with business partners. Sales representatives/account managers meet with existing and potential clients to discuss new services offered by the company, as well as addressing their requests for review. They also handle the account budgets, developing strategic procedures and marketing techniques to improve the brand image in the market, generating more revenues and profits for the business. A sales representative/account manager identifies business opportunities by following trends to provide public demands and interests.

      In this section, we compare the average regional sales representative annual salary with that of a sales representative and account manager. Typically, sales representative and account managers earn a $11,891 lower salary than regional sales representatives earn annually.

      While their salaries may differ, one common ground between regional sales representatives and sales representative and account managers are a few of the skills required in each craft. In both careers, employees bring forth skills like customer service, sales goals, and sales process.

      There are some key differences in responsibilities as well. For example, a regional sales representative responsibilities require skills like "healthcare," "regional sales," "crm," and "sales support." Meanwhile a typical sales representative and account manager has skills in areas such as "local businesses," "internet," "outbound calls," and "communication." This difference in skills reveals how truly different these two careers really are.

      Sales representative and account managers tend to reach lower levels of education than regional sales representatives. In fact, sales representative and account managers are 7.0% less likely to graduate with a Master's Degree and 0.8% less likely to have a Doctoral Degree.

      What Are The Duties Of a Regional Sales And Marketing Manager?

      A regional sales and marketing manager's role is to oversee a company's marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of current programs and procedures, setting goals and budgets, assessing the performance of the workforce, and monitoring the progress of the different company branches within the region. Furthermore, as a regional sales and marketing manager, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

      Next up, we have the regional sales and marketing manager profession to look over. This career brings along a higher average salary when compared to a regional sales representative annual salary. In fact, regional sales and marketing managers salary difference is $22,263 higher than the salary of regional sales representatives per year.

      While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both regional sales representatives and regional sales and marketing managers are known to have skills such as "customer service," "sales goals," and "sales process. "

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, regional sales representative responsibilities are more likely to require skills like "healthcare," "powerpoint," "potential customers," and "prospective customers." Meanwhile, a regional sales and marketing manager might be skilled in areas such as "action plans," "r," "distribution network," and "key customers." These differences highlight just how different the day-to-day in each role looks.

      It's been discovered that regional sales and marketing managers earn higher salaries compared to regional sales representatives, but we wanted to find out where regional sales and marketing managers earned the most pay. The answer? The energy industry. The average salary in the industry is $102,902. Additionally, regional sales representatives earn the highest paychecks in the pharmaceutical with an average salary of $94,005.

      On the topic of education, regional sales and marketing managers earn higher levels of education than regional sales representatives. In general, they're 6.9% more likely to graduate with a Master's Degree and 0.8% less likely to earn a Doctoral Degree.

      How a Regional Sales Manager Compares

      A regional sales manager is responsible for monitoring the sales and distribution of goods and services within a specific region. Duties of a regional sales manager also include analyzing expenses and cost estimates, ensuring that operations meet budget goals with the highest quality, researching current market trends for sales performance development, providing sales training, and presenting sales reports. A regional sales manager must have strong leadership and decision-making skills to enforce policies and procedures to boost operations performance.

      The third profession we take a look at is regional sales manager. On an average scale, these workers bring in higher salaries than regional sales representatives. In fact, they make a $24,824 higher salary per year.

      By looking over several regional sales representatives and regional sales managers resumes, we found that both roles utilize similar skills, such as "customer service," "sales goals," and "sales process." But beyond that the careers look very different.

      As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from regional sales representatives resumes, they are more likely to have skills like "customer relations," "powerpoint," "market research," and "prospective customers." But a regional sales manager might have skills like "customer relationships," "distributors," "sales meetings," and "direct reports."

      Regional sales managers make a very good living in the technology industry with an average annual salary of $98,326. Whereas regional sales representatives are paid the highest salary in the pharmaceutical industry with the average being $94,005.

      Regional sales managers are known to earn similar educational levels when compared to regional sales representatives. Additionally, they're 0.8% more likely to graduate with a Master's Degree, and 0.4% more likely to earn a Doctoral Degree.

      Description Of a Senior Accounts Representative

      Typically, a senior accounts representative familiarizes all the accounts of the company. Senior accounts representatives communicate with customers and resolve client-associated complaints or issues. They monitor business and company messages, email, and other communication systems. It is part of their job to respond to their clients. The skills needed for this position include customer service, sales or marketing, and account management. They are also expected to be knowledgeable in PowerPoint, trade, and product development.

      The fourth career we look at typically earns higher pay than regional sales representatives. On average, senior accounts representatives earn a difference of $12,287 higher per year.

      While both regional sales representatives and senior accounts representatives complete day-to-day tasks using similar skills like customer service, sales goals, and sales process, the two careers also vary in other skills.

      Even though a few skill sets overlap, there are some differences that are important to note. For one, a regional sales representative might have more use for skills like "healthcare," "regional sales," "customer relations," and "product knowledge." Meanwhile, some senior accounts representatives might include skills like "payment plans," "insurance companies," "special projects," and "medicaid" on their resume.

      Senior accounts representatives reach similar levels of education when compared to regional sales representatives. The difference is that they're 4.7% more likely to earn a Master's Degree less, and 0.9% less likely to graduate with a Doctoral Degree.