What does a regional sales vice president do?

A regional sales vice president is responsible for monitoring the sales performance of the whole sales team within the assigned region, conducting data analysis and market research, and adjusting sales goals and objectives as needed to meet client demands and public interest. Regional sales vice presidents coordinate with each sales team lead to identify business opportunities that would generate more resources for revenues and attract potential clients for business partnerships. A regional sales vice president also handles media relations for promoting brand image to the target audience within the budget limitations and timeframes.
Regional sales vice president responsibilities
Here are examples of responsibilities from real regional sales vice president resumes:
- Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
- Create vertical marketing direct mail campaign for federal and state government, legal, higher education, healthcare and financial markets.
- Prepare and make presentations successfully positioning company as premier provider of healthcare solutions.
- Provide superior sales follow-up, industry conference support and product education, administration include CRM and expense maintenance.
- Coordinate RFP generation, target marketing, program launch and identification of technical specifications.
- Work with all vendors and distributors to maintain smooth DSD or in-and-out warehouse distribution.
- Promote the sales of books and other print materials through various distributors and resellers.
- Set targets, monitor, review and initiate action plans to achieve target KPI's.
Regional sales vice president skills and personality traits
We calculated that 17% of Regional Sales Vice Presidents are proficient in Customer Satisfaction, Sales Process, and Product Line. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Regional Sales Vice Presidents that have these skills listed on their resume here:
- Customer Satisfaction, 17%
Developed and executed a Go to Market strategy targeting Public Sector prospects to grow revenues and restore customer satisfaction.
- Sales Process, 11%
Developed and administered the annual operating budget and created and implemented specialized regional and local sales processes.
- Product Line, 6%
Produced additional $1M in sales by driving launch of new core national product line while sustaining existing product line growth.
- Revenue Growth, 6%
Developed staff in pipeline development, consultative selling, financial analysis and revenue growth performance.
- CRM, 5%
Provided superior sales follow-up, industry conference support and product education, administration included CRM and expense maintenance.
- Healthcare, 5%
Prepared and made presentations successfully positioning company as premier provider of healthcare solutions.
Most regional sales vice presidents use their skills in "customer satisfaction," "sales process," and "product line" to do their jobs. You can find more detail on essential regional sales vice president responsibilities here:
Analytical skills. The most essential soft skill for a regional sales vice president to carry out their responsibilities is analytical skills. This skill is important for the role because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Additionally, a regional sales vice president resume shows how their duties depend on analytical skills: "maintained relationships with indirect sales partners, unisys, pascack data, moore/wallace. "
Communication skills. Many regional sales vice president duties rely on communication skills. "sales managers need to work with colleagues and customers, so they must be able to communicate clearly.," so a regional sales vice president will need this skill often in their role. This resume example is just one of many ways regional sales vice president responsibilities rely on communication skills: "enhanced operations through development of communications channels between system engineers and sales professionals. "
Customer-service skills. This is an important skill for regional sales vice presidents to perform their duties. For an example of how regional sales vice president responsibilities depend on this skill, consider that "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a regional sales vice president: "started a new line of business and new product line for the company to help diversify the customer base. ".
Leadership skills. A big part of what regional sales vice presidents do relies on "leadership skills." You can see how essential it is to regional sales vice president responsibilities because "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." Here's an example of how this skill is used from a resume that represents typical regional sales vice president tasks: "facilitated and ensured c-suite and other key relationships with supply chain leadership as the company's key point of contact. "
The three companies that hire the most regional sales vice presidents are:
- Fisher Investments62 regional sales vice presidents jobs
- Oracle50 regional sales vice presidents jobs
- Skillsoft
24 regional sales vice presidents jobs
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Regional sales vice president vs. Director of sales
A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.
These skill sets are where the common ground ends though. The responsibilities of a regional sales vice president are more likely to require skills like "regional sales," "sales strategy," "rvp," and "cloud computing." On the other hand, a job as a director of sales requires skills like "customer service," "sales management," "salesforce," and "sales strategies." As you can see, what employees do in each career varies considerably.
Directors of sales really shine in the finance industry with an average salary of $124,924. Comparatively, regional sales vice presidents tend to make the most money in the technology industry with an average salary of $160,140.On average, directors of sales reach similar levels of education than regional sales vice presidents. Directors of sales are 0.3% more likely to earn a Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Regional sales vice president vs. Director of sales and operations
Directors of Sales and Operations are executives who oversee the performance of the company. They set the strategic direction for the company's sales force. They also ensure that company operations run efficiently. Directors of Sales and operations are in charge of analyzing the sales data of the company. They identify areas for improvement and create strategies that will address these challenges. They would then ensure that the strategies are effective. In case the initial strategies did not produce the desired results, they are expected to change course and continue trying. They are also in charge of managing the operations of the company. They ensure that the company is properly equipped with the right tools to get the best value for their products and services.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that regional sales vice president responsibilities requires skills like "healthcare," "sales professionals," "regional sales," and "sales strategy." But a director of sales and operations might use other skills in their typical duties, such as, "analytics," "salesforce," "business operations," and "sales management."
Directors of sales and operations earn a lower average salary than regional sales vice presidents. But directors of sales and operations earn the highest pay in the professional industry, with an average salary of $140,719. Additionally, regional sales vice presidents earn the highest salaries in the technology with average pay of $160,140 annually.directors of sales and operations earn similar levels of education than regional sales vice presidents in general. They're 2.7% more likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for regional sales vice presidents in the next 3-5 years?
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Regional sales vice president vs. Business development sales manager
A business development sales manager is in charge of securing sales by reaching out to clients through calls, correspondence, or appointments. Their responsibilities often revolve around performing research and analysis to identify new leads and sales opportunities, offering different products and services, and creating proposals and price quotes for potential clients. A business development sales manager may also tailor payment plans, process billing, participate in various marketing initiatives, and produce progress reports. Furthermore, it is essential to ensure customer satisfaction and build positive relationships to strengthen the company's client base.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from regional sales vice president resumes include skills like "customer satisfaction," "sales professionals," "regional sales," and "sales strategy," whereas a business development sales manager is more likely to list skills in "customer service," "business relationships," "salesforce," and "sales strategies. "
Business development sales managers earn the best pay in the professional industry, where they command an average salary of $130,807. Regional sales vice presidents earn the highest pay from the technology industry, with an average salary of $160,140.Most business development sales managers achieve a similar degree level compared to regional sales vice presidents. For example, they're 1.1% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Regional sales vice president vs. Vice president of sales & operations
A vice president of sales & operations is an executive professional who is responsible for directing the support investments of a firm in salesforce effectiveness and manages functions essential to sales force productivity. The vice president must participate fully in the life cycle sales process as well as establishes cohesive relationships to provide customer satisfaction. Recruiting and hiring top-performing sales representatives and providing training for them are some of the important tasks of the vice president. The vice president must also implement various programs to achieve the financial, operational, and sales goals of the firm.
Types of regional sales vice president
Updated January 8, 2025











