REI Overview

Radio Engineering Industries is an industry leader in designing, engineering and manufacturing integrated, customized transportation electronics solutions.
The staff at REI come from unusually diverse demographic backgrounds. The company is 37.8% female and 34.3% ethnic minorities. Even though it has great demographic diversity, REI notably lacks in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 70.2%. Despite having coworkers who agree with each other about politics, employees at REI tend to have relatively short tenures. Staff members usually stay with the company for 2.3 years. The average employee at REI makes $36,644 per year. Pay at REI is significantly lower than some of its highest paying competitors, like Ricon, Crocs, and ULTRA FIBERGLASS SYS, which pay $60,418, $47,439, and $47,240, respectively.
REI is a small manufacturing company based in Omaha, Nebraska with only 120 employees and an annual revenue of $30.0M.







Founded in



Omaha, NE


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The Team At REI

Key People
  • Terri Jukes (CEO)

The Culture At REI

Information provided by the company
Bring your passion and expertiseDo you aspire to contribute to helping people experience the great outdoors Do you thrive in the outdoors and want a career path that supports the outdoor industry
Sure, we work hard, but it's balanced with time off to play-a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you
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We pride ourselves on living our values and we look to our store leadership teams to deliver on that promise. Bring your passion and expertise.
Delivers on commitments and holds others to same..
A passion for the outdoors, creating production and living our values.
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REI Reviews

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Zippia UserApril 2020


Zippia Official LogoZippia UserApril 2020

What Do You Like About Working There?

Coworkers are friends for life. Discounts are unbelievable. Fun work environment. Amazing Healthcare (and super affordable). Show More

What DON'T You Like About Working There?

Promotions are hard to get if you don't want to be on the sales lead/manager path. Raises are meh, the pay is meh. Hours can also suck but it's retail so... Show More

What Are Your Favorite Benefits/Perks?

Benefits and discounts Show More
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Zippia UserSeptember 2019


Zippia Official LogoZippia UserSeptember 2019

What Do You Like About Working There?

There morals are awesome Show More

What DON'T You Like About Working There?

They have certain types of people working there Show More

What Are Your Favorite Benefits/Perks?

Employee Discount Show More
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Zippia UserJune 2019


Zippia Official LogoZippia UserJune 2019

What Do You Like About Working There?

Employee discounts and Prodeals, good coworkers, good vacation time and healthcare benefits Show More

What DON'T You Like About Working There?

Doesn’t pay much, not a lot of opportunity for promotion Show More

What Are Your Favorite Benefits/Perks?

Vacation time and employee discount Show More
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REI Rankings

REI is ranked #21 on the Best Companies to Work For in Nebraska list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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REI Salaries

How much does REI pay?
The national average salary for a REI employee in the United States is $36,644 per year. Employees in the top 10 percent can make over $60,000 per year, while employees at the bottom 10 percent earn less than $22,000 per year.
Salary Score
Average Employee Earnings

REI Salaries By Job Title

While REI employees earn an average yearly salary of $36,644, different roles can command different wages. Some of the job titles with high salaries at REI are Software Development Engineer, Web Developer, Performance Tester, and Journeyman Electrician. A typical Software Development Engineer salary at REI is $72,260 per year. Other roles at REI include Cashier and Stock Clerk. A Cashier at REI earns an average yearly salary of $22,869.

REI Careers

On average, employees at REI stay with the company for 2.3 years. Employees most commonly join REI after leaving Starbucks. When they leave REI, they most frequently get their next job at Amazon.

Average Length of Employment
Ricon2.9 years
Rooms To Go2.4 years


2.3 years
American Girl1.7 years
Top Employers Before REI
Starbucks11.6 %
Walmart8.4 %
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Top Employers After REI
Amazon11.1 %
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REI Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$10M - $100M

Founded in


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REI Competitors

Competitors of REI include Ricon, Crocs, and ULTRA FIBERGLASS SYS. The average salaries at Ricon rank the highest, with their employees earning an average salary of $60,418 per year. The salaries at Crocs average $47,439 per year, and the salaries at ULTRA FIBERGLASS SYS come in at $47,240 per year.

Frequently Asked Questions about REI

How many Employees does REI have?

REI has 120 employees.

How much money does REI make?

REI generates $30.0M in revenue.

What industry is REI in?

REI is in the manufacturing industry.

What type of company is REI?

REI is a private company.

Who are REI's competitors?

REI competitors include Ricon, Rooms To Go, American Girl, Brooks Brothers Group, Vera Bradley, American Eagle Distributing Co, Columbia Sportswear, K & G Fashion Superstore, HoneyBaked Ham, La-Z-Boy, Lamps Plus, Crocs, ASICS America, ULTRA FIBERGLASS SYS, Ferguson Enterprises, Haverty Furniture Companies, School Specialty, Kenneth Cole Productions, The Rose, Red Wing Shoes.

Who works at REI?

Terri Jukes (CEO)

Where is REI's headquarters?

REI's headquarters is in Omaha, NE.

What is REI's website?

You can find the REI website at

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Zippia gives an in-depth look into the details of REI, including salaries, political affiliations, employee data, and more, in order to inform job seekers about REI. The employee data is based on information from people who have self-reported their past or current employments at REI. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of REI and its employees or that of Zippia.

REI may also be known as or be related to RADIO ENG IND INC, REI, Radio Engineering Industries and Radio Engineering Industries, Inc.