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Relationship account manager skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Jonathan Byers,

Kaustav Misra Ph.D.

Below we've compiled a list of the most critical relationship account manager skills. We ranked the top skills for relationship account managers based on the percentage of resumes they appeared on. For example, 14.1% of relationship account manager resumes contained account management as a skill. Continue reading to find out what skills a relationship account manager needs to be successful in the workplace.

15 relationship account manager skills for your resume and career

1. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how relationship account managers use account management:

Collaborated closely with various business units to improve account management.
Account management focused on account retention and relationship management.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how relationship account managers use crm:

Negotiated customer specific pricing through targeted research and analysis using a SAP CRM database.
Maintained customer data in CRM system; resolved billing issues.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how relationship account managers use business development:

Boosted business development by initiating quality improvements and cost reductions.
Interacted with senior management on new business development initiatives.

4. Client Relationships

Here's how relationship account managers use client relationships:

Conducted project management of strategic accounts, provided consulting services and fostered client relationships, client renewals and new business opportunities.
Managed six Broker/Dealer client relationships through system support, database management and training.

5. Sales Goal

Here's how relationship account managers use sales goal:

Developed business plans and sales strategy to ensure attainment of company sales goals and profitability for 3M products.
Managed 300 complex contractor accounts with a challenging sales goal of just under $3 million annually.

6. Client Issues

Here's how relationship account managers use client issues:

Facilitated resolution on escalated client issues.
Identify, prioritize and resolve client issues/concerns; coordinate with appropriate internal departments to provide response and/or solutions.

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7. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how relationship account managers use customer relationships:

Promoted customer relationships to produce consumer, residential real estate and commercial loans.
Identified and maximized cross-selling opportunities through robust customer relationships.

8. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how relationship account managers use customer service:

Established and produced monthly customer service reporting identifying status of demand, budget performance, capability availability, and service incidents.
Emphasized on a commitment to provide exceptional customer service for internal and external customers.

9. Revenue Growth

Here's how relationship account managers use revenue growth:

Drive revenue growth, deepen relationships at the customer site level and work with a cross-functional team.
Achieved revenue growth and account retention goals each month by providing exceptional service.

10. Technical Support

Technical support or tech support are the services provided by any hardware or software company to users. They help in solving the technical difficulties the customers face with their products or services. Moreover, the tech support employees maintain, manage, and repair the IT faults. They are also responsible for resolving the network problems, installing and configuring hardware and software.

Here's how relationship account managers use technical support:

Provided exceptional service to our valued clients on our Escalation team, Technical Support and Platinum Privileges, Text Chat Teams.
Managed catalog of printed content, E-Commerce site, customer inquiries and provided technical support.

11. Account Relationship

Here's how relationship account managers use account relationship:

Managed all RITD account relationships with an eye on protecting and increasing revenue with achieving strategic objectives for the firm.
Establish and maintain account relationships for a portfolio of Silver merchants with processing volume up to $10MM.

12. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how relationship account managers use outbound calls:

Promoted business through inbound and outbound calls, direct marketing, face to face presentations and email.
Attained daily activity metrics including initial calls with new customers, outbound calls, and emails.

13. Client Satisfaction

Here's how relationship account managers use client satisfaction:

Coordinated development of communication materials, including: newsletters, workbooks, implementation reports, and client satisfaction surveys.
Developed and maintained professional working relationships with customers that ensured client satisfaction and achievement of service standards.

14. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how relationship account managers use payroll:

Presented small business owners with professional and comprehensive options for compliance with tax laws, payroll regulations and Health Care Reform.
Handled all administrative duties for the account - monthly billing, monthly operations report, payroll, and special projects.

15. Business Relationships

Here's how relationship account managers use business relationships:

Developed business relationships, analyzed credit, and offered proposals to clients.
Develop and maintain positive business relationships with highly valued financial account advisors.

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What skills help Relationship Account Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on relationship account manager resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What relationship account manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young relationship account managers need?

Peter Johnson DPS

Clinical Associate Professor of Marketing Academic Director of MS in Marketing Intelligence, Fordham University

There are three things that employers are looking for:
1. Demonstrated ability to solve problems
2. Ability to analyze and make decisions based on data
3. Communication skills with management, teams, and clients

What technical skills for a relationship account manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

What soft skills should all relationship account managers possess?

Eric Bostwick Ph.D.

Professor of Accounting, The University of West Florida

Similar to the answer above, oral and written communication skills have been important for a number of years, but in our current environment, these skills have become much more important. Our ability to pick up on the context surrounding email messages is reduced since we have fewer in-person interactions, and even our virtual meetings eliminate much of the body language that we use--both consciously and unconsciously--to interpret what other people mean by what they say. Thus, candidates will stand out when they can clearly articulate their thoughts in both written form, via email or chat, and in oral form, via the ubiquitous "Brady Bunch" layout on their coworkers' computer screens.

What hard/technical skills are most important for relationship account managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

Do you want to know more?

List of relationship account manager skills to add to your resume

The most important skills for a relationship account manager resume and required skills for a relationship account manager to have include:

Account Management
CRM
Business Development
Client Relationships
Sales Goal
Client Issues
Customer Relationships
Customer Service
Revenue Growth
Technical Support
Account Relationship
Outbound Calls
Client Satisfaction
Payroll
Business Relationships
Client Facing
Financial Institutions

Customer Accounts
External Clients
Customer Business
Customer Retention
Sales Volume
Healthcare
Sales Strategies
Business Reviews
Customer Inquiries
Customer Support
MRO
Customer Issues
Client Retention
Inventory Management
Sales Presentations
Corporate Accounts
Sales Growth

Cold Calls
ROI
C-Level
Upselling
HR
Risk Management
Contract Negotiations
Sales Plan
Billing Issues
Sales Revenue
SME
Grainger
Process Improvement
PowerPoint
Gross Profit

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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