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Working As a Relationship Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $102,000

    Average Salary

What Does A Relationship Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Relationship Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Relationship Manager Career Paths

Relationship Manager
Vice President Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Vice President
Client Services Vice President
11 Yearsyrs
Business Development Manager Director Of Sales
Regional Sales Vice President
11 Yearsyrs
Assistant Vice President Sales Vice President
Vice President Of Sales & Operations
11 Yearsyrs
Senior Relationship Manager
9 Yearsyrs
Project Manager Senior Account Manager
Director Of Account Management
11 Yearsyrs
Assistant Vice President Regional Vice President
Division Vice President
11 Yearsyrs
Assistant Vice President Director Of Sales
Vice President Director Of Sales
10 Yearsyrs
Director Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Product Manager Sales Manager
Branch Sales Manager
6 Yearsyrs
Product Manager Regional Sales Manager
Vice President & Sales Manager
9 Yearsyrs
Product Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Business Development Manager Regional Sales Director
Area Vice President
12 Yearsyrs
Business Development Manager Senior Account Manager
Client Executive
9 Yearsyrs
Territory Manager Market Manager
Market Director
10 Yearsyrs
Territory Manager Regional Sales Director
Channel Sales Director
10 Yearsyrs
Territory Manager Major Account Manager
Government Account Manager
8 Yearsyrs
Territory Sales Manager Territory Account Manager
Channel Account Manager
7 Yearsyrs
Senior Account Manager Senior Sales Manager
Executive Sales Manager
6 Yearsyrs
Project Manager Engagement Manager
Client Partner
11 Yearsyrs
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Average Length of Employment
Bank Manager 4.4 years
Bank Officer 4.4 years
Commercial Banker 3.5 years
Business Banker 2.7 years
Top Careers Before Relationship Manager
Manager 4.7%
Internship 4.7%
Teller 4.2%
Top Careers After Relationship Manager
Manager 5.4%
Consultant 5.0%

Do you work as a Relationship Manager?

Average Yearly Salary
$102,000
Show Salaries
$63,000
Min 10%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$162,000
Max 90%
Best Paying Company
Google
Highest Paying City
New York, NY
Highest Paying State
New York
Avg Experience Level
2.8 years
How much does a Relationship Manager make at top companies?
The national average salary for a Relationship Manager in the United States is $102,207 per year or $49 per hour. Those in the bottom 10 percent make under $64,000 a year, and the top 10 percent make over $163,000.

Real Relationship Manager Salaries

Job Title Company Location Start Date Salary
Director, Relationship Manager Westpac Banking Corporation New York, NY May 13, 2013 $250,000
Director, Relationship Manager SG Americas Securities, LLC New York, NY Oct 01, 2014 $240,000
Relationship Manager (Trade and Commodity Finance) SG Americas Securities, LLC New York, NY May 07, 2016 $227,178
Relationship Manager for Multinational U.S. Corpor Unicredit Bank AG New York, NY Jun 23, 2014 $218,774 -
$235,000
Consultant Relationship Manager HSBC Global Asset Management (USA) Inc. New York, NY Nov 19, 2015 $195,000
Consultant Relationship Manager HSBC Global Asset Management New York, NY Jun 19, 2015 $195,000
Director, Relationship Manager BNP Paribas Houston, TX Feb 17, 2015 $185,000
Relationship Manager/Vice President Espirito Santo Bank Miami, FL Dec 15, 2013 $180,000
Relationship Manager HSBC Bank USA, N.A. Miami, FL Jan 10, 2014 $170,000
Relationship Manager-Structured Commodity Financ MacQuarie Holdings (USA) Inc. New York, NY Sep 03, 2013 $160,000
Technology Relationship Manager (Software Application Manager) Wells Fargo Bank, N.A. Charlotte, NC Nov 23, 2016 $158,038
Principle Relationship Manager Citrix Systems, Inc. Santa Clara, CA Sep 10, 2015 $155,000 -
$165,000
Relationship Manager HSBC Bank USA, N.A. New York, NY Sep 18, 2013 $155,000
Relationship Manager, Consulting Analyst Citigroup Global Markets Inc. New York, NY Sep 15, 2016 $153,546
Relationship Manager, International Sales Altar Produce LLC Calexico, CA Oct 11, 2014 $121,047
Relationship Manager Brown Brothers Harriman & Co. New York, NY Sep 01, 2014 $120,000 -
$130,000
Relationship Manager HSBC Bank USA, N.A. Miami, FL Oct 03, 2016 $120,000
Relationship Manager Bloomberg, LP New York, NY Sep 01, 2013 $116,000
Relationship Manager Rockefeller Philanthropy Advisors, Inc. New York, NY Sep 20, 2014 $115,000 -
$160,000
Relationship Manager HSBC Bank USA, N.A. Miami, FL Jun 17, 2013 $115,000
Strategic Relationship Manager Fusesport, Inc. Colorado Springs, CO Jan 14, 2013 $113,000 -
$130,000
Associate Relationship Manager, Broker Dealer The Bank of New York Mellon Boston, MA Oct 01, 2015 $89,000
Relationship Manager Saksoft, Inc. Chantilly, VA Feb 01, 2014 $88,000 -
$90,000
Relationship & Strategic Manager Brasil Telecom of America, Inc. Boca Raton, FL Dec 01, 2013 $87,485 -
$117,000
Global Relationship Manager Frank Russell Company New York, NY Nov 09, 2016 $85,000 -
$95,000
Relationship Manager Bloomberg, LP New York, NY Jun 02, 2014 $85,000 -
$135,000
Relationship Manager Citicorp North America, Inc. New York, NY Jun 23, 2014 $85,000
Relationship Manager HSBC Bank USA, N.A. Miami, FL Feb 16, 2016 $85,000

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Top Skills for A Relationship Manager

  1. Financial Needs
  2. Financial Products
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Establish and update periodically our understanding of client financial needs and conditions based upon sound profiling and personal financial planning analysis.
  • Managed client relationships by selling and promoting a broad array of appropriate financial products and services while identifying cross-marketing opportunities.
  • Worked across several business tiers and divisions, simultaneously, while continuing to deliver high quality internal and external customer service.
  • Participated in formulation and execution of targeted marketing programs to elevate credit quality and minimize risk in the loan portfolios.
  • Analyzed personal and financial data to deepen current profitable client relationships while providing financial advice and counseling to all bank customers.

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Top 10 Best States for Relationship Managers

  1. New York
  2. Rhode Island
  3. Connecticut
  4. New Jersey
  5. Washington
  6. New Hampshire
  7. Massachusetts
  8. Michigan
  9. Oregon
  10. Pennsylvania
  • (935 jobs)
  • (63 jobs)
  • (237 jobs)
  • (434 jobs)
  • (491 jobs)
  • (92 jobs)
  • (550 jobs)
  • (343 jobs)
  • (187 jobs)
  • (493 jobs)

Relationship Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 14,614 Relationship Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Relationship Manager Resume

View Resume Examples

Relationship Manager Demographics

Gender

Male

47.3%

Female

42.9%

Unknown

9.8%
Ethnicity

White

59.2%

Hispanic or Latino

15.5%

Black or African American

10.8%

Asian

10.1%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

46.1%

French

9.9%

Mandarin

6.5%

Chinese

6.2%

German

4.6%

Portuguese

4.0%

Arabic

3.5%

Hindi

2.7%

Japanese

2.4%

Russian

2.2%

Italian

2.2%

Cantonese

1.8%

Korean

1.6%

Urdu

1.4%

Greek

1.3%

Polish

1.1%

Vietnamese

1.0%

Bengali

0.6%

Gujarati

0.5%

Swedish

0.3%
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Relationship Manager Education

Schools

University of Phoenix

25.7%

New York University

7.1%

Pennsylvania State University

5.2%

Arizona State University

5.0%

Northeastern University

4.6%

DePaul University

4.1%

Florida International University

4.1%

University of Houston

3.7%

Ohio State University

3.7%

Georgia State University

3.7%

Fordham University

3.6%

University of Texas at Austin

3.6%

University of North Texas

3.5%

University of Utah

3.4%

Texas A&M University

3.3%

Southern New Hampshire University

3.2%

University of Washington

3.2%

Webster University

3.2%

Saint John's University - New York

3.1%

Columbia University

3.1%
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Majors

Business

36.0%

Finance

17.2%

Marketing

7.2%

Accounting

5.3%

Management

4.9%

Communication

4.1%

Economics

3.8%

Psychology

3.2%

Political Science

2.5%

Human Resources Management

2.1%

Criminal Justice

2.0%

Liberal Arts

1.5%

English

1.5%

Education

1.4%

Computer Science

1.4%

Project Management

1.3%

History

1.3%

Public Relations

1.2%

General Studies

1.2%

Law

1.1%
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Degrees

Bachelors

47.9%

Masters

25.7%

Other

14.8%

Associate

6.4%

Certificate

2.8%

Doctorate

1.0%

Diploma

0.9%

License

0.4%
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Updated May 19, 2020