RentPath CEO and Leadership

Jackson Lynch is a highly accomplished Senior Executive, Entrepreneur, Consultant, and Board Member with 22 years of success in manufacturing, consumer packaged goods, paper, professional services, construction, heavy equipment and technology. Leveraging extensive experience in business strategy and human capital, he has established a strong reputation in operational excellence, human resource evaluation and planning, mergers and acquisitions, and change management.

Jackson has been around RentPath since November 2016 both as a consultant supporting the Human Resources team, and for the last year as the interim CHRO. Prior to founding his own consulting firm, Jackson lead Human Resources practices for such companies as BlueLine Rental, Clearwater Paper Corporation, Nestle and the Frito Lay division of PepsiCo.

Jackson is a proactive, results-driven thought leader and we are fortunate to have him on board to lead, guide and direct our most valuable resource--our people.

David Bell serves as RentPath’s Chief Product and Marketing Officer - Business. In addition to overseeing product management, product development, and operations for RentPath's non-ILS products, David leads B2B Marketing, Customer Success, Creative Services, Strategy, and Corporate Development for the company.

David brings a wealth of experience from a variety of industries, with a focus on media, local advertising, technology and private equity. Prior to joining RentPath David held strategy- and transformation-focused roles at YP Holdings, LLC, and Bain & Company, Inc. He began his career at BKV Advertising in Atlanta.

David earned his MBA from Harvard Business School and graduated summa cum laude from Princeton University. He currently serves on the board of Open Doors, a non-profit focused on helping homeless individuals and families find permanent housing, and on the Corporate Leadership Council of the Fernbank Museum of Natural History.

Krista is a data-driven, results-oriented product executive with over 15 years experience delivering dynamic product experiences with multiple Fortune 500 brands. Currently Chief Product Officer, Consumer at RentPath, LCC a TPG / Providence Equity backed firm, Krista leads the Consumer Product Management, SEO, UX/UI teams across RentPath's portfolio of brands.

Prior to joining RentPath, Krista held various product and leadership positions within US Airways, Expedia and USA TODAY and most recently drove a product transformation within BookIt.com. Krista has built and led high performing Product teams in both high-growth, competitive environments and through business transformations.

Krista holds an MBA from University of Washington and BS in Industrial Management Engineering from RPI. Krista resides in Atlanta, GA with her husband Olle, their 2 kids, and an energetic golden retriever.

Specialties: Product Development, Product Management, Portfolio Management, Strategic Planning & Execution, eCommerce, Supply Systems Integrations, Financial Systems Integrations, SEO, M&A, Project Management, Financial Planning & Analysis, Organizational Development, Team Building, Executive Management

Will Lin came to RentPath with over eighteen years of experience in technology, product development, business analytics and digital marketing. Prior to joining the team, Will led a team of 50 in global performance marketing at HomeAway, Inc, an online marketplace of vacation rentals with more than a million listings across 40 sites, 20 languages, and 190 countries. As Global VP of Digital Marketing, Will’s team was responsible for driving nearly a billion visits a year across HomeAway’s network of sites.

Will holds a Ph.D. in Operations Research & Industrial Engineering from the University of Texas at Austin. He also holds an MS in Aerospace Engineering from UT Austin and a BS in Aerospace Engineering from Texas A&M University.

Bob Sforzo is a SVP, Chief Accounting Officer & Controller at RentPath. He studied at College between 1964 and 1969.

Marc Lefar has been a senior marketing and finance executive for several companies and has operations experience in the consumer packaged goods, telecommunications and technology industries. He currently serves as Chief Executive Officer of Vonage (NYSE VG). Prior to joining Vonage, Lefar served as Chief Marketing Officer of Cingular Wireless, (now AT&T Mobility). During his four year tenure, the company’s customer base more than tripled and subscriber churn declined by nearly 50%. He played a critical role in the successful integration of AT&T Wireless, launched the award-winning “Raising the Bar” advertising campaign and drove product initiatives that yielded several billion dollars in new revenues. After leaving Cingular, Lefar founded Marketing Insights, a technology and media consultancy. Prior to joining Cingular, Lefar was Executive Vice President, Marketing and Value-Added Services at Cable & Wireless Global. He also held senior leadership roles at Verizon Wireless and GTE Wireless. Lefar started his career at Procter & Gamble.