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Become A Research Analyst

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Working As A Research Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $63,119

    Average Salary

What Does A Research Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Research Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Research Analyst Jobs

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Research Analyst Career Paths

Research Analyst
Data Analyst Business Analyst Senior Analyst
Analytical Manager
9 Yearsyrs
Account Executive Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Project Manager Information Technology Project Manager Senior Manager
Director Of Analytics
13 Yearsyrs
Finance Analyst Operations Manager Marketing Director
Director, Global Marketing
13 Yearsyrs
Writer And Editor Content Manager Web Manager
Ecommerce Manager
7 Yearsyrs
Office Manager Staff Accountant Senior Analyst
Manager, Strategy
8 Yearsyrs
Market Research Analyst Senior Market Research Analyst
Market Research Manager
7 Yearsyrs
Project Coordinator Marketing Specialist Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Data Analyst Project Coordinator Marketing Manager
Online Marketing Manager
5 Yearsyrs
Business Analyst Program Manager Product Manager
Product Development Manager
8 Yearsyrs
Analyst Business Analyst Product Manager
Product Management Director
12 Yearsyrs
Senior Research Analyst Research Manager
Research Director
7 Yearsyrs
Research Manager
6 Yearsyrs
Finance Analyst Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Business Analyst Product Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Analyst Program Manager Product Manager
Senior Product Marketing Manager
10 Yearsyrs
Account Executive Marketing Manager Social Media Manager
Strategist
7 Yearsyrs
Program Manager Marketing Manager Marketing Vice President
Vice President, Strategy
13 Yearsyrs
Project Coordinator Writer And Editor Content Manager
Web Content Manager
5 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Associate Analyst 2.4 years
Market Analyst 2.1 years
Research Analyst 2.0 years
Assistant Analyst 1.9 years
Analyst Internship 0.5 years
Top Careers Before Research Analyst
Internship 18.0%
Analyst 4.8%
Consultant 3.8%
Volunteer 3.5%
Researcher 2.4%
Manager 2.4%
Teacher 2.4%
Top Careers After Research Analyst
Consultant 8.6%
Internship 7.2%
Analyst 6.4%
Associate 4.8%
Manager 4.7%
Volunteer 3.0%
Director 2.9%

Do you work as a Research Analyst?

Research Analyst Demographics

Gender

Female

47.7%

Male

47.3%

Unknown

5.0%
Ethnicity

White

54.6%

Asian

16.2%

Hispanic or Latino

13.3%

Black or African American

11.4%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

34.1%

French

12.7%

Chinese

8.9%

Mandarin

8.9%

German

4.9%

Russian

4.0%

Arabic

3.7%

Italian

3.5%

Portuguese

3.3%

Japanese

3.3%

Hindi

2.5%

Korean

2.5%

Cantonese

2.2%

Turkish

1.0%

Urdu

0.9%

Hebrew

0.8%

Greek

0.8%

Armenian

0.7%

Persian

0.6%

Dutch

0.5%
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Research Analyst Education

Schools

George Washington University

7.4%

New York University

7.1%

George Mason University

6.2%

University of Connecticut

6.1%

University of Phoenix

5.9%

Johns Hopkins University

5.7%

Cornell University

5.7%

Columbia University

5.6%

Georgetown University

5.3%

Boston University

4.6%

American University

4.5%

Syracuse University

4.4%

Northeastern University

4.4%

University of Chicago

4.3%

University of Southern California

4.3%

Carnegie Mellon University

3.9%

Pennsylvania State University

3.8%

Florida State University

3.7%

University of Texas at Austin

3.6%

DePaul University

3.6%
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Majors

Business

21.0%

Finance

13.9%

Economics

8.7%

Political Science

6.2%

Marketing

6.1%

Psychology

5.1%

Accounting

4.1%

Management

3.7%

Law

3.6%

Sociology

3.0%

Statistics

3.0%

Communication

2.9%

Criminal Justice

2.9%

Public Health

2.6%

English

2.3%

Computer Science

2.3%

Biology

2.3%

Mathematics

2.2%

Health Care Administration

2.1%

International Relations

2.1%
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Degrees

Masters

38.0%

Bachelors

37.4%

Other

10.2%

Doctorate

7.5%

Certificate

3.3%

Associate

3.0%

Diploma

0.5%

License

0.1%
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Real Research Analyst Salaries

Job Title Company Location Start Date Salary
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Dec 30, 2014 $85,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Dec 10, 2016 $83,158
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Aug 31, 2018 $82,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 28, 2012 $81,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 01, 2015 $80,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 06, 2013 $80,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Mar 05, 2012 $80,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 15, 2012 $80,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 01, 2018 $80,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 20, 2012 $80,000
Associate Research Analyst Independent Project Analysis, Inc. Ashburn, VA Jan 09, 2017 $78,000
Associate Research Analyst Independent Project Analysis, Inc. Ashburn, VA Jan 09, 2016 $78,000
Associate Research Analyst Independent Project Analysis, Inc. Ashburn, VA May 25, 2018 $77,896
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Dec 31, 2011 $77,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 30, 2010 $77,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Jan 09, 2016 $77,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Jan 09, 2016 $75,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Oct 01, 2012 $75,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA May 19, 2010 $75,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Aug 26, 2015 $75,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Jun 25, 2018 $73,486
Research Analyst Infonetics Research, Inc. Ashburn, VA Jan 02, 2010 $73,440
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 15, 2018 $72,500
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 01, 2019 $71,500
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 06, 2013 $70,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Oct 01, 2013 $70,000
Research Analyst (Construction Management) Independent Project Analysis, Inc. Ashburn, VA Sep 16, 2015 $65,000 -
$75,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 01, 2013 $65,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 01, 2010 $59,904

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Top Skills for A Research Analyst

  1. Market Research
  2. Financial Statements
  3. Data Entry
You can check out examples of real life uses of top skills on resumes here:
  • Conducted market research related to international expansion and formed relationships with trade officials to facilitate entry into new markets.
  • Analyzed financial statements of publicly traded companies, including SEC reports, and monitored major news regarding business operations and management.
  • Documented technical procedures, performed routine computer backups and data entry.
  • Responded to inquiries from various internal and external sources regarding survey design methods and appropriate data analysis methods.
  • Supported U.S. Department of Transportation in areas of policy impact analysis and program development and evaluation.

What is it like to work as a Research Analyst

4.0

Interesting job, lots of flexibility

February 8, 2019 on Zippia

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What do you like the most about working as Research Analyst?

I get to work on data that interests me and help make sure that data collection goes as planned. Lots of problem-solving with the flexibility to work a slightly different schedule or from home... Show More

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Top 10 Best States for Research Analysts

  1. New York
  2. Connecticut
  3. Rhode Island
  4. Washington
  5. Massachusetts
  6. Illinois
  7. Virginia
  8. New Jersey
  9. Texas
  10. Iowa
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  • (973 jobs)
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