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Become A Research Analyst

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Working As A Research Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $77,000

    Average Salary

What Does A Research Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Research Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Research Analyst jobs

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Research Analyst Career Paths

Research Analyst
Senior Analyst Program Manager General Manager
Account Manager
5 Yearsyrs
Senior Research Analyst Research Manager
Consumer Marketing Manager
6 Yearsyrs
Account Manager Marketing Manager Senior Manager Of Marketing
Director Of Consumer Marketing
11 Yearsyrs
Program Manager Marketing Consultant Marketing Manager
Director, Global Marketing
12 Yearsyrs
Market Research Analyst Market Research Manager
Director, Market Research
10 Yearsyrs
Business Analyst Senior Finance Analyst Finance Manager
General Manager
7 Yearsyrs
Data Analyst Business Analyst Product Manager
Marketing Director
7 Yearsyrs
Account Manager Account Executive Marketing Consultant
Marketing Lead
6 Yearsyrs
Analyst Business Analyst Product Manager
Marketing Manager
6 Yearsyrs
Account Executive Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Project Manager Senior Project Manager Senior Product Manager
Product Management Director
12 Yearsyrs
Data Analyst Senior Business Analyst Product Manager
Product Marketing Manager
7 Yearsyrs
Finance Analyst Account Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Program Manager Marketing Manager
Senior Brand Manager
9 Yearsyrs
Senior Analyst Senior Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Business Analyst Product Manager
Senior Product Manager
9 Yearsyrs
Finance Analyst Operations Manager Account Executive
Strategic Accounts Manager
9 Yearsyrs
Analyst Finance Analyst Assistant Vice President
Vice President And Manager
10 Yearsyrs
Project Manager Program Manager Business Developer
Vice President, Business Development
13 Yearsyrs
Account Executive Assistant Vice President
Vice President, Strategy
13 Yearsyrs
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Average Length of Employment
Economist 3.7 years
Senior Analyst 3.3 years
Research Manager 3.2 years
Economic Analyst 2.6 years
Research Associate 2.6 years
Associate Analyst 2.5 years
Pricing Analyst 2.5 years
Industrial Analyst 2.4 years
Product Analyst 2.4 years
Analyst 2.4 years
Data Analyst 2.3 years
Investment Analyst 2.2 years
Market Analyst 2.1 years
Research Leader 2.1 years
Marketing Analyst 2.1 years
Assistant Analyst 2.1 years
Energy Analyst 2.1 years
Funding Analyst 2.0 years
Research Analyst 2.0 years
Media Analyst 1.7 years
Research Assistant 1.7 years
Junior IS Analyst 1.5 years
Analyst Internship 0.5 years
Summer Analyst 0.3 years
Top Employers Before
Internship 17.8%
Analyst 4.6%
Consultant 3.7%
Volunteer 3.1%
Manager 2.4%
Researcher 2.4%
Teacher 2.3%
Top Employers After
Consultant 8.2%
Internship 7.1%
Analyst 6.0%
Manager 4.4%
Associate 4.4%
Director 2.9%

Research Analyst Demographics

Gender

Female

47.8%

Male

47.2%

Unknown

5.0%
Ethnicity

White

71.7%

Asian

15.7%

Hispanic or Latino

9.0%

Unknown

2.6%

Black or African American

1.0%
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Languages Spoken

Spanish

34.4%

French

12.4%

Mandarin

8.8%

Chinese

8.7%

German

4.8%

Russian

4.0%

Italian

3.7%

Arabic

3.7%

Japanese

3.4%

Portuguese

3.2%

Hindi

2.6%

Korean

2.5%

Cantonese

2.3%

Turkish

1.0%

Urdu

1.0%

Hebrew

0.8%

Greek

0.8%

Armenian

0.7%

Dutch

0.6%

Persian

0.6%
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Research Analyst Education

Schools

New York University

7.4%

George Washington University

7.2%

George Mason University

6.2%

Cornell University

6.0%

University of Connecticut

5.8%

Johns Hopkins University

5.7%

University of Phoenix

5.7%

Columbia University

5.5%

Georgetown University

5.2%

Boston University

4.7%

American University

4.6%

Northeastern University

4.6%

Syracuse University

4.4%

University of Chicago

4.4%

University of Southern California

4.3%

Carnegie Mellon University

3.9%

Pennsylvania State University

3.8%

Florida State University

3.6%

DePaul University

3.6%

University of Washington

3.5%
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Majors

Business

21.1%

Finance

13.9%

Economics

8.7%

Political Science

6.3%

Marketing

6.3%

Psychology

5.0%

Accounting

4.3%

Management

3.7%

Law

3.6%

Sociology

3.1%

Statistics

3.0%

Criminal Justice

2.9%

Communication

2.7%

Public Health

2.5%

Computer Science

2.3%

Biology

2.2%

English

2.2%

Mathematics

2.1%

Health Care Administration

2.1%

International Relations

2.0%
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Degrees

Masters

37.9%

Bachelors

37.5%

Other

10.3%

Doctorate

7.4%

Certificate

3.3%

Associate

3.0%

Diploma

0.5%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Research Analyst Salaries

Job Title Company Location Start Date Salary
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Dec 30, 2014 $85,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Dec 10, 2016 $83,158
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Aug 31, 2018 $82,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 28, 2012 $81,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 01, 2015 $80,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 01, 2018 $80,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Mar 05, 2012 $80,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 15, 2012 $80,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 06, 2013 $80,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 20, 2012 $80,000
Associate Research Analyst Independent Project Analysis, Inc. Ashburn, VA Jan 09, 2016 $78,000
Associate Research Analyst Independent Project Analysis, Inc. Ashburn, VA Jan 09, 2017 $78,000
Associate Research Analyst Independent Project Analysis, Inc. Ashburn, VA May 25, 2018 $77,896
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 30, 2010 $77,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Dec 31, 2011 $77,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Jan 09, 2016 $77,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA May 19, 2010 $75,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Jan 09, 2016 $75,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Oct 01, 2012 $75,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Aug 26, 2015 $75,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Jun 25, 2018 $73,486
Research Analyst Infonetics Research, Inc. Ashburn, VA Jan 02, 2010 $73,440
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 15, 2018 $72,500
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Oct 01, 2013 $70,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 06, 2013 $70,000
Research Analyst (Construction Management) Independent Project Analysis, Inc. Ashburn, VA Sep 16, 2015 $65,000 -
$75,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 01, 2013 $65,000
Research Analyst Independent Project Analysis, Inc. Ashburn, VA Sep 01, 2010 $59,904

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Top Skills for A Research Analyst

FinancialStatementsDataEntryPolicyPortfolioDataAnalysisResearchProjectsStatisticalAnalysisMarketResearchDataCollectionEquitySASSpssInternalDepartmentsPowerpointRealEstateWebCustomerServiceSQLHealthcareDueDiligence

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Top Research Analyst Skills

  1. Financial Statements
  2. Data Entry
  3. Policy
You can check out examples of real life uses of top skills on resumes here:
  • Analyzed financial statements of publicly traded companies, including SEC reports, and monitored major news regarding business operations and management.
  • Conducted manual and electronic data entry.
  • Conduct regulatory and institutional policy research.
  • Produced asset class comparison and bond portfolio analysis.
  • Responded to inquiries from various internal and external sources regarding survey design methods and appropriate data analysis methods.

Top Research Analyst Employers

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