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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Director of Research and Development||Forty Seven, Inc.||Menlo Park, CA||Sep 13, 2016||$230,000|
|Director, Research and Development||Vmware, Inc.||Palo Alto, CA||Nov 02, 2015||$230,000|
|Director, Research and Development||Vmware, Inc.||Palo Alto, CA||Jul 21, 2016||$224,000 -
|Director, Research and Development||FEI Company||Houston, TX||Aug 14, 2014||$212,129|
|Director of Research and Development||Performanceio Incorporated||Pasadena, CA||Feb 28, 2013||$200,000 -
|Director, Research and Development||FEI Company||Houston, TX||Sep 24, 2014||$195,000|
|Director, R&D Strategic Planning and Decision Support||Shire Human Genetic Therapies (SHGT) Inc.||Lexington, MA||Apr 05, 2016||$195,000|
|DIR, R&D Strategic Planning & Decision Support||Shire Human Genetic Therapies Inc.||Lexington, MA||Sep 01, 2015||$195,000|
|Research & Development Director||First Quality Nonwovens, Inc.||Hazle, PA||Jan 19, 2013||$192,610|
|Director of Research and Development||IC Realtime, LLC||Pompano Beach, FL||Oct 01, 2015||$192,000|
|Director of Research and Development||Apixio, Inc.||San Mateo, CA||Nov 25, 2016||$185,000|
|Director of Research & Development Americas||Barry Callebaut USA, LLC||Pennsauken, NJ||Sep 01, 2013||$180,000|
|Director of Research and Development||Nexcess.Net, LLC||Southfield, MI||Oct 17, 2016||$180,000|
|Director Flyknit R&D||NIKE, Inc.||Beaverton, OR||May 24, 2014||$147,158|
|Director of Research and Development||Abvitro, Inc.||Boston, MA||Sep 30, 2015||$145,517|
|Director of Research and Development||PISA Biopharm, Inc.||Albany, NY||Jan 09, 2016||$145,000|
|Director, R&D-Medical Supplies||Covidien LP||Mansfield, MA||Sep 22, 2014||$143,890|
|Director of Research and Development||Kryptowire LLC||Fairfax, VA||Jun 30, 2016||$140,000|
|Director of R&D and Formulations||Reliance Private Label Supplements||Edison, NJ||Jul 03, 2016||$140,000|
|Director, US Research & Development||Trustwave Holdings, Inc.||Irvine, CA||Jul 15, 2014||$139,110 -
|Director, Mediaserver, R&D Division||Kodiak Networks, Inc.||Plano, TX||Oct 01, 2015||$139,100|
|R&D Director (Chemist)||Benefit Cosmetics, LLC||San Francisco, CA||Aug 06, 2014||$113,908|
|R&D Director||Teawolf LLC||Brookfield, NJ||Sep 16, 2016||$111,426 -
|Director of Research & Development, Chemistry||Glycomine, Inc.||San Francisco, CA||Jan 12, 2016||$110,000|
|Director, External R&D||Slayback Pharma LLC||Princeton, NJ||Sep 09, 2014||$110,000|
|Plant Manager-Research & Development Director||Piana Nonwovens LLC||Cartersville, GA||Jan 05, 2015||$110,000|
|Director of Research and Development||Adama Materials||Minneapolis, MN||Sep 12, 2015||$110,000|
|Research & Development Director||First Quality Nonwovens, Inc.||Hazle, PA||Jan 19, 2013||$108,992 -
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