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Become A Research And Evaluation Manager

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Working As A Research And Evaluation Manager

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $62,150

    Average Salary

What Does A Research And Evaluation Manager Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Research And Evaluation Manager

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Research And Evaluation Manager jobs

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Research And Evaluation Manager Demographics

Gender

Male

50.2%

Female

45.9%

Unknown

3.8%
Ethnicity

White

73.3%

Asian

10.5%

Hispanic or Latino

10.2%

Unknown

3.6%

Black or African American

2.4%
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Languages Spoken

Spanish

39.5%

French

13.2%

Japanese

7.9%

Chinese

5.3%

Mandarin

5.3%

Arabic

5.3%

Swahili

2.6%

Bulgarian

2.6%

Hawaiian

2.6%

Luganda

2.6%

Hopi

2.6%

Carrier

2.6%

Navajo

2.6%

Korean

2.6%

Italian

2.6%
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Research And Evaluation Manager Education

Schools

Community College of the Air Force

7.7%

American University

7.7%

Campbell University

5.8%

Loyola University of Chicago

5.8%

Pennsylvania State University

5.8%

Johns Hopkins University

5.8%

University of Phoenix

5.8%

University of Southern California

5.8%

San Diego State University

5.8%

University of Texas at Austin

5.8%

University of Florida

3.8%

Emory University

3.8%

New York University

3.8%

University of Alabama at Birmingham

3.8%

Wayland Baptist University

3.8%

State University of New York Buffalo

3.8%

Stanford University

3.8%

George Washington University

3.8%

Western Michigan University

3.8%

Carnegie Mellon University

3.8%
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Majors

Business

14.4%

Public Health

8.7%

Experimental Psychology

6.7%

Management

5.8%

Pharmacy

5.8%

Psychology

5.8%

Sociology

5.8%

Education

4.8%

Marketing

4.8%

Health And Wellness

4.8%

Economics

3.8%

Educational Leadership

3.8%

Counseling Psychology

3.8%

Political Science

3.8%

Curriculum And Instruction

2.9%

Elementary Education

2.9%

Public Administration

2.9%

Human Resources Management

2.9%

Computer Information Systems

2.9%

Clinical Psychology

2.9%
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Degrees

Masters

48.9%

Bachelors

16.0%

Doctorate

16.0%

Other

10.1%

Associate

5.3%

Certificate

2.7%

License

0.5%

Diploma

0.5%
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Internship
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Real Research And Evaluation Manager Salaries

Job Title Company Location Start Date Salary
Manager, Search and Evaluation EMD Serono, Inc. Rockland, MA Oct 07, 2013 $88,500
Manager, Search and Evaluation EMD Serono, Inc. Rockland, MA Nov 04, 2013 $88,500
Monitoring and Evaluation Manager Starkey Hearing Foundation Eden Prairie, MN Aug 08, 2015 $80,000
Talent Research & Evaluation Manager New York City Department of Education New York, NY Nov 25, 2011 $77,500
Evaluation Manager Case Western Reserve University Cleveland, OH Jun 17, 2016 $46,862

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Top Skills for A Research And Evaluation Manager

QualitativeDataCollectionProgramEvaluationOutcomesDataAnalysisComplianceEvaluationPlansEOfficersGuidelinesSafetyFinancialDataPolicySuperviseStaffMembersFocusGroupsTechnicalAssistancePublicHealthAdvisorAnnualReportsEvaluationReportsResearchProjects

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Top Research And Evaluation Manager Skills

  1. Qualitative Data Collection
  2. Program Evaluation
  3. Outcomes
You can check out examples of real life uses of top skills on resumes here:
  • Provided training classes on all aspects of program evaluation.
  • Support several aspects of product effectiveness outcomes research, including literature review, meeting with stakeholders, and performing studies.
  • Participated in ongoing decisions regarding study design, data collection, data analysis, and methodology.
  • Provided quarterly contract compliance reports to base contracting office.
  • Coordinated other evaluation projects, developed evaluation plans for grant proposals, and supervised consultants conducting evaluation projects.

Top Research And Evaluation Manager Employers