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Become A Research And Evaluation Manager

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Working As A Research And Evaluation Manager

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $88,000

    Average Salary

What Does A Research And Evaluation Manager Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Research And Evaluation Manager

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Research And Evaluation Manager?

Average Yearly Salary
$88,000
View Detailed Salary Report
$45,000
Min 10%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$172,000
Max 90%
Best Paying Company
Jack Morton Worldwide
Highest Paying City
Madison, WI
Highest Paying State
North Dakota
Avg Experience Level
2.7 years
How much does a Research And Evaluation Manager make at top companies?
The national average salary for a Research And Evaluation Manager in the United States is $88,214 per year or $42 per hour. Those in the bottom 10 percent make under $45,000 a year, and the top 10 percent make over $172,000.

Real Research And Evaluation Manager Salaries

Job Title Company Location Start Date Salary
Manager, Search and Evaluation EMD Serono, Inc. Rockland, MA Oct 07, 2013 $88,500
Manager, Search and Evaluation EMD Serono, Inc. Rockland, MA Nov 04, 2013 $88,500
Monitoring and Evaluation Manager Starkey Hearing Foundation Eden Prairie, MN Aug 08, 2015 $80,000
Talent Research & Evaluation Manager New York City Department of Education New York, NY Nov 25, 2011 $77,500
Evaluation Manager Case Western Reserve University Cleveland, OH Jun 17, 2016 $46,862

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Top Skills for A Research And Evaluation Manager

  1. Data Collection
  2. Evaluation Program
  3. Data Analysis
You can check out examples of real life uses of top skills on resumes here:
  • Monitored daily activities related to ongoing survey and traveled in field to supervise data collection and interviewing.
  • Administered 18+ standardization / evaluation programs covering 1,300 aircrew members in numerous groups worldwide and flying nine aircraft variants.
  • Provide technical guidance for survey question development, data collection and management protocols, and data analysis.
  • Created, hired, trained, and manage M&E team of IT Specialist and two M&E Officers.
  • Facilitate working groups to develop and implement evaluation plans.

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Top 10 Best States for Research And Evaluation Managers

  1. Delaware
  2. New Jersey
  3. New York
  4. Rhode Island
  5. Massachusetts
  6. Washington
  7. Texas
  8. District of Columbia
  9. Virginia
  10. North Carolina
  • (15 jobs)
  • (131 jobs)
  • (331 jobs)
  • (18 jobs)
  • (287 jobs)
  • (119 jobs)
  • (235 jobs)
  • (93 jobs)
  • (263 jobs)
  • (319 jobs)

Research And Evaluation Manager Demographics

Gender

Female

45.1%

Male

43.4%

Unknown

11.4%
Ethnicity

White

55.8%

Hispanic or Latino

16.4%

Black or African American

11.7%

Asian

8.9%

Unknown

7.3%
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Foreign Languages Spoken

Spanish

39.6%

French

13.2%

Arabic

7.5%

Chinese

5.7%

Japanese

5.7%

Mandarin

5.7%

Italian

3.8%

Swahili

1.9%

Portuguese

1.9%

Bulgarian

1.9%

Hawaiian

1.9%

German

1.9%

Luganda

1.9%

Hopi

1.9%

Carrier

1.9%

Navajo

1.9%

Korean

1.9%
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Research And Evaluation Manager Education

Schools

American University

9.7%

Loyola University of Chicago

6.9%

Community College of the Air Force

6.9%

University of Florida

5.6%

Emory University

5.6%

University of Phoenix

5.6%

University of Arizona

5.6%

University of Northern Colorado

4.2%

University of California - Los Angeles

4.2%

University of Alabama at Birmingham

4.2%

Pennsylvania State University

4.2%

Walden University

4.2%

Johns Hopkins University

4.2%

Babson College

4.2%

University of Southern California

4.2%

Claremont Graduate University

4.2%

George Washington University

4.2%

San Diego State University

4.2%

Clemson University

4.2%

Embry-Riddle Aeronautical University - Daytona Beach

4.2%
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Majors

Business

17.4%

Public Health

11.1%

Sociology

6.8%

Psychology

5.8%

Counseling Psychology

5.3%

Management

4.7%

Public Administration

4.7%

Marketing

4.7%

Economics

4.2%

Criminal Justice

4.2%

Social Work

3.7%

Pharmacy

3.7%

Health Care Administration

3.7%

Education

3.2%

Political Science

3.2%

Mathematics

3.2%

Experimental Psychology

2.6%

Aviation

2.6%

Educational Leadership

2.6%

Finance

2.6%
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Degrees

Masters

48.8%

Bachelors

21.9%

Doctorate

13.3%

Other

8.3%

Associate

3.5%

Certificate

2.4%

Diploma

1.6%

License

0.3%
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